IVFN

What IVFN does

IVFN (legally The IVF Network Limited) is a London-based digital platform operating in the reproductive health and wellbeing space. It is registered as a private limited company in England and Wales (company number 13271328) with a team of 8 employees, founded by Charlotte Gentry following her own nine-year fertility journey across UK and US clinics. The platform delivers a hybrid of free and paid digital services — an Individual Premium Membership priced at £9.99 per month (with flash-sale promotional pricing at £4.99), a B2B Employer Membership Programme priced from £65 per membership or £0.43 per employee per month, and the IVFN Fertility Card, a Visa-accepted payment instrument co-developed with Visa and issued by IDT Finance Ltd that lets employees spread fertility treatment costs interest-free. The core technology stack is a content-and-community platform comprising an information hub, an expert advisory board spanning the UK, US and Europe, monthly expert broadcasts, a peer community ('The Safe Space'), a service provider directory enabling free clinician consultations, and a podcast ('Workplace Benefits Unwrapped'). The company has also acquired the Fertility in the Workplace programme from Fertility Network UK, embedding established employer policy frameworks, learning resources, and ambassador/ERG support tools.

The business model combines consumer subscription revenue (individual premium memberships), employer subscription revenue (B2B membership programmes with annual contracts), and partner/affiliate revenue from exclusive offers and the Visa-powered fertility card. Go-to-market is multi-modal: product-led growth through self-serve individual subscriptions, enterprise field sales directed at HR and benefits teams, community-led acquisition via referral programmes and The Safe Space, and event-driven engagement through expert broadcasts and podcasts. Customer segments span individuals/couples on fertility journeys (B2C) and UK employers (B2B) — including named partners HCA Healthcare UK, Boots, Asda, Bates Wells, NDCS, and employee benefits provider Ben. A second growth vector is the April 2026 UK Employment Rights Bill Menopause Action Plan compliance requirement, which positions IVFN to serve UK employers with 250+ employees ahead of the regulatory deadline.

Name

IVFN

Legal name

The IVF Network Limited

Website

https://theivfnetwork.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

IVFN is a London-based digital platform offering fertility and reproductive health support to individual consumers and UK employers via subscriptions, expert broadcasts, peer community, and a Visa-powered fertility treatment payment card.

Ownership category

akta.pro rank

Product category

Reproductive Health Benefits Platform

NAICS

Family Planning Centers (62141), Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

akta.pro secondary industries

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD), Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Fertility benefits platform
• Reproductive health services
• Employer fertility programs
• Menopause workplace support
• Fertility consultation services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Individual Premium Memberships: Monthly subscription model for individual consumers accessing premium content, expert broadcasts, community forums, and consultations. Premium Monthly plan at £9.99/month with promotional pricing at £4.99/month during flash sales. Recurring revenue from subscription renewals.
2. Employer Membership Programmes: B2B employer subscriptions providing reproductive health benefits to employees. Pricing from £65 per membership or £0.43 per employee per month based on 8% workforce impact. Includes policy support, workshops, expert access, and the Fertility Card for employees.
3. Partner Offers and Discounts: Exclusive offers and discounts from partner clinics, practitioners and wellness providers available to members, generating referral or affiliate revenue from partner relationships.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

The IVFN operates a digital reproductive health and wellbeing platform that provides free clinician consultations, expert-led broadcasts, a peer community (The Safe Space), and an educational information hub. It sells individual Premium Memberships (consumer) and B2B employer membership programmes that include policy support, manager training, and the IVFN Fertility Card — a Visa-powered payment card enabling interest-free spreading of fertility treatment costs. The company also operates the Fertility in the Workplace programme acquired from Fertility Network UK.

