What Tesalate does

Tesalate is an Australian direct-to-consumer e-commerce brand that designs, sources, and sells sand-free beach towels and related beach and outdoor lifestyle products. The company's flagship technology is a patent-pending proprietary microfibre weave branded AbsorbLite, which is engineered to repel sand on contact, absorb up to one litre of water, and dry in roughly half the time of a conventional towel; the towels are also compact enough to pack down to the size of a t-shirt. In 2023 the company extended this fabric platform into the All-Day Rashie, a UPF50+ sun protection top tested by the Australian Radiation Protection and Nuclear Safety Agency (ARPANSA), available in men's and women's short- and long-sleeve styles. The product range also includes oversized "Towels for Two" beach blankets, kids' towels (including licensed Hello Kitty, Paw Patrol, and SpongeBob SquarePants designs), gym towels, and digital gift cards, with pricing anchored at $79 AUD for a standard towel, $119 AUD for an oversized blanket, and $69 AUD for a rashie.

The business operates a Shopify-hosted storefront at au.tesalate.com, fulfils orders from a Sydney warehouse with free standard shipping across Australia, and maintains a parallel US-facing site at tesalate.com, though international shipping from the Sydney facility is currently restricted. A separate B2B corporate gifting channel accepts bulk orders with a minimum order quantity of 50 units and offers custom logo and brand colour personalisation; the company lists enterprise customers including Red Bull, KFC, ING, Finder, Sunglass Hut, Fisher & Paykel, Metcash, Pinnacle, Rams, and Gordon's. Payment options include Afterpay, Zip Pay, and PayPal Pay-in-4 instalments. Tesalate is a privately held company founded by Jacky and Volkan around 2015-2016 and bootstrapped through launch, with no institutional funding rounds disclosed. The company is operated by a team of about 6 employees, has shipped over 1 million towels and accumulated more than 45,000 five-star customer reviews, positioning itself as Australia's No. 1 sand-free beach towel brand.

Name

Tesalate

Legal name

Tesalate Pty Ltd

Website

https://tesalate.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Tesalate is an Australian direct-to-consumer brand that designs and sells patent-pending sand-free beach towels, UPF50+ rashies, and related beach lifestyle products to individual consumers in Australia and the United States via its Shopify storefronts, with a parallel B2B corporate gifting channel.

Ownership category

akta.pro rank

Product category

Beach Towels and Beach Lifestyle Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Swimwear (Children) (CRAAAHAG)

Keywords

• Sand-free beach towels
• Beach lifestyle apparel
• UPF50 sun protection
• Microfiber beach blankets
• Corporate gift merchandise

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Beach Towel Sales: One-time purchase of sand-free beach towels. Standard towels priced at $79 AUD, beach blankets at $119 AUD. Major product category driving revenue.
2. All-Day Rashie Sales: One-time purchase of UPF50+ rashies. Priced at $69 AUD, available in men's and women's styles with short and long sleeve options.
3. Corporate Gifting & Bulk Orders: B2B bulk sales to corporate clients for employee gifts, client gifts, and event giveaways. MOQ of 50 units with corporate pricing. Customization with logos available.
4. Gift Cards: Digital gift cards available in preset denominations ($50, $79, $100, $119, $150, $200 AUD). Physical gift cards also available by mail.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tesalate designs, sources, and sells sand-free beach towels and beach lifestyle apparel under its own brand, built around its proprietary AbsorbLite microfibre weave fabric technology. The company sells directly to consumers through its own Shopify-hosted e-commerce websites in Australia and the US, and also operates a B2B corporate gifting program offering bulk pricing and custom logo branding. Product range spans standard beach towels, oversized beach blankets, UPF50+ rashies, kids towels, gym towels, and digital gift cards.

