The Kilimanjaro Project

What The Kilimanjaro Project does

The Kilimanjaro Project is the flagship initiative of Kijani Pamoja, a Tanzania-registered NGO (REG. ooNGO/R/0917) founded in December 2016 by Sarah Scott and headquartered in the Kilimanjaro Region of Tanzania. It operates a science-informed landscape approach to ecosystem and biodiversity restoration at the foothills of Mt Kilimanjaro and Mt Meru, combining applied restoration science, community collaboration, and third-party monitoring technology such as the Greenstand Treetracker for MRV.

The organisation's core products and services include tree planting and ecosystem restoration, riparian zone restoration using a Pay to Grow financial incentive model managed through Fairtree crew leaders, a Community Carbon programme developed with TIST (the TIST DIY model, targeting 5.8 million tCO2e over 20 years in the Pangani Basin), Prioria msoo endangered species conservation (with 10,000+ seedlings propagated from 150+ kg of collected seeds), an agroforestry and regenerative agriculture toolkit for smallholder farmers, and supporting infrastructure comprising a 5-million-seed seedbank and two nurseries capable of producing 200,000 trees per season.

Its revenue model is multi-stream and characteristic of a grant-funded NGO: corporate and ESG/CSR sponsorship, philanthropic grants from foundations such as Terraformation, TNC, WRI, Ecosia, One Tree Planted, Bitkraft, and Rotary, individual tree adoption at $100 USD per Prioria msoo tree, seedling sales, prospective VCS CCB or PlanVero-certified carbon credit sales (not yet commercialised), and direct-to-donor programmes including Adopt a River. Customer segments span private sector corporates, multilateral organisations and DFIs, philanthropy, government (Tanzania Forest Services, Pangani Basin Waterboard), and smallholder farmer communities across the Kilimanjaro and Arusha regions.

Name

The Kilimanjaro Project

Legal name

Kijani Pamoja

Website

https://thekilimanjaroproject.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Kilimanjaro Project is a Tanzania-registered nonprofit (Kijani Pamoja) operating landscape-scale ecosystem restoration at the foothills of Mt Kilimanjaro and Mt Meru. It serves corporate ESG sponsors, philanthropic foundations, multilateral organisations, and smallholder farmer communities through tree planting, riparian restoration, community carbon, and endangered species conservation.

Ownership category

akta.pro rank

Product category

Ecosystem Restoration Services

NAICS

Forest Nurseries and Gathering of Forest Products (11321), Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Forest Carbon Projects & Ecosystem Services (Carbon Credits, Biodiversity) (IMAMAAAJ)

akta.pro secondary industries

Agroforestry & Perennial Cropping Systems (EUABABAD), Forest Ecosystem Services & Carbon/Conservation Programs (AFAMAAAJ), Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE)

Keywords

• Ecosystem restoration services
• Community carbon projects
• Reforestation and afforestation
• Carbon credit generation
• Biodiversity conservation programs

Headquarters

HQ city

Kilimanjaro Region

HQ country

Tanzania

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tree Sponsorship: Sponsors can sponsor trees for restoration activities and receive their own dashboard/profile on explorer.land to display on their website with company logo
2. Prioria Msoo Adoption: Adopt a Prioria tree at $100 USD each. Donors receive an initial geotag of their tree and annual updates with newsletter, project video and additional geotag and photograph of tree progress
3. Adopt a River: Programme for water conservation through river adoption for sponsors/donors
4. Carbon Credits: High quality carbon credits from community carbon project. Project area in Pangani Basin Tanzania with intended certification under VCS CCB or PlanVivo. Overall project size of 5.8 million tCO2e over 20 years
5. Business and Corporate Sponsorship: Tailored investment and sponsorship opportunities to help meet sustainability goals, ESG, CSR, and/or carbon offsetting objectives
6. Seedling Sales: Sale of seedlings from nurseries with capacity of up to 100,000 trees per season per nursery

