The Psychology Practice

What The Psychology Practice does

The Psychology Practice (TPP) is a privately held, founder-owned psychology centre headquartered in Singapore at 178 Clemenceau Avenue, Haw Par Glass Tower. Founded in 2017 as a psychology blog and social media platform, it transitioned into a clinical practice in 2018 when senior clinical psychologists from Singapore's public hospitals and tertiary mental healthcare settings joined. The practice operates as a single-location specialist clinic with 14 clinical psychologists, psychotherapists, an art therapist, and an educational psychologist on staff.

TPP's core offering is depth-oriented psychotherapy delivered in fifty-minute weekly sessions across multiple modalities, including individual, couple, family, and group psychotherapy. The practice specializes in evidence-based and practice-informed approaches — psychoanalytic, psychodynamic, attachment-based, schema therapy, EFT, and Circle of Security — serving clients with mood disorders, anxiety, trauma, OCD, ADHD, personality concerns, and relational difficulties. Complementary revenue streams include psychological and cognitive assessments (IQ, mental wellness screening known as Mindful Insights), Employee Assistance Programs for corporate clients, clinical supervision for psychotherapists, and CPD training workshops. The Practice Log (PLog) blog and psychoanalytic study groups function as content marketing and community-building assets.

The business model is primarily recurring session-based revenue from individual clients paying out-of-pocket or through corporate benefit platforms (Mednefits), supplemented by B2B EAP contracts and referral-driven assessments from GPs and psychiatrists via a dedicated referral portal. Pricing is not publicly disclosed but operates on cashless payment with digital invoicing. Distribution combines direct consumer acquisition through media appearances (CNA, MONEYFM 89.3), content marketing via PLog, social media channels, and professional referral networks. The company is registered with the Singapore Psychological Society and aligned with APS, APA, ISAP, IARPP, and Circle of Security International standards.

Name

The Psychology Practice

Legal name

The Psychology Practice

Website

https://thepsychpractice.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Psychology Practice is a Singapore-based, privately held clinical psychology centre offering depth-oriented psychotherapy, psychological assessments, Employee Assistance Programs, and clinical supervision for individuals, couples, families, and corporate clients across the lifespan.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industry

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Psychotherapy services
• Psychological assessment
• Clinical psychology practice
• Employee assistance program
• Mental health counseling

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Individual/Couple/Family Psychotherapy Sessions: Direct clinical services for individuals, couples, and families. Sessions typically last fifty minutes on a regular weekly basis. Revenue is session-based, recurring as clients engage in ongoing therapy.
2. Psychological Assessments: Comprehensive psychological testing and assessment services for diagnostic clarity, including mood disorders, anxiety, ADHD, personality patterns, and trauma-related concerns.
3. Employee Assistance Programs (EAP): Corporate mental health services providing confidential psychological support for organisations, including workplace wellness initiatives and organisational support.
4. Clinical Supervision: Psychotherapy supervision and clinical supervision services for psychotherapists seeking professional development.
5. Training and Workshops: Continuing Professional Development (CPD) training programs hosting psychotherapy trainers for clinicians. Also includes training for organisations on mental health topics.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Private psychology practice offering psychotherapy, psychological assessments, employee assistance programs (EAP), clinical supervision, and professional training. Founded in Singapore in 2017 with a team of 14 clinical psychologists and psychotherapists delivering mental health services to individuals and corporate clients.

Product overview

The Psychology Practice (TPP) is a premier psychology centre in Singapore offering a comprehensive suite of psychological services. The practice operates as a unified service model centered on individual, couple, family, and group psychotherapy delivered by clinical psychologists. Core clinical services include specialized therapies for trauma, depression, anxiety, ADHD, OCD, and teenage counselling, alongside psychological assessments (IQ cognitive, psychometric), mental wellness screening (Mindful Insights), and art therapy. The practice extends to organizational services through Employee Assistance Programs (EAP), clinical supervision for psychotherapists, and professional training workshops. Additionally, The Psychology Practice maintains The Practice Log (PLog), a public psychology blog, and Psychoanalytic Study Groups for therapist professional development. The service portfolio functions as an integrated clinical practice rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• PLog (Practice Log): The Practice Log is the company's popular psychology blog that chronicles clinical issues, news, and articles for the public and serves as a source for therapists seeking continuing professional development.

Products and services

• Psychotherapy Individual psychotherapy services delivered by clinical psychologists and psychotherapists to adults seeking mental health support in Singapore. Addresses emotional, behavioral, and psychological difficulties through talk-based therapeutic interventions.
• Psychological Assessment Formal psychological assessments conducted by qualified clinical psychologists for diagnostic, treatment planning, or other clinical purposes. Serves individuals requiring evaluation of cognitive, emotional, or behavioral functioning.
• Employee Assistance Program (EAP) Corporate mental health program offered to businesses to provide confidential counseling and support services to their employees. Addresses workplace stress, personal difficulties, and wellbeing concerns through structured corporate arrangements.
• Clinical Supervision Clinical supervision services provided by senior practitioners to developing psychologists and psychotherapists. Supports professional development, ethical practice, and clinical competency.
• Professional Training Professional training programs in psychology and mental health-related topics, supporting continuing education for practitioners and skills development.

