Thrive Chiropractic

What Thrive Chiropractic does

Thrive Chiropractic Center is a founder-owned, single-location chiropractic practice founded in 2008 by Dr. Pete Haggenjos, DC, and operated out of 3071 Madison Road in the Oakley neighborhood of Cincinnati, Ohio. The practice delivers in-person chiropractic adjustments to a family-oriented patient base spanning pregnant women, infants, children, adults with chronic or acute musculoskeletal pain, and athletes; the lead practitioner is certified in the Webster Technique, which underpins the practice's pregnancy-care positioning. Around the core adjustment service, the practice has built a multi-modality offering that includes licensed massage therapy (prenatal, Swedish, deep tissue, hot stone, cupping, Myofascial Release, Craniosacral Work), life and wellness coaching provided in-person and virtually by Dina Haggenjos, MA, INHC, and retail of nutritional supplements including Standard Process, Innate Choice, LMNT electrolytes, and essential oils from Young Living and doTerra.

The underlying technology is clinical and service-based rather than software-based: there is no mobile app, no public API, no documented integrations, and no AI/ML capabilities. Operations are run on a small team of approximately 12 staff (one lead DC, five licensed massage therapists, two administrative staff, and a coaching role), with several massage therapists maintaining their own self-serve scheduling through Square, MassageBook, ClinicSense, and personal websites. The business model is direct-to-consumer: patients schedule by phone, email, or text or walk in, and the practice relies on word-of-mouth, community involvement, and Google and Facebook reviews to attract new patients. Revenue is generated through pay-as-you-go chiropractic adjustments (with children's fees at half the adult rate), recurring family wellness monthly plans, fee-for-service massage and coaching, packaged programs such as the $199–$209 Standard Process 21-Day Purification Program, and product sales. The practice has added a second floor and allied practitioners (acupuncture, additional massage) to broaden the on-site service mix, but has no plans disclosed for geographic or digital expansion.

Name

Thrive Chiropractic

Legal name

Thrive Chiropractic Center

Website

https://thrivechiropracticcenter.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Thrive Chiropractic is a founder-owned, single-location Cincinnati chiropractic practice founded in 2008, serving pregnant women, families, athletes, and adults with adjustments, massage therapy, wellness coaching, and nutritional supplements.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131), Offices of Other Health Practitioners (6213), Other Individual and Family Services (624190)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSADALAA

General Chiropractic Care

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAG

Chiropractic Rehabilitation & Therapeutic Exercise

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADAHAD

Prenatal & Postnatal Massage

Home & Personal Services/Fitness, Wellness & Personal Training/Massage Therapy & Bodywork

Keywords

• Chiropractic care
• Massage therapy
• Wellness coaching
• Pregnnancy chiropractic
• Pediatric chiropractic

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Chiropractic Care Services: Primary revenue stream from chiropractic adjustments. The practice serves adults and children, with children's fees at half the adult rate. Wellness plans offering monthly payments are available for ongoing care.
2. Massage Therapy Services: Multiple licensed massage therapists (LMTs) provide services including prenatal massage, cupping, hot stone, Swedish, deep tissue, and therapeutic massage. Each therapist operates somewhat independently with their own scheduling.
3. Life + Wellness Coaching: Coaching services offered in-person or virtually for individuals and groups.
4. Nutritional Supplements: Sale of supplements including Standard Process products, Innate Choice vitamins, LMNT electrolyte packets ($45/box, $1.50 individual), and essential oils from Young Living and doTerra.
5. 21-Day Purification Program: Standard Process 21-day purification/detox program sold as a kit for $199-$209, with group kickoff classes offered periodically.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Thrive Chiropractic is a Cincinnati-based family chiropractic practice that delivers in-person spinal adjustments and alignment services for pregnant women, adults, babies, and children. The practice supplements chiropractic care with licensed massage therapy (Swedish, deep tissue, prenatal, hot stone, cupping), life and wellness coaching, and retail sales of nutritional supplements and a 21-day purification program.

