Hotel Carmel

What Hotel Carmel does

Hotel Carmel is a 30-room boutique hotel located at the corner of 4th and San Carlos Street in the heart of Carmel-by-the-Sea, California, operating under the Marc & Rose Hospitality portfolio (founded 1962). The property offers six room types (Courtyard, Fireplace, Private Balcony, Classic, Suites, and Accessible Accommodations), an on-site pub-style restaurant (Brophy's Tavern) with a 1,000-can beer wall and game room, a daily champagne continental breakfast, afternoon sangria and Friday/Saturday wine receptions, and small-group event venues including The Loft (up to 40 guests) and an outdoor Courtyard with fireplace. Revenue is generated from nightly room rates, a mandatory amenity fee bundling multiple services, F&B sales at Brophy's Tavern, event venue rentals, $250 pet fees, and meeting/event planning services directed through the Marc & Rose central sales team.

Distribution is direct-first, led by the hotel's own website booking engine, a toll-free reservations line (855 622 7635), and a 24-hour front desk, supplemented by third-party OTAs (Expedia, Booking.com, Priceline, Agoda, Travelocity, Hotwire). The hotel explicitly incentivizes direct bookings with exclusive perks (complimentary appetizer at Brophy's Tavern with the purchase of two drinks), a price-match guarantee, and a Stay Longer, Save More package offering up to 10% off three-night-plus stays. Marketing is multi-channel and content-led, leveraging Instagram (#TheHotelCarmel hashtag), Facebook, Twitter, an email newsletter, an influencer collaboration program, and earned-media PR managed at the parent level. Channel partnerships include Enterprise Rent-A-Car and Go Rentals for guest transportation, while ecosystem partnerships include 1% for the Planet membership (ESG positioning) and Max Access by Online ADA for AI-driven website accessibility.

The hotel employs approximately 10 people, is privately held, has no disclosed funding or M&A activity, and reported no revenue figures. Its 2026 Tripadvisor Travelers' Choice Award is the most recent third-party validation on record. Performance is tightly correlated with leisure travel demand in the Monterey Peninsula / Big Sur corridor, with no enterprise customers or recurring B2B contracts to diversify the revenue base.

Name

Hotel Carmel

Legal name

Hotel Carmel

Website

https://thehotelcarmel.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Carmel is a 30-room boutique hotel in Carmel-by-the-Sea, California, operated under the Marc & Rose Hospitality portfolio (founded 1962). It serves individual leisure travelers and small groups with on-site F&B at Brophy's Tavern and meeting/event venues.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Boutique hotel lodging
• Hotel accommodations
• On-site dining
• Event venue hosting
• Pet-friendly hospitality

Headquarters

HQ city

Carmel-by-the-Sea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Overnight Accommodations: Core revenue from 30 guest rooms and suites including various room types: Courtyard, Fireplace, Private Balcony, Classic, Suites, and Accessible Accommodations. Rooms available with configurations of one king or two queen beds.
2. Food & Beverage - Brophy's Tavern: On-site pub-style restaurant serving contemporary bar fare and craft cocktails. Open daily 11:00 AM - 9:45 PM for food service and until 10:00 PM for beverages. Includes a 1000-can beer wall and game room. Located adjacent to the main hotel building.
3. Champagne Continental Breakfast: Daily breakfast service included in nightly amenity fee featuring freshly-baked croissants, yogurt with house-made granola, seasonal fruits, champagne, gourmet coffee, hot tea, and freshly-squeezed orange juice. Served 7:30 AM - 10:30 AM in lobby living room.
4. Nightly Amenity Fee: Mandatory nightly amenity fee covering multiple included services: Daily continental champagne breakfast, afternoon sangria reception (2:00-5:00 PM), fresh baked cookies (4:00-7:00 PM), Friday/Saturday wine reception (4:00-6:00 PM), in-room espresso machine with Lavazza premium coffee, spa-inspired robes and bath amenities, unlimited high-speed WiFi, and self-parking.
5. Pet Fee: One-time non-refundable pet fee of $250 for guests traveling with pets (up to two pets per room, max 40 lbs each or 75 lbs combined). Additional $250 cleaning fee may apply for furniture cleaning.
6. Meetings & Events Venue Rental: Event spaces including The Courtyard with succulent garden and outdoor fireplace, Brophy's Tavern for private events, and The Loft (31-by-11-foot space accommodating up to 40 guests) for meetings, weddings, and gatherings. Custom culinary menus and audiovisual services available.
7. Meeting & Event Planning Services: Professional event specialist services for custom culinary menus and audiovisual equipment, with inquiries directed to [email protected]

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Hotel Carmel is a 30-room boutique hotel in Carmel-by-the-Sea, California, that sells overnight guest accommodations across multiple room categories (Classic, Courtyard, Fireplace, Balcony, Suite, and Accessible), on-site food and beverage at Brophy's Tavern, and event space for weddings and private gatherings. The property operates under Marc & Rose Hospitality and offers pet-friendly stays, length-of-stay packages, and amenity fees as supplementary services.