Product overview

The IVFN operates as a comprehensive reproductive health and wellbeing platform offering both direct-to-consumer and B2B services. The core platform provides individual Premium Membership subscribers with expert consultations, educational content, community support, and access to a service provider directory. The ecosystem includes the Fertility Card (Visa-powered payment solution), the Workplace Benefits Unwrapped podcast, and an Information Hub with blogs and guides. For employers, The IVFN offers a B2B membership programme including policy support, manager training, and the Fertility in the Workplace Programme acquired from Fertility Network UK. The platform also partners with Tempdrop for wearable BBT tracking integration. All services interconnect around the central mission of providing reproductive health support from fertility through menopause.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Membership (Individual) Paid monthly subscription (£9.99/month standard; £4.99/month promotional flash sale) providing individuals and couples on fertility journeys with expert broadcasts, free clinician consultations, community access (The Safe Space), exclusive partner offers, and member-only resources covering fertility, endometriosis, hormone health, and menopause.
• Employer Membership Programme B2B corporate subscription (from £65 per membership or £0.43 per employee per month) providing UK employers with fertility policy support, HR manager training, expert-led workshops, employee access to the platform and Fertility Card, and ROI-based benefits messaging (cited £59.50 returned per £1 invested).
• The IVFN Fertility Card A Visa-branded payment card distributed through employer membership programmes that allows employees to spread the cost of fertility treatment with an interest-free period. Accepted everywhere Visa is accepted and issued by IDT Finance Ltd pursuant to a licence from Visa Europe Limited.
• Service Provider Directory A curated online directory connecting individuals with vetted fertility and reproductive health clinicians, practitioners, and service providers across the UK, supporting free initial consultations for members.
• Workplace Benefits Unwrapped Podcast An ongoing podcast series hosted on Acast covering the ROI of fertility benefits, menopause support, workplace health policies, and reproductive health support as drivers of employee wellbeing, engagement, and retention.
• The Safe Space (Community)

Quantifiable outcome

• £59.50 returned for every £1 invested in employer fertility benefits
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fertility Network UKcoreStrategic or Co-development Partner · 1 July 2026The IVFN acquired and now leads the 'Fertility in the Workplace' programme originally developed by Fertility Network UK. This includes expert policy guidance, learning resources, practical tools, Workplace Ambassador programmes, ERG support, and employee wellbeing resources for organisations creating fertility-inclusive workplaces.
• femme (Tempdrop)minorGTM or Marketing Partner · 1 September 2025The IVFN x femme partnership offers Tempdrop wearable BBT tracking device bundled with 12 months Premium Membership at 70% off. Customers purchasing the Tempdrop x The IVFN bundle receive complimentary premium membership for 12 months.
• VisacoreTechnology or IntegrationThe IVFN Fertility Card was developed in collaboration with Visa, a global leader in digital payments. The card is accepted everywhere Visa is accepted and provides a built-in interest-free period for spreading fertility treatment costs.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Peppy Health: UK workplace health benefits platform covering fertility, menopause, men's health, and family support via B2B employer contracts. Directly comparable to IVFN's employer programme across overlapping categories (fertility, menopause) and customer segment (UK HR/benefits teams).
• Progyny: US fertility and family-building benefits provider sold primarily to large self-insured employers. Comparable to IVFN on the employer fertility benefits model, with a more mature US payer ecosystem but overlapping product thesis.
• Maven Clinic: Virtual care platform for women's, family, and reproductive health sold to employers and health plans. Comparable to IVFN's combination of expert-led virtual consultations, employer benefits programmes, and content/community support across fertility, postpartum, and menopause.
• Kindbody: US-based fertility benefits provider combining virtual care, employer benefits, and owned clinics. Comparable to IVFN in serving both individuals on fertility journeys and employer-sponsored populations, though at larger scale and with owned clinical assets.
• Apricity: UK fertility clinic and digital platform combining virtual consultations, treatment coordination, and personalised support. Comparable to IVFN's clinician-consultation-led, expert-broadcast model for individuals on fertility journeys.
• Fertifa: UK-headquartered fertility and family-forming employee benefits provider. Direct competitor in the UK employer fertility benefits category, offering employer-subsidised treatment pathways and educational resources similar to IVFN's B2B offering.
• Carrot Fertility: US-headquartered global fertility, family-forming, and hormonal-health benefits platform sold to employers. Directly comparable to IVFN's employer fertility benefits motion, with overlapping customer base (HR/benefits leaders) and a similar subscription + financial-tooling value proposition.

Broad incumbents

• HealthHero: Large UK/European telehealth platform offering virtual GP, mental health, and specialist consultations to insurers, employers, and governments. Comparable as a broader incumbent in employer-facing virtual care where IVFN is a specialised fertility/reproductive-health offering.
• fertility2family / Hana (Bupa): Bupa's UK fertility support product bundles virtual consultations, treatment pathways, and employer benefits. Comparable as an incumbent UK health insurer offering fertility benefits to corporate clients, representing both a competitor and a potential channel partner for IVFN.

Emerging players

• Naytal: UK fertility and women's health virtual clinic offering consultations with specialists and personalised care plans. Comparable as a UK telehealth competitor focused on fertility, though narrower in employer/B2B distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theivfn
• LinkedInlinkedin.com/company/the-ivfn
• Instagraminstagram.com/theivfn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IVFN