The Pilates Center of Ft. Worth

What The Pilates Center of Ft. Worth does

The Pilates Center of Ft. Worth is a single-location Pilates studio operating at 6320 Camp Bowie Blvd in the Ridglea area of Fort Worth, Texas, since 2006. The studio delivers equipment-based Pilates training using spring-resistance apparatus — Reformer, Cadillac, Wunda Chair, and Step Barrel — with adjustable spring tension enabling both assistance and resistance across a spectrum from post-surgical rehabilitation to competitive athletic conditioning. Sessions span private one-on-one instruction ($85-90/session), duet and trio semi-private formats ($30-60/person), and 50-minute small group equipment classes ($40 single, $140-255/month memberships), plus a BASI Pilates-affiliated teacher training program producing instructor certification.

The business is owned and operated by Heather Gradke (BASI Pilates Faculty) with a team of approximately 10 certified instructors, all completing 500+ hours of PMA-recognized BASI training. Distribution is purely direct-to-consumer through in-studio sessions, online private sessions via MindBody Online scheduling, and a formal referral program offering $50-$100 credits per referred client. Customer acquisition is dominated by word-of-mouth — more than half of clients come from referrals — supplemented by niche-targeted blog content (golfers, runners, desk workers, men, bone health) and new-client specials ($25 first group class, 3 private sessions for $240).

Revenue mechanics are a mix of package-based recurring purchases (10- and 20-session bundles with 6-month to 1-year expirations), monthly auto-billed memberships with 30-day cancellation notice, and professional services revenue from teacher training. The studio serves a heterogeneous individual consumer base across age groups and use cases (general fitness, pre/postnatal, rehabilitation, athletic performance) within the Fort Worth market, with no disclosed institutional or enterprise clients.

Name

The Pilates Center of Ft. Worth

Legal name

The Pilates Center, Inc.

Website

https://thepilatescenter.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

The Pilates Center of Ft. Worth is a single-location Pilates studio in Fort Worth, Texas, founded in 2006, offering private, semi-private, and small group equipment classes plus BASI teacher training to individual consumers across fitness, rehabilitation, and athletic performance use cases.

Ownership category

akta.pro rank

Product category

Fitness Studio Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

akta.pro industry

PRIMARYHSADACAB

Pilates Instruction (Mat & Reformer)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAL

Yoga Teacher Training (YTT) & Pilates Instructor Training

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAE

Therapeutic/Adaptive Yoga & Clinical Pilates

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

Keywords

• Pilates studio services
• Pilates instruction
• Equipment-based Pilates
• Pilates teacher training
• Personal fitness training

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Private Sessions: One-on-one personalized Pilates training using all equipment (Reformer, Cadillac, Chair, Step Barrel). Sold as single sessions ($90), 10-session packages ($875), or 20-session packages ($1700). Sessions expire 6 months from purchase. Also available at reduced rate with Apprentice Instructors ($45/session).
2. Semi-Private Sessions (Duet/Trio): Training with 2-3 clients sharing a session. Duets priced at $60/person (single), $550/person for 10-pack, $1050/person for 20-pack. Trio sessions at $50/person (single), $450/person for 10-pack, $850/person for 20-pack. Lower per-person cost creates incentive for partner training.
3. Small Group Equipment Classes: 50-minute group equipment sessions open to all levels. Single classes at $40, with membership options: Unlimited/month ($255), 8-class/month ($225), 4-class/month ($140). Membership auto-billed monthly with 30-day cancellation notice. Can also be used for mat classes.
4. Teacher Training Program: BASI Pilates Teacher Training program offering comprehensive Pilates instructor certification. Students receive 500+ hours of training including classroom lecture, self-practice, and practice teaching. Graduates obtain comprehensive Pilates instructor credentials recognized by Pilates Method Alliance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Pilates Center of Ft. Worth is a single-location Pilates studio in Fort Worth, Texas, offering private, semi-private (duet and trio), and small-group equipment-based Pilates sessions on the Reformer, Cadillac, Chair, and Step Barrel. The studio also runs a BASI Pilates Teacher Training certification program and provides apprentice instructor sessions and virtual online private sessions.

Product overview

The Pilates Center of Ft. Worth operates as a Pilates studio offering a portfolio of service tiers centered around equipment-based Pilates training. The core offering includes Private Sessions, Duet/Trio Sessions, and Small Group Equipment Classes—all utilizing professional Pilates apparatus (Reformer, Cadillac, Chair, Step Barrel) with spring resistance. The studio also offers a BASI-affiliated Teacher Training program for aspiring instructors and Mat Home Workouts for clients wanting to practice at home. Session pricing ranges from $40-$90 per session for certified instructor work, with membership options up to $255/month for unlimited classes. The studio positions itself as serving all fitness levels, from beginners to competitive athletes, with specialized programs for pre-natal/postpartum training, rehabilitation, and athletic populations.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Pilates Sessions
• Duet Pilates Sessions
• Trio Pilates Sessions
• Small Group Equipment Pilates Classes
• BASI Pilates Teacher Training
• Apprentice Instructor Sessions
• Virtual Online Private Sessions

Quantifiable outcome

• Pilates has been shown to strengthen weak muscles, allow strong ones to relax, and increase flexibility and joint release for evenly conditioned bodies
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• LifeTime Fitness: Large multi-discipline fitness operator that has expanded its Pilates offering and acquired boutique brands. Comparable as a provider of Pilates instruction within a broader wellness portfolio but competes on bundle value rather than specialist instructor quality.
• Equinox Pilates / SoulCycle sister brands: Premium multi-discipline fitness operator that offers Pilates as part of a broader portfolio (often reformer-based private and group sessions). Comparable as a premium Pilates provider but does not specialize in Pilates alone, and competes primarily in major metro areas rather than Fort Worth.

Direct peers

• Physique 57: Boutique studio chain offering small-group equipment-based classes (sculpting/barre-derived). Comparable as a premium small-group boutique offering equipment-based training with similar pricing tier; competes for the same discretionary fitness dollar.
• Club Pilates: Largest Pilates franchise globally, offering group reformer classes at accessible monthly pricing. Directly comparable in core service (Reformer-based group Pilates) but competes through scale, brand, and lower price point versus The Pilates Center's premium, small-batch, instructor-led model.
• Pilates Anytime: Subscription-based online Pilates platform offering hundreds of classes. Directly comparable as a Pilates instruction business but competes through digital scale and convenience rather than in-studio personalized instruction.

Emerging players

• BodyBar Pilates: Growing boutique Pilates franchise offering Reformer-based group classes at premium-but-accessible pricing. Comparable in core Reformer offering and target customer (premium boutique fitness), and represents the kind of emerging chain competition that could enter the DFW market.

Others

• BASI Pilates: Global Pilates teacher training organization founded in 1989; The Pilates Center of Ft. Worth is an affiliate teaching host for BASI's comprehensive certification. Comparable through the teacher-training revenue stream and instructor pipeline but operates as an enabling/education partner rather than a competing studio.
• Pilates Method Alliance (PMA): Professional association that recognizes BASI-trained instructors. Comparable as the certifying body shaping The Pilates Center's credentialing advantage, but operates as an industry/credentialing body rather than a competing instruction provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-pilates-center-of-ft--worth

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pilates Center of Ft. Worth