The Ashram Yoga

What The Ashram Yoga does

The Ashram Yoga, operated commercially as Gary Olson Yoga, is a privately held yoga and meditation instruction business based in Kirkland, Washington. It delivers in-person classes through a partnership with Hot Yoga Inc in Bellevue, WA, offering Power Yoga (60-minute vinyasa flow at 90-105°F), Bikram Yoga (75-minute 26+2 series at 90-105°F), DEVA mantra-based meditation, and the Hamsa Hatha Kriya practice (offered only a few times per year). The company's signature intellectual property is the PATH system — Personalized Approach to Transformation & Harmony — a proprietary methodology that blends Kriya Yoga principles with DEVA meditation, breathwork, movement, and modern neuroscience, delivered as a 3+ day immersive in-studio course. Additional revenue lines include one-on-one private sessions and an annual all-inclusive yoga retreat in Quimixto, Mexico (April 2026), with pricing tiered across four accommodation types at $2,075-$4,325 per guest.

The business is a founder-led lifestyle brand built primarily on the personal reputation and lineage credentials of Gary Olson, who has studied directly with Maharishi Mahesh Yogi and practiced TM and the TM-Sidhis daily for over 45 years, and his partner Claudia Alabiso, a licensed therapist and yoga teacher with two-plus decades of experience who has founded three prior studios. Marketing is conducted through the company website, a YouTube channel (@garyolsonyoga) offering full-length classes, an email newsletter, and word-of-mouth referrals; a free e-book ("Surrender" by Gary Olson) functions as a lead-generation asset for the PATH Course and retreat funnel. The company has no disclosed funding, no institutional investors, no app or software product, and no patents, trademarks, or formal certifications on record. Revenue, headcount growth, and unit economics are not publicly disclosed.

Name

The Ashram Yoga

Legal name

Gary Olson Yoga

Website

https://theashramyoga.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ashram Yoga (Gary Olson Yoga) is a privately held yoga and meditation instruction business in Kirkland, WA, offering in-person classes, a proprietary PATH Course, private sessions, and an annual Mexico retreat to individual adult practitioners.

Ownership category

akta.pro rank

Product category

Yoga and Meditation Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

akta.pro secondary industries

Power Yoga & Athletic Yoga Conditioning (HSADACAG), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Yoga Nidra & Deep Relaxation Practices (HSADAJAE)

Keywords

• Yoga instruction services
• Meditation classes
• Hot yoga studio
• Spiritual wellness retreats
• Kriya yoga courses

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

The Ashram Yoga (operating through the Gary Olson Yoga website) delivers in-person hot yoga classes (Power Yoga and Bikram), mantra-based DEVA Meditation, the Hamsa Hatha Kriya breath-centric practice, and the proprietary multi-day PATH Course for spiritual evolution. The business also organizes all-inclusive yoga retreats in Mexico and offers private one-on-one sessions with the founder and co-teacher.

Product overview

Gary Olson Yoga offers a comprehensive suite of yoga and meditation services centered around the PATH system (Personalized Approach to Transformation and Harmony). The core offerings include in-studio yoga classes (Power Yoga 60-min, Bikram Yoga 75-min), Deva Meditation instruction, and the Hamsa Hatha Kriya breath-centric practice. The flagship PATH Course is a 3+ day immersive spiritual program combining Kriya Yoga principles with DEVA meditation and modern neuroscience. Additional offerings include Mexico retreats, private classes, and a YouTube channel for at-home practice.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Yoga
• Bikram Yoga A 75-minute structured 26+2 Bikram series conducted at 90°F–105°F, systematically working every muscle and joint and integrating breath control for deeper release and mental focus. Targeted at individual practitioners seeking a rigorous, systematic hot yoga practice.
• Deva Meditation A 60-minute mantra-based meditation practice designed to allow the practitioner to effortlessly transcend thought and experience a deep state of inner silence and restful awareness. Offered to individual students seeking spiritual and meditative development.
• Hamsa Hatha Kriya A 90-minute breath-centric practice that combines the Hatha Yoga discipline with the mystical resonance of the Hamsa mantra (So'Ham – I am That) to reach deeper meditative states. Offered only a few times per year to committed students who want to explore beyond traditional asanas.
• PATH Course A 3+ day in-studio immersion that is a guided, personal journey of spiritual evolution rooted in the principles of Kriya Yoga. The PATH system (Personalized Approach to Transformation and Harmony) blends ancient yogic wisdom with modern tools, including DEVA meditation, breathwork, and movement practices, with pre-course sessions. Pricing is not publicly disclosed.
• Mexico Yoga Retreat A 6-night all-inclusive yoga retreat in Quimixto, Mexico, including accommodation, all meals, twice-daily yoga, morning meditation, and optional activities such as surfing, swimming with dolphins, horseback riding, and a temazcal ceremony. Hosted by Claudia, Gary, and Georgia at the Mixto Retreat property. Tiered pricing is based on accommodation type and occupancy, ranging from $2,075 to $4,324 per attendee.
• Private Classes One-on-one private yoga, meditation, and course sessions with Gary Olson or Claudia Alabiso, tailored to individual needs and the practitioner's personal spiritual path. Available by appointment.

Quantifiable outcome

• 10,000+ classes taught over 23+ years
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Glo: Subscription-based online yoga and meditation platform with classes across styles and instructors. Comparable to the digital/YouTube content layer of Gary Olson Yoga, but with a broader instructor roster and recurring-revenue model.
• Alo Moves: Premium online yoga, meditation, and fitness platform by Alo Yoga with on-demand classes and series. Competes with the digital content channel of Gary Olson Yoga for at-home practitioners.

Direct peers

• Bikram Yoga: Original branded hot yoga method using the 26+2 series at 105°F, which is the exact class format Gary Olson teaches at Hot Yoga Inc in Bellevue. Closest direct modality peer.
• Yoga International: Online yoga and meditation membership platform offering classes, courses, and philosophy content across traditions including Kriya-influenced practice. Closest digital peer for the Kriya- and meditation-oriented programming.
• CorePower Yoga: Largest US hot yoga and heated fitness studio chain, offering signature heated vinyasa classes and teacher training. Direct competitor on the heated-yoga modality that Gary Olson Yoga teaches, but at vastly greater scale.
• Wanderlust: Global yoga and wellness festival and retreat brand that curates immersive yoga experiences in destination settings — directly comparable to the Mexico Yoga Retreat offering, but at much larger scale.

Broad incumbents

• Gaia: Streaming service focused on yoga, meditation, and spiritual-content libraries. Targets the same spiritually curious consumer as Gary Olson's PATH and Kriya-based programs, but with an aggregated content model.
• YogaWorks: Multi-style yoga studio chain offering vinyasa, power, hot, and restorative classes plus teacher training. Broader incumbent competing for the same individual practitioner customer across multiple geographies.
• Kripalu Center for Yoga & Health: Largest yoga and holistic-health retreat center in the US, offering residential programs, teacher training, and retreats. Direct peer on the multi-day immersive retreat model, operating at much larger institutional scale.
• Esalen Institute: Long-established retreat and workshop center focused on personal transformation, mindfulness, and embodied practice. Comparable on the spiritual-growth retreat positioning that anchors the PATH system and Mexico retreat.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/garyolsonyoga
• YouTubeyoutube.com/@garyolsonyoga
• LinkedInlinkedin.com/company/the-ashram-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ashram Yoga