What THERALANDO GmbH does

THERALANDO GmbH is a German specialty medical equipment distributor founded in 2015 and headquartered in Husum, Niedersachsen. The company distributes physiotherapy, orthopedics, sports medicine, rehabilitation, and aesthetics equipment across the DACH region plus Luxembourg and Liechtenstein, operating a 392+ SKU catalog that spans capital devices (INDIBA 448kHz radiofrequency systems, ASA/K-Laser therapy lasers, Naggura treatment tables, Gymna devices, KEISER, ELBESPORT) and consumables. The technical stack is primarily a physical-product distribution model rather than a software platform, with EN ISO 13485:2021 certification supporting the active medical device distribution license.

The company runs a hybrid go-to-market combining an e-commerce catalog, regional field sales representatives, and physical showrooms, complemented by annual industry events such as TOTB (Vienna) and trade-fair presence at TheraPro and Fibo. Revenue mechanics include one-time equipment sales, recurring consumables subscriptions (e.g., INDIBA Proionic Creme), equipment rental (e.g., NICE Recovery), and technical service, creating a mix of capital-sale and annuity components.

THERALANDO is a small, ~10-employee operation with a fragmented SMB and mid-market customer base spanning clinics, practices, sports medicine providers, and emerging aesthetics/wellness buyers. Strategic positioning emphasizes multi-brand portfolio breadth, regional field coverage across DACH, and compliance credentials, rather than vertical integration or proprietary technology differentiation.

Name

THERALANDO GmbH

Legal name

THERALANDO GmbH

Website

https://theralando.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

THERALANDO GmbH is a German specialty medical equipment distributor founded in 2015, supplying physiotherapy, orthopedics, sports medicine, and aesthetics devices across the DACH region via a multi-brand catalog and hybrid e-commerce plus field sales model.

Ownership category

akta.pro rank

Product category

Physiotherapy & Rehabilitation Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

Keywords

• Physiotherapy equipment distribution
• Medical therapy devices
• Rehabilitation equipment supply
• Treatment tables retailer
• Sports medicine technology

Headquarters

HQ city

Husum

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Hardware & Consumables): One-time sale of therapy equipment (treatment tables, therapy devices, recovery systems, fitness equipment) and consumables (creams, ultrasound gel, accessories). Revenue from sale of 392+ product SKUs across multiple brands. Consumables also available via subscription auto-refill.
2. Subscription / Auto-Refill (Consumables): Recurring delivery of consumable products (INDIBA Proionic Care Creme) via automatic subscription with options for delivery every 3, 4, or 6 months with modest discounts.
3. Equipment Rental (NICE Recovery): Rental of NICE Recovery cold/compression therapy devices for practices wanting to offer the technology without full capital purchase.
4. Technical Service, Repair & Maintenance: Technical support, safety testing (STK), repair, and maintenance services for medical therapy equipment — both in-house and through Revitech partnership for ultrasound probes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

THERALANDO GmbH is a specialized B2B distributor and online retailer of medical therapy technology, electric treatment tables, and rehabilitation equipment for physiotherapy, orthopedics, and sports medicine practices across the DACH region. The portfolio spans 392+ SKUs from leading manufacturers including INDIBA 448 kHz radiofrequency devices, ASA and K-Laser therapy lasers, Naggura and Gymna treatment tables, electrotherapy, shockwave, cryotherapy, and recovery systems. The company complements product sales with bundled services including consultation, training, technical service and maintenance (STK safety checks), ultrasound probe repair, and equipment rental.

Product overview

THERALANDO GmbH is a specialized medical equipment distributor and online retailer offering a comprehensive portfolio of physiotherapy, rehabilitation, and sports medicine equipment through a multi-brand platform architecture. The portfolio centers on therapy technology (INDIBA radiofrequency at 448 kHz, ASA/K-Laser therapy lasers, FMS magnetic stimulation, shockwave therapy, electrotherapy, ultrasound, cryotherapy, and heat/cold therapy), treatment tables (Naggura N'Run EVO, Naggura SWOP, Gymna.Pro, Gymna.GO, and Gymna.ONE series in electric, hydraulic, and mobile configurations), recovery solutions (Incrediwear infrared wear, lymph drainage, NICE Recovery rentals), and fitness equipment (ELBESPORT and KEISER training systems). The company operates as an e-commerce platform with additional services including ultrasound probe repair, technical maintenance, and device rental. Products are sourced from branded manufacturers including INDIBA S.A., ASA Laser, Naggura, Gymna, BTL, KEISER, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• INDIBA Radiofrequenz Therapy Devices
• Laser Therapy Devices (ASA Laser & K-Laser)
• Functional Magnetic Stimulation (FMS) Systems
• Shockwave Therapy Devices
• Cryotherapy and Cold/Compression/Contrast Therapy Systems
• Electrotherapy and Combination Devices (Gymna Elexeo & 400 Series)
• Naggura N'Run & N'Run EVO Treatment Tables
• Naggura SWOP PRO & SWOP UP Treatment Tables
• Gymna Treatment Tables (Pro, GO, ONE, Hydraulic, Mobile)
• KEISER Training Equipment (Functional, Strength, Cardio)
• ELBESPORT Training Equipment
• Incrediwear Recovery Wear
• INDIBA Proionic Care Creme (Subscription Auto-Refill)
• Practice Supplies (Creams, Oils, Supplements, Diagnostics, Heat Therapy)
• Ultrasound Probe Repair Service (Revitech Partnership)
• Technical Service, Maintenance & STK Safety Checks
• NICE Recovery Device Rental Service

Quantifiable outcome

• ~70% cost savings on ultrasound probe repair vs. new purchase through Revitech partnership
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered minor, core and secondary.