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Kilimanjaro Project delivers landscape-scale ecosystem and biodiversity restoration services at the foothills of Mt Kilimanjaro and Mt Meru, combining riparian zone restoration, endangered species conservation (notably Prioria msoo), community carbon credit generation through the TIST DIY model, and agroforestry/regenerative agriculture programming. It operates a state-of-the-art seedbank (5 million seed capacity) and two nurseries (up to 100,000 trees per season each) to propagate native species, and engages smallholder farmer communities via a Pay-to-Grow financial incentive model. The organization raises funds through corporate sponsorship, philanthropic grants, individual tree adoption, and emerging carbon credit sales.

Product overview

The Kilimanjaro Project operates as a flagship initiative of Kijani Pamoja (a TZ registered NGO), offering a portfolio of ecosystem restoration products and services. The core offerings include tree planting and ecosystem restoration, a Community Carbon program connecting smallholder farmers to global carbon markets, Riparian Zone Restoration with a pay-to-grow financial incentive model, and the Prioria Msoo Conservation initiative to save an endangered tree species. Supporting infrastructure includes seedbank and tree nurseries for propagating native species. Additional engagement programs include Tree Sponsorship and Adopt a River initiatives. The organization combines age-old restoration wisdom, applied science, and community collaboration to deliver climate, community, and biodiversity benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree Planting and Ecosystem Restoration Core restoration service combining age-old restoration wisdom, applied science, and community collaboration across the foothills of Mt Kilimanjaro, targeting biodiversity and ecosystem restoration outcomes.
• Community Carbon Program Community carbon program co-developed with TIST (TIST DIY model) generating high-quality carbon and biodiversity credits from a 5.8 million tCO2e project in the Pangani Basin, Tanzania, intended for VCS CCB or PlanVivo certification.
• Riparian Zone Restoration Indigenous tree planting along riparian zones of Mt Kilimanjaro and Mt Meru for conservation, biodiversity, and watershed restoration, using a Pay-to-Grow model where communities are financially incentivized based on the incremental growth rate of trees.
• Prioria Msoo Conservation Program Conservation initiative to save the endangered Prioria msoo tree species (fewer than 70 mother trees remaining in Kenya and Tanzania), including propagation of over 10,000 seedlings and habitat restoration in degraded forests.
• Agroforestry and Regenerative Agriculture Program Smallholder farmer toolkit and program enabling more informed land use choices and diversifying farmer incomes through agroforestry and regenerative agriculture practices.
• Seedbank and Tree Nurseries (Seedling Sales) State-of-the-art seedbank (capacity up to 5 million seeds) and two operational tree nurseries with capacity of up to 100,000 trees per season each, used for propagation of native species and supporting the production of seedlings for restoration projects.
• Tree Sponsorship Program Program allowing sponsors to fund tree planting for restoration activities and receive a personalized dashboard on explorer.land to display on their website with company logo.
• Adopt a River Program Water stewardship program allowing donors and sponsors to adopt rivers for water conservation purposes.

