ThinkPlants®
ThinkPlants® is a North American perennial plant supply network connecting 20+ international breeders and suppliers with commercial growers, retailers, and brokers across the USA and Canada via major horticultural distributors, offering proprietary genetics across URC, bareroot, liner, seed, tuber, and shrub product forms.
- Company typePrivate
- Founded-
- HeadquartersUnited States, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What ThinkPlants® does
ThinkPlants® is a privately held North American perennial plant supply network founded in 2018 that connects 20+ international plant breeders and suppliers with commercial growers, retailers, and brokers across the United States and Canada. The platform aggregates genetics from participants including Syngenta Flowers, Danziger, Terra Nova Nurseries, Royal Van Zanten, Kapiteyn, Kieft Seed, Heuger, Kientzler, Bull, Monrovia Nursery, Kiwiflora, GAV Lilies, Knox Horticulture, and others, offering them in multiple product forms (URC, bareroot, liners, seed perennials, tubers, and shrubs) through major horticultural distributors Express Seed, Griffin, Ball (BallSeed), and EHR.
The core offering is a diversified genetics portfolio — including proprietary series such as Alstroemeria Colorita®, ColorGrass®, Salvia DARK MATTER™, Echinacea PANAMA™, Agastache POQUITO™, Coreopsis SOLANNA™, Delosperma SANDGEM™, Gaillardia GUSTO™, Lavandula Javelin™, Helleborus HGC Ice N' Roses, and Rudbeckia American Gold Rush — supported by digital tools (culture guides, sell sheets, video content, digital catalogs), trial validation through Colorado State University Flower Trial Gardens and other test sites, and active participation in CAST, Cultivate, MANTS, and the Canadian Greenhouse Conference. Several varieties carry registered plant patents or trademarks (PPAF/PP designations) and have earned third-party awards including CSU Best of 2024 Perennial, All-American Selections, Perennial Plant of the Year 2023, and Fleuroselect Gold Medal.
Commercially, ThinkPlants operates a network-coordinator/B2B wholesale model rather than as a manufacturer: it does not directly produce plants but rather markets, catalogs, trial-validates, and routes participant breeders' genetics through established distributor channels to end growers and retailers. Pricing is not publicly disclosed, revenue is undisclosed, no funding rounds have been taken, and the company operates with approximately 5 employees from a US-based headquarters, with no disclosed parent company or institutional ownership. Sub-brands include ColorGrass®, Colorita®, and ThinkShrubs, extending the network beyond herbaceous perennials into ornamental grasses and woody shrubs.
ThinkPlants® firmographics
Firmographics- Name
- ThinkPlants®
- Legal name
- ThinkPlants®
- Website
- https://thinkplants.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ThinkPlants® is a North American perennial plant supply network connecting 20+ international breeders and suppliers with commercial growers, retailers, and brokers across the USA and Canada via major horticultural distributors, offering proprietary genetics across URC, bareroot, liner, seed, tuber, and shrub product forms.
- Ownership category
- akta.pro rank
ThinkPlants® industry classification
Industry- Product category
- Wholesale Horticulture / Perennial Plant Genetics
- NAICS
- Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Propagation & Seedling/Plug Production (Vegetable Transplants, Tissue-Culture Liners) (AFAGAHAG)
- akta.pro secondary industry
- Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed) (AFABAFAK)
Keywords
Where ThinkPlants® is headquartered
LocationHeadquarters
- HQ city
- United States
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ThinkPlants® business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Plant Material Sales: ThinkPlants serves as a marketing and supply chain coordination network for participant breeders. The network provides access to quality perennial genetics, with products available through distributors like Express Seed, Griffin, Ball, and EHR for North American growers.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
ThinkPlants® product offering
Product offeringCore offering
ThinkPlants® is a North American perennial plant network that markets and coordinates the supply chain for improved perennial plant genetics sourced from 20+ international breeding participants. The network provides commercial growers, retailers, and brokers access to a diversified portfolio of perennial genetics delivered as unrooted cuttings (URC), bareroot, liners, seed perennials, and tubers, along with digital tools, culture guides, and trial performance data.
