What The Body Project does

The Body Project is a privately-held holistic wellness center headquartered at 2255 Waters Drive, Mendota Heights, Minnesota, serving individual health-conscious consumers seeking root-cause resolution of chronic symptoms rather than symptom-by-symptom treatment. The company was established by co-founders Rob and Paula Smith in 2017, and the founders hold a master's degree in Human Movement and Rehabilitation Sciences plus 25 combined certifications spanning applied kinesiology, nutritional microscopy, breathing coaching, core conditioning, energy healing, and life coaching.

The company's core offering is built around a proprietary "Systems Approach" methodology built on what it calls the "7 Main Variables" — the stressors it identifies as drivers of bodily imbalance. Services are organized into three pillars: Clinical Nutrition, Holistic Rehabilitation, and Energy Healing Services. Delivery follows a fixed three-step process: (1) Consultation (health history, nutrition and lifestyle assessment), (2) Comprehensive Evaluation (determining which of the 7 variables are creating imbalance), and (3) Personalized Plan (a custom-tailored program rather than a cookie-cutter protocol). Co-founder Rob Smith has authored the Amazon best-selling book "Second Opinion," of which the first six chapters are offered as an email opt-in lead magnet and a physical copy is gifted to every new client starting a program.

The Body Project operates a sales-led, direct-to-consumer GTM. Customer acquisition flows through the company's website (built on the Kartra marketing automation platform), inbound phone calls (952-220-7201), email, Facebook organic content, and educational webinars hosted under the Learn section. Pricing is quote-based and not publicly disclosed. Revenue is generated primarily from professional-services fees on personalized holistic programs, with secondary revenue from affiliate/reseller arrangements for third-party products including Biotics Research supplements, Rad Roller Products, and Organo Gold Coffee. The firm serves only the Minnesota market from a single physical location and has no disclosed funding rounds, no M&A activity, no mobile app, no public API, and no enterprise customers.

Name

The Body Project

Legal name

The Body Project

Website

https://thebodyprojectstudio.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Body Project is a privately-held holistic wellness center in Mendota Heights, Minnesota, founded in 2017 by Rob and Paula Smith. It serves individual health-conscious consumers in Minnesota via Clinical Nutrition, Holistic Rehabilitation, and Energy Healing services built on a proprietary 7-Variables Systems Approach.

Ownership category

akta.pro rank

Product category

Holistic Wellness Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Diet and Weight Reducing Centers (812191)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Reiki & Energy Healing (HSADAHAM), Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Holistic health services
• Clinical nutrition
• Holistic rehabilitation
• Energy healing
• Wellness consulting

Headquarters

HQ city

Mendota Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Holistic Health Consulting Services: Revenue generated from personalized holistic health programs, clinical nutrition consultations, holistic rehabilitation, and energy healing services. Services follow a three-step process: consultation, comprehensive evaluation, and personalized plan development.
2. Product Sales (Supplements & Health Products): The company operates an online store selling third-party health products including Biotics Research supplements, Rad Roller Products, and Organo Gold Coffee, generating additional revenue through product markups or affiliate arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Body Project delivers personalized holistic health programs through a three-step process (consultation, comprehensive evaluation, and personalized plan), centered on three service pillars: Clinical Nutrition, Holistic Rehabilitation, and Energy Healing. Its methodology targets seven main physiological stressors to identify root causes of dysfunction rather than treating isolated symptoms, and the company supplements its in-person services with an online storefront reselling third-party supplements, recovery tools, and coffee.

