The Well (A Mindful Moment)

What The Well (A Mindful Moment) does

The Well (legally A Mindful Moment) is a Cincinnati-based 501(c)(3) nonprofit founded in 2005 and incorporated as an independent entity in 2019. It operates at the intersection of arts integration, mindfulness, music, and movement to address youth mental health, emotional regulation, and community connection. The organization runs a portfolio of programs serving PreK-12 schools, workplaces, and community organizations, with its flagship Mindful Music Moments program delivering a daily 3-5 minute mindfulness prompt paired with world-class music to 320+ schools and 116,000+ students nationally.

The product surface includes signature programs (Mindful Music Moments, Mindful Poetry Moments, My True SELF, True Body Project, City Silence), workplace offerings (Mindful Music for the Work Day, Workforce Development Training), community workshops (Beyond Chair Yoga, Create & Meditate, Digital Mindfulness Workshop), and special initiatives (Healing Harmonies commission, Wonder Commission, Hope Commission, Youth Cartography Fellowship). Content is distributed via a web app (app.thewell.world), in-person workshops at the Walnut Hills headquarters, and school/employer direct delivery. The organization produces new music commissions in collaboration with composers and performing arts partners including Cincinnati Symphony Orchestra, Cleveland Orchestra, Columbus Symphony, and Utah Symphony.

Revenue is sourced primarily from individual donations and a multi-year recurring donor program (The Wellspring, $1,000-$3,000 commitments), foundation and corporate grants (Ohio Arts Council, NEA via Arts Midwest, Pittsburgh Foundation, Johnson Foundation, P&G Fund, ArtsWave), and modest program fees with equity pricing. The organization reports $0.95 of every dollar directed to programs, a 300% budget increase since 2019, and service to 121,963 individuals in the 2024-2025 fiscal year. The staff is 17 people including founder Stacy Sims.

Name

The Well (A Mindful Moment)

Legal name

A Mindful Moment

Website

https://thewell.world

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The Well (A Mindful Moment) is a Cincinnati-based nonprofit delivering mindfulness, music, and arts-based wellness programs to 320+ PreK-12 schools, workplaces, and communities, reaching 116,000+ students daily through its signature Mindful Music Moments program.

Ownership category

akta.pro rank

Product category

Arts and Wellness Education Services

NAICS

Educational Services (611), Fine Arts Schools (61161), Educational Support Services (611710)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Instruction (Instrumental & Vocal) (EDAMAAAE)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI), Online / Virtual Music Instruction & Platforms (EDAMANAI), Music Therapy (Educational/Developmental Programs) (EDAMANAK), Songwriting, Composition & Arranging (EDAMANAG)

Keywords

• Mindfulness education programs
• Social emotional learning
• Arts integration services
• School wellness programs
• Workplace mindfulness services

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Fundraising: Primary revenue stream from individual donations, crowdsourced campaigns, and major donor programs. The Wellspring donor program offers recurring giving tracks (A Steady Well: $1,000/year for 3 years; A Deeper Well: $3,000/$2,000/$1,000 over 3 years). Annual 'Deepen The Well' summer campaign targets $30,000.
2. Program Fees: Some programs generate revenue through registration fees. The organization works to keep many programs free or offer equity pricing. Travel programs (e.g., Cambodia immersion) charge participation fees ($900 training + travel costs).
3. Store Sales: The Well operates a store selling publications, curricula, and educational materials (e.g., poetry collections, Sona and Soma catalogue, Planet Love book).
4. Grants and Foundation Support: Significant funding from arts councils (Ohio Arts Council), foundations (The Johnson Foundation, The Pittsburgh Foundation), corporate giving (P&G, ArtsWave), and government programs (City of Cincinnati Youth-to-Work).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Well delivers arts-integrated mindfulness, music, and social-emotional learning programs to schools, workplaces, and communities. Its signature offering, Mindful Music Moments, is a daily 3–5 minute mindfulness prompt paired with world-class music from partner orchestras, reaching 320+ PreK-12 schools and 116,000+ students nationally via a web app. Complementary programs include Mindful Poetry Moments, My True SELF (SEL), True Body Project, workplace mindfulness, and community workshops.

Product overview

The Well (A Mindful Moment) is a non-profit organization offering a portfolio of programs at the intersection of arts and wellness. The core offerings include Mindful Music Moments (signature daily mindfulness and music program for schools reaching 116,000+ students in 320+ PreK-12 schools nationwide), Mindful Poetry Moments (poetry and mindfulness programming), My True SELF (social-emotional learning for youth and adults), and True Body Project (trauma-informed, social-emotional learning experience from 2005). Additional offerings include workplace programs (Mindful Music for the Work Day, Workforce Development Training), community programs (Beyond Chair Yoga, Create & Meditate, Digital Mindfulness Workshop), and special initiatives (City Silence, Wellspring Fellowship, Youth Cartography Fellowship). The organization also produces special commissions of new music, operates a podcast (Three Sisters), and offers travel experiences (Cambodia cultural immersion). Many programs are free or offered with equity pricing to ensure accessibility.

