Sweet Water Dance & Yoga

What Sweet Water Dance & Yoga does

Sweet Water Dance & Yoga is a single-location wellness studio operating under the legal entity Sweet Water Wellness LLC in the South Bronx, New York. Founded in 2016 by Yosara Trujillo, the studio offers an integrated portfolio of movement-based services: yoga (Vinyasa, Hatha, Restorative, Pre/Post-Natal, Children's, Teen, Family, Gentle/Chair), dance (Ballet, Modern/Contemporary, West/North African, Latin/Caribbean, Hip Hop), and fitness (Dance Aerobics, Hot Pilates, Kickboxing, HIIT, Barre, Boxing, Core Strength, Flexibility). The studio is differentiated by a trauma-informed, zero-toxic-fitness-culture approach that explicitly serves BIPOC, LGBTQIA+, migrant, and other underserved populations in a market where wellness resources are scarce.

The business operates a hybrid revenue model spanning four streams: (1) class-based recurring revenue via drop-ins, class packs (6-month expiry), and unlimited monthly memberships with auto-renewal; (2) the only Registered Yoga School (RYS) 200-hour Yoga Alliance-certified teacher training in Uptown and the Bronx, priced at $3,250 with Affirm payment plans; (3) the 'My Wellness My Way' corporate wellness program serving nine named institutional clients (CUNY, Montefiore, NY Dept of Education, etc.) at $10+/virtual class; and (4) digital services via the Sweet Water App (iOS/Android), with the technology stack built on third-party SaaS — Walla for account management, Momence for scheduling, and Stripe for payments. The studio is founder-led, privately held, bootstrapped with no institutional funding, and operates with approximately six employees including part-time instructors paid $35-$50/hour.

Name

Sweet Water Dance & Yoga

Legal name

Sweet Water Wellness LLC

Website

https://sweetwaterdanceandyoga.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Sweet Water Dance & Yoga is a single-location, trauma-informed wellness studio in the South Bronx offering yoga, dance, and fitness classes, a 200-hour YTT certification, and a corporate wellness program serving diverse and underserved communities.

Ownership category

akta.pro rank

Product category

Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Kids & Family Yoga (HSADACAK), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Yoga studio classes
• Dance fitness studio
• Yoga teacher training
• Corporate wellness programs
• Wellness studio memberships

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Class-based Revenue: Revenue from single class drop-ins, class packs (multi-class bundles), and unlimited membership subscriptions. New client intro offers drive acquisition; class cards and memberships provide recurring engagement.
2. Yoga Teacher Training Certification: 200-Hour Yoga Alliance certified training program with tuition of $3,250. Includes hybrid online/in-person format, Reiki Level 1 attunement, and yoga retreat. Payment plans available through Affirm (6-36 monthly payments).
3. Corporate Wellness Programs: Corporate wellness packages under 'My Wellness My Way' program starting at $10/virtual class. Includes meditation, yoga, and movement classes customized for corporate clients.
4. App and Digital Services: Mobile app for booking classes, managing memberships, and unlocking app-only savings drives customer retention and convenience.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Sweet Water Dance & Yoga operates a South Bronx-based wellness studio delivering in-person yoga, dance, and fitness classes to community members alongside a Yoga Alliance-approved 200-hour teacher training program. The studio also sells corporate wellness packages (My Wellness My Way) to local employers and offers specialty events such as Reiki Circles and Akashic Records sessions. Customers access classes through drop-ins, class packs, monthly unlimited memberships, the Sweet Water mobile app, and the Momence online scheduling platform.

Product overview

Sweet Water Dance & Yoga operates as a wellness studio offering an integrated portfolio of movement-based classes and training programs in the Bronx. The core offerings include Sweet Water Yoga (Vinyasa, Hatha, Restorative, specialized yoga), Sweet Water Dance (Ballet, Latin, African, Hip Hop), and Sweet Water Fitness (Pilates, HIIT, Boxing, Barre, flexibility). Additional products include the 200-Hour Yoga Teacher Training Certification, the My Wellness My Way Corporate Wellness Program, Kids Classes, the Sweet Water App for mobile booking, and Memberships/Class Packs for access. The studio also offers Reiki Events. All offerings are designed to be affordable, trauma-informed, and accessible across all fitness levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweet Water Yoga In-studio yoga classes covering Vinyasa, Slow Flow, Hatha, Restorative, and specialized formats including Pre/Post-Natal, Children's, Teen, Family, and Gentle/Chair Yoga, with an emphasis on breath-work, movement, mindfulness, and trauma-informed delivery.
• Sweet Water Dance

Quantifiable outcome

• Only RYS-certified yoga teacher training in Uptown and Bronx
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered minor and core.

