TRU the real you

What TRU the real you does

TRU The Real You is a Bucharest-based, full-service 360° influencer marketing agency founded in 2019 that connects consumer brands with a curated roster of Romanian content creators. The agency operates a lean team of approximately six people (with four named team members in management, talent management, and digital strategy roles) and is headquartered at TRU House on Ficusului Street in Bucharest. Its go-to-market is sales-led and direct: brands engage TRU to access its talent network and campaign execution capabilities rather than purchasing a self-service software product.

The agency's core asset is its managed creator roster of approximately 60 influencers spanning eight verticals — fashion, lifestyle, entertainment, gaming, cooking, education, sports, and travel — including notable Romanian personalities such as Andreea Balan, Andreea Mantea, LavBbe, 3 Chestii, Nicoleta Nuca, Lidia Buble, and the Doza de Cultura group. Several creators carry audience reach in the millions on YouTube, Instagram, and TikTok, with select channels exceeding 500M–1B aggregate views. The agency's products and services comprise influencer selection consulting, end-to-end campaign implementation, sponsorships and product placement, and post-campaign performance reporting and analytics. No proprietary technology platform, AI/ML capability, or software product is described; TRU's competitive position rests on its human-led service model, curated talent portfolio, and brand relationships.

TRU monetizes via professional-services fees on influencer marketing campaigns. Its client base comprises 45+ named enterprise brands across FMCG (Coca-Cola, Pepsi, Lay's, Ariel, Fairy, Dove, Nivea), beauty and personal care (L'Oréal, Sephora, Garnier, La Roche-Posay, Vichy, Wella, NYX), food service (KFC, McDonald's, Pizza Hut, Dr. Oetker), retail (Lidl, Carrefour, Altex, CCC, Freshful, OLX, Trendyol), technology (Samsung, Huawei, Xiaomi, Motorola, Oppo, ASUS), entertainment (Netflix, Disney, Princess Casino), banking (ING Bank), and energy/convenience (MOL). Geographically, TRU primarily serves Romania with a stated Eastern European operational scope. The company is privately held, with no parent company, no disclosed funding rounds, and no publicly disclosed revenue figures.

Name

TRU the real you

Legal name

TRU The Real You

Website

https://therealyou.ro

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TRU The Real You is a Bucharest-based, full-service influencer marketing agency that connects enterprise brands (Coca-Cola, Samsung, Netflix, L'Oréal) with a curated roster of 60+ Romanian content creators across fashion, lifestyle, entertainment, gaming, cooking, education, sports, and travel verticals.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Influencer marketing agency
• Content creator marketing
• Talent management services
• Sponsored content campaigns
• Brand influencer partnerships

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Influencer Marketing Campaign Services: TRU earns revenue by connecting brands with influencers and managing the full campaign lifecycle — from influencer selection and campaign implementation to sponsorships, product placement, and performance reporting. The agency acts as an intermediary and strategic consultant, charging for its expertise, network access, and execution services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TRU The Real You is a 360° influencer marketing agency operating in Romania that connects brands with content creators and manages the full campaign lifecycle. Its offerings span strategic consulting on influencer selection, creative campaign implementation, sponsorships and product placement, and post-campaign performance reporting and analytics, leveraging a curated roster of 60+ Romanian creators across fashion, lifestyle, entertainment, gaming, cooking, education, travel and sports.

Product overview

TRU The Real You is a 360° influencer marketing agency that operates as a platform connecting brands with content creators across diverse niches including fashion, lifestyle, entertainment, gaming, cooking, education, and sports. The core offering consists of their Influencer Network (a curated talent portfolio) combined with comprehensive Influencer Marketing Campaign Services that span strategic consulting, influencer selection, campaign implementation, sponsorships, product placement, and performance analytics. The agency manages relationships with over 70 influencers and collaborates with major brand partners to create campaigns that drive engagement and reach.

Differentiator

Problem solved

Functional benefit

Brands

• TRU HOUSE: Company office location at 5 Ficusului, Bucharest, used as a meeting and brainstorming space.