Product overview

The Hotel Carmel is a boutique hotel consisting of 30 freshly redesigned guest rooms and suites, offering six room types: Courtyard, Fireplace, Private Balcony, Suites, Classic, and Accessible Accommodations. The property features Big Sur modern meets Carmel-by-the-Sea cottage architecture. Dining offerings include a daily Champagne Continental Breakfast served in the lobby living room and Brophy's Tavern, a pub-style restaurant with craft cocktails and a game room. Meeting and event facilities include The Loft (accommodating up to 40 guests) and an outdoor Courtyard space. The hotel operates as part of the Marc & Rose Hospitality portfolio and is located at 4th & San Carlos in Carmel-by-the-Sea, California.

Differentiator

Problem solved

Functional benefit

Brands

• Brophy's Tavern: A cozy, pub-style restaurant connected to the hotel, inspired by vintage sports and Carmel's eclectic community. Serves casual bar fare and craft cocktails with a game room and 1000-can beer wall.

Products and services

• Classic Room

Quantifiable outcome

• 2026 Tripadvisor Travelers' Choice Award recognition

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Go RentalsminorChannel Partner/ Reseller/ DistributorElite car rental service specializing in private aviation, providing luxury vehicle rentals for Hotel Carmel guests arriving at Monterey Regional Airport (MRY). Guests can call 831-582-6160 or email [email protected] and mention Hotel Carmel to reserve vehicles.
• Enterprise Rent-A-CarminorChannel Partner/ Reseller/ DistributorStandard car rental partnership providing transportation options for Hotel Carmel guests. Deep link booking available via enterprise.com with hotel-specific contract number for reservations.
• Brophy's TaverncoreStrategic or Co-development PartnerConnected pub-style restaurant adjacent to Hotel Carmel main building. Serves as the hotel's on-site dining venue offering bar fare and craft cocktails. Features include the famous 1000-can beer wall and game room. Daily hours 11:00 AM - 9:45 PM food service, 11:00 AM - 10:00 PM beverage service. Hotel guests booking direct receive complimentary appetizer with purchase of two alcoholic beverages.
• 1% for the PlanetminorStrategic or Co-development PartnerMarc & Rose Hospitality is a proud member of 1% for the Planet, a globally-recognized alliance of businesses committed to protecting the natural environment. Members contribute one percent of annual sales directly to approved nonprofit environmental organizations. Marc & Rose is the network's first hotel management company to join.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Laguna Beach House: A Marc & Rose-managed boutique property in Laguna Beach, sharing the same owner-operator platform, boutique positioning, and California coastal leisure segment.
• Cypress Inn: Iconic Carmel-by-the-Sea boutique hotel of comparable size, similarly targeting leisure travelers in the village core and competing for the same wedding, retreat, and leisure segments.
• L'Auberge Carmel: Direct Carmel-by-the-Sea boutique competitor operating a similar size and luxury positioning, walking distance to village attractions and beach — directly competes for the same leisure traveler.
• La Playa Hotel: A sister boutique property in the Marc & Rose Hospitality portfolio, offering comparable full-service amenities, on-site dining, and event venues to a similar California coastal leisure traveler.
• High Country Motor Lodge: A Marc & Rose Hospitality boutique property operating under the same brand standards and direct-booking-first distribution philosophy.
• Casa Loma Beach Hotel: Another Marc & Rose-managed boutique hotel in the same multi-property portfolio, with similar intimate scale, on-site dining, and California beach-adjacent positioning.
• The Scott Resort & Spa: Marc & Rose sister property in Scottsdale; full-service boutique resort with comparable amenity-fee-driven, leisure-event-driven model though larger in scale.

Regional players

• Vagabond's House Inn: Small Carmel-by-the-Sea boutique inn of comparable intimate scale, targeting the same walkable-village leisure traveler with a similar bed-and-breakfast-style amenity approach.

Broad incumbents

• Monterey Plaza Hotel & Spa: Larger full-service Monterey Peninsula hotel competing for the same coastal California leisure, wedding, and corporate-retreat demand as Hotel Carmel, with greater capacity and meeting space.
• Hyatt Carmel Highlands: Larger coastal Carmel-area resort overlapping on the same leisure and group/event demand but operating as part of a global hotel brand portfolio with broader distribution and larger meeting facilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thehotelcarmel
• Facebookfacebook.com/TheHotelCarmel
• Instagraminstagram.com/thehotelcarmel
• LinkedInlinkedin.com/company/hotelcarmel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Carmel