What Ticketverse does

Ticketverse is an Australian privately held ticket resale and corporate hospitality company headquartered in Melbourne, operating since 2014 (with firmographic records referencing 2004). The company functions as an authorized partner and reseller for sporting bodies, event organizers, and rights holders, providing access to premium and sold-out inventory across AFL, NRL, cricket, rugby, basketball, tennis, F1, motorsport, golf, soccer (Premier League, Champions League), and US sports (NFL, NBA, MLB, NHL). It also resells concert and theatre tickets and offers bundled travel packages, serving both individual sports fans and corporate clients seeking hospitality experiences.

The platform is an e-commerce storefront built on Magento, supporting multi-currency checkout (AUD, GBP, EUR, NZD, SGD, USD) and multiple payment options including credit/debit cards, PayPal, ApplePay, and bank deposit, with 7-day customer service via phone and email. Distribution is omnichannel: self-serve website, inside sales for bulk/corporate orders, and content marketing through a blog and organic social presence on Instagram, Facebook, X, and TikTok.

Ticketverse generates revenue on a transaction basis through ticket markups plus per-ticket administration fees ($9.95) and 2-3% credit/debit card merchant fees, with shipping and handling fees applied across all orders. It holds sector credentials including Ticket Brokers Association of Australia membership, Live Performance Australia Ticketing Code of Practice compliance, and compliance with the Australian Federal Government's Electronic Ticket Resale Service Information Standard 2022. The company has expanded its B2B surface through a Rights Holder Services line that supplies ticket distribution and hospitality management directly to sporting organizations.

Name

Ticketverse

Legal name

Ticketverse

Website

https://ticketverse.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Ticketverse is an Australian authorized ticket reseller and corporate hospitality provider, headquartered in Melbourne, selling premium sports, concert, and theatre tickets plus hospitality packages through a Magento e-commerce platform to individual fans and corporate clients globally.

Ownership category

akta.pro rank

Product category

Ticket Resale Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Ticketing (HSACALAB)

akta.pro secondary industries

Sports Hospitality, VIP, Ticketing & Fan Experience Services (MPAKAKAG), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Ticketing Platforms & Primary Ticketing (MPAIAFAD)

Keywords

• Ticket resale services
• Sports ticketing
• Corporate hospitality
• Event ticketing
• Concert tickets

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Resale: Ticketverse generates revenue by selling tickets to sporting events, concerts, and hospitality experiences at marked-up prices. The company acts as an authorized partner/onseller of various sporting bodies and rightsholders.
2. Administration and Merchant Fees: Additional revenue streams from per-ticket administration fees ($9.95 per ticket) and credit/debit card merchant fees (2-3%). Shipping and handling fees also apply to all orders including digital delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ticketverse is an authorized ticket reseller and corporate hospitality provider that sells premium tickets to sporting events, concerts, and theatre performances globally, alongside corporate hospitality packages including venue suites, club hospitality, and VIP experiences. The company operates as an authorized partner/onseller for sporting bodies, event organizers, and rights holders, charging per-ticket administration fees plus merchant fees on each transaction.

Product overview

Ticketverse operates as a unified ticket resale marketplace offering sports tickets, corporate hospitality packages, and concerts/theatre tickets. The core offering consists of Sports Tickets as the primary product category, complemented by Corporate Hospitality packages for premium experiences, Concerts & Theatre tickets, bundled Travel packages, and Rights Holder Services for B2B relationships with sporting organizations. The platform serves both consumer (B2C) and business (B2B) markets across Australian and international sporting events.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Tickets Primary ticket resale service offering premium tickets to sporting events across Australia and internationally, including AFL, NRL, Cricket, Rugby, Basketball, Tennis, Formula 1, Motorsport, Golf, Soccer, and USA Sports (NFL, NBA, MLB, NHL). Targeted at individual sports fans and corporate clients seeking access to high-demand events.
• Corporate Hospitality Premium corporate hospitality packages including venue suites, club hospitality, corporate boxes, and VIP experiences for sporting events such as AFL, Cricket, Horse Racing, NRL, and Tennis. Targeted at businesses seeking corporate entertainment, client appreciation, and networking experiences.
• Concerts & Theatre Tickets Ticket resale service for concerts and theatre performances, including major acts. Targeted at individual entertainment consumers seeking access to live music and theatrical events.
• Travel Packages Travel packages bundled with event tickets for customers seeking comprehensive end-to-end event experiences that combine ticket accommodations and travel.
• Rights Holder Services B2B services for sporting bodies, event organizers, and rights holders to manage ticket distribution and hospitality offerings through Ticketverse as an authorized reseller/onseller.

Quantifiable outcome

• 100% Guaranteed Tickets - Delivered on time for your event
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

52 partnerships are on record, tiered core, major and minor.