Products and services

• Influencer Marketing Campaign Services End-to-end influencer marketing campaign management for brands, covering influencer selection, campaign implementation, sponsorships, product placement, and performance reporting and analytics across YouTube, Instagram and TikTok.
• Influencer Network / Talent Portfolio Curated roster of 60+ content creators across 8+ verticals that brands can access through TRU for tailored influencer partnerships and campaign execution.
• Consulting Services Strategic consulting guiding brands through influencer selection, campaign strategy, and performance measurement for influencer-driven marketing initiatives.
• Sponsorships & Product Placement Facilitation of brand sponsorships and product placement opportunities integrated into influencer-created content on YouTube, Instagram, and TikTok.
• Campaign Performance Reporting & Analytics Post-campaign performance measurement and analytics services delivering brands insights into engagement, reach, and ROI metrics for influencer marketing campaigns.

Quantifiable outcome

• Campaigns generate measurable engagement and reach, with individual creators reaching audiences of up to 6.8M+ followers (LavBbe on TikTok) and aggregate YouTube views in the hundreds of millions per creator.

Named customers42 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

42 partnerships are on record, tiered core and minor.

• AdidascoreGTM or Marketing PartnerTRU connects Adidas with relevant influencers from its roster for authentic brand storytelling campaigns targeting Romanian audiences across fashion, lifestyle, and sports niches.
• ING BankcoreGTM or Marketing PartnerING Bank collaborates with TRU to reach Romanian consumers through influencer-led content, aligning with the bank's digital and lifestyle brand positioning.
• Coca-ColacoreGTM or Marketing PartnerCoca-Cola partners with TRU to access Romanian influencers for beverage marketing campaigns with authentic, personal storytelling.
• KFCcoreGTM or Marketing PartnerKFC works with TRU for food influencer campaigns in Romania, leveraging TRU's cooking and food content creators.
• LidlminorGTM or Marketing PartnerLidl partners with TRU for influencer-driven retail and lifestyle campaigns in Romania.
• PepsicoreGTM or Marketing PartnerPepsi collaborates with TRU to engage Romanian audiences through influencer content and lifestyle campaigns.
• ArielminorGTM or Marketing PartnerAriel (P&G) engages TRU for influencer campaigns promoting laundry products to Romanian consumers.
• ASUSminorGTM or Marketing PartnerASUS partners with TRU to reach Romanian audiences through tech and gaming influencers.
• CarrefourminorGTM or Marketing PartnerCarrefour partners with TRU for retail and lifestyle influencer campaigns in Romania.
• CCCminorGTM or Marketing PartnerCCC (fashion footwear retailer) collaborates with TRU for influencer-driven fashion and lifestyle campaigns.
• DisneycoreGTM or Marketing PartnerDisney works with TRU to reach Romanian audiences through entertainment-focused influencer content.
• DovecoreGTM or Marketing PartnerDove engages TRU for beauty and personal care influencer campaigns in Romania.
• Dr. OetkerminorGTM or Marketing PartnerDr. Oetker partners with TRU to access food and cooking influencers for product placement and recipe content.
• FairyminorGTM or Marketing PartnerFairy (P&G) partners with TRU for household care influencer marketing in Romania.
• FreshfulminorGTM or Marketing PartnerFreshful (e-commerce food delivery) collaborates with TRU for food and lifestyle influencer campaigns.
• GarnierminorGTM or Marketing PartnerGarnier partners with TRU for beauty and skincare influencer marketing campaigns.
• AltexminorGTM or Marketing PartnerAltex (Romanian electronics retailer) partners with TRU for tech and lifestyle influencer collaborations.
• HuaweiminorGTM or Marketing PartnerHuawei engages TRU for tech influencer campaigns targeting Romanian consumers.
• Lay'scoreGTM or Marketing PartnerLay's partners with TRU for snack and lifestyle influencer campaigns in Romania.
• LibresseminorGTM or Marketing PartnerLibresse partners with TRU for personal care influencer campaigns targeting women in Romania.
• L'OréalcoreGTM or Marketing PartnerL'Oréal engages TRU for beauty and cosmetics influencer marketing campaigns in the Romanian market.
• La Roche-PosayminorGTM or Marketing PartnerLa Roche-Posay partners with TRU for dermatological skincare influencer campaigns.
• McDonald'scoreGTM or Marketing PartnerMcDonald's works with TRU for food and lifestyle influencer campaigns in Romania.
