What Casa Loma Beach Hotel does

Casa Loma Beach Hotel operates a single 70-room luxury oceanfront boutique hotel at 211 N Coast Highway, Laguna Beach, California, perched on cliffs above Main Beach and Heisler Park. The property completed a $15 million renovation in Summer 2024 and was rebranded from The Inn at Laguna Beach, with architecture and interiors by Electric Bowery and visual identity by LAND. Its core offering comprises seven room categories (Distinctive Suites, Top Floor Ocean View, Balcony Ocean View, Ocean View, Poolside, Village, and Accessible Rooms), complemented by Cecilia's lobby bar, the Pacific Terrace rooftop bar, a guest-only pool and beach club experience, and three event venues (The Pacific Room, Pacific Terrace, and Laguna Room) accommodating up to 80 guests. Technology is standard boutique hospitality stack — high-speed Wi-Fi, flat-screen TVs, Tivoli Model One radios with two custom 24-hour radio stations (103.1 for floors 1–3, 92.1 for floors 4–5), Canyon Coffee pour-over, and Max Access AI-driven daily accessibility scanning — with no proprietary platform architecture.

The hotel generates revenue across five streams: nightly room bookings (dynamic pricing with best-rate direct-booking guarantee), food and beverage at Cecilia's and Pacific Terrace plus poolside service, meeting and event venue rental with catering and AV, ancillary fees ($75/night parking, $40+tax amenity fee, $225 non-refundable pet deposit), and curated vacation packages (Love in Laguna, Park & Play). Go-to-market is direct-to-consumer with a primary e-commerce reservation engine (reservation.casalomalagunabeach.com), phone reservations, and limited OTA distribution; event and wedding sales run through dedicated inquiry funnels. The hotel is owned and operated by Marc & Rose Hospitality, a privately held management company whose portfolio spans six properties across California and Arizona and which owns and manages all hotels directly without franchise agreements. Sustainability commitments include 1% for the Planet membership (the first hotel management company in the network) and Trip Advisor Green Leader Bronze recognition.

Name

Casa Loma Beach Hotel

Legal name

Casa Loma Beach Hotel

Website

https://casalomalagunabeach.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa Loma Beach Hotel is a 70-room luxury oceanfront boutique hotel on the cliffs of Laguna Beach, California, serving leisure travelers, corporate groups, and wedding parties with renovated rooms, rooftop and lobby dining, event venues, and curated music experiences; operated by Marc & Rose Hospitality.

Ownership category

akta.pro rank

Product category

Boutique Hotel / Luxury Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Boutique hotel
• Oceanfront lodging
• Hotel accommodations
• Wedding venues
• Event hospitality

Headquarters

HQ city

Laguna Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hotel Room Bookings: Primary revenue from overnight accommodations across 70 guest rooms and suites. Room categories include Distinctive Suites, Top Floor Ocean View, Balcony Ocean View, Ocean View, Poolside, Village, and Accessible Rooms. Rates are dynamic and vary by season and room type.
2. Food & Beverage: Revenue from Cecilia's lobby bar offering snacks, grazing boards, fine wines, and beverages. Also includes honor bar with tequila and mezcal offerings, and poolside refreshments ordered via text.
3. Meeting & Event Space Rental: Revenue from hosting corporate meetings, weddings, and private events in venues including The Pacific Room, The Pacific Terrace, and The Laguna Room. Catering services and audiovisual equipment provided.
4. Ancillary Services: Additional revenue from parking ($75/night), nightly amenity fee ($40 + tax), pet deposits ($225 non-refundable), and beach valet services.
5. Vacation Packages: Specialty packages including 'Love in Laguna' romantic package and 'Park & Play' parking package.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Casa Loma Beach Hotel is a luxury oceanfront boutique hotel located on the cliffs of Laguna Beach, California, offering 70 newly renovated guest rooms and suites across seven room categories (Distinctive Suites, Ocean View, Balcony Ocean View, Top Floor Ocean View, Poolside, Village, and Accessible Rooms). The property provides an integrated hospitality experience including on-site food and beverage outlets (Cecilia's lobby bar and Pacific Terrace rooftop bar), a private guest-only beach club, and dedicated event venues (Pacific Room, Pacific Terrace, and Laguna Room) for corporate meetings, social gatherings, and weddings accommodating up to 80 guests.

