What Naytal does

Naytal was a London-based direct-to-consumer digital health company founded in 2021 as the UK's first online pregnancy and postnatal health clinic. The company operated an online platform providing women with access to expert telehealth support during pregnancy and the postnatal period, targeting expectant and new mothers as its primary user segment. Naytal's core product was a single, focused digital clinic service rather than a multi-product suite, and it employed between 1 and 10 people. The business model relied on subscription-based recurring revenue from individual consumers, with self-serve onboarding through the company's online platform and digital content marketing as its primary acquisition channels.

The company launched in October 2021 following a successful beta period and secured approximately €356K in pre-seed funding led by Fuel Ventures in 2021. Despite its first-mover positioning in the UK pregnancy and postnatal digital health vertical, Naytal remained a small, narrowly scoped operation. In March 2023, Naytal was acquired by Maven Clinic, a U.S.-based virtual care platform for women and families serving over 2,300 employers globally. The acquisition integrated Naytal's UK-focused pregnancy and postnatal offering into Maven's broader portfolio spanning fertility, maternity, parenting, pediatrics, menopause, and hormone care across 175+ countries. Following the acquisition, Naytal ceased to operate as an independent entity and became a subsidiary of Maven Clinic.

Name

Naytal

Legal name

Naytal

Website

https://naytal.uk

Company type

Private

Founded year

2021

Operating status

Acquired

Headcount range

1–10 employees

Short description

Naytal was a London-based direct-to-consumer digital health platform founded in 2021, operating the UK's first online pregnancy and postnatal health clinic. It provided pregnant and postnatal women access to expert telehealth support via a subscription-based online service.

Ownership category

akta.pro rank

Product category

Women's Digital Health

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)

akta.pro secondary industry

Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)

Keywords

• Online health clinic
• Pregnancy care services
• Postnatal support
• Women's telehealth
• Digital maternity care

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Health Services: Online clinic providing pregnancy and postnatal health services to women, with telehealth consultations and expert support

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Naytal operated as the UK's first online pregnancy and postnatal health clinic, providing women with virtual access to expert healthcare support during pregnancy and postnatal stages. The platform delivered telehealth consultations and digital health services through an online clinic model. Following its acquisition by Maven Clinic in March 2023, Naytal's services were integrated into Maven's broader women's and family health platform covering over 25 healthcare specialties.

Product overview

Naytal operated as a single, focused product — an online pregnancy and postnatal health clinic serving women in the UK. Following its acquisition by Maven Clinic in March 2023, Naytal's services became integrated into Maven Clinic's broader women's and family health platform, which includes Maven Managed Benefit, Maternity & Newborn Care, Parenting & Pediatrics, Menopause & Midlife Health, and other programs. As a standalone entity, Naytal provided direct access to expert healthcare support for pregnancy and postnatal stages.

Differentiator

Problem solved

Functional benefit

Products and services

• Naytal Online Pregnancy and Postnatal Health Clinic An online pregnancy and postnatal health clinic providing women in the UK with virtual access to expert healthcare support during pregnancy and postnatal stages. The platform offered telehealth consultations and expert support for expectant and new mothers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Maven CliniccoreStrategic or Co-development Partner · 1 March 2023Maven Clinic acquired Naytal in March 2023 to expand its services across the UK and Europe. The acquisition integrated over 25 healthcare specialties into Naytal's platform

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Doctor Care Anywhere: UK-based telehealth provider offering video and phone consultations with GPs and specialists, primarily through insurers and employers. Comparable as a UK DTC and payer-channel virtual care platform.
• Zava: UK- and Europe-based online doctor and digital health clinic providing direct-to-consumer consultations, prescriptions, and at-home test kits. Comparable as a UK-headquartered DTC telehealth platform serving similar consumer audiences.
• Peppy Health: UK-based digital health platform offering specialist virtual care (including women's health, fertility, and menopause) to employers and insurers. Comparable as a UK-focused employer/DTC women's health virtual care provider operating in the same regulatory and reimbursement environment.
• Tia: US-based women's health virtual and in-person care platform covering gynecology, primary care, mental health, and pregnancy support. Comparable as a vertically integrated women's health telehealth provider targeting a similar persona.
• Livi (formerly Kry): UK digital GP and telehealth service from Kry, providing video consultations with clinicians. Comparable as a UK-based direct-to-consumer virtual care platform operating in the same regulatory environment and serving similar patient demographics.
• Push Doctor: UK-based online GP consultation platform providing video appointments with NHS-registered doctors. Comparable as a UK DTC telehealth competitor targeting similar consumer needs around convenient access to clinicians.

Broad incumbents

• Maven Clinic: Acquirer of Naytal and the leading US-based virtual care platform for women and families, covering fertility, maternity, pediatrics, and menopause. Directly comparable as it offers an overlapping pregnancy and postnatal care program at much greater scale and employer reach.
• Babylon Health: Former UK-headquartered major telehealth and digital health primary care provider. Comparable as a UK telehealth incumbent that competed for the same consumer and employer demand for virtual clinical services.
• HealthHero: Pan-European digital health provider combining telehealth, remote monitoring, and primary care services. Comparable as a larger incumbent in European virtual care competing for similar employer and consumer demand.

Emerging players

• Carrot Fertility: Global fertility and family-building benefits platform serving employers and health plans. Comparable in the broader women's and family virtual care space, particularly adjacent to Naytal's pregnancy and family-building services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/MyNaytal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naytal