Coffeenatics
Coffeenatics is an Indonesian integrated specialty coffee group founded in 2015 in Medan, operating cafés, a roastery, a barista academy, an equipment distribution arm, and omnichannel retail across Indonesia and Greater Jakarta.
- Company typePrivate
- Founded2015
- HeadquartersMedan, Indonesia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Coffeenatics does
Coffeenatics is an Indonesian specialty coffee company founded in 2015 in Medan, North Sumatra, by Harris Hartanto Tan and Norita Chai, and today operates as an integrated three-entity group: CV. Alnoris Jaya runs the retail café and express-outlet operations, PT. Coffeenatics Kopi Indonesia (CKI) operates the roastery and product development, and PT. Teknologi Kopi Indonesia (TKI) distributes professional coffee equipment across Indonesia. Core production uses a German-made Probat 5kg roaster under SCA Roasting Professional supervision, with Q Grader and Q Processor certified quality control. The product range spans espresso and filter roasted beans, Nespresso-Original-compatible specialty capsules, single-serve pourover sachets, ready-to-drink iced lattes (Original, Okinawa, Coconut, Nusantara), and a pastry line led by Chef Boris Hartanto Tan. The group also runs a Barista Academy and a wholesale program serving cafés, offices, and restaurants, with the Apes for Apes conservation project (USD 2/kg premium for forest preservation around Tapanuli orangutan habitat) anchoring its sustainability narrative.
The business generates revenue across six streams: on-site café sales (three Medan outlets plus PIK 2 in Greater Jakarta), roasted-bean wholesale and direct retail via Tokopedia/Shopee/TikTok Shop, RTD iced latte sales, barista training and industry consultation, equipment distribution (PUQpress automatic tampers, Subminimal, Perfect Moose, Felicita, Bentwood), and pop-up event catering. Pricing for roasted beans runs IDR 100,000-140,000 per 200g unit, while PUQpress equipment retails from IDR 6.95M to IDR 19.5M. Distribution is omnichannel and multi-format: owned cafés, marketplace listings, GrabFood/GoFood/WhatsApp delivery, mall retail at Alun Alun Indonesia (Grand Indonesia West Mall), and a Jakarta office supporting wholesale and equipment distribution in Greater Jakarta.
The company is privately held, founder-owned, and bootstrapped, with no disclosed external funding. Headcount stands at approximately 17 across the group. Recent strategic activity (2025-2026) signals a deliberate scaling push: Jakarta market entry in September 2025, the PIK 2 outlet opening, Alun Alun Indonesia placement, founding-partner status in the Ngee Ann Polytechnic SEA Partners Network, and representation at the World Economic Forum 2026 in Davos via a GrabFood and BKPM invitation. The Only-on-Grab Favorites award at the Grab Bintang 5 Awards (June 2026) provides third-party validation of the consumer brand, while exclusive Indonesian distribution rights for PUQpress and other equipment brands establish a defensible B2B channel.
Coffeenatics firmographics
Firmographics- Name
- Coffeenatics
- Legal name
- Coffeenatics Group
- Website
- https://thecoffeenatics.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coffeenatics is an Indonesian integrated specialty coffee group founded in 2015 in Medan, operating cafés, a roastery, a barista academy, an equipment distribution arm, and omnichannel retail across Indonesia and Greater Jakarta.
- Ownership category
- akta.pro rank
Coffeenatics industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121), Coffee and Tea Manufacturing (31192)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee, Espresso & Tea Appliances Retail (CRACADAC), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE)
Keywords
Where Coffeenatics is headquartered
LocationHeadquarters
- HQ city
- Medan
- HQ country
- Indonesia
- HQ region
- Asia
Offices8 records
Markets served
Coffeenatics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Café and Express Outlet Sales: Coffeenatics operates specialty coffee cafés and express coffee outlets across Medan and Jakarta, generating revenue from on-site food and beverage sales including espresso drinks, pastries, and hot kitchen items.
