The Backyard Grill

Name

The Backyard Grill

Legal name

The Backyard Grill

Website

https://thebackyardgrill.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industry

Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Family restaurant
• Casual dining
• Private events
• Catering services
• Burger challenges

Headquarters

HQ city

Houston, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining: Revenue from dine-in guests ordering from a menu of approximately 100 items including burgers, steaks, sandwiches, fajitas, and seafood, complemented by a full bar with over 40 beers on tap.
2. Fundraising Programs: Spirit Nights generate 30% of sales from participating groups; Group Dinner Program charges $18 per ticket with $10 cost, yielding $8 profit per redeemed ticket.
3. Merchandise Sales: Online store selling hot sauces ($7.99 each), seasonings ($5.99-$7.00), bottle cap art ($30-$120), and gift boxes ($35-$75).
4. Private Events and Catering: Private party room bookings with automatic 20% gratuity, capacity up to 100 people. Catering services through backyardcaters.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Backyard Grill operates a full-service family restaurant in Houston's Cy-Fair area serving approximately 100 menu items including mesquite-grilled burgers, steaks, sandwiches, fajitas, and seafood, alongside a full bar featuring 40+ draft beers. The restaurant complements dine-in service with three private event rooms (Texas Room, The Bunker, The Pit) for groups up to 100, off-premise catering via backyardcaters.com, signature progressive burger eating challenges, and branded merchandise (hot sauces, seasonings, bottle cap art) sold online.

Product overview

The Backyard Grill is a family restaurant in Houston, TX, operating since 2001, offering a unified dining experience centered on its core restaurant menu of approximately 100 items including signature burgers, steaks, and chicken dishes. The business operates complementary offerings including private event spaces (Texas Room, The Bunker, The Pit) for parties of up to 100 guests, catering services through backyardcaters.com, a famous burger challenge program (Big Daddy, Grand Daddy, The Beast), an extensive beer program with 49 taps and bottles via Untappd, and a branded merchandise store (BYG Store) selling hot sauces, seasonings, and bottle cap art. Additional services include Spirit Nights and Group Dinner fundraising programs for local organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Menu / Dine-In Service Full dine-in restaurant service offering approximately 100 menu items including mesquite-grilled burgers, sandwiches, chicken fried steak, steaks, salmon, shrimp, and an extensive kids menu with desserts, complemented by a full bar with 40+ draft beers and 40+ bottled beers. Targeted at local Houston/Cy-Fair families, adult diners, and walk-in guests.
• Private Event Spaces (Party Rooms) Three bookable private dining rooms - Texas Room (up to 60 people), The Bunker (20 people), and The Pit (20 people) - available separately or combined for parties up to 100 guests, with an automatic 20% gratuity and pricing determined by group size and food/beverage choices. Targeted at event hosts, families, and small organizations needing private dining venues.
• Catering Services Full-service off-premise catering with custom menus for events of all sizes, operated through a dedicated catering brand site (backyardcaters.com). Targeted at organizations and individuals hosting events outside the restaurant.
• Burger Challenge Program Progressive timed burger eating challenges including the Big Daddy (1 lb), Granddaddy (2 lbs), and The Beast (4 lbs of beef on a 10-inch bun), with free meal incentives for completion within time limits. Targeted at restaurant patrons seeking novelty dining experiences and competitive eaters. Over 11,000 Big Daddy burgers, 1,082 Granddaddies, and 666 Beast attempts have been sold as of April 2024.
• Beer Program (Draft and Bottled Beer Selection) Curated bar program featuring 40+ draft beers and 40+ bottled beers with a focus on local Texas and national craft breweries, catalogued through the Untappd platform. Targeted at craft beer enthusiasts and adult bar patrons.
• BYG Store (Branded Merchandise) E-commerce store offering 13 Texas-themed hot sauces ($7.99 each), 7 seasonings/rubs ($5.99-$7.00), handcrafted bottle cap art ($30-$120), and gift boxes ($35-$75). Targeted at online shoppers, brand enthusiasts, and gift buyers nationwide.
• Fundraising Programs (Spirit Nights and Group Dinners) Structured fundraising offerings for schools, booster clubs, and nonprofit organizations: Spirit Nights donate 30% of sales from participating groups, and the Group Dinner Program charges $18 per ticket with $10 cost yielding $8 profit per redeemed ticket. Targeted at local schools, sports teams, and community nonprofits seeking turnkey fundraising.

