PET STATION
Pet Station (DBA Tahoe Pet Station) is a privately held specialty pet retail chain operating 15 locally owned stores across Nevada and California. It sells premium and mainstream pet food and supplies and offers in-store services including self-service dog wash, ID tag engraving, obedience training, and partnered community veterinary clinics.
- Company typePrivate
- Founded-
- HeadquartersIncline Village, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What PET STATION does
Pet Station, LLC (DBA Tahoe Pet Station / Pet Station) is a privately held specialty pet retail chain operating 15 locally owned brick-and-mortar stores across Nevada and California, concentrated in the Lake Tahoe and Reno-Sparks region. Founded in 2006 and headquartered at 800 Tahoe Boulevard in Incline Village, Nevada, the company serves general pet owners with a multi-category assortment of food, treats, and supplies across six animal segments — dog, cat, bird, small animal, aquatic, and reptile — complemented by a portfolio of in-store services that include self-service dog washing, self-service ID tag engraving kiosks offering 82 tag-style cassettes, year-round dog obedience courses, and on-site community veterinary and low-cost vaccination clinics delivered through partners VIP Petcare and Palomino Valley Pet Rescue.
The company's commerce infrastructure combines physical retail with a Shopify-hosted direct-to-consumer e-commerce storefront. Payment processing is handled through Shopify's PCI-DSS compliant gateway, with support for Shop Pay, Apple Pay, Google Pay, Visa, Mastercard, American Express, and Discover. Its proprietary self-service ID tag engraving kiosks are the most distinctive in-store technology asset, enabling immediate personalization at the point of sale. Marketing and customer engagement run through Facebook, Instagram, TikTok, email newsletters, an editorial blog, and community programs including the UC Davis Trout in the Classroom initiative.
The business model is overwhelmingly transactional retail with a recurring loyalty layer. Revenue is generated through one-time in-store and online product sales of premium and mainstream pet food and supplies; one-time service fees for dog wash, ID tag engraving, and obedience training; and a subscription-style Frequent Buyer Program spanning 30+ brand partners (including The Honest Kitchen, Stella & Chewy's, Open Farm, Vital Essentials, Primal, Tiki Cat, Weruva, and others). Pricing is not publicly disclosed; the company maintains an everyday-low-price stance and a price-matching policy that includes internet pricing with shipping fees. The customer segment is individual pet owners in Northern Nevada and Northern California. Pet Station employs 53 people, has no identified parent company, institutional investors, or external funding rounds, and operates as an independent LLC under Nevada jurisdiction.
PET STATION firmographics
Firmographics- Name
- PET STATION
- Legal name
- Pet Station, LLC
- Website
- https://tahoepetstation.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pet Station (DBA Tahoe Pet Station) is a privately held specialty pet retail chain operating 15 locally owned stores across Nevada and California. It sells premium and mainstream pet food and supplies and offers in-store services including self-service dog wash, ID tag engraving, obedience training, and partnered community veterinary clinics.
- Ownership category
- akta.pro rank
PET STATION industry classification
Industry- Product category
- Pet Retail Stores
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (812910)
- akta.pro primary industry
- Pet Services (Grooming, Training, Daycare) (CRALAIAJ)
- akta.pro secondary industries
- Pet Gear & Feeding Station Organization (HSAFAJAJ), Pet Cleaning & Habitat Maintenance Retail (Cage/Aquarium cleaners, filters) (CRALAHAN)
Keywords
Where PET STATION is headquartered
LocationHeadquarters
- HQ city
- Incline Village
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
PET STATION business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Retail Pet Product Sales: In-store and online sales of pet food, supplies, and accessories across multiple pet categories (dogs, cats, birds, small animals, aquatic, reptiles). Revenue from physical retail locations and e-commerce orders processed through Shopify.
- In-Store Services: Revenue from self-service dog wash facilities, ID tag engraving services, and dog obedience training courses offered at store locations.
- Frequent Buyer Program: Loyalty program offering rewards to repeat customers purchasing pet foods, treats, and supplements. Over 30 participating brands provide incentive-based repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Price matching policy for identical in-stock items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
PET STATION product offering
Product offeringCore offering
Pet Station is a multi-location pet retail chain operating 15 locally owned stores across Nevada and California, selling pet food, treats, toys, and supplies for dogs, cats, birds, small animals, aquatic pets, and reptiles through physical storefronts and a Shopify e-commerce platform. The company complements its product retail with in-store services including self-service dog wash, self-service ID tag engraving, year-round dog obedience courses, and community veterinary/vaccination clinics operated through partner organizations.
Product overview
Pet Station is a multi-location pet retail chain operating 15 locally owned stores across Nevada and California. The company offers a comprehensive pet supply portfolio organized by animal category (dogs, cats, birds, small animals, aquatic, and reptiles) featuring premium pet food brands and supplies. The product ecosystem includes both physical retail products and service offerings such as self-service dog washes, ID tag engraving, dog obedience training, and partnered veterinary/vaccination clinics. The company also operates loyalty programs including price matching and a frequent buyer program with over 30 participating brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog Food & Supplies
Companies that use PET STATION
Customer profileSegments1 record
Ideal customer profiles1 record
PET STATION technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature1 record
PET STATION partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- VIP PetcarecoreCommunity vet clinics held at Pet Station locations providing accessible veterinary services to customers. VIP Petcare brings professional veterinary services directly to the retail stores on a scheduled basis.
- Palomino Valley Pet RescueminorPartnership for low-cost vaccination clinics at Pet Station locations, supporting local pet rescue efforts and community pet health accessibility.