Product overview

Tesalate is an Australian brand specializing in sand-free beach towels and beach lifestyle apparel. The core product is the sand-free beach towel featuring proprietary AbsorbLite™ microfibre fabric technology with patent-pending sand-repellent properties. The product portfolio includes: (1) Sand-Free Beach Towels — the flagship product line with over 60 designs in various sizes (160cm x 80cm); (2) The All-Day Rashie — UPF50+ sun protection tops that look like t-shirts but function as rashies, available in men's and women's styles with short and long sleeve options; (3) Towels for Two (Beach Blankets) — oversized 160cm x 160cm beach blankets for sharing; (4) Kids Towels and Gym Towels as specialized variants; (5) Corporate Gifts program offering bulk customization with MOQ 50 units; and (6) Digital Gift Cards. All towels are designed in Sydney, Australia, with over 1 million units sold and 45,000+ five-star reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Sand-Free Beach Towels Flagship Tesalate product line of sand-free beach towels (160cm x 80cm) using patent-pending AbsorbLite microfibre fabric technology that repels sand on contact, absorbs up to 1 litre of water, and dries in half the time of regular towels. Available in 67+ designs, sold to consumers in Australia and the US at $79 AUD.
• All-Day Rashie UPF50+ sun protection shirt designed to look like a regular t-shirt but function as a rashie. Features breathable, quick-dry, chlorine and saltwater resistant fabric, tested by ARPANSA. Available in men's and women's styles, short and long sleeve, priced at $69 AUD.
• Towels for Two (Oversized Beach Blankets) Extra-large 160cm x 160cm shareable beach blankets using the same sand-free, ultra-absorbent AbsorbLite technology as the standard towels, priced at $119 AUD.
• Kids Towels Beach towels sized for children featuring the same sand-free AbsorbLite fabric technology as adult towels, including licensed character collections (Hello Kitty, Paw Patrol, SpongeBob SquarePants).
• Gym Towels Compact workout towels using Tesalate's AbsorbLite fabric technology, designed for gym, yoga, and fitness activities with quick-dry and absorbent properties.
• Corporate Gifts and Bulk Orders B2B corporate gifting program offering bulk pricing at a 50-unit minimum order quantity, custom logo branding on towels and pouches, and brand colour customization for employee gifts, client appreciation, onboarding gifts, and event giveaways.
• Digital Gift Card Digital gift cards available in preset denominations of $50, $79, $100, $119, $150, and $200 AUD, delivered via email with a 3-year expiry, suitable for last-minute or paper-free gifting.

Quantifiable outcome

• Over 1 million towels sold
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor.

• Red BullminorOthersCorporate bulk order customer. Red Bull has purchased Tesalate towels for corporate gifting purposes. Relationship is B2B customer-vendor, not formal partnership.
• FinderminorOthersCorporate bulk order customer. Financial services company that has purchased Tesalate towels for corporate gifting purposes.
• Sunglass HutminorOthersRetail customer for corporate bulk orders. Sunglass Hut has purchased Tesalate towels for gifting.
• KFCminorOthersCorporate bulk order customer for employee or client gifts.
• INGminorOthersFinancial services company purchasing Tesalate towels for corporate gifting purposes.
• Gordon'sminorOthersCorporate bulk order customer for gifting purposes.
• Fisher & PaykelminorOthersAppliance manufacturer that has purchased Tesalate towels for corporate gifting.
• Hello KittyminorOEM/ Whitelabel/ Licensing PartnerLicensed collaboration featuring Hello Kitty character designs on Tesalate beach towels. Includes Hello Kitty Sweetheart, Hello Kitty I Love Red, and Hello Kitty Blossom collections.
• Paw PatrolminorOEM/ Whitelabel/ Licensing PartnerLicensed children's character collaboration. Paw Patrol themed beach towels available in their collection.
• SpongeBob SquarePantsminorOEM/ Whitelabel/ Licensing PartnerLicensed Nickelodeon character collaboration featuring SpongeBob SquarePants designs on beach towels.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Salt Gypsy: Australian sustainable surf brand focused on women's swimwear and rashies. Closely comparable product (rashguards) and Australian beach-lifestyle consumer, but with apparel focus rather than towels.

Broad incumbents

• Rip Curl: Major Australian surf brand with broad apparel, wetsuit and beach accessory range including rashies. Comparable consumer base and beach-lifestyle positioning, but vastly larger and multi-category.
• Billabong: Iconic Australian surf/beach apparel and accessories brand. Competes indirectly through rashies, boardshorts and beach accessories in the same Australian beach-lifestyle consumer segment.
• Salty Crew: US surf/outdoor lifestyle brand offering apparel, towels and accessories. Comparable on the beach/outdoor lifestyle consumer and DTC-led distribution.
• Sun Bum: Established sun-care and beach lifestyle brand with a sand-free towel line. Larger incumbent with broader portfolio (sunscreens, apparel), so competes with Tesalate only at the towel/lifestyle intersection.
• Roxy: Women's surf/beach apparel brand (subsidiary of Quiksilver) with rashguards, swimwear and beach accessories. Overlaps with Tesalate on rashies and beach lifestyle apparel for women.

Direct peers

• Slowtide: Premium DTC beach towel and lifestyle brand focused on quick-dry, design-led towels. Comparable on premium positioning, DTC channel, and broad beach/outdoor lifestyle assortment.
• Sand Cloud: US-based DTC brand built around sand-resistant, quick-dry microfiber beach towels. Directly competes with Tesalate in the same sand-free towel category, with similar influencer-driven GTM and lifestyle positioning.
• Dock & Bay: UK-origin DTC brand selling quick-dry, sand-resistant microfiber beach towels with vibrant designs. Closely comparable on product technology, price band and target customer (travellers, beach-goers).
• NOMADE (Tavel Towels / Nomade): Travel and beach towel brand offering lightweight, quick-dry towels targeted at travellers and beach-goers. Direct comparison in product function and DTC GTM motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Tesalate
• LinkedInlinkedin.com/company/tesalate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tesalate