What No. 29 Communications does

No. 29 Communications (legal name: The No. 29 Communications) is a privately held, founder-owned public relations and brand consultancy founded in 2013 by Erin Allweiss and Melody Serafino. The firm operates as the first U.S. agency focused exclusively on sustainability and social impact communications, serving brands and organizations whose missions center on environmental responsibility, social justice, climate action, and cultural impact. Its core service offering spans public relations, communications strategy, brand positioning, creative direction, tastemaker and talent engagement, partnerships, and activations, delivered primarily through retainer-based professional services engagements.

The company's technical and operational footprint centers on a fully equipped in-house Chinatown Photo Studio in Lower Manhattan — featuring 15-foot ceilings, open-plan layout, abundant natural light, and an in-house production team of photographers, retouchers, stylists, art directors, hair, and makeup artists. This studio is available for client shoots as well as third-party rental, effectively combining communications strategy with creative production under one roof. The firm also operates "Enough" (enough.media), an owned sub-brand media platform. No software platform, API, SDK, or proprietary technology product exists; the business is fundamentally a human-relationships-driven services firm.

No. 29 generates revenue through professional services fees from retainers and project-based engagements with approximately 18 publicly identifiable clients spanning fashion (VEJA, Baserange, Swedish Stockings, Margaux, Mara Hoffman, Keel Labs), art and activism (Oliver Jeffers, For Freedoms, The Solutions Project), media and tech (TED, circ), wellness and beauty (Ormaie, Gossamer), family and parenting (Happiest Baby, Cybex), and food and beverage (Attaboy, Roederer). The agency is distributed across New York (headquarters), Paris, and Denver, and is entirely bootstrapped — no external institutional investors, venture capital, or private equity ownership is disclosed. Headcount is approximately 18 and the firm is actively hiring across both its Fashion and Innovation practices, indicating steady organic scaling.

Name

No. 29 Communications

Legal name

The No. 29 Communications

Website

https://thenumber29.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

No. 29 Communications is a founder-owned, bootstrapped PR and brand consultancy founded in 2013 that exclusively serves sustainability and social impact clients across fashion, tech, art, beauty, and nonprofit sectors, with offices in NYC, Paris, and Denver and an in-house photo studio.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR and Communications Consulting Services: Professional services revenue generated through ongoing client engagements providing public relations, communications strategy, brand positioning, creative direction, tastemaker engagement, partnerships development, and activations. Agency model based on retainers and project-based engagements with sustainability and social impact-focused brands and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

No. 29 Communications provides public relations, brand communications strategy, brand positioning, creative direction, tastemaker engagement, partnerships, and activations for fashion, sustainability, technology, and social impact clients. The agency is complemented by an in-house Chinatown Photo Studio in Lower Manhattan offering editorial and e-commerce photography with full creative production teams, available for client work and external rental.

Product overview

No. 29 is a single, unified PR and brand consultancy rather than a platform-plus-modules architecture. The core offering is strategic communications services (public relations, brand positioning, creative direction, partnerships, and activations), complemented by an in-house Photography Studio that provides photo production capabilities for clients. Both services operate together to support the agency's sustainability and social impact focus.

Differentiator

Problem solved

Functional benefit

Brands

• Enough: A media platform referenced on the company's website, linked via enough.media

Quantifiable outcome

• Coverage secured across fashion, business, sustainability, and lifestyle media outlets

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BerlinRosen: BerlinRosen is a large mission-driven PR and communications firm with strong practices in social impact, advocacy, and consumer brands. Comparable to No. 29 in serving purpose-driven clients, though larger in scale and broader in scope.
• Futerra: Futerra is a sustainability-focused communications and marketing agency offering strategy, brand, and campaign work for purpose-driven organizations. It is one of the closest direct peers to No. 29 given its exclusive focus on sustainability communications and similar boutique positioning.
• Milk & Honey PR: Milk & Honey PR is a purpose-driven communications agency focused on sustainability, ESG, and impact storytelling for consumer and corporate clients. It is a direct peer given its similar boutique scale and alignment around sustainability narratives.
• BPCM: BPCM is a lifestyle, fashion, and consumer PR agency serving premium and purpose-driven brands across fashion, wellness, and home categories. Comparable to No. 29 in client mix, fashion/sustainability expertise, and NYC-based boutique positioning.
• Kaplow Communications: Kaplow Communications is a lifestyle, fashion, and beauty PR agency serving premium consumer brands. Comparable to No. 29 on fashion/lifestyle client verticals and creative brand storytelling, though with less of an explicit sustainability focus.
• Carmichael Lynch Relate: Carmichael Lynch Relate is a PR and social impact agency serving consumer, nonprofit, and purpose-driven clients with expertise in sustainability and brand storytelling. Directly comparable to No. 29 on mission-driven client work and boutique agency structure.

Broad incumbents

• Edelman: Edelman is the world's largest PR firm with established sustainability and purpose practices (Edelman Trust, Climate work). It competes for sustainability PR mandates and serves many of the same enterprise consumer and nonprofit clients as No. 29, but as a broad incumbent.
• 5W Public Relations: 5WPR is a full-service PR agency with consumer, lifestyle, and sustainability practice areas that compete for fashion, beauty, and lifestyle client mandates. It is a broad incumbent comparable on consumer brand PR but operating at greater scale than No. 29.
• Weber Shandwick: Weber Shandwick is a global PR network with sustainability, ESG, and social impact practices that compete for purpose-driven brand mandates. It is a broad incumbent comparable to No. 29 on client profile and service offerings, but at much greater scale.

Emerging players

• Praytell Agency: Praytell is a creative communications agency working with consumer, tech, and lifestyle brands including purpose-driven accounts. It is an emerging peer with partial overlap on fashion/consumer verticals and creative campaign execution comparable to No. 29's approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/theno29
• Instagraminstagram.com/theno29
• LinkedInlinkedin.com/company/theno29

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No. 29 Communications