The Curling Club

What The Curling Club does

The Curling Club, founded in 2021 and operating under TCC Head Office Ltd, runs a seasonal ice-free (floor) curling venue business in London using a proprietary system of smooth synthetic playing surfaces and weighted stones that replicate traditional curling's strategy and tactics without requiring ice, freezing temperatures, specialist footwear, or sweeping. The core product is a bundled experience combining curling sessions with street food, drinks, and DJ entertainment, sold across three tiers: Pay and Play at £15 per person, and two reserved-area packages ('The House' and 'Curls of Wisdom') for groups of 6+. The business operates two physical venues — Vinegar Yard near London Bridge (third season) and Chelsea Winter Village at Royal Hospital Chelsea (second season) — during a roughly four-month window from November to late February, and extends reach via Rent 2 Curl, a mobile service delivering lanes, stones, and instructors nationwide across the UK.

The Curling Club's primary customers are corporate and enterprise teams booking group events of 6 to 450+ people for Christmas parties, team building, and private celebrations, supplemented by social groups, families, schools, and charities. Distribution is direct-to-consumer via the company's own website (integrated with the roller.app booking platform) and phone, with corporate enquiries handled through a dedicated contact form; no paid advertising is mentioned, with growth driven by content marketing, SEO, and high-profile partnerships. The company holds Official Partner status with the Team GB Foundation (with Olympic champion Eve Muirhead as a fourth-year ambassador) and a partnership with World Curling to host the inaugural UK Floor Curling Championships in February 2026, anchoring its positioning as the UK authority on floor curling. The firm is privately held, operates multiple venue-specific legal entities (TCC VY Ltd, TCC CH Ltd, TCC SBC Ltd), and has disclosed no external funding to date.

Name

The Curling Club

Legal name

TCC Head Office Ltd

Website

https://thecurlingclub.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Curling Club operates seasonal ice-free floor curling venues in London (Vinegar Yard and Chelsea Winter Village) and a mobile Rent 2 Curl service across the UK, serving corporate Christmas parties, team-building events, and social groups with bundled food, drink, and curling packages.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industry

Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI)

Keywords

• Ice-free curling
• Winter event venues
• Corporate team building
• Mobile curling hire
• Festive party packages

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Venue-Based Curling Experiences: On-site curling sessions at Vinegar Yard and Chelsea Winter Village venues. Revenue generated through package bookings that bundle curling time with food, drinks, and reserved seating. Operates as a seasonal business from November to late February.
2. Group Event Packages: Reserved area packages (The House, Curls of Wisdom) for groups of 6+ that include curling sessions, food, drinks, and extended time slots. Corporate events for up to 450 people supported with custom package options.
3. Rent 2 Curl Mobile Service: Mobile curling experience delivering lanes, stones, instructors, and facilitation to client venues across the UK. All-inclusive package covering delivery, setup, event running, and pack-down. Available for team building, school events, charity fundraisers, and parties.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Curling Club operates seasonal, ice-free curling venues in London (Vinegar Yard and Chelsea Winter Village) running November through late February, offering curling sessions on synthetic surfaces combined with street food, drinks and music. Customers book Pay and Play sessions at £15 per person, reserved area packages (The House and Curls of Wisdom) for groups of 6+, or corporate/private events for groups up to 450+, with a mobile Rent 2 Curl service extending the experience to any UK venue.

Product overview

The Curling Club is a physical event venue business offering ice-free curling experiences at London venues. The core offering combines Pay and Play curling sessions with two reserved-area party packages (The House and Curls of Wisdom), all featuring ice-free floor curling, street food, and seasonal drinks. The business operates at two London locations (Vinegar Yard and Chelsea Winter Village) and extends reach through Rent 2 Curl, a mobile curling hire service delivering lanes and instructors to venues across the UK. Corporate and private event hosting for groups of 6 to 450+ complements the consumer offering.

Differentiator

Problem solved

Functional benefit

Brands

• Rent 2 Curl: Mobile floor curling experience that delivers lanes, stones, and instructors to offices, events, and venues across the UK.