• CUNYminorGTM or Marketing PartnerCorporate wellness program participant. Sweet Water provides wellness classes including yoga, meditation, and movement to CUNY employees.
• Montefiore Medical CenterminorGTM or Marketing PartnerCorporate wellness program participant. Healthcare organization receiving employee wellness services from Sweet Water.
• NY Dept of EducationminorGTM or Marketing PartnerCorporate wellness program participant. Government agency receiving wellness programming for employees.
• Manhattan Community Board 4minorGTM or Marketing PartnerCorporate wellness program participant. Local government body receiving wellness services.
• Bronx Community SolutionsminorGTM or Marketing PartnerCorporate wellness program participant. Nonprofit organization in the Bronx receiving wellness programming.
• Center for Court InnovationminorGTM or Marketing PartnerCorporate wellness program participant. Nonprofit receiving employee wellness services.
• Homes for the HomelessminorGTM or Marketing PartnerCorporate wellness program participant. Nonprofit organization receiving wellness services for staff.
• WHEDcominorGTM or Marketing PartnerCorporate wellness program participant. Bronx-based nonprofit housing and economic development organization.
• Wildlife Conservation SocietyminorGTM or Marketing PartnerCorporate wellness program participant. Global conservation organization receiving wellness services.
• MomencecoreTechnology or IntegrationScheduling and booking platform partner. Used for class registration, waitlist management, and booking via iOS and Android apps.
• WallacoreTechnology or IntegrationAccount management platform. Customer accounts, class history, and payment information migrated to Walla system.
• Yoga AlliancecoreStrategic or Co-development PartnerCertification body for RYS-200 approved yoga teacher training. Sweet Water's curriculum meets and exceeds Yoga Alliance's Elevated RSY-200 Standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 305 Fitness: NYC dance-cardio and HIIT studio offering group fitness classes with membership and drop-in pricing; directly comparable in offering group fitness/dance-based classes to a similar urban consumer.
• Harlem Yoga Studio: Community-rooted yoga studio in Harlem serving an urban, multicultural neighborhood; most comparable to Sweet Water in geography, demographic focus, and community-driven positioning.
• Peridance Center: NYC dance studio and school offering drop-in dance classes across multiple genres plus a certificate program; directly comparable to Sweet Water's dance instruction and adult class-pack pricing.
• Sky Ting Yoga: NYC-based yoga studio offering drop-ins, memberships, and teacher training in Manhattan and Brooklyn; directly comparable single-to-multi-location urban yoga studio serving a similar in-person class customer.
• Y7 Studio: Multi-location NYC yoga and fitness studio with a distinctive branded experience, drop-in/membership pricing, and app-based booking; comparable in urban yoga studio format and direct-to-consumer class model.
• Modo Yoga NYC: Yoga studio chain with a strong community/values orientation, hot yoga focus, and 200-hour teacher training programs; comparable to Sweet Water's hybrid yoga + YTT offering.

Broad incumbents

• YogaWorks: Multi-location yoga studio chain historically offering yoga, fitness, and teacher training programs; a broader incumbent that overlapped in the same product categories (yoga + YTT + group fitness) before its restructuring.
• Mark Morris Dance Center: Brooklyn-based dance and fitness center offering drop-in classes, memberships, and teacher-style training programs; comparable as a multi-format dance/fitness community studio in NYC.
• Pure Yoga: Larger NYC yoga chain offering extensive class schedules, memberships, and teacher training; a broader incumbent operating at greater scale but overlapping directly in core yoga instruction.
• Equinox (and Project by Equinox): Premium NYC fitness brand offering yoga, Pilates, and group fitness with corporate wellness programs; relevant as a broader incumbent competing for the same urban wellness customer and corporate wellness budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sweet-water-dance-and-yoga

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweet Water Dance & Yoga