The Small Marketing Agency

What The Small Marketing Agency does

The Small Marketing Agency is a privately held, founder-owned LLC providing full-service marketing and public relations to small and medium-sized businesses. Founded in 2011 and headquartered in Orlando, FL, the firm operates as a fully virtual agency with five employees, eliminating brick-and-mortar overhead while using the same industry-standard tools as larger competitors (Adobe, Canva, Constant Contact, HubSpot, WordPress, Wix, Squarespace, Shopify, GoHighLevel). Its service portfolio spans seven interconnected offerings: Websites & SEO, Public Relations & Media, Marketing Strategy, Content & Social Media, Design/Logos/Marketing Materials, Events & Concierge, and AI & Workflow Integration.

The firm segments its market by vertical, with active specialization in environmental services, legal, healthcare, technology, nonprofits, and entertainment, while maintaining a strict SMB focus. The business model is professional services billed through ongoing retainers or project-based engagements, acquired via free consultations, direct phone/email outreach, and the company website. AI is used internally as a collaboration and stress-testing tool rather than for content generation, and the firm also sells AI tool selection and implementation services to clients. Pricing is not publicly disclosed.

Revenue figures are not disclosed, no external funding has been raised, and no M&A activity or leadership changes are recorded. Strategic posture emphasizes peer-level client relationships, plain-language communication, and client ownership of work product as retention and trust mechanisms, with deliberate avoidance of headcount scaling.

Name

The Small Marketing Agency

Legal name

The Small Marketing Agency LLC

Website

https://thesmallmarketingagency.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

The Small Marketing Agency is a fully virtual, five-person full-service marketing and PR firm in Orlando, FL, serving small and medium-sized businesses across environmental, legal, healthcare, technology, nonprofit, and entertainment verticals since 2011.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando, FL

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing & PR Services: Full-service marketing and PR firm providing ongoing or project-based services to SMBs. The company scales resources around client needs, functioning as an outsourced marketing department. Clients engage daily or for specific projects requiring additional capacity.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The Small Marketing Agency is a full-service, fully virtual marketing and PR firm that operates as an outsourced marketing department for small and medium-sized businesses. It delivers seven interconnected service lines—websites and SEO, public relations and media, marketing strategy, content and social media, design and logos, events and concierge, and AI/workflow integration—using the same software, platforms, and media-buying capabilities as larger agencies but with lower overhead pricing.

Product overview

The Small Marketing Agency is a full-service marketing and PR firm offering a comprehensive suite of services designed for small and medium-sized businesses. The agency functions as a generalist firm providing seven interconnected service offerings: Websites & SEO (covering all major website platforms including WordPress, Wix, Shopify, Squarespace, GoHighLevel, and Joomla), Public Relations & Media (press releases, media buys, event management), Marketing Strategy (brand positioning and guidance), Content & Social Media (blogs, newsletters, social management, webinars), Design/Logos & Marketing Materials (print, graphic design, promotional items), Events & Concierge (conferences, tradeshows, holiday gifting), and AI & Workflow Integration (AI tool implementation and strategy). The agency has operated since 2011 and positions itself as a virtual, scalable alternative to larger agencies with the same tools and capabilities but lower overhead costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Websites & SEO Website design, development, and SEO services for small and medium-sized businesses. The agency designs, develops, and optimizes digital properties across all major website platforms to drive conversions and keep online presence relevant as strategies and AI change.
• Public Relations & Media Public relations services including press releases, media buys, event management, and speaking engagement bookings for SMBs. Covers local, regional, and national PR distribution.
• Marketing Strategy Brand positioning, voice and tone development, and strategic marketing planning services. Includes honest pushback and alternative planning when disagreements arise with client direction.
• Content & Social Media Continuous content creation including blogs, social media management, newsletters, and webinars for SMBs. Focused on producing meaningful, high-impact content that engages readers.
• Design, Logos, and Marketing Materials Full-service design shop producing high-impact print materials, graphic design, logos, promotional items, presentations, and templates. Handles both standard and unconventional design requests.
• Events & Concierge Full-service event support including conference planning, party coordination, holiday gifting programs, and tradeshow management for client-sponsored events.
• AI & Workflow Integration AI strategy and workflow integration services helping clients identify, train, and implement the right AI tools to streamline operations. The agency uses AI as a collaboration and stress-testing tool rather than to produce client work product.