Products and services

• Pay and Play Flexible curling sessions on a dedicated curling sheet: 30 minutes for 2–4 players or 60 minutes for 6–10 players, with hourly start times and the last game beginning one hour before closing. Priced at £15 per person, designed for self-service consumer bookings and small groups; groups of 10+ are directed to enquiry.
• The House Reserved area for 3 hours including 1 drink, 1 small plate from street food traders, and 1 hour of curling. Available for groups of 6+. Dietary requirements accommodated with advance notice. Quote-based pricing via enquiry.
• Curls of Wisdom Premium reserved area for 4 hours including 3 drinks per person, 1 main meal and 1 hour of curling. Available for groups of 6+. Includes a tabletop curling game to continue the competition. Quote-based pricing via enquiry.
• Corporate and Private Events Work party and private event hosting for groups from 6 to 450+ people, with custom packages offering additional curling time, drink tokens, food vouchers and curling coaches. Exclusive venue hire available for larger celebrations. Handled via dedicated sales team and contact form.
• Rent 2 Curl Mobile floor curling experience delivering lanes, stones, instructors and equipment to offices, school halls, conference centres, sports venues and outdoor event spaces across the UK. All-inclusive package covering delivery, setup, event running and pack-down. Targeted at corporate team building, school events, charity fundraisers and parties.
• Vinegar Yard Venue Physical venue at 72-82 St Thomas St, London SE1 3QX (near London Bridge station). Covered curling sheets under a stretch tent with street food traders, DJ and bar. Hosts Pay and Play, The House and Curls of Wisdom packages.
• Chelsea Winter Village Venue Physical venue within Chelsea Winter Illuminations at Royal Hospital Chelsea, Royal Hospital Road, London SW3 4SR. Alpine-themed with curling sheets, street food, drinks and festive lighting. Near Sloane Square and Victoria stations; positioned as family-focused with the winter village and light trail in one place.

Quantifiable outcome

• Most guests understand the curling game within minutes of starting
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered flagship and core.

• Team GB FoundationflagshipStrategic or Co-development Partner · 1 January 2026Official Partner of the Team GB Foundation. The partnership brings Olympic curling credibility and access to Team GB athletes. Olympic gold medallist Eve Muirhead serves as ambassador for her fourth year, helping promote the sport and The Curling Club experience. Partnership includes Team GB curling branding and co-marketing initiatives.
• World CurlingcoreStrategic or Co-development Partner · 1 January 2026Partnership with World Curling to host the inaugural UK Floor Curling Championships in February 2026, timed to coincide with the Milano Cortina 2026 Winter Olympics. Positions The Curling Club as the official UK body for floor curling competitions.
• Eve MuirheadflagshipGTM or Marketing Partner · 1 January 2026Olympic gold medallist and Team GB Chef de Mission. Fourth year as official ambassador for The Curling Club. Brings credibility, coaching expertise, and media presence to the brand. Featured prominently in marketing materials and Team GB Foundation partnership announcements.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Backyard Cinema: Immersive, themed cinema experiences with food, drink, and group event focus. Comparable in targeting group/corporate bookings, F&B bundling, and using a novel format to command premium per-head spend in London.
• Meltdown London: Esports bar and event venue offering competitive gaming experiences, food and drink, and group bookings. Comparable on the activity-bar model that pairs a novel competitive game with food, drink, and a strong corporate/group event angle.

Direct peers

• Flight Club: Social darts bar concept with multiple UK and US venues. Comparable as a competitive activity-bar operator that combines a novel game format, group bookings, premium F&B, and a focus on parties and corporate events.
• Puttshack: Tech-enabled indoor mini-golf bar with multiple UK and US sites. Comparable as a scaled, venture-backed activity venue targeting group entertainment, corporate events, and food and beverage-led economics.
• Bounce: Ping-pong social venue and bar operating multiple London locations. Highly comparable business model: activity bar concept targeting group/corporate bookings, food and drink integration, and event-driven demand from festive and team-building occasions.
• Swingers: Indoor crazy golf and bar venue in London. Comparable on activity-bar economics, group/corporate event focus, food and drink bundling, and the après-ski/party atmosphere that The Curling Club explicitly emulates.
• All Star Lanes: Boutique bowling alley and dining concept operating multiple London venues. Comparable on the 'social game + bar/restaurant' positioning, group and corporate bookings, and London venue portfolio.
• Queens Skate, Dine & Bowl: London activity venue combining skating, bowling, and dining under one roof. Closest analogue in operating model: a fixed-location activity-led venue that bundles an 'active game' with food, drinks, and group bookings for corporate and consumer parties.
• Glide at Broadgate / Canary Wharf Ice Rink: Operator of seasonal outdoor ice rinks at London landmarks. Comparable as a seasonal, London-based, group-entertainment venue that books corporate Christmas parties and winter experiences, with a similar fixed November-February operating window.

Regional players

• Hyde Park Winter Wonderland: Major seasonal winter entertainment destination in London offering ice skating, attractions, food, drink, and festive experiences. Overlaps with The Curling Club on the winter-only, festive-season, group-entertainment occasion but operates at a much larger scale and as a broader attraction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-curling-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Curling Club