Quantifiable outcome

• 5.8 million tCO2e sequestration potential over 20 years
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• World Resources Institute (WRI)coreStrategic or Co-development PartnerFunding and strategic partner. Associated with AFR100 and TerraMatch initiatives.
• The Nature Conservancy (TNC)coreStrategic or Co-development PartnerProvided financial and technical support to complete feasibility study for community carbon project. Part of Africa Forest Carbon Catalyst programme.
• AFR100 / TerraMatchcoreGTM or Marketing PartnerAfrican Forest Restoration 100 initiative connecting restoration projects with funding through TerraMatch platform.
• UN Ecosystem RestorationcoreStrategic or Co-development PartnerRestoration partner affiliated with UN Decade on Ecosystem Restoration.
• FairtreecoreStrategic or Co-development PartnerPay to Grow partner managing community payments through crew leaders. Communities plant trees and are paid at incremental growth rate.
• 1t.orgcoreStrategic or Co-development PartnerRestoration partner - platform for trillion tree initiative.
• GreenstandcoreTechnology or IntegrationProvides Treetracker APP as MRV tool to register, monitor and geotag trees planted.
• AscnatminorStrategic or Co-development PartnerRestoration partner supporting ecosystem restoration efforts.
• NaturReScoreStrategic or Co-development PartnerGIZ NatuReS Project - natural resources solutions partnership for water stewardship.
• TIST (The International Small Group & Tree Planting Program)coreStrategic or Co-development PartnerDeveloping TIST DIY carbon model that will allow 20+ years of experiences to be shared, replicated and scaled. Models, tools and methodologies will be open sourced for other restoration projects.
• TPC (Sugar Plantation)minorStrategic or Co-development PartnerRiparian zone restoration partner.
• AfricadominorStrategic or Co-development PartnerAvocado plantation partner for riparian zone restoration.
• APK (Coffee Plantation)minorStrategic or Co-development PartnerCoffee plantation partner for riparian zone restoration.
• Tanzania Forest ServicescoreStrategic or Co-development PartnerGovernment partnership for riparian zone restoration.
• Pangani Basin WaterboardcoreStrategic or Co-development PartnerGovernment water management authority partnered through GIZ NatuReS Project.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trees for the Future: Nonprofit running a multi-country agroforestry and farmer-training program with nurseries and smallholder livelihoods focus; comparable agroforestry toolkit and smallholder-farmer engagement approach in Africa.
• One Tree Planted: Reforestation nonprofit that aggregates corporate and individual tree-planting sponsorships and funds partner projects on the ground; both organizations run tree-sponsorship programs and partner with the same funding ecosystem (Ecosia, etc.).
• TIST (The International Small Group & Tree Planting Program): Smallholder-driven community carbon program with 20+ years of methodology, partnering with The Kilimanjaro Project on the TIST DIY model; highly comparable mission, structure, and revenue approach via verified carbon credits from smallholder farmers.
• WeForest: International restoration nonprofit funding and operating landscape restoration projects with corporate partners; comparable on corporate-sponsorship GTM, restoration scope, and Africa footprint.
• Eden Reforestation Projects: Large-scale global reforestation nonprofit using nurseries, paid community planting crews, and sponsorships — directly comparable operating model to The Kilimanjaro Project across nursery-based community restoration and tree sponsorship revenue streams.

Broad incumbents

• Ecosia: Search engine that allocates profits to tree planting globally and is a current funding partner of The Kilimanjaro Project; comparable in mission and donor-facing restoration narrative, though operating through a different commercial vehicle.
• Terraformation: Forestry technology and finance company that provided catalytic seedbank funding to The Kilimanjaro Project in 2021; highly relevant as a funder, accelerator, and infrastructure provider for native-species restoration globally.
• World Resources Institute (WRI): Global research nonprofit and current strategic partner linked to AFR100 and TerraMatch; comparable as a broader-incumbent operating across restoration, policy, and climate finance rather than as an on-ground planting implementer.
• The Nature Conservancy (TNC) Africa Forest Carbon Catalyst: Global conservation nonprofit whose Africa Forest Carbon Catalyst programme co-financed The Kilimanjaro Project's feasibility study; comparable as a major global restoration incumbent running forest carbon programmes at much larger scale.

Emerging players

• Greenstand: Tech nonprofit whose Treetracker app is the MRV tool used by The Kilimanjaro Project; directly comparable tech-layer for tree-tracking, monitoring, and donor transparency in restoration projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/thekiliproject
• YouTubeyoutube.com/@thekilimanjaroproject5828
• Facebookfacebook.com/thekilimanjaroproject
• LinkedInlinkedin.com/company/the-kilimanjaro-project
• Instagraminstagram.com/thekiliproject

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kilimanjaro Project