Kacamatamoo

What Kacamatamoo does

Kacamatamoo is an Indonesia-based vertically integrated eyewear retail chain and vision care company operating 78 physical stores across Java with a stated objective of reaching 100 stores nationwide in 2025. Founded in 2019, the company launched as an online-first social commerce brand selling fashion eyewear through Instagram, TikTok and e-commerce platforms, then pivoted to omnichannel retail beginning February 2022 with its first physical store in JABODETABEK. Stores now span Jakarta (Barat, Pusat, Selatan, Timur, Utara), Tangerang, Kabupaten Tangerang, Tangerang Selatan, Serang, Bekasi, Kabupaten Bekasi, Bogor, Kabupaten Bogor, Bandung, Semarang, Yogyakarta, Bandar Lampung, Karawang, Cianjur, Cirebon, Garut and Purwakarta, with a complementary Shopee marketplace storefront. In-store services include free eye examinations by Refraction Opticians, free consultations, ultrasonic cleaning, minor repairs, and free delivery within the JABODETABEK region.

The product portfolio combines fashion-oriented eyewear frames (square, cat-eye, oval and clip-on 2-in-1 designs in collections such as Valentine Edition, Alma, Sixtacular, Love In Passing and Clear Vision Your Decision) priced Rp149,000–Rp459,000 per frame, specialty MOOIE Beauty Lens tinted lenses at Rp760,000 per lens with proprietary Optimoo superhydrophobic coating, and prescription lens options including CRMC (anti-radiation), Blu-ray (blue light + anti-radiation), Photochromic, Blue-Chromic and Hi Index 1.67 (45% thinner). The company extends B2B reach through the Kacamatamoo Goes to Office (KGTO) corporate wellness program, which delivers on-site eye health seminars and examinations to enterprise customers such as PT United Family Food.

The business model is asset-heavy, founder-led retail: legally PT Kacamatamoo Indonesia Sukses, privately held by CEO/Founder Michael Oktowinadi and CMO/Co-Founder Cindy Oktavian, with COO Malvin Wijaya, CFO Aileen Cuwita and corporate-restructuring advisor Dr. Wong Jeh Syan. Per leadership disclosures the company achieved 8x revenue growth and 8x workforce expansion in approximately two years (2022–2024), sustained 25% EBITDA margins for three consecutive years, maintained a 4.9/5.0 customer satisfaction rating over the same period, and gained more than 400,000 social media followers in two years. The company is supported by a single disclosed funding round of approximately $840,000 in May 2025, with no institutional venture or growth equity backing publicly identified.

Name

Kacamatamoo

Legal name

PT Kacamatamoo Indonesia Sukses

Website

https://kacamatamoo.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Kacamatamoo is an Indonesia-based vertically integrated eyewear retailer operating 78 stores across Java, offering affordable prescription glasses, fashion frames, and MOOIE beauty lenses with in-store free eye exams, direct-to-consumer Shopee e-commerce, and the KGTO corporate wellness program.

Ownership category

akta.pro rank

Product category

Eyewear Retail

NAICS

Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Eyewear retail
• Optical services
• Prescription lenses
• Vision care
• Beauty eyewear

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Eyewear Product Sales: Direct sales of eyeglass frames (square, cat eye, oval models) and lenses to consumers through offline stores and Shopee marketplace
2. Custom Lens Services: Customized prescription lens fitting and production with various coating options (anti-radiation, blue light, photochromic) with 3-7 day production lead time
3. Beauty Lens Products: MOOIE Beauty Lens tinted optical lenses providing cosmetic blush effect with prescription functionality

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Kacamatamoo is a vertically integrated Indonesian eyewear retailer that designs and sells own-brand eyewear frames, prescription lenses (CRMC, Blu-ray, Photochromic, Blue-Chromic, Hi Index 1.67), and proprietary MOOIE Beauty Lens tinted optical lenses through 78 offline stores and the Shopee marketplace. Each store provides free eye examinations by Refraction Opticians (RO), free consultations, free ultrasonic cleaning, and minor repairs, with free delivery in the JABODETABEK area. The company also operates the KGTO (Kacamatamoo Goes to Office) corporate wellness program bringing eye health seminars and examinations to enterprise workplaces.