• Händlerbund e.V. (FairCommerce)minorGTM or Marketing Partner · 8 January 2019Member of the FairCommerce initiative since January 8, 2019. FairCommerce is a German e-commerce fair trading initiative managed by Händlerbund, providing consumer protection and trust certification for online retailers.
• INDIBA S.A.coreTechnology or IntegrationExclusive/named distributor of INDIBA 448kHz radiofrequency therapy devices, equipment, and Proionic Care Creme in Germany. INDIBA is a Barcelona-based world leader in rehabilitation, sports physiotherapy, and medical aesthetics with 40+ years of scientific innovation and 300+ clinical publications. The 448kHz technology is a core product category for THERALANDO.
• NagguracoreTechnology or IntegrationDistributor of Naggura treatment tables including N'Run, N'Run EVO, and SWOP series. Naggura is a Spanish manufacturer known for high-quality electric therapy tables with modern design. Naggura products represent one of the primary treatment table brands in the THERALANDO portfolio.
• GymnacoreTechnology or IntegrationDistributor of Gymna therapy devices (Elexeo, Combi 400 series) and treatment tables (Gymna.PRO, Gymna.GO, Gymna.ONE series). Gymna is a Belgian manufacturer of physiotherapy equipment. Products include electrotherapy, combination therapy devices, and hydraulic/electric treatment tables.
• Revitech GmbHcoreStrategic or Co-development PartnerPartnership for ultrasound probe repair services. Revitech is a specialist in manufacturer-independent probe repair with 10+ years experience, offering ~70% cost savings vs. new purchase. Covers standard, 3D/4D, TEE, and matrix-technology probes. THERALANDO offers this as a 'Repair before replacement' service to their customer base.
• ASA LasercoreTechnology or IntegrationDistributor of ASA Laser therapy devices including HIRO Hilterapia (3,000W peak power) and HIRO TT models with SmartCooler. ASA Laser is an Italian manufacturer of high-power therapeutic laser systems for physiotherapy and sports medicine.
• K-LasersecondaryTechnology or IntegrationDistributor of K-Laser therapeutic laser devices (Cube series) for physiotherapy and rehabilitation applications.
• KEISERsecondaryTechnology or IntegrationDistributor of KEISER functional training and strength equipment (MDR certified) and KEISER Cardio equipment for fitness and rehabilitation integration.
• ELBESPORTsecondaryTechnology or IntegrationDistributor of ELBESPORT fitness equipment including dumbbells, kettlebells, functional training gear, racks, and flooring. Positioning tagline: 'Equipment for fitness & therapy — hanseatisch gut!'
• ORX HealthcaresecondaryTechnology or IntegrationDistributor of ORX PRO2 cold, heat, and compression therapy systems for post-treatment and sports recovery applications.
• Game ReadysecondaryTechnology or IntegrationDistributor of Game Ready professional cold and compression therapy systems for sports injury recovery and rehabilitation.
• NICE RecoverysecondaryTechnology or IntegrationDistributor and rental provider of NICE Recovery cold and compression therapy devices. THERALANDO offers both purchase and rental ('NICE Recovery mieten') options.
• IncrediwearsecondaryTechnology or IntegrationDistributor of Incrediwear infrared recovery wear (sleeves, socks, gloves, body sleeves) designed to improve circulation and support recovery through embedded semiconductor technology.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BTL Group: Global manufacturer and distributor of medical and aesthetic devices including physiotherapy, shockwave, and electromagnetic-therapy equipment. Larger, more diversified incumbent that overlaps in core therapy categories and competes for the same European practice accounts.
• GymnaUniphy N.V. Belgian manufacturer of treatment tables and electrotherapy devices. Direct upstream supplier relationship with THERALANDO on Gymna tables/devices, and a partial downstream competitor via its own distribution channels across Europe.
• DJO Global (Chattanooga): Large global medical-device company whose Chattanooga division distributes physiotherapy, rehabilitation, and recovery equipment (cold/compression, electrotherapy, bracing). Operates across broader orthopedics and sports medicine rather than as a DACH specialist.

Direct peers

• PHYSIOMED Elektromedizin AG: German manufacturer and distributor of physiotherapy, rehabilitation, and sports medicine equipment with a comparable multi-modality portfolio (electrotherapy, ultrasound, laser, treatment tables). Same geography and customer base; partly competes, partly overlaps with THERALANDO's brand portfolio.
• Zimmer MedizinSysteme GmbH: German manufacturer and distributor of physiotherapy and medical wellness equipment (electrotherapy, ultrasound, shockwave, treatment tables). Closest direct peer by geography, product category, and target customer base — both serve DACH physiotherapy practices with multi-brand portfolios.
• Enraf-Nonius B.V. Dutch-based manufacturer and distributor of physiotherapy, rehabilitation, and sports-medicine equipment sold across Europe. Directly comparable as a specialist multi-brand distributor serving physiotherapy and sports-medicine practices with a similar modality mix.

Regional players

• MTR+ Srl: Italian manufacturer and distributor of physiotherapy and aesthetic equipment (shockwave, tecar, ultrasound). Comparable modality mix and B2B practice-customer focus, but primarily serves Italy and select Mediterranean markets rather than DACH.
• Elettronica Pagani Srl: Italian distributor/manufacturer of physiotherapy and rehabilitation equipment (ultrasound, electrotherapy, tecartherapy). Operates in adjacent geography (Italy) with a comparable product mix and customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/theralandogmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THERALANDO GmbH