Product overview
ThinkPlants® is a perennial plant supply network connecting North American growers with plant breeders and suppliers. The platform offers a diversified portfolio of improved plant genetics through multiple product forms including unrooted cuttings (URC), bare root, liners, seed perennials, and tubers. Key product lines include the Alstroemeria Colorita® series from Royal van Zanten, ColorGrass® ornamental grasses, Echinacea PANAMA™ and Prairie Splendor™ series, Salvia DARK MATTER™ and PINK NEBULA™, Agastache POQUITO™ series, Coreopsis SOLANNA™ series, Delosperma SANDGEM™, Gaillardia GUSTO™, and Lavandula Javelin™ series. The network provides quality inputs to growers with digital tools including culture guides, sell sheets, and video resources. ThinkPlants participants include Syngenta Flowers, Danziger, Kapiteyn, Kiwiflora, UNEX, Terra Nova Nurseries, Royal van Zanten, Kieft Seed, GAV Lilies, Heuger, Monrovia, and others, offering the full supply chain for perennial plant production.
Differentiator
Problem solved
Functional benefit
Brands
- ColorGrass®: A grass and ornamental grass series offered through the ThinkPlants network, including varieties like Stipa tenuissima Pony Tails, Juncus species, Festuca, and Carex.
- Colorita®
- Think Shrubs
Products and services
- Alstroemeria Colorita® Series
Quantifiable outcome
- Provides seamless process for growers and retailers to access products with confidence from high-quality supply chain
Companies that use ThinkPlants®
Customer profileSegments4 records
Ideal customer profiles3 records
ThinkPlants® technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ThinkPlants® partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Knox HorticulturecoreKnox Horticulture joined the ThinkPlants perennial young plant network in 2025, expanding the network's supply chain capabilities.
- Syngenta FlowerscoreMajor plant breeder participant in the ThinkPlants network, providing seed perennials and vegetative varieties including Echinacea, Aquilegia Kirigami, Gaillardia Barbican, and more.
- DanzigercoreIsraeli plant breeder providing perennial genetics including Delosperma SANDGEM, Salvia Dark Matter, Echinacea Panama, and other varieties to the ThinkPlants network.
- Terra Nova NurseriescoreBreeding company providing Agastache POQUITO, Sedum Conga Line (Best of 2024 Perennial), Heuchera, and other perennial varieties to the network.
- KapiteyncoreDutch breeder specializing in Calla tubers (Captain Calla series) providing tuber products through the ThinkPlants network.
- Royal Van ZantencoreBreeder providing Alstroemeria Colorita series and other varieties through the ThinkPlants network.
- UnexcoreProvides bare root and bulb processing services including Hemerocallis (daylilies) and Itoh Peonies to the ThinkPlants network.
- Kieft SeedcoreSeed breeder providing ColorGrass ornamental grass varieties and other seed perennial genetics.
- Monrovia NurserycoreMajor US nursery joined ThinkPlants network, known for Hydrangea BloomChampion/Red Glory and other varieties.
- KiwifloraminorNew Zealand plant breeder participant in the ThinkPlants network.
- Gulley GreenhousesminorColorado-based young plant supplier participating in the ThinkPlants network.
- HeugercoreGerman breeder providing Helleborus Gold Collection varieties to the ThinkPlants network.
- KientzlerminorGerman plant breeder joined ThinkPlants network as part of trio of German breeders.
- BullminorGerman plant breeder joined ThinkPlants network as part of trio of German breeders.
- Roseville ClematisminorClematis breeder participant in the ThinkPlants network.
- DeVryminorSupplier participant that joined the ThinkPlants network.
- Linwell GardensminorSupplier participant that joined the ThinkPlants network.
- GAV LiliescorePot lily breeder providing Asiatic Joys and Oriental Romance lily series through ThinkPlants.
- Express SeedcoreMajor horticultural distributor offering ThinkPlants varieties through online ordering.
- GriffincoreNational horticultural supply company distributing ThinkPlants products.
- BallcoreLeading horticultural distributor with BallSeed online ordering platform for ThinkPlants products.