- Roasted Coffee Beans (Wholesale & Retail): Sale of roasted specialty coffee beans in multiple formats: espresso roast, filter roast, single-serve pourover sachets, and coffee capsules. Products are sold via marketplace (Tokopedia, Shopee, TikTok Shop), directly, and through wholesale to B2B customers.
- Ready-to-Drink (RTD) Beverages: Production and sale of bottled ready-to-drink iced lattes in four variants (Original, Okinawa, Coconut, Nusantara), sold via GrabFood delivery, at retail locations, and as a 4-pack gifting option.
- Barista Training and Consultation: Coffeenatics operates a Barista Academy offering basic, professional, and advanced barista training programs for aspiring hospitality professionals and home baristas, as well as industry consultation services.
- Coffee Equipment Distribution: PT Teknologi Kopi Indonesia (TKI) distributes professional coffee equipment including PUQpress automatic tampers (M2, M3, M4, M5, M6, Mini, Q, Q PRO), PUQ Navigator distribution tools, Subminimal Nanofoamer, Perfect Moose, Felicita scales, and Bentwood grinders. The company serves as the official distributor of these brands in Indonesia.
- Pastry and Desserts: Coffeenatics' Pastry Department, led by Chef Boris Hartanto Tan, produces cakes, desserts, and gelato (including Salted Caramel Vanilla Gelato using Tahitensis vanilla beans) for in-café sales and events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffeenatics House Blend - Rp 125,000 |
| Unit Pricing | Pay-as-you-go | Coffeenatics Fruit Bomb - Rp 135,000 |
| Unit Pricing | Pay-as-you-go | Coffeenatics Gayo Natural - Rp 140,000 |
| Unit Pricing | Pay-as-you-go | Classic Espresso - Rp 100,000 |
| Unit Pricing | Pay-as-you-go | PUQpress M2 - Rp 19,500,000 |
| Unit Pricing | Pay-as-you-go | PUQ Navigator - Rp 6,950,000 |
| Unit Pricing | Pay-as-you-go | PUQpress M4 - Rp 16,500,000 |
| Unit Pricing | Pay-as-you-go | PUQpress Mini - Rp 11,500,000 |
| Unit Pricing | Pay-as-you-go | PUQpress Q1 - Rp 13,500,000 |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Coffeenatics product offering
Product offeringCore offering
Coffeenatics is an integrated specialty coffee company that operates an in-house roastery producing espresso roast, filter roast, single-serve pourover, and Nespresso-compatible coffee capsules, alongside specialty coffee cafés and express outlets, ready-to-drink iced lattes, a pastry department, a barista training academy, a wholesale coffee supply program, and professional coffee equipment distribution (PUQpress, Subminimal, Perfect Moose, Felicita, Bentwood) across Indonesia. The business is structured across three entities: CV. Alnoris Jaya (retail), PT Coffeenatics Kopi Indonesia (roastery), and PT Teknologi Kopi Indonesia (equipment distribution).
Product overview
Coffeenatics is an integrated coffee ecosystem consisting of three companies operating across retail, production, and equipment distribution. The core offering centers on specialty coffee roasting (Coffeenatics/CKI) producing espresso roast, filter roast, single-serve pourover, and coffee capsules compatible with Nespresso Original machines. Their ready-to-drink line includes Iced Latte in four variants (Original, Okinawa, Coconut, Nusantara). The company operates specialty coffee cafés, express outlets, and a Pastry Department (led by Chef Boris Hartanto Tan) offering cakes and gelato. Additional divisions include Barista Training Academy, Wholesale Program, and equipment distribution (PUQpress tampers, PUQ Navigator distribution tools). The group operates across Medan and Jakarta in Indonesia with physical retail locations and marketplace presence on Tokopedia, Shopee, and TikTok Shop.