Product overview

Thrive Chiropractic offers holistic chiropractic care as its core service, supplemented by massage therapy, life and wellness coaching, and nutritional supplements. The practice serves the entire family—from pregnant women and newborns to adults—with chiropractic adjustments, and provides various massage modalities through its team of licensed massage therapists. The business operates as a traditional healthcare practice with no technology platform or software product; the 'products' are in-person service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Spinal adjustment and alignment services to relieve back/neck pain, headaches, sports injuries, pregnancy-related issues, and pediatric conditions; serves adults, children, pregnant women, and infants in the greater Cincinnati area.
• Massage Therapy
• Life + Wellness Coaching
• 21-Day Purification Program
• Nutritional Supplements
• Family Wellness Monthly Plans

Quantifiable outcome

• Women utilizing chiropractic during pregnancy report less pain during delivery and shorter delivery times by 25-31%
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Allyson Trebbi, LAccoreStrategic or Co-development PartnerLicensed acupuncturist offering Traditional Chinese Medicine services including cupping, electroacupuncture, moxibustion, orthopedic/sports medicine acupuncture, and IVF prep acupuncture. Practices from the second floor of Thrive Chiropractic office.
• Chrisanthi Fekkos, LMTcoreStrategic or Co-development PartnerLicensed massage therapist offering massage therapy, Myofascial Release, and Craniosacral Work. BA in Studio Art from NKU, graduate of SHI Integrative Medical Massage School with advanced certifications in Myofascial Related and Experiential Certifications in Vision Craniosacral Work, REIKI Master.
• Standard ProcessminorOthersSupplement provider for purification programs, vitamins including Catalyn and Congaplex, and other Whole-food nutrition products sold at the office.
• Young Living Essential OilsminorOthersProvider of essential oils including Lemon, Peppermint, Lavender, Peace and Calming Blend, Thieves Blend, and Purification oil sold at the office.
• doTerraminorOthersProvider of Deep Blue Rub and On Guard Essential Oil products sold at the office.
• Lighthouse Youth ServicesminorOthersCommunity partnership for holiday gift drives and support services for youth and families in need in the Cincinnati area.
• Beyond Exercise Physical TherapyminorOthersRecommended physical therapy partner for referrals when patients need help outside of chiropractic care.
• Caldwell AcupunctureminorOthersRecommended acupuncture partner for referrals.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Massage Heights: Franchise combining therapeutic massage, skincare, and wellness enhancements under a membership model. Comparable recurring-revenue massage + wellness positioning.
• The Joint Chiropractic: National chiropractic franchise operating walk-in, membership-based adjustment clinics. Directly comparable as a chiropractic consumer brand competing for the same Cincinnati-area patients on convenience and price.
• HealthSource Chiropractic: Franchise system offering chiropractic adjustments plus progressive rehab, massage, and wellness services. Closely comparable service mix (chiropractic + massage + wellness) and franchise-driven GTM model.
• Hand & Stone Massage and Facial Spa: National massage and facial spa franchise with membership pricing, including prenatal and therapeutic massage. Comparable service set and recurring-revenue model for the massage portion of Thrive's offering.
• 100% Chiropractic: Chiropractic franchise combining adjustments with massage, stretch, and supplements. Highly comparable service stack and family-wellness positioning to Thrive Chiropractic.
• Elements Massage: National therapeutic massage franchise with membership options, including prenatal and therapeutic modalities. Comparable massage service mix and wellness-adjacent positioning.
• Massage Envy: National franchise offering massage therapy plus skin care and stretch services in a membership model. Directly competes for the massage therapy portion of Thrive's services and patient base.
• Webster Technique-certified pregnancy chiropractors (e.g., Cincinnati Family Chiropractic): Independent and small-group Cincinnati-area chiropractors offering prenatal and family wellness care. Direct head-to-head competitor for pregnancy and pediatric chiropractic in the same geography.

Regional players

• Chiro One Wellness Centers: Midwest-based chiropractic group (headquartered near Chicago) operating multiple offices with a family-wellness, membership-driven model. Comparable patient philosophy (whole-family, recurring care) but not directly competing in Cincinnati geography.

Emerging players

• Restore Hyper Wellness: Retail wellness franchise offering IV drip therapy, cryotherapy, infrared sauna, and related recovery services. Adjacent consumer wellness category competing for discretionary health-and-wellness spending in the same local markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCFh-03Hxng6n8ErH7T_u3Sg
• Facebookfacebook.com/reviews
• LinkedInlinkedin.com/company/thrive-chiropractic-cincinnati

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thrive Chiropractic