- EHRcoreHorticultural broker/distributor network for ThinkPlants perennial varieties.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
ThinkPlants® competitors and assessment
Company assessmentBroad incumbents
- Syngenta Flowers: Global flower seed and vegetative genetics business of Syngenta and a core participant breeder in the ThinkPlants network. Comparable as a major breeder supplying perennial genetics to the same North American channel.
- Ball FloraPlant: Breeding and marketing brand within Ball Horticultural Company that sells vegetative annuals and perennials through the Ball distribution network. Overlaps with ThinkPlants in perennial genetics but operates inside a much larger parent.
- Dummen Orange: One of the world's largest ornamental plant breeders and licensors, providing genetics across perennials, annuals, and pot plants to global growers. Comparable as a major breeder whose genetics flow through the same North American distribution channels.
- Monrovia Nursery: Major U.S. nursery brand and grower that joined the ThinkPlants network. Comparable as a large branded nursery with overlapping genetics portfolio (Hydrangea BloomChampion, shrubs) targeting similar retail customers.
Direct peers
- Griffin Greenhouse Supplies: National horticultural supply distributor carrying ThinkPlants genetics alongside many other breeders. Overlaps as a multi-breeder distribution channel for perennial growers in North America.
- Star Roses and Plants: U.S. plant brand that licenses and markets genetics from multiple breeders for North American growers and garden centers. Comparable brand-network model serving the same horticultural channel.
- Proven Winners: Multi-breeder plant marketing cooperative that similarly aggregates genetics from multiple breeders for North American growers and retailers under a unified brand. Most direct comparable in business model and target customer to ThinkPlants.
- PlantHaven International: Plant brand management and marketing agency representing breeder genetics to growers and retailers in North America. Operates a similar breeder-network/marketing intermediary model for ornamental plants.
- Express Seed Company: Major horticultural distributor that also serves as one of ThinkPlants' primary North American distribution channels. Comparable in serving growers with seed and vegetative perennial genetics from multiple breeders.
Emerging players
- Pacific Plug & Liner: Independent young plant supplier producing liners and vegetative material for North American growers, including trial programs and branded genetics. Comparable supply-side role in the perennial young plant channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ThinkPlants® social profiles
Digital presenceThinkPlants® financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThinkPlants® leadership team
Management profileNumber of profiles
Profiles1 record
ThinkPlants® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThinkPlants® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThinkPlants®
What does ThinkPlants® do?
ThinkPlants® is a North American perennial plant network that markets and coordinates the supply chain for improved perennial plant genetics sourced from 20+ international breeding participants. The network provides commercial growers, retailers, and brokers access to a diversified portfolio of perennial genetics delivered as unrooted cuttings (URC), bareroot, liners, seed perennials, and tubers, along with digital tools, culture guides, and trial performance data.
Is ThinkPlants® a public or private company?
ThinkPlants® is a private company. It is classified as unknown and is currently operating.
When was ThinkPlants® founded?
ThinkPlants® was founded in -1. It employs 1 to 10 people.
Where is ThinkPlants® based?
ThinkPlants® is headquartered in United States, United States, in the North America region.
How does ThinkPlants® make money?
One revenue line is on record: plant Material Sales.
Who are ThinkPlants®'s main competitors?
Broad incumbents on record are Syngenta Flowers, Ball FloraPlant, Dummen Orange and Monrovia Nursery. Direct peers are Griffin Greenhouse Supplies, Star Roses and Plants, Proven Winners, PlantHaven International and Express Seed Company. Pacific Plug & Liner is listed as an emerging player.
Does ThinkPlants® have an API?
No public API is recorded for ThinkPlants®.
What industry is ThinkPlants® in?
ThinkPlants®'s product category is Wholesale Horticulture / Perennial Plant Genetics. Its primary akta.pro industry code is AFAGAHAG, Propagation & Seedling/Plug Production (Vegetable Transplants, Tissue-Culture Liners), with a secondary code of AFABAFAK, Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed). Its NAICS code is 11142 and its SIC code is 700.