Differentiator
Problem solved
Functional benefit
Brands
- Coffeenatics' Pastry Department: Pastry offerings led by Chef Boris Hartanto Tan, featuring cakes and desserts with a twist.
- Apes for Apes
- PUQpress Indonesia
Products and services
- Espresso Roast Coffee Beans Specialty roasted espresso coffee beans designed for espresso machines, sold in 200g units. Available across Coffeenatics cafés, Tokopedia, Shopee, and TikTok Shop for home baristas and wholesale customers.
- Filter Roast Coffee Beans Specialty roasted filter roast coffee beans for manual brewing methods, featuring diverse single-origin and microlot flavor profiles. Sold in 200g units via cafés and online marketplaces.
- Single-Serve Pourover Coffee Convenient single-serve drip bag format containing precisely ground, freshly roasted specialty coffee for café-quality brewing anywhere. Each box contains 10 sachets. Designed for home use, travel, and gifting.
- Coffee Capsules (Nespresso-compatible) Specialty coffee capsules filled with freshly roasted coffee and compatible with Nespresso Original machines. Available in Sumatra Signature blends (Medan Breakfast, Nut on Nut, Gayo Nutella). Each box contains 10 capsules.
- Ready-to-Drink Iced Latte Bottled ready-to-drink iced lattes crafted with Coffeenatics' House Blend, available in four variants: Original, Okinawa (brown sugar), Coconut, and Nusantara (Gula Aren). Sold via GrabFood, at PIK 2 retail, and as a 4-pack gifting option.
- Pastry Department Pastry offerings including cakes, desserts, and gelato with innovative flavor profiles, led by Chef Boris Hartanto Tan. Sold in-café and for events, with signature items like Salted Caramel Vanilla Gelato using Tahitensis vanilla beans.
- Barista Training Academy Barista training program offering basic, professional, and advanced training for aspiring hospitality professionals and home baristas. Delivered by certified instructors at the Coffeenatics Academy & Roastery facility in Medan.
- Wholesale Coffee Supply Program B2B wholesale program supplying specialty roasted beans, professional advice, and equipment to cafés, offices, and restaurants seeking to start or revitalize their coffee programs. Contact via [email protected].
- Professional Coffee Equipment Distribution Official Indonesian distribution of professional coffee equipment brands including PUQpress automatic tampers, PUQ Navigator distribution tools, Subminimal Nanofoamer, Perfect Moose milk steamers, Felicita scales, and Bentwood grinders. Operated by PT Teknologi Kopi Indonesia (TKI) with local support and warranty coverage.
- Pop-Up Booth & Event Catering Service Event catering and pop-up booth service for special occasions including office gatherings, meetings, birthdays, weddings, and private events, offering quality coffee products and freshly made beverages. Examples include NOVERE 'A Bowl of Us' fashion exhibition catering at Plaza Indonesia and Warenhuis Medan.
- Specialty Coffee Cafés & Express Outlets Specialty coffee café and express outlet operations serving espresso drinks, milk-based coffee, ready-to-drink beverages, pastries, and hot kitchen items. Locations include Coffeenatics Cik Ditiro (Medan), Tijili (Medan), X Timor (Medan), and PIK 2 (Tangerang).
Quantifiable outcome
- Coffeenatics serves as official Indonesian distributor for multiple professional coffee equipment brands (PUQpress, Subminimal, Perfect Moose, Felicita, Bentwood, Fiorenzato), reaching cafés and professionals across Indonesia
- +1 more outcomes
Companies that use Coffeenatics
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Coffeenatics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Coffeenatics partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Alun Alun Indonesia (Grand Indonesia)minorCoffeenatics established a retail presence at Alun Alun Indonesia, a curated space on the 3rd floor of Grand Indonesia West Mall that celebrates Indonesian heritage and craftsmanship. The partnership offers Coffeenatics' specialty-grade Indonesian coffee through Single-Serve Pourover Coffee and Coffee Capsules, positioning the brand for both local coffee enthusiasts and international visitors.