Differentiator

Problem solved

Functional benefit

Brands

• Mindful Music Moments: Signature program providing daily mindfulness and world-class music to students, teachers, and administrators in schools nationwide.
• True Body Project
• City Silence
• Mindful Poetry Moments
• My True SELF
• The Wellspring

Products and services

• Mindful Music Moments The signature program of The Well, providing a daily 3-5 minute mindfulness practice for schools where students, teachers, and administrators listen to a mindfulness prompt paired with world-class music. Reaches 116,000+ students in 320+ PreK-12 schools nationally via a web app.
• Mindful Poetry Moments Program bringing mindfulness and poetry to youth and adults during National Poetry Month and beyond, including monthly gatherings, guest curator poems, and annual published collections of poems written by poets of all ages from around the globe.
• My True SELF (Social-Emotional Learning Fun)
• True Body Project The first program of The Well: a trauma-informed, social-emotional, culturally literate experience providing leadership training, workshops, and curricula for schools and organizations. Backbone of the national My True SELF curriculum.
• Mindful Music for the Work Day
• Events and Special Programming
• City Silence Community meditation/mindfulness practice inviting individuals and organizations to hold space for silence together in public spaces.
• The Wellspring Fellowship A four-month virtual residency designed to lift up and share the work of fellows in mindfulness, music, movement, and creativity, broadening understanding of personal growth, relational empathy, and collective healing.
• Youth Cartography Fellowship Fellowship program for youth to identify and map safe spaces for transgender youth throughout their communities.
• True Body Travel to Cambodia with Power to Pursue
• Three Sisters Podcast Podcast sharing stories of three sisters exploring themes of change, suffering, celebration, love, and the meaning of life through familial foundations in faith and music.
• America's River Roots Education Content For All
• Healing Harmonies Music Commission New music commissioning program of 5 Cincinnati-based composer-musicians creating 3-minute pieces inspired by healing themes, integrated into the Mindful Music Moments curriculum for 100,000+ youth.
• The Well Store

Quantifiable outcome

• 121,963 individuals served in 2024-2025
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

36 partnerships are on record, tiered core and minor.

