What Team Thorengruppen does

Team Thorengruppen SK/IBK is a Swedish non-profit floorball (innebandy) sports club based in Sweden, operating at the top tier of the national competition pyramid. Its core product is elite competitive floorball through two senior squads — SSL Dam (women's team) and Herrlaget (men's team) — competing in the Svenska Superligan, the highest division of Swedish floorball. The club also runs gender-specific academy programs (Dam Akademi and Herr Akademi), Ungdomslag youth teams, the TTG Summercamp in partnership with KauppiTwins Academy, and the Umecupen tournament, creating a multi-tiered pathway from grassroots participation to elite-level play.

The business model is community-led rather than technology-led. Revenue is generated through three primary streams: ticket sales for SSL Dam and Herr matches (distributed online via TicketCo and on-site), merchandise sales through a dedicated e-commerce storefront (teamthoren.shop), and recurring youth team participation fees and camp registrations. Marketing and fan engagement are conducted primarily through organic social channels (Instagram at @teamthorengruppeninnebandy and Facebook), supplemented by the official website built on the Sportality platform, which provides squad information, match schedules, and game statistics. Direct outreach to youth teams via email invitations offering complimentary or discounted SSL match tickets is used to drive grassroots fan acquisition.

Governance is local and member-oriented: Raja Thoren serves as Chairman (Ordförande), Samuel Axelson as Club Manager (Klubbchef), Jocke Sjöström as Sports Director Elite & Academy (Sportchef Elit & Akademi), with dedicated contact persons for men's Division 1, women's SSL, and the women's academy. The organization has no identified parent company, no institutional investors, no disclosed funding rounds, no patents, and no technology or AI components beyond standard sports-management and e-commerce platforms. All operations are confined to Sweden, and there is no public financial disclosure.

Name

Team Thorengruppen

Legal name

Team Thorengruppen SK/IBK

Website

https://thoreninnebandy.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Team Thorengruppen is a Swedish non-profit floorball sports club that operates elite men's and women's SSL teams, gender-specific academy programs, youth teams, and a summer camp, generating revenue from ticket sales, merchandise, and youth participation fees within Sweden.

Ownership category

akta.pro rank

Product category

Professional Sports Club (Floorball)

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional floorball club
• Youth floorball development
• Sports academy programs
• Floorball summer camps
• Sports club merchandise

Headquarters

HQ city

Sweden

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from selling match tickets for elite SSL Dam (women's) and men's team matches. Both adult and youth team tickets available.
2. Merchandise/Souvenirs: Online souvenir shop selling club merchandise through teamthoren.shop.
3. Youth Team Participation: Youth teams receive allocated tickets for A-match games; participation fees may apply for league/competitive play.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Team Thorengruppen SK/IBK is a Swedish non-profit floorball (innebandy) sports club that fields elite men's and women's senior teams in the top-tier Svenska Superligan (SSL), supported by gender-specific academy programs and a network of youth teams. Beyond elite competition, the club sells match tickets, branded merchandise through teamthoren.shop, runs the TTG Summercamp & KauppiTwins Academy training camps, and organizes the Umecupen tournament, creating a continuous pipeline from youth to elite floorball.

Product overview

Team Thorengruppen is a Swedish floorball (innebandy) sports club offering a multi-tiered program centered on elite competitive teams and youth development. The core offering consists of two elite senior teams: SSL Dam (women's team) and Herrlaget (men's team), supported by academy programs for both genders (Dam Akademi and Herr Akademi), youth teams (Ungdomslag), and a summer camp program (TTG Summercamp & KauppiTwins Academy). Additional services include the Umecupen tournament, a souvenir shop, and game scheduling/statistics modules. The club operates on the Sportality platform for team management and match data.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Storvreta IBK: Historic SSL-level Swedish floorball club based in Uppsala, fielding elite men's and women's teams with established academies and youth development. Comparable to Team Thorengruppen as a top-tier floorball organization.
• Pixbo Wallenstam IBK: Premier Swedish floorball club with elite SSL men's and women's teams plus academy and youth programs. Direct sporting competitor to Team Thorengruppen in Svenska Superligan with comparable multi-tier structure.
• AIK Innebandy: SSL-level floorball section of the broader AIK multi-sport club in Stockholm, fielding elite men's and women's teams. Comparable as a Swedish floorball club competing at the top level.
• Linköping Innebandy: Swedish floorball club with SSL-elite men's and women's sides and development programs. Provides a direct comparable in scale and competitive context to Team Thorengruppen.
• Dalen IBK: SSL-participating Swedish floorball club operating elite teams alongside a talent development pathway. Directly comparable operating model to Team Thorengruppen.
• Växjö IBK: SSL-level Swedish floorball club with men's and women's elite teams and youth development programs. Competes in the same league structure as Team Thorengruppen.
• IBF Falun: One of the most successful SSL floorball clubs in Sweden, with elite men's and women's sides and a developed youth pathway. Directly comparable on product mix (elite + academy + youth) and competitive context.
• Mullsjö AIS Innebandy: SSL-level Swedish floorball club operating elite teams with academy and youth development, head-to-head competitor within Svenska Superligan.
• IK Sirius Innebandy: Uppsala-based Swedish floorball club competing in SSL with associated academy and youth operations. Functions as a direct sporting peer within the same league tier.

Regional players

• TPS Salibandy (Finland): Finnish elite floorball club competing in Salibandyliiga, the top tier in Finland. Comparable as a Nordic elite floorball operator with similar elite + academy + youth structure, though operating in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/teamthorengruppeninnebandy
• Instagraminstagram.com/teamthorengruppeninnebandy
• LinkedInlinkedin.com/company/team-thorengruppen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Thorengruppen