The Culture Fix Academy

What The Culture Fix Academy does

The Culture Fix Academy (DBA: Cultureful™) is a U.S.-based workplace culture consulting and training company founded by bestselling author Will Scott and legally organized as The Culture Fix Academy LLC in Illinois. The company sells an integrated culture-transformation system built on its proprietary 9 Deeds in 90 Days™ framework and a family of registered methodology tools including CoreVals™, CoreScore™, CoreWorkflow™, Notice & Nominate™, Catch & Correct™, CoreChart™, and the Culture Fulfillment Index™. Its offerings are structured around three pillars — Survey (Organizational Culture Survey, Culture Team Health Diagnostic), Transform (Culture Fulfillment consulting engagements, Fractional Culture Officer), and Embed (subscription, certification, and content assets). The platform itself is delivered via the third-party Kajabi cloud infrastructure, which hosts surveys, training materials, coaching tools, and the certification resources used by licensed Actuators.

The company monetizes through four primary streams: a $499/month TCF Academy subscription that licenses tools and brand rights to certified Actuators and internal HR professionals; a $399 one-time online course (The Gift of Culture); quote-based enterprise and mid-market consulting engagements; and book sales through Amazon and direct channels. A free 5-minute Culture Checkup functions as a freemium funnel into the paid offerings. Distribution combines enterprise field sales (discovery-call driven), a community-led/licensed reseller model via the 20+ Actuator network across 13 U.S. states, 6 countries, and 5 continents, and self-serve product-led growth through courses, books, and the free diagnostic tool.

Customer evidence is mixed across enterprise (Regeneron, Sabre, Harley-Davidson, Entrepreneurs' Organization), mid-market (Guill-Bern Corporation, Vanman Architects, Trans Africa Insurance Brokers, ISI Steel), and SMB (Geneva Auto Body) accounts, with the company claiming its tools have been used by "thousands of organizations globally." The 2025 Cultureful Workplace Culture Report aggregated data from 8,671 employees across 44+ organizations, and the company is privately held and bootstrapped with no disclosed funding rounds.

Name

The Culture Fix Academy

Legal name

The Culture Fix Academy LLC

Website

https://theculturefix.works

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Culture Fix Academy (Cultureful™) is a U.S.-based workplace culture consulting firm that sells a proprietary 9 Deeds in 90 Days™ methodology, surveys, and a Fractional Culture Officer service to organizations, while licensing its tools to certified Actuators worldwide.

Ownership category

akta.pro rank

Product category

Workplace Culture Consulting

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Organizational Change & Transformation Coaching (EDABANAG)

akta.pro secondary industry

Collaboration, Teamwork & Conflict Resolution (EDAAAKAF)

Keywords

• Workplace culture consulting
• Culture transformation services
• Employee engagement surveys
• Culture coaching certification
• Organizational development training

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. TCF Academy Subscription: Monthly subscription providing access to all TCF Academy implementation tools, resources, community of Actuators, and license to use tools and promote as an Actuator while subscription remains current. Formerly offered at $299/month for Founding Members (until 12/31/21).
2. Online Course (The Gift of Culture): Self-paced online course teaching the 9 Deeds in 90 Days methodology for culture transformation at $399 one-time enrollment.
3. Culture Consulting Services: Coach-guided culture transformation engagements including Culture Fulfillment program, Fractional Culture Officer services, and Culture Team Health Diagnostic offerings. Pricing not publicly disclosed; sold via discovery calls and project design.
4. Book Sales: Sale of The Culture Fix book series by Will Scott on Amazon and direct channels. Includes The Culture Fix: Bring Your Culture Alive and The Gift of Culture: A Coach Transforms a Company's People and Profits.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Culture Fix Academy sells workplace culture transformation services and training to organizations and independent coaches. Its core paid offerings are the Culture & Team Health Diagnostic survey, the coach-guided Culture Fulfillment program built on the 9 Deeds in 90 Days™ framework, Fractional Culture Officer engagements, and the TCF Academy monthly subscription that certifies licensed Actuators. Supporting self-serve offerings include the Gift of Culture online course, the Culture Fix book series, workshops/keynotes, and a free Culture Checkup assessment.

Differentiator

Problem solved

Functional benefit

Brands

• Culture Fulfillment™: The company's primary consulting and transformation methodology built on the 9 Deeds in 90 Days™ framework.
• TCF Academy
• Culture Czars®