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Constant ContactcoreTechnology or IntegrationCertified Partner with Constant Contact for 2023-2024. The agency leverages Constant Contact for client email marketing campaigns and platform expertise.
• FASTSIGNS Central Orlando FLminorChannel Partner/ Reseller/ DistributorBusiness partner providing signage and visual communication services that complement the agency's design and marketing material offerings.
• The Pride ChamberminorOthersProfessional affiliation with the Pride Chamber business organization. Logo displayed on partners page.
• Maitland Area Chamber of Commerce (MACC)minorOthersProfessional affiliation with the Maitland Area Chamber of Commerce. Logo displayed on partners page.
• CFPM (Center for Florida Public Media)minorOthersProfessional affiliation with Center for Florida Public Media. Logo displayed under 'Professional Affiliations' section.
• Secret Sleigh ProjectminorOthersCharitable organization the agency supports through volunteer work and donations. Listed under 'Groups We Support'.
• Inform Your CommunityminorOthersCharitable organization the agency supports through volunteer work and donations. Listed under 'Groups We Support'.
• Orlando FringeminorOthersArts and entertainment organization the agency supports through volunteer work and donations. Listed under 'Groups We Support'.
• The Center OrlandominorOthersCommunity organization the agency supports. Listed under 'Groups We Support'.
• Make-A-WishminorOthersNational nonprofit organization the agency supports through volunteer work and donations. Listed under 'Groups We Support'.
• New Hope for KidsminorOthersNonprofit organization the agency supports through volunteer work and donations. Listed under 'Groups We Support'.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WebiMax: A digital marketing agency offering SEO, PPC, social media, and web design for SMBs. Comparable in service mix and target customer profile to The Small Marketing Agency.
• Main Street ROI: A digital marketing agency specializing in SEO, web design, and online marketing for small businesses. Closely comparable to The Small Marketing Agency in target market and SMB service breadth.
• KlientBoost: A digital marketing agency focused on performance marketing, paid media, and conversion optimization for SMBs and mid-market clients. Overlaps with The Small Marketing Agency on digital strategy and SMB service delivery.
• SmartBug Media: A remote-first inbound marketing agency serving SMB and mid-market clients with content, PR, web, and marketing strategy. Direct competitor in the SMB-focused full-service marketing agency space.
• Thrive Agency: A full-service digital marketing agency providing web design, SEO, social media, and PR services to small and mid-sized businesses across multiple verticals—comparable to The Small Marketing Agency's SMB generalist model.
• TheeDigital: A full-service digital marketing agency specializing in web design, SEO, and digital strategy for small and mid-sized businesses—directly overlapping with The Small Marketing Agency's core offerings.
• LYFE Marketing: A small, social-media-focused digital marketing agency that serves small and mid-sized businesses across the U.S. with retainer-based services—directly comparable to The Small Marketing Agency's SMB-focused, full-service virtual model.
• Disruptive Advertising: A digital marketing agency focused on paid media, SEO, and lifecycle marketing for growth-stage and SMB clients. Comparable in offering and customer segment to The Small Marketing Agency.

Broad incumbents

• HubSpot: A leading CRM and marketing automation platform with extensive agency partner network. The Small Marketing Agency uses HubSpot, but HubSpot also offers self-serve marketing tools and solutions that compete for the same SMB marketing budgets.
• Constant Contact: A scaled SMB email marketing and digital marketing platform. The Small Marketing Agency is a Certified Partner, but Constant Contact also offers DIY tools and services that overlap with the agency's offerings to SMB clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-small-marketing-agency

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Small Marketing Agency