Supporting Wellness Psychological and Family Services

What Supporting Wellness Psychological and Family Services does

Supporting Wellness Psychological and Family Services is a privately held, multidisciplinary mental health practice operating three physical clinics across Alberta, Canada — Calgary (headquarters), Red Deer, and Cold Lake — alongside secure online video counselling. The firm employs approximately 13 staff and maintains an extended practitioner roster of 26+ registered psychologists, provisional psychologists, Canadian certified counsellors, clinical social workers, speech-language pathologists, and registered massage therapists, plus a certified therapy dog. Service lines span core psychology (individual, couples, family, child/adolescent, and senior counselling), psychological assessments (ADHD, psychoeducational, CNS Vital Signs), rehabilitation (speech therapy), and a portfolio of specialized modalities including EMDR, Brainspotting, NeurOptimal Dynamical Neurofeedback, art therapy, clinical hypnotherapy, and Biosound Therapy. Three client verticals are explicitly cultivated: Veterans and First Responders (anchored by the Cold Lake clinic's proximity to 4 Wing Cold Lake), Indigenous communities billed through the NIHB program, and neurodivergent individuals served via neuroaffirmative counselling.

The practice monetizes primarily through fee-for-service professional therapy billed at $235 per standard 50-minute session, plus premium pricing for specialized modalities, with sliding-scale options available and direct billing relationships established with 15+ insurance providers including Alberta Blue Cross, Sun Life, Manulife, Canada Life, Telus Health, and NIHB. Its go-to-market is direct-to-consumer, supported by a free 15-minute connection call funnel, no physician-referral requirement, location-specific SEO pages for each city, an educational blog, and self-serve online booking via JaneApp scheduling software. Operating hours extend Monday through Saturday, 9am-8pm, to accommodate working families. The business carries no external funding, no disclosed parent company, no patents or trademarks, and no enterprise contracts; growth is organic and multi-city rather than venture-backed.

Name

Supporting Wellness Psychological and Family Services

Legal name

Supporting Wellness Psychological and Family Services

Website

https://supportingwellness.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Supporting Wellness Psychological and Family Services is a private, multidisciplinary mental health practice operating three clinics across Alberta (Calgary, Red Deer, Cold Lake) plus online counselling, serving individuals, couples, families, and specialized verticals including veterans, Indigenous (NIHB) clients, and neurodivergent individuals through 26+ therapists.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120), Child and Youth Services (624110), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industry

Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

Keywords

• Mental health counselling
• Psychological assessments
• Family therapy services
• Trauma therapy
• Speech therapy services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Therapy Services: Individual, couples, family, and group counselling sessions provided by registered psychologists, provisional psychologists, Canadian certified counsellors, and clinical social workers. Billed per 50-minute session at standard rates with direct billing to insurance providers.
2. Assessment Services: Comprehensive psychoeducational assessments, ADHD assessments, CNS Vital Signs assessments, and other psychological evaluations offered as standalone services or in conjunction with ongoing therapy.
3. Specialized Therapy Modalities: EMDR, Brainspotting, NeurOptimal neurofeedback, hypnotherapy, art therapy, and biosound therapy offered as premium specialized services at specific locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Supporting Wellness Psychological and Family Services is a multidisciplinary mental health practice delivering evidence-based psychotherapy, psychological assessments, speech therapy, and specialized treatment modalities (EMDR, Brainspotting, NeurOptimal Dynamical Neurofeedback, art therapy, hypnotherapy, Biosound Therapy) to individuals, couples, families, children, adolescents, and seniors. Services are offered through three Alberta clinics (Calgary, Red Deer, Cold Lake) plus secure online video counselling, with direct billing to major Canadian insurance providers.