• Musicians for HealthcoreStrategic or Co-development Partner · 1 January 2022Partnership bringing mindfulness, music, and sound healing to individuals with dementia. Part of Giving Voice Collaboratives Creative Connections program.
• Murphy Music Press, LLCminorStrategic or Co-development PartnerMusic publisher partner supporting The Well's programming.
• Utah Symphony Utah OperacoreStrategic or Co-development PartnerMajor performing arts partner providing world-class music content for Mindful Music Moments program.
• Music Resource Center CincinnatiminorStrategic or Co-development PartnerProvided recording space for Healing Harmonies artists. Collaborative partner for audio production.
• ArtWorkscoreStrategic or Co-development PartnerOngoing partnership since 2005 for youth apprenticeship programs. ArtWorks hires youth as apprentice artists for summer programs. Multiple collaborative projects including Planet Love, Sona and Soma, My River My Roots My Freedom.
• UpSpringcoreStrategic or Co-development PartnerPartnership with UpSpring Summer 360 camps for unhoused youth in Cincinnati and Northern Kentucky. Wonder Commission inspired by youth voices and questions about science and wonder.
• The Harpswell FoundationcoreStrategic or Co-development PartnerFoundation dedicated to empowering young women in Southeast Asia. Wonder Commission brought mindfulness programming to Harpswell dormitories in Cambodia.
• Antigone Music CollectivecoreStrategic or Co-development PartnerNonprofit dedicated to new music that performs Wonder Commission and other commissioned works for Mindful Music Moments.
• Cincinnati Symphony OrchestracoreStrategic or Co-development PartnerMajor performing arts partner providing world-class orchestral content. Also involved in Home: All-Ohio Commission.
• The Cleveland OrchestracoreStrategic or Co-development PartnerPartner in Home: All-Ohio Commission performing one movement of collaborative piece.
• Columbus SymphonycoreStrategic or Co-development PartnerPartner in Home: All-Ohio Commission performing one movement of collaborative piece.
• Keep Cincinnati BeautifulminorStrategic or Co-development PartnerPartner in Planet Love mural and pocket park installation in Camp Washington.
• Refugee ConnectcoreStrategic or Co-development PartnerPartner for Hope Commission. The Well and composer visited World Day Cup to engage with refugee families for inspiration.
• Little AmalcoreStrategic or Co-development PartnerHope Commission inspired by Little Amal's journey as a 12-foot puppet representing a Syrian refugee girl. The Well welcomed Little Amal to Cincinnati.
• Cincinnati Chamber Orchestra (Summermusik)coreStrategic or Co-development PartnerPerformed Hope Commission lullaby for Little Amal at Cincinnati visit.
• Community Happens HereminorStrategic or Co-development PartnerCommunity partner for Neighborhood Songlines sound-collecting events in Pleasant Ridge.
• Giving Voice CollaborativescoreStrategic or Co-development PartnerFoundation supporting Creative Connections program for dementia individuals and caregivers.
• The On Being ProjectcoreStrategic or Co-development PartnerIncubator partner for Mindful Poetry Moments in 2019. Original collaboration that spawned the poetry program.
• Cincinnati Zoo & Botanical GardenminorStrategic or Co-development PartnerPartner for Field Recordings project. Field samples recorded at Bowyer Farm and zoo for Mindful Music Moments content.
• Campsite Art ParkminorStrategic or Co-development PartnerLandlord partner for Camp Washington location. Wellness Garden created adjacent to The Well space with access to Campsite Sculpture Park.
• FotoFocusminorStrategic or Co-development PartnerExhibition partner for Sona and Soma teen summer intensive. Provided exhibition and catalogue.
• BLINK CincinnaticoreStrategic or Co-development PartnerBiennial public art festival. Illuminate experience designed for BLINK weekend participants.
• A Pictures WorthminorStrategic or Co-development PartnerCincinnati arts organization that nominated participant for Illuminate experience.
• Black Art SpeaksminorStrategic or Co-development PartnerCincinnati arts organization that nominated participant for Illuminate experience.
• ROMACminorStrategic or Co-development PartnerCincinnati arts organization that nominated participant for Illuminate experience.
• The Welcome ProjectminorStrategic or Co-development PartnerCollaborator for Illuminate BLINK experience.
• American Sign MuseumminorStrategic or Co-development PartnerPartner venue for Illuminate BLINK experience.
• WildHOMEminorStrategic or Co-development PartnerCollaborator for Illuminate BLINK experience.
• Power to PursuecoreStrategic or Co-development PartnerPartner for January 2027 Cambodia cultural immersion. Rachel Desrochers leading social innovation sessions during trip.
• United Yoga Asia StudiominorStrategic or Co-development PartnerVenue for True Body Training during Cambodia cultural immersion.
• Wave Pool GalleryminorStrategic or Co-development PartnerPartner through NEA MATCH Fellowship for Julia Orquera Bianco residency.
• Cincinnati Youth OrchestraminorStrategic or Co-development PartnerStudent musicians recorded Mindful Music From Scratch compositions at Legacy Soundworks Studio.
• From ScratchcoreStrategic or Co-development PartnerCreative music education program for high school students. Collaborative new music project with Mindful Music Moments in 2025 with 263 students.
• Kennedy Heights Arts CenterminorStrategic or Co-development PartnerPartner for student Field Recordings residency at Woodford Elementary.
• Camp Washington Business AssociationminorStrategic or Co-development PartnerPartner supporting youth programs and Planet Love initiative in Camp Washington.
• America's River RootscoreStrategic or Co-development PartnerPartner for My River, My Roots, My Freedom youth apprenticeship project researching Ohio River history.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• ClassDojo: School communication and classroom culture platform with SEL content components reaching a large share of U.S. classrooms; partial overlap as a digital K-12 SEL/wellness distribution channel.
• Omega Institute for Holistic Studies: Nonprofit offering mindfulness, wellness retreats, and educator trainings; thematic peer in arts/mindfulness programming for adults and educators, though primarily retreat-based rather than school-delivered.

Direct peers

• Mindful Schools: Organization offering mindfulness curriculum, educator training, and SEL programming to K-12 schools; comparable in targeting schools with mindfulness-based social-emotional learning.
• Inner Explorer: Nonprofit providing daily audio-guided mindfulness programs to PreK-12 schools, serving millions of students across U.S. districts — directly comparable daily-audio mindfulness-in-schools model and customer base.
• Move This World: Provider of PreK-12 social-emotional learning curriculum with video-based daily practices; similar in delivering structured, daily SEL content into school routines at district scale.

Broad incumbents

• Calm: Large-scale consumer mindfulness and mental health app with Calm Health and workplace offerings; competes in the broader mindfulness-for-schools-and-employers category though not specialized to K-12.
• Yale Center for Emotional Intelligence (RULER): Academic-affiliated SEL framework adopted widely across U.S. school districts; a deeper SEL/curriculum incumbent that The Well's CASEL-aligned programs are adjacent to.
• Headspace: Major consumer and employer mindfulness and mental health platform with a dedicated Headspace for Education and Headspace for Work offering; broader incumbent that overlaps with The Well's school and workplace mindfulness use cases.

Others

• Greater Good Science Center (UC Berkeley): Research and education center producing evidence-based practices for well-being, including school-based mindfulness resources; adjacent enabling/credibility peer that supports the broader SEL ecosystem The Well operates in.
• InnoWorks (CASEL-aligned SEL): CASEL is the leading collaborative advancing evidence-based SEL; The Well explicitly aligns to its framework, making CASEL a strategic/standards peer rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@thewellworld
• Instagraminstagram.com/thewell.world
• LinkedInlinkedin.com/company/thewell-world

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Well (A Mindful Moment)