• Medallion ClubcoreStrategic or Co-development PartnerPremium corporate hospitality offering providing exclusive and elevated experience for individuals and businesses attending major sporting and entertainment events at AFL venues.
• Tottenham HotspurcoreStrategic or Co-development PartnerCorporate hospitality partnership offering exclusive and premium experience for individuals and businesses seeking to enjoy football matches at Tottenham Hotspur Stadium, including prime seating in East Stand 2nd tier at Old Trafford.
• Manchester UnitedcoreStrategic or Co-development PartnerPartnership includes prime seating in the East Stand 2nd tier of Old Trafford in Manchester. Known as the biggest football club in the UK.
• Atletico de MadridcoreStrategic or Co-development PartnerWorld class hospitality providing unforgettable match day experiences at the club's stadium.
• Chelsea F.C.coreStrategic or Co-development PartnerOpulent match day experiences with exclusive access to luxurious venues like the Diamond Suite and Dugout Club at Stamford Bridge.
• FC BarcelonacoreStrategic or Co-development PartnerExclusive VIP tickets and packages with premium seating and dining options in the best locations at Camp Nou.
• Real MadridcoreStrategic or Co-development PartnerWorld class hospitality designed to provide unforgettable match day experiences at Santiago Bernabeu.
• Singapore Airlines Singapore Grand PrixmajorStrategic or Co-development PartnerCorporate hospitality for the 2026 Singapore Grand Prix promises exclusive and premium experience for businesses and individuals seeking to enjoy the race in ultimate style.
• Qatar Formula 1majorStrategic or Co-development PartnerPremium packages to Qatar F1 allowing customers to be up close with the race track action.
• Silverstone Circuit (British F1 GP)majorStrategic or Co-development PartnerHospitality offerings for Formula 1 British Grand Prix at Silverstone circuit.
• Australian Grand Prix CorporationmajorStrategic or Co-development PartnerHospitality experience at Albert Park for the Australian F1 Grand Prix with record-breaking crowds and iconic Grand Prix Circuit.
• Circuit de Barcelona-CatalunyaminorStrategic or Co-development PartnerFirst-class hospitality offerings at Circuit de Barcelona-Catalunya with views of start/finish line and pit lane.
• Collingwood Football ClubcoreStrategic or Co-development PartnerCorporate hospitality offers exclusive and premium experience for individuals and businesses looking to elevate engagement with Collingwood Football Club.
• Brisbane LionscoreStrategic or Co-development PartnerFirst-class experience for individuals and businesses seeking an elevated and engaging environment at Brisbane Lions AFL events.
• Hawthorn Football ClubcoreStrategic or Co-development PartnerRange of packages, suites and access to premium functions on match day.
• Essendon Football ClubcoreStrategic or Co-development PartnerPremium and tailored experience for individuals and businesses looking to enhance engagement with Essendon Football Club events.
• West Coast EaglescoreStrategic or Co-development PartnerPremium Hospitality from West Coast Eagles including corporate packages at Optus Stadium.
• Carlton Football ClubcoreStrategic or Co-development PartnerPremium Hospitality from Carlton Football Club with exclusive access to corporate facilities.
• GWS GiantscoreStrategic or Co-development PartnerHospitality ticket options for Greater Western Sydney Giants at Giants Stadium and ENGIE Stadium including Presidents Lounge and Skydeck packages.
• Melbourne Football ClubcoreStrategic or Co-development PartnerPremium Hospitality for Melbourne Football Club as an authorised re-seller.
• Richmond Football ClubcoreStrategic or Co-development PartnerStrong and Bold hospitality packages tailored for hosting guests at MCG games.
• Geelong CatscoreStrategic or Co-development PartnerHospitality tickets for Geelong Cats games at GMHBA Stadium.
• Fremantle DockerscoreStrategic or Co-development PartnerCorporate hospitality packages for Fremantle Dockers at Optus Stadium.
• Australian Turf ClubcoreStrategic or Co-development PartnerExclusive and premium experience for sophisticated atmosphere at Australia's most prestigious horse racing events including Spring Racing Carnival.
• Melbourne Racing ClubcoreStrategic or Co-development PartnerElevated, seamless experiences for racing fans and corporate clients at Caulfield Cup Carnival and premium hospitality suites.
• Brooklyn NetsmajorStrategic or Co-development PartnerPremium experience at Barclays Center with top-tier service, exclusive amenities, and unforgettable moments.
• New York LibertymajorStrategic or Co-development PartnerPremium experience combining elite-level basketball with elevated hospitality and fan engagement, with strong connection to Australian basketball.
• BP Adelaide Grand FinalmajorStrategic or Co-development PartnerProud partner of BP Adelaide Grand Final in 2025.
• Melbourne UnitedcoreStrategic or Co-development PartnerUnmissable action on game days with luxury catering to a range of suites, boxes, and courtside seating at NBL games.
• Sydney KingscoreStrategic or Co-development PartnerFast-paced and high-energy atmosphere with hospitality experiences and premium seats at NBL games.
• Western Sydney WandererscoreStrategic or Co-development PartnerUnique and exclusive environment to network and entertain like-minded people at Wanderers games.
• Western UnitedcoreStrategic or Co-development PartnerPremium match day experiences including Chairman Club functions at A-League games.
• Adelaide 36erscoreStrategic or Co-development PartnerElectric atmosphere with range of entertaining hospitality packages for clients, family and friends.
• Sydney FlamescoreStrategic or Co-development PartnerUltimate Flames experience with premium seating and hospitality offerings for WNBL season.
• Gold Coast TitanscoreStrategic or Co-development PartnerHospitality options perfect for fine dining, networking, or entertaining at NRL games.
• Victorian Chamber of Commerce and Industry (VCCI)minorGTM or Marketing PartnerDynamic