- Ngee Ann Polytechnic (SEA Partners Network)coreCoffeenatics signed as one of the inaugural founding industry partners of the NP SEA Partners Network, a $10 million five-year initiative by Ngee Ann Polytechnic Singapore. Coffeenatics will host Ngee Ann Polytechnic students for immersion programs across its Medan roastery and Jakarta operations, covering specialty coffee operations, supply chain, digital transformation, and brand building. Boris Hartanto Tan represented the company at the MOU signing ceremony on May 28, 2026.
- GrabFood / Grab IndonesiacoreCoffeenematics was invited by GrabFood and the Ministry of Investment and Downstreaming / Investment Coordinating Board (BKPM) to serve Indonesian specialty coffee at the Indonesia Pavilion during the World Economic Forum 2026 in Davos, Switzerland. This invitation followed Coffeenatics' recognition as a Bintang Lima merchant on GrabFood. GrabFood also organized the Grab Bintang 5 Awards where Coffeenatics won the Only-on-Grab Favorites award.
- NOVEREminorNOVERE is an Indonesian local fashion brand founded in 2017. Coffeenatics provided pop-up catering services at NOVERE's 'A Bowl of Us' fashion exhibition in collaboration with The Widiras (fashion-lifestyle creators). The event was launched on January 15, 2026 at Plaza Indonesia and January 28-29, 2026 at Warenhuis Medan.
- People Resources and Conservation Foundation (PRCF)corePRCF is a non-profit organization that promotes biodiversity conservation and enables sustainable use of natural resources while fostering socio-economic independence of local communities. PRCF is a key partner in the Apes for Apes conservation project, helping protect Tapanuli orangutan habitat in the Batang Toru Ecosystem through sustainable coffee farming practices.
- Sumatra Rainforest Institute (SRI)coreSumatra Rainforest Institute is an Indonesian NGO dedicated to conserving Sumatra's rainforests and rare species, rescuing wildlife, and supporting local farmers through environmentally friendly agricultural systems. SRI is a conservation partner in the Apes for Apes project alongside PRCF.
- PUQ CoffeecoreCoffeenatics / PT Teknologi Kopi Indonesia serves as the official distributor of PUQpress automatic coffee tampers and PUQ Navigator distribution tools in Indonesia. The partnership includes exclusive Indonesian launches of new PUQpress generations (including Gen 6 Mini, Q, and PRO), with PUQ Coffee's Commercial Director Almar Bouw attending the World of Coffee Jakarta 2025 launch event.
- Sea Group, EMTEK, Frasers Property, Living Lab Ventures, Rentfix, Tin Men Capital (SEA Partners Network founding partners)minorCoffeenatics joined alongside these organizations as founding industry partners of the Ngee Ann Poly SEA Partners Network, representing the specialty coffee sector at the MOU signing ceremony on May 28, 2026 in Singapore.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Coffeenatics competitors and assessment
Company assessmentDirect peers
- Anomali Coffee: Anomali Coffee is one of Indonesia's pioneering specialty coffee roasters and café operators, with roastery, training center, and multiple cafés in Jakarta and Bali. It is the closest direct peer to Coffeenatics in combining Indonesian single-origin roasting with specialty café retail and barista education.
- Otten Coffee: Otten Coffee is an Indonesian specialty coffee e-commerce platform and roaster offering roasted beans, equipment, and accessories nationwide. It is directly comparable on the marketplace-driven retail and equipment-distribution side of Coffeenatics' business.
- Tanamera Coffee: Tanamera is an Indonesian specialty coffee roaster and café chain founded in Bandung, operating roastery-supported cafés and a wholesale program. It mirrors Coffeenatics' integrated roastery-plus-café-plus-wholesale model in a different Indonesian city.