- UC Davis Trout in the Classroom ProgramminorPet Station supports local education by directly funding classroom teachers participating in the Trout in the Classroom program and other animal education projects.
- The Honest KitchencorePremium pet food brand partner specializing in human-grade dehydrated and cluster-style pet foods. Sold through all Pet Station retail locations and online store.
- Stella & Chewy'scorePremium freeze-dried and raw pet food brand partner. Products sold through Pet Station's retail locations and e-commerce platform.
- Open FarmcoreEthically sourced pet food brand partner. Products available through Pet Station's specialty pet food departments.
- Vital EssentialscoreFrozen raw pet food brand specializing in freeze-dried and frozen raw diets for dogs and cats. Distributed through Pet Station locations.
- Primal Pet FoodscorePremium raw and freeze-dried pet food manufacturer. Products featured in Pet Station's specialty pet food offerings.
- Grizzly Pet ProductsminorPet treat and food brand partner specializing in natural Alaskan salmon and pollock-based products. Available at Pet Station locations.
- Dr. MartyminorPremium pet health brand partner. Products available through Pet Station retail locations.
- Earth RatedminorEco-friendly pet products brand partner specializing in dog waste bags and accessories. Available at Pet Station stores.
- Plato Pet TreatsminorSingle-source pet treat brand partner offering real meat treats. Products sold through Pet Station.
- Tiki CatcorePremium cat food brand partner offering grain-free and high-protein cat food options. Featured in Pet Station's cat food department.
- WeruvaminorPremium cat food brand partner with focus on high-quality ingredients. Available through Pet Station's specialty cat food sections.
- Earth BuddyminorNatural pet supplement brand partner. Products available at Pet Station locations.
- Round Lake Farm ProductsminorSmall animal food brand partner specializing in products for rabbits and small pets. Featured in Pet Station's small animal department.
- ShopifycoreE-commerce platform provider hosting Pet Station's online store. Provides secure payment processing, PCI-DSS compliant transaction handling, and online retail infrastructure.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
PET STATION competitors and assessment
Company assessmentBroad incumbents
- PetSmart: Largest U.S. specialty pet retailer with national big-box footprint. Highly comparable as a multi-category pet supplies retailer with grooming, training, and in-store vet clinics (Banfield), though at vastly greater scale than Pet Station.
- Chewy: Leading online pet supplies retailer offering the same multi-category pet food and supply assortment Pet Station carries, plus auto-ship subscription model that competes with Pet Station's Frequent Buyer Program.
- Petco: National specialty pet retailer with full assortment of food, supplies, grooming, training, and veterinary services (Vetco). Direct competitive overlap with Pet Station's product and service mix at much larger scale.
Direct peers
- Hollywood Feed: Regional specialty pet retailer (South/Midwest U.S.) emphasizing premium and natural brands, in-store services, and community engagement — a near-analog model to Pet Station at slightly larger scale.
- Pet Valu: Specialty pet retail chain (Canada-led, with U.S. presence) carrying multi-category food and supplies with grooming and loyalty programs. Comparable model across product, services, and customer targeting.
- Healthy Spot: Premium specialty pet retailer in California with natural/organic assortment, grooming, self-wash, and training. Highly comparable to Pet Station in premium positioning and West Coast operating geography.
- PetPeople: Midwest-based specialty pet retail chain focused on premium natural foods and community-style stores with self-service dog wash. Closely matches Pet Station's premium-brand positioning and service attach.
- Pet Supplies Plus: Franchise-based specialty pet retail chain with multi-category assortment and in-store services. Closest comparable to Pet Station in store size, category breadth, and community-oriented positioning.
- Kriser's: Specialty pet retailer offering natural pet food, self-service dog wash, grooming, and training. Smaller footprint than Pet Station but a tightly aligned concept on assortment and in-store services.
Regional players
- Mud Bay: Pacific Northwest specialty pet retailer with strong emphasis on nutrition expertise, premium brands, and staff education. Operates in a different geography but follows a nearly identical playbook to Pet Station.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PET STATION social profiles
Digital presencePET STATION financial estimates
Financial estimateRevenue estimate
Valuation estimate
PET STATION leadership team
Management profileNumber of profiles
PET STATION funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PET STATION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PET STATION
What does PET STATION do?
Pet Station is a multi-location pet retail chain operating 15 locally owned stores across Nevada and California, selling pet food, treats, toys, and supplies for dogs, cats, birds, small animals, aquatic pets, and reptiles through physical storefronts and a Shopify e-commerce platform. The company complements its product retail with in-store services including self-service dog wash, self-service ID tag engraving, year-round dog obedience courses, and community veterinary/vaccination clinics operated through partner organizations.
Is PET STATION a public or private company?
PET STATION is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PET STATION founded?
PET STATION was founded in -1. It employs 51 to 100 people.
Where is PET STATION based?
PET STATION is headquartered in Incline Village, United States, in the North America region.
How does PET STATION make money?
Three revenue lines are on record. Retail Pet Product Sales are the primary driver. The others are in-Store Services and frequent Buyer Program.
Who are PET STATION's main competitors?
Broad incumbents on record are PetSmart, Chewy and Petco. Direct peers are Hollywood Feed, Pet Valu, Healthy Spot, PetPeople, Pet Supplies Plus and Kriser's. Mud Bay is listed as a regional player.
Does PET STATION have an API?
No public API is recorded for PET STATION.
What industry is PET STATION in?
PET STATION's product category is Pet Retail Stores. Its primary akta.pro industry code is CRALAIAJ, Pet Services (Grooming, Training, Daycare), with a secondary code of HSAFAJAJ, Pet Gear & Feeding Station Organization. Its NAICS code is 45991.