Product overview

Kacamatamoo is an Indonesian eyewear retail company offering a comprehensive product ecosystem consisting of eyewear frames across multiple collections (Valentine Edition, Alma Collection, Sixtacular/Moonies Series, Love In Passing, Clear Vision Your Decision), MOOIE Beauty Lens specialty colored lenses, and prescription lens options (CRMC, Blu-ray, Photochromic, Blue-Chromic, Hi Index). The company provides both online sales through Shopee marketplace and operates 78 offline retail stores across Indonesia. In-store services include free eye exams by Refraction Opticians, consultation, cleaning, and minor repairs. Their corporate Kacamatamoo Goes to Office program brings eye health services to workplaces. The business model combines e-commerce with physical retail presence throughout Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Mooie: Mooie Beauty Lens — a line of tinted optical lenses that provide a natural blush effect on the face, giving a fresh and glowing look. Mooie lenses include Optimoo Coating (Superhydrophobic) for durability and are marketed as 'Flush Without Blush' beauty lenses.

Products and services

• Eyewear Frames (Valentine Edition, Alma Collection, Moonies Series, Love In Passing, Clear Vision Your Decision) Kacamatamoo's proprietary eyewear frame line offered across multiple collections (Valentine Edition, Alma Collection with influencer Alma Tando, Sixtacular Moonies 6th Anniversary Series, Love In Passing, Clear Vision Your Decision, Kids). Frames are available in square, cat eye, oval, and clip-on convertible formats with multiple color options, materials including plastic, acetate, TR-90 and titanium, and pricing ranging from Rp149,000 to Rp459,000 per frame. They are designed for stylish everyday, office, and casual wear for men and women.
• MOOIE Beauty Lens (Berry, Rosie, Poppy Pink, Peach Of Mind) Proprietary tinted optical lenses offering a natural blush cosmetic effect while functioning as prescription lenses. Available in Berry, Rosie, Poppy Pink, and Peach Of Mind tints at 30% and 50% intensity options, with Optimoo superhydrophobic coating, UV Protection 380mm, Index 1.50, and 3-7 working day custom production. Marketed under the "Mooie" sub-brand as "Flush Without Blush" beauty lenses.
• Prescription Lens Options (CRMC, Blu-ray, Photochromic, Blue-Chromic, Hi Index 1.67) A lineup of prescription lens options fitted into Kacamatamoo frames: CRMC (anti-radiation), Blu-ray (anti-blue-light plus anti-radiation), Photochromic (auto-darkening with UV protection), Blue-Chromic (combination of Blu-ray and Photochromic), and Hi Index 1.67 (45% thinner than standard lenses). Designed for daily computer/phone use, indoor-outdoor transitions, and higher prescription strengths.
• Free Eye Examination Service Complimentary eye examination delivered in Kacamatamoo offline stores by Refraction Optician (RO) professionals. Used by consumers to determine prescription needs before selecting frames and lenses, supporting the company's vertically integrated retail model.
• Free Consultation and Clean & Refresh Service Complimentary in-store consultation with trained sales associates to help customers select frames and lens options, plus a Clean & Refresh service providing free ultrasonic cleaning and minor eyewear repairs for Kacamatamoo purchases. Designed to enhance the customer experience and drive repeat visits.
• Free Delivery (JABODETABEK) Complimentary delivery of Kacamatamoo eyewear purchases to customers within the JABODETABEK region, supporting the company's hybrid offline and online purchase experience.
• Kacamatamoo Goes to Office (KGTO) Corporate Wellness Program Corporate wellness program in which Kacamatamoo brings eye health seminars (e.g., "Optimizing Eye Health in Digital Era") and free eye examinations directly to employees at partner company offices. Targets HR and corporate wellness buyers and functions as a B2B channel layered on top of the consumer retail base.

Quantifiable outcome

• 4.9/5.0 customer satisfaction rating maintained for 3 consecutive years
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor.