- Common Grounds Coffee Roaster: Common Grounds is an Indonesian specialty coffee roaster based in Jakarta with cafés and a wholesale program serving other cafés and offices. It competes head-to-head with Coffeenatics in the Jakarta B2B specialty coffee segment.
- STARK Coffee Roaster: STARK is a boutique Indonesian specialty coffee roaster with cafés in Jakarta, focused on single-origin and microlot Indonesian coffees. It overlaps with Coffeenatics on small-batch specialty roasting and café experience for the third-wave consumer.
- Eight Oz Coffee Specialist: Eight Oz is a Jakarta-based specialty coffee roaster and café operator serving premium retail and B2B customers. It is comparable to Coffeenatics in product positioning (specialty Indonesian beans, capsules, equipment) and target segment (cafés, offices, home enthusiasts).
Broad incumbents
- Kopi Kenangan: Kopi Kenangan is one of Indonesia's largest GrabFood-anchored coffee chains with hundreds of outlets and significant VC backing. It is a broader incumbent whose tech-enabled grab-and-go model competes with Coffeenatics' express outlets and GrabFood delivery presence.
- Fore Coffee: Fore Coffee is an Indonesian tech-enabled coffee chain operating app-driven retail outlets across major cities. It competes with Coffeenatics on convenience-oriented coffee occasions rather than third-wave specialty positioning.
- Janji Jiwa: Janji Jiwa is a large Indonesian local coffee chain with nationwide outlets and a strong GrabFood/GoFood delivery presence. It represents a broad incumbent competing for the same Indonesian mass-market coffee consumer that Coffeenatics serves via delivery.
- Tim Hortons Indonesia: Tim Hortons Indonesia operates franchised cafés in major Indonesian cities, offering mainstream coffee at scale. It is a broad incumbent that competes for café footfall in Jakarta and PIK 2 areas where Coffeenatics is expanding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Coffeenatics social profiles
Digital presenceCoffeenatics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coffeenatics leadership team
Management profileNumber of profiles
Profiles3 records
Coffeenatics subsidiaries and ownership
Company hierarchySubsidiaries3 records
Coffeenatics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coffeenatics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coffeenatics
What does Coffeenatics do?
Coffeenatics is an integrated specialty coffee company that operates an in-house roastery producing espresso roast, filter roast, single-serve pourover, and Nespresso-compatible coffee capsules, alongside specialty coffee cafés and express outlets, ready-to-drink iced lattes, a pastry department, a barista training academy, a wholesale coffee supply program, and professional coffee equipment distribution (PUQpress, Subminimal, Perfect Moose, Felicita, Bentwood) across Indonesia. The business is structured across three entities: CV. Alnoris Jaya (retail), PT Coffeenatics Kopi Indonesia (roastery), and PT Teknologi Kopi Indonesia (equipment distribution).
Is Coffeenatics a public or private company?
Coffeenatics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coffeenatics founded?
Coffeenatics was founded in 2015. It employs 11 to 50 people.
Where is Coffeenatics based?
Coffeenatics is headquartered in Medan, Indonesia, in the Asia region.
How does Coffeenatics make money?
Six revenue lines are on record. Retail Café and Express Outlet Sales are the primary driver. The others are roasted Coffee Beans (Wholesale & Retail), ready-to-Drink (RTD) Beverages, barista Training and Consultation, coffee Equipment Distribution and pastry and Desserts.
Who are Coffeenatics's main competitors?
Direct peers on record are Anomali Coffee, Otten Coffee, Tanamera Coffee, Common Grounds Coffee Roaster, STARK Coffee Roaster and Eight Oz Coffee Specialist. Broad incumbents are Kopi Kenangan, Fore Coffee, Janji Jiwa and Tim Hortons Indonesia.
Does Coffeenatics have an API?
No public API is recorded for Coffeenatics.
What industry is Coffeenatics in?
Coffeenatics's product category is Specialty Coffee. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its NAICS code is 311920 and its SIC code is 5810.