Product overview

Casa Loma Beach Hotel is a single-property luxury oceanfront boutique hotel offering 70 newly renovated guest rooms and suites across seven room categories (Distinctive Suites, Ocean View, Balcony Ocean View, Top Floor Ocean View, Poolside, Village, and Accessible Rooms). The hotel's integrated experience includes food & beverage offerings (Cecilia's lobby bar and Pacific Terrace rooftop bar), a private beach club experience, and event venues (Pacific Room, Pacific Terrace, and Laguna Room) for meetings, corporate functions, and weddings accommodating up to 80 guests. Additional offerings include curated music experiences (Fadeaway Sessions in partnership with dublab), vacation packages (Love in Laguna, Park & Play), and beach services. The property completed a $15 million renovation in Summer 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Casa Loma Beach Hotel Guest Rooms and Suites Overnight luxury oceanfront accommodations across 70 newly renovated rooms and suites in seven categories: Distinctive Suites, Top Floor Ocean View, Balcony Ocean View, Ocean View, Poolside, Village, and Accessible Rooms. Targeted at leisure travelers, couples, and families seeking oceanfront boutique hotel experiences.
• Cecilia's Lobby Bar A gathering space in the heart of the hotel offering morning rituals, all-day refreshments, Meze-inspired grazing boards, snacks paired with revitalizing juices, tonics, and old-world wines, plus an honor bar with tequila and mezcal offerings. Open to hotel guests.
• Pacific Terrace Rooftop Bar An open-air rooftop terrace bar on the fourth floor offering panoramic ocean views overlooking Main Beach, craft cocktails, and light fare. Available to hotel guests.
• Beach Club Experience A private, hotel-guest-only beach club experience featuring poolside lounging, beach services with Sloth Beach Chairs and umbrellas, beach valet, heated pool and hot tub (open 9am-9pm), and nightly turndown with sea-salted chocolates.
• Meeting and Event Venues (Pacific Room, Pacific Terrace, Laguna Room) Three event venues offering ocean views, various seating configurations, audiovisual equipment, and catering services for corporate meetings, team building retreats, board meetings, product launches, holiday parties, networking events, and social gatherings.
• Wedding Venue and Packages Oceanfront wedding venue including the Pacific Terrace rooftop for ceremonies (up to 80 guests), customizable wedding packages with ceremony and reception inclusions, group room rates for wedding parties, and exclusive property access for engagement and wedding photography.
• Love in Laguna Package Romantic getaway package adding special touches to celebrate a couple's stay at Casa Loma Beach Hotel. Pricing and details provided upon inquiry.
• Park and Play Package

Quantifiable outcome

• Awarded 'Best New Hotels in the World 2025' by Esquire
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Electric BowerycoreImplementation/ SI/ Consulting Partner · 1 July 2024Electric Bowery is the architecture and interior design studio that led the $15 million renovation of Casa Loma. Based in Venice, CA, the firm is led by Lucia Bartholomew and Cayley Lambur. They brought a design sensibility combining warmth, comfort, and the hotel's unique coastal personality.
• LANDcoreImplementation/ SI/ Consulting Partner · 1 July 2024LAND is an Austin-based graphic design studio responsible for Casa Loma's visual identity. Their work includes towering relief sculpture, bespoke screen-printed artwork, and custom woven throws throughout the property. LAND's folkloric aesthetic continues as a principal creative influence at the hotel.
• dublabminorGTM or Marketing PartnerCasa Loma partners with dublab, a music platform, to present Fadeaway Sessions - a live music series featuring intimate performances at the clifftop hotel. The performances are exclusive to hotel guests and combine live music, ocean air, and the company of fellow travelers.
• 1% for the PlanetcoreStrategic or Co-development PartnerCasa Loma is a proud member of 1% for the Planet, a global alliance of businesses committed to environmental protection. As part of this partnership, the hotel contributes one percent of annual sales to approved nonprofit environmental organizations in the network. Casa Loma was the first hotel management company in the network to join.
• Go RentalsminorGTM or Marketing PartnerGo Rentals is a luxury car rental partner providing private aviation-style car rental services. Guests are referred to Go Rentals and can mention their Casa Loma stay when booking. Contact: 949.222.1900 or [email protected]

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hotel del Coronado: Iconic beachfront resort in Southern California with comparable oceanfront positioning, multiple F&B outlets, and wedding/event revenue streams. Direct peer in California coastal luxury hotel category with broader market reach.
• La Playa Carmel: Boutique property in Marc & Rose Hospitality portfolio in Carmel. Sister-property peer sharing marketing, distribution, and management infrastructure with Casa Loma.
• Laguna Beach House: Marc & Rose Hospitality boutique property in the same Laguna Beach market. Direct same-portfolio peer sharing local market dynamics, cross-bookings, and identical distribution playbook.
• Shutters on the Beach: Luxury beachfront boutique hotel in Santa Monica with similar design-forward positioning, oceanfront rooms, F&B venues, and event/wedding business model. Direct peer in California coastal boutique luxury segment.
• The Scott Resort & Spa: Sister property within Marc & Rose Hospitality portfolio in Scottsdale, AZ. Operates under the same ownership and management platform, sharing cross-promotion, loyalty, and operational playbook — most directly comparable operator-side peer.
• The Ritz-Carlton, Laguna Niguel: Iconic cliffside luxury resort on the Southern California coast near Laguna Beach. Competes for the same affluent leisure, wedding, and corporate retreat demand with a larger room base and stronger loyalty distribution.
• Montage Laguna Beach: Luxury oceanfront resort directly on Laguna Beach. Closest direct competitor given identical submarket, similar oceanfront positioning, and overlapping affluent leisure and wedding clientele; competes head-to-head for the same guest.
• Surf & Sand Resort Laguna Beach: Beachfront resort in Laguna Beach with ocean-view rooms, F&B, and event space. Direct peer in same submarket targeting similar leisure, romantic, and event segments with comparable price positioning.
• Arizona Grand Resort & Spa: Larger Marc & Rose Hospitality resort in Phoenix, AZ. Portfolio peer operating under same management with meeting/event space, F&B, and pool amenities — illustrates scale variation within the parent portfolio.
• Hotel Carmel: Marc & Rose Hospitality boutique hotel in Carmel-by-the-Sea, CA. Same operating platform, similar boutique positioning, and direct cross-promotion beneficiary — represents the closest portfolio-internal peer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/casalomalb
• Facebookfacebook.com/CasaLomaBeachHotel
• Instagraminstagram.com/casalomabeachhotel
• LinkedInlinkedin.com/company/casa-loma-beach-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Loma Beach Hotel