• Lion's Club IndonesiaminorStrategic or Co-development Partner · 7 October 2025CSR partnership for vision health initiatives - collaboration to provide 110 free prescription glasses to students at MTS Al-Bahri educational institution, with eye examinations conducted by Kacamatamoo's professional team
• PT United Family Food (Unifam)minorStrategic or Co-development Partner · 1 October 2025Corporate partnership for Kacamatamoo Goes to Office (KGTO) program - 2-day eye health initiative including seminar on 'Optimizing Eye Health in Digital Era' and comprehensive eye examinations for all employees
• Alma TandominorStrategic or Co-development PartnerInfluencer collaboration for 'Purrfect Pair' collection - cat-inspired eyewear designs named after Alma Tando's cats (OCHA, CIMO, LUNA, ALMOOD models), featuring limited edition bag charms and exclusive pouches
• Astra InternationalminorGTM or Marketing PartnerBrand partnership and collaboration through Astra ecosystem - visible in Our Collaboration section of About page
• SummareconminorGTM or Marketing PartnerReal estate partnership for retail store locations and brand collaboration visible in Our Collaboration section
• ModenaminorGTM or Marketing PartnerBrand partnership and collaboration visible in Our Collaboration section of About page
• DekorumaminorGTM or Marketing PartnerHome/lifestyle brand partnership and collaboration visible in Our Collaboration section
• MekariminorGTM or Marketing PartnerTechnology/HR software brand partnership and collaboration visible in Our Collaboration section
• LuxcrimeminorGTM or Marketing PartnerBeauty brand collaboration and partnership visible in Our Collaboration section
• LemonilominorGTM or Marketing PartnerHealth food brand partnership and collaboration visible in Our Collaboration section
• ZOYAminorGTM or Marketing PartnerCosmetics brand partnership and collaboration visible in Our Collaboration section
• SomethincminorGTM or Marketing PartnerBeauty/skincare brand partnership and collaboration visible in Our Collaboration section

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Gentle Monster: South Korean fashion-forward eyewear brand expanding globally with flagship retail stores and collaborations. Comparable to Kacamatamoo on the fashion-eyewear positioning and influencer-led brand storytelling, though operating at a luxury positioning tier.
• EssilorLuxottica: Global eyewear giant combining lens manufacturing (Essilor) with frames and retail brands (Ray-Ban, Oakley, LensCrafters). Represents both a major upstream supplier and a broad competitive incumbent across the same eyewear value chain Kacamatamoo operates in.

Regional players

• Optical 88: Malaysia-based optical retail chain with regional Southeast Asia presence offering eyewear, prescription lenses, and professional eye care. Comparable business model to Kacamatamoo's optical retail chain approach, operating in adjacent ASEAN geographies.

Direct peers

• Owndays: Asia-based (Japan-founded) eyewear chain with a standardized, affordable, fast-delivery model and growing presence across Southeast Asia. Comparable to Kacamatamoo's value-priced fashion eyewear positioning and rapid retail expansion approach.
• Optik Tunggal: Indonesian optical retail brand offering prescription eyewear, frames, and sunglasses across offline stores. Directly competes with Kacamatamoo in the Indonesian optical retail market with similar product categories.
• Lenskart: India-based vertically integrated eyewear company combining online and offline retail with in-house manufacturing and in-store eye exams. Closely mirrors Kacamatamoo's omnichannel model of fashionable, affordable eyewear with embedded optometry services.
• Warby Parker: US-based vertically integrated eyewear retailer offering prescription glasses, sunglasses, and contact lenses through stores and online. Highly comparable to Kacamatamoo's combination of fashionable frames, prescription services, and retail-store-plus-DTC distribution.
• Optik Seis: Established Indonesian optical retail chain providing eyewear frames, lenses, and eye examination services across multiple cities. Competes head-to-head with Kacamatamoo in Indonesian optical dispensing and eyewear retail.
• Zenni Optical: US-based online eyewear retailer selling affordable prescription glasses and sunglasses direct-to-consumer. Comparable to Kacamatamoo's value-priced frame positioning and Shopee marketplace motion targeting price-conscious consumers.
• Optik Melawai: One of Indonesia's largest optical retail chains offering prescription eyewear, sunglasses, and contact lenses with in-store eye examinations. Directly competes with Kacamatamoo in the same Indonesian market and product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kacamatamoo
• LinkedInlinkedin.com/company/pt-kacamatamoo-indonesia-sukses
• Instagraminstagram.com/kacamatamoo
• Xx.com/kacamatamoo

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kacamatamoo