Products and services

• Culture & Team Health Diagnostic Paid diagnostic survey engagement that delivers 20+ pages of data analysis, visualization, raw qualitative data, and coaching sessions with tailored recommendations; evaluates Culture Fulfillment Index, Core Values Integration, Employee Well-being, Motivation, Loyalty, and eNPS scores. Sold to organizations through the Cultureful™ website.
• Culture Transformation (Culture Fulfillment program) Coach-guided multi-month culture transformation engagement built on the 9 Deeds in 90 Days™ framework; turns core values into daily behaviors and builds trust, accountability, and performance. Sold via discovery call and project design to enterprise and mid-market clients.
• Fractional Culture Officer Embedded, hands-on fractional culture leadership service providing a dedicated culture partner who drives alignment, communication, and growth within the client organization without the cost of a full-time hire. Quote-based engagement.
• The Gift of Culture Online Course Self-paced online course teaching the 9 Deeds in 90 Days™ methodology for culture transformation; available as a one-time purchase at $399 through the company website.
• TCF Academy Monthly Subscription (Actuator certification & licensing) Monthly subscription ($499/month standard; $299/month legacy Founding Member rate through 12/31/21) granting access to all TCF Academy implementation tools and resources, community of Actuators, and a license to use the tools and promote as an Actuator while the subscription remains current. Sold through the company's Kajabi login portal to independent coaches and internal HR professionals.
• Become an Actuator (Culture Coach Certification) Certification program that trains and licenses independent culture coaches, consultants, and HR professionals to implement the Culture Fulfillment methodology within their own consulting practices or internal organizations. Delivered via the TCF Academy subscription.
• Culture Survey Certification (Organizational Culture Survey Facilitator Certification) Certification that authorizes practitioners to administer and interpret the Organizational Culture Survey within client organizations. Sold to coaches and HR professionals as a discrete certification offering.
• The Culture Fix Book Series Book series by Will Scott including The Culture Fix: Bring Your Culture Alive and The Gift of Culture: A Coach Transforms a Company's People and Profits; sold through Amazon and direct channels as physical and digital books.
• Workshops & Keynotes (Employee Engagement Speaker) Bookable keynote and workshop speaking engagements delivered by Will Scott on workplace culture, engagement, and leadership; used as a top-of-funnel engagement for enterprise leadership teams.
• Culture-First Strategic Offsite Facilitated offsite offering for senior leadership teams seeking a culture-first strategic planning and alignment session; sold as a distinct facilitation engagement.
• Culture Clubhouse Community offering referenced on the Cultureful™ website under the For Organizations menu, providing a peer community for culture practitioners and internal culture champions.

Quantifiable outcome

• 100% of clients reported increased profitability through Culture Fulfillment program
• +11 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Two partnerships are on record, tiered core and minor.

• KajabicoreTechnology or IntegrationThird-party platform used for hosting the company's online courses, subscription content, surveys, and digital tools. Kajabi provides the necessary hardware, software, networking, and technology required to offer the subscription service.
• ADR SystemsminorOthersArbitration services provider designated for dispute resolution under the subscription agreement; administered in accordance with commercial arbitration rules.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Culture Amp: Culture Amp is a leading employee engagement and culture platform combining surveys, analytics, and performance tools. It directly competes with The Culture Fix's culture diagnostics and serves the same enterprise HR buyer, but does so via integrated software rather than coaching-led methodology.
• Humu: Humu is a culture transformation company using science-backed nudges and a people platform to drive organizational change. It directly overlaps with The Culture Fix's culture transformation mission, although Humu emphasizes behavioral science over proprietary coaching methodology.
• TinyPulse (Limeade): TinyPulse (now part of Limeade) provides employee engagement surveys and culture analytics. It overlaps directly with The Culture Fix's Organizational Culture Survey and Culture Checkup tools, particularly in the SMB and mid-market segments.
• Lattice: Lattice is a people management platform combining performance, engagement surveys, and culture tools. It competes with The Culture Fix's survey and engagement diagnostic offerings within enterprise HR stacks, though it leads with software rather than methodology licensing.
• BetterUp: BetterUp provides coaching, leadership development, and culture transformation services to enterprises globally. It competes for the same enterprise L&D budget with a similar combination of coaching and measurement, but with significantly more capital and a broader technology platform.
• 15Five: 15Five is an employee engagement and performance management platform used by HR teams for continuous feedback, pulse surveys, and culture measurement. It competes for the same SMB-to-mid-market HR buyer with a software-led approach, contrasting The Culture Fix's coaching-led methodology.

Broad incumbents

• Gallup: Gallup is the dominant authority on employee engagement measurement and consulting, whose Q12 framework is cited repeatedly in The Culture Fix's own research. Gallup competes broadly in the same space but as an established incumbent with decades of data, while The Culture Fix operates as a challenger methodology.
• Great Place to Work: Great Place to Work provides culture certification, surveys, and consulting to organizations globally. It overlaps with The Culture Fix's culture assessment and transformation services but operates as a broad incumbent with a certification-based model rather than a proprietary coaching methodology.
• FranklinCovey: FranklinCovey is a global training and consulting firm offering leadership development and organizational effectiveness programs. It competes for enterprise culture and leadership budgets with structured methodologies, serving a similar buyer but at significantly larger scale.

Emerging players

• VitalSmarts (Crucial Learning): Crucial Learning (formerly VitalSmarts) offers training in communication, leadership, and culture change, including structured methodologies. It overlaps with The Culture Fix's leadership and behavior-change offerings through a comparable training-and-certification distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-culture-fix-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Culture Fix Academy