Quantifiable outcome

• Over 11,000 Big Daddy burgers sold since opening
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Cy-HopecoreStrategic or Co-development PartnerNon-profit partnership dedicated to bringing hope to kids who are economically, relationally, or spiritually disadvantaged in Cy-Fair. The Backyard Grill hosts Help Us Help the Kids program with craft projects and voting, and organizes the BYG Bash Golf Tournament. Over 8 years, the restaurant has donated $91,000 to Cy-Hope through these initiatives.
• Cy-Fair Educational FoundationminorStrategic or Co-development PartnerProvides college financial support to capable and motivated CFISD student leaders with significant financial need. The Foundation has awarded over $9 million in scholarships to more than 2,000 graduates over 50 years.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership allowing customers to order The Backyard Grill menu for delivery through the Uber Eats platform.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership allowing customers to order The Backyard Grill menu for delivery through the DoorDash platform.
• Reach UnlimitedminorStrategic or Co-development PartnerDedicated to providing quality support services for people with intellectual and developmental disabilities. The Backyard Grill takes bottlecaps each month for Reach Unlimited clients to sort, and staff hosts art and craft days several times a year. Bottlecaps are smashed by hand for the fishscale look in bottlecap art sold in the BYG Store.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Texas Roadhouse: National steakhouse-casual chain headquartered in Lexington, KY, with deep Texas footprint and a value-driven family dining model comparable to The Backyard Grill's broad menu, mesquite-style cooking, and family-friendly positioning.
• Buffalo Wild Wings: National sports-bar chain offering a similar combination of full bar, large beer selection, wings/burgers, family dining sections, and live entertainment — competing directly for the same family-plus-bar patron segments in Houston.
• Twin Peaks Restaurant: National casual dining/sports lodge chain with an extensive beer list (often 30+ taps), burgers as a core menu item, and a lodge-themed family-friendly atmosphere; competes in similar suburban Houston trade areas for casual dining and bar occasions.
• Cheddar's Scratch Kitchen: Casual family dining chain offering a broad American menu (burgers, steaks, chicken), scratch kitchen positioning, and value pricing comparable to The Backyard Grill's family-style value proposition in Houston-area suburbs.

Regional players

• Hard Eight BBQ: Texas-style BBQ concept with family-friendly dining, large menu, and private event hosting; serves a similar suburban Texas casual dining occasion with comparable group/catering capabilities.
• Pappas Restaurants: Houston-based family-owned restaurant group operating multiple full-service concepts (Pappadeaux, Pappasito's, Pappas Burger) in the Houston market with comparable menu breadth, bar programs, and private event capabilities targeting the same suburban family demographic.
• Gringo's Mexican Restaurant: Houston-area Tex-Mex family restaurant chain with comparable suburban Houston locations, family-friendly atmosphere, kids menu, and full bar — competes for similar family dining occasions in the Cy-Fair trade area.
• Spring Creek BBQ: Texas-based family barbecue chain with a similar suburban Houston footprint, family-friendly dining rooms, large group/private event accommodations, and a Texas-themed casual dining identity.
• Goode Company Restaurants: Houston family-owned restaurant group operating Texas-themed casual dining and barbecue concepts with similar local community ties, mesquite-fired cooking, and family/group dining focus in the Houston market.

Direct peers

• Pluckers Wing Bar: Texas-born sports bar and casual dining chain with an extensive beer program, family-friendly atmosphere, and Houston locations directly competing with The Backyard Grill for sports-watching and bar-dining occasions in the same Cy-Fair/Houston trade area.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-backyard-grill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Backyard Grill