Product overview

The Body Project offers a suite of holistic health services centered around three main pillars: Clinical Nutrition, Holistic Rehabilitation, and Energy Healing Services. The company takes a 'systems approach' to wellness, identifying seven main stressors that contribute to health challenges rather than treating isolated symptoms. Their methodology follows a three-step process: Consultation (health history and nutrition assessment), Comprehensive Evaluation (identifying root-cause stressors), and Personalized Plan (custom-tailored programs). Additionally, founder Rob Smith authored the book 'SECOND OPINION' as an educational resource, which is offered free to new clients starting a program. The company operates a wellness center in Mendota Heights, Minnesota.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Nutrition Personalized nutritional assessment and guidance that addresses individual health needs and supports holistic wellness, delivered as part of The Body Project's three-step engagement (consultation, comprehensive evaluation, personalized plan).
• Holistic Rehabilitation Comprehensive rehabilitation approach addressing the body's systems as a whole to identify and treat root causes of dysfunction rather than isolated symptoms, delivered as part of the three-step engagement.
• Energy Healing Services Healing modality focused on addressing mental and emotional wellness as part of the overall holistic health journey, delivered alongside Clinical Nutrition and Holistic Rehabilitation.
• SECOND OPINION (Book) Amazon best-selling book by Rob Smith presenting a step-by-step holistic guide to look and feel better without drugs or surgery; functions as both educational content and a client acquisition tool.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Biotics ResearchminorOthersBiotics Research products are sold through The Body Project's online store (thebodyproject.estorerx.com). The nature of this relationship appears to be a product reseller or affiliate arrangement for nutritional supplements.
• Rad Roller ProductsminorOthersRad Roller Products are featured in The Body Project's online store section. The relationship appears to be a product reseller or affiliate arrangement for health/ rehabilitation products.
• Organo Gold CoffeeminorOthersOrgano Gold Coffee products are sold through The Body Project's dedicated store page (thebodyproject.myorganogold.com). The relationship appears to be a product reseller or affiliate arrangement for health beverages.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Parsley Health: A functional and holistic medicine practice offering root-cause, personalized care across nutrition, lifestyle, and prevention, with both in-person and virtual delivery. Comparable to The Body Project in its systems-based, holistic methodology and personalized program design.
• The UltraWellness Center: Mark Hyman's integrative and functional medicine clinic delivering personalized, root-cause-oriented care combining nutrition, lifestyle, and advanced diagnostics. Directly comparable to The Body Project in its holistic, non-pharmaceutical, systems-approach positioning.
• The Wellness Way: A network of holistic wellness clinics emphasizing personalized testing, nutrition, and lifestyle interventions tailored to individual health stories. Comparable in its clinic-based, systems-approach delivery and founder-led clinical model.
• CentreSpring MD: An integrative medicine practice offering holistic pediatric and adult care, blending conventional and functional medicine with nutrition and lifestyle coaching. Comparable in its whole-person, root-cause clinical approach and personalized program structure.

Others

• Standard Process: A practitioner-grade whole-food supplement supplier whose products are commonly resold by integrative and holistic wellness centers. Comparable as a strategic partner/supplier enabling the product resale revenue line of The Body Project.

Broad incumbents

• Cleveland Clinic Center for Functional Medicine: A large academic health system's functional medicine offering that combines conventional and integrative care with nutrition and lifestyle coaching. Comparable in holistic methodology but operates at vastly greater scale and institutional backing.
• Amen Clinics: A multi-clinic brain-health and integrative psychiatry network that pairs diagnostics with personalized lifestyle, nutrition, and supplement protocols. Comparable in its use of proprietary frameworks and personalized, multi-pillar wellness programs.
• Hand & Stone Massage and Facial Spa: A multi-location massage, skincare, and wellness franchise with standardized practitioner training and recurring membership programs. Comparable in its multi-pillar wellness center model and franchise-style scaling approach, though focused on massage and skincare rather than holistic rehabilitation.
• Life Time Fitness (Life Time Health): A national fitness and wellness operator that has expanded into holistic health services including nutrition coaching, recovery, and longevity offerings. Comparable as a broad incumbent that has added holistic wellness adjacencies to a wellness center model.

Regional players

• Massage Heights: A multi-location massage and wellness franchise with a recurring membership model combining massage, skincare, and recovery services. Comparable in its wellness center delivery model and membership-driven retention, though with a narrower service scope than The Body Project.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheBodyProjectStudio
• LinkedInlinkedin.com/company/the-body-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Body Project