Product overview

Supporting Wellness Psychological and Family Services is a multidisciplinary mental health practice offering a comprehensive portfolio of therapeutic services across three Alberta locations (Calgary, Red Deer, and Cold Lake). The practice operates as a unified service platform providing core psychology and counselling services (individual therapy, couples counselling, family therapy, child/adolescent therapy, senior counselling) augmented by specialized treatment modalities. The service portfolio includes psychological assessments (ADHD, CNS Vital Signs, psychoeducational), rehabilitation services (speech therapy), and specialized therapies including EMDR, Brainspotting, NeurOptimal neurofeedback, art therapy, addiction counselling, and trauma therapy. Cold Lake offers additional unique services: Hypnotherapy and Biosound Therapy. All services are delivered by qualified psychologists, registered provisional psychologists, social workers, and certified therapists who meet provincial and national standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counselling & Therapy
• Marriage & Couples Counselling
• Child & Adolescent Counselling
• Senior Counselling and Therapy
• Family Counselling
• Veterans & First Responder Counselling
• Indigenous (NIHB) Counselling
• Online Counselling
• ADHD Assessments
• CNS Vital Signs Assessments
• Psychoeducational Assessments
• Speech Therapy
• Art Therapy
• Perinatal Health
• Addiction Counselling
• Depression Counselling
• Anxiety Counselling
• OCD Counselling
• Grief & Loss Counselling
• PTSD & Trauma Counselling
• EMDR (Eye Movement Desensitization and Reprocessing)
• Brainspotting
• NeurOptimal Dynamical Neurofeedback
• Hypnotherapy
• Biosound Therapy

Quantifiable outcome

• Assessments typically completed within 2-3 weeks vs. months-long waitlists at larger practices
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Inkblot Therapy: Canadian online therapy platform (now part of Dialogue) matching clients with licensed therapists. Comparable on therapy-by-video and Canadian therapist roster, but operates exclusively online versus Supporting Wellness's hybrid in-person/online model with physical Alberta clinics.
• Dialogue Health: Canadian virtual care platform offering therapy, psychiatry, and EAP services across Canada. Directly comparable to Supporting Wellness in targeting Canadian employers and individuals for mental health support, with stronger virtual-care infrastructure but less specialization in trauma and Indigenous populations.
• Maple: Canadian virtual care platform providing therapy and mental health support across provinces. Comparable to Supporting Wellness on direct-to-consumer virtual therapy and Canadian market focus, though Maple emphasizes physician/psychiatry services while Supporting Wellness emphasizes in-person multi-disciplinary care.
• Talkspace: Online therapy platform with insurance billing and couples therapy offerings. Closely comparable business model to Supporting Wellness on the virtual-therapy and insurance-billing axes, though lacks in-person clinics and Alberta-specific vertical expertise (military, NIHB).
• BetterHelp: Largest online therapy platform with global reach and subscription-style pricing. Directly competes with Supporting Wellness for individual and couples therapy clients, but lacks physical locations and the same breadth of in-person specialized modalities (NeurOptimal, Biosound, EMDR specialists).

Emerging players

• Wysa: AI-driven mental health support platform with human therapist escalation. Comparable as a mental health service provider targeting anxiety, depression, and trauma, but Wysa's AI-first model is structurally different from Supporting Wellness's high-touch in-person clinician approach.

Broad incumbents

• Headspace Care (formerly Ginger): Mental wellness platform combining therapy, coaching, and self-guided content. Comparable on therapy delivery and broad modality mix, but operates as a consumer/employer subscription platform rather than a physical clinic practice like Supporting Wellness.
• Lyra Health: Enterprise mental health benefits provider offering therapy across multiple modalities. Comparable breadth of therapeutic services (EMDR, CBT, etc.) and insurance-style billing, but Lyra targets large US employers while Supporting Wellness serves Alberta consumers and government-covered populations.
• Spring Health: Enterprise mental health platform offering therapy, coaching, and medication management through employer contracts. Comparable in therapy delivery and insurance-driven billing, but operates at enterprise scale with proprietary technology versus Supporting Wellness's local multi-disciplinary clinic model.
• TELUS Health (LifeWorks / MindBeacon): Canadian incumbent following the LifeWorks and MindBeacon acquisitions, offering mental health counselling, EAP, and virtual care across provinces. Comparable to Supporting Wellness in providing therapy services, but operates at much larger scale and across Canada versus Supporting Wellness's Alberta-only footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/supporting-wellness-psychological-family-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supporting Wellness Psychological and Family Services