• MOLminorGTM or Marketing PartnerMOL (energy and convenience retailer) partners with TRU for lifestyle and convenience-related influencer campaigns.
• MotorolaminorGTM or Marketing PartnerMotorola collaborates with TRU for tech and lifestyle influencer campaigns targeting Romanian consumers.
• NetflixcoreGTM or Marketing PartnerNetflix engages TRU for entertainment and streaming promotion through Romanian content creators.
• NiveacoreGTM or Marketing PartnerNivea partners with TRU for beauty and personal care influencer marketing campaigns.
• NYX Professional MakeupminorGTM or Marketing PartnerNYX Professional Makeup works with TRU for cosmetics influencer campaigns in Romania.
• OLXminorGTM or Marketing PartnerOLX partners with TRU for lifestyle and consumer-oriented influencer campaigns in Romania.
• OppominorGTM or Marketing PartnerOppo engages TRU for smartphone and tech influencer campaigns targeting Romanian audiences.
• Oral-BminorGTM or Marketing PartnerOral-B partners with TRU for oral care influencer marketing campaigns in Romania.
• PampersminorGTM or Marketing PartnerPampers engages TRU for parenting and baby care influencer campaigns.
• Pizza HutminorGTM or Marketing PartnerPizza Hut partners with TRU for food and lifestyle influencer campaigns in Romania.
• Princess CasinominorGTM or Marketing PartnerPrincess Casino collaborates with TRU for entertainment and lifestyle influencer campaigns.
• Regina MariaminorGTM or Marketing PartnerRegina Maria (healthcare network) partners with TRU for health and wellness influencer campaigns.
• SamsungcoreGTM or Marketing PartnerSamsung engages TRU for technology and lifestyle influencer campaigns targeting Romanian consumers.
• SephoracoreGTM or Marketing PartnerSephora works with TRU for beauty and cosmetics influencer marketing in Romania.
• TymbarkminorGTM or Marketing PartnerTymbark partners with TRU for beverage and lifestyle influencer campaigns.
• TrendyolminorGTM or Marketing PartnerTrendyol engages TRU for fashion and e-commerce influencer campaigns in Romania.
• VichyminorGTM or Marketing PartnerVichy partners with TRU for skincare and wellness influencer campaigns.
• WellaminorGTM or Marketing PartnerWella engages TRU for haircare influencer marketing campaigns.
• XiaomiminorGTM or Marketing PartnerXiaomi collaborates with TRU for technology and lifestyle influencer campaigns in Romania.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• IZEA: Influencer marketing technology and services company providing managed campaigns and a creator marketplace. Comparable to TRU as a competing route for enterprise brands to execute influencer campaigns.
• Influencer.com: Global influencer marketing agency and platform that pairs brands with creators across regions. Comparable to TRU in operating as a managed service influencer agency targeting enterprise clients.
• Obviously: Global full-service influencer marketing agency that plans and executes creator campaigns for enterprise brands across multiple verticals. Closely comparable to TRU in 360° service model and target brand profile.
• Vamp: Influencer marketing platform and agency combining self-service tools with managed services for brands. Direct comparable to TRU in servicing enterprise clients with curated creator rosters.
• Ubiquitous: Influencer marketing agency focused on end-to-end campaign management and creator partnerships for consumer brands. Comparable to TRU as a boutique agency competing for enterprise influencer spend.

Broad incumbents

• WPP / GroupM: World's largest advertising holding company operating GroupM's Influencer.com. Represents a structural threat to boutique agencies like TRU as procurement consolidates influencer spend with global partners.
• Publicis Groupe: Global advertising holding company with influencer marketing capabilities through Publicis Media and influencer divisions. Competes with TRU for the same enterprise influencer budgets at a much larger scale.

Regional players

• Starcom Romania: Publicis-owned media agency operating in Romania. Direct regional competitor for the same brand-client marketing budgets, including influencer and digital activations.
• McCann Worldgroup Romania: Global advertising network with a strong Romanian presence. Competes with TRU for creative and influencer-led campaigns for FMCG and consumer brand clients in Romania.
• Rogalski Damaschin: One of Romania's largest independent communication groups, offering PR, creative, and digital services including influencer activations. Comparable as a Romanian-based agency competing for the same brand budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/tru-the-real-you

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRU the real you