Named customers6 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• ISAP (International Society of Applied Psychoanalysis)coreStrategic or Co-development Partner · 1 January 2017International psychoanalytic professional organisation. TPP aligns with international standards in psychoanalytic practice through this affiliation.
• FitivateminorStrategic or Co-development PartnerHealth and wellness platform partnership for mental health services.
• Vitacare Family ClinicminorStrategic or Co-development PartnerHealthcare referral and collaborative partnership with family medicine clinic.
• MednefitsminorStrategic or Co-development PartnerEmployee benefits platform providing access to TPP psychological services through corporate benefit packages.
• Baby's Whisperer Private LimitedminorStrategic or Co-development PartnerParenting and family support services partnership.
• Veretis EAPcoreStrategic or Co-development PartnerEmployee Assistance Programs partner providing organisational mental health support services. Veretis offers EAP services with TPP as clinical provider.
• Lighthouse Health Asia SingaporeminorStrategic or Co-development PartnerRegional mental health services partnership in Asia Pacific.
• Circle of Security InternationalcoreStrategic or Co-development PartnerTPP clinicians are registered Circle of Security facilitators. This is an evidence-based parenting program that TPP offers, with facilitators trained and registered in the approach.
• IARPP (International Association for Relational and Psychoanalytic Psychotherapy)minorStrategic or Co-development PartnerInternational professional association for relational psychoanalytic psychotherapy. TPP's psychodynamic therapists aligned with international standards.
• PAS (Psychoanalytic Association of Singapore)coreStrategic or Co-development PartnerLocal psychoanalytic professional association. TPP helps facilitate psychoanalytic study groups and connects professionals through this organisation.
• APA (American Psychological Association)minorStrategic or Co-development PartnerLargest association of psychologists globally. TPP aligns clinical practice with international research and standards.
• APS (Australian Psychological Society)coreStrategic or Co-development PartnerPeak professional body for psychologists in Australia. TPP psychologists are APS members, and practice follows APS guidelines. Dr. Shawn Ee is a Member (MAPS).
• SPS (Singapore Psychological Society)coreStrategic or Co-development PartnerNational professional society for psychologists in Singapore. TPP abides strictly by the SPS Code of Ethics. Team members are registered psychologists in Singapore.
• EAPa (International Employee Assistance Professionals Association)minorStrategic or Co-development PartnerGlobal professional association for Employee Assistance Professionals. TPP's EAP services aligned with international standards.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Spring Health: Enterprise mental health platform combining therapy, coaching and medication management. Comparable to TPP's EAP/corporate mental health offering, but with a tech-enabled, multi-modality delivery model.
• Lyra Health: Global mental health benefit platform offering EAP-style access to therapy for enterprise clients. Comparable to TPP on the corporate/EAP revenue stream, but at vastly greater scale and with a tech-platform business model.
• BetterHelp: Largest online therapy marketplace globally, including access from Singapore. Competes with TPP for individual therapy demand via telehealth, though at lower price points and with generalist rather than psychodynamic specialization.
• Modern Health: Global EAP and mental wellbeing platform serving employers with therapy, coaching and digital tools. Competes with TPP for the same corporate EAP procurement dollars in Singapore and the broader APAC region.

Others

• Australian Psychological Society: Peak professional body for psychologists in Australia, of which TPP clinicians are members. Comparable as a professional standards / community-building counterpart (alongside PAS, IARPP, ISAP) rather than a direct clinical competitor.
• Circle of Security International: Evidence-based parenting program organization whose facilitators TPP's clinicians are registered with. Comparable as an ecosystem partner and shared evidence-based parenting modality rather than a clinical competitor.

Emerging players

• Wysa: AI-driven mental health platform with employer and health-plan distribution. Overlaps TPP in mental health and EAP buyer relationships, particularly in Asia where Wysa has commercial partnerships.
• Intellect: Singapore-headquartered mental health and EAP platform serving individuals and corporates across Asia. Comparable to TPP's corporate EAP and individual therapy offerings, but operating as a digital-first platform rather than a psychodynamic specialist clinic.

Direct peers

• Thoughtful Mind Psychological Services: Singapore-based psychology practice offering individual, couples and family therapy. Overlaps TPP directly on clinical services, target audience (Singapore-based adults, couples, families), and outpatient therapy delivery model.
• Thrive Psychology: Singapore psychology clinic providing psychotherapy and assessments for adults, adolescents, couples and families. Direct comparability to TPP on modalities, segments served and Singapore clinic-based delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thepsychpractice
• LinkedInlinkedin.com/company/the-psychology-practice
• Instagraminstagram.com/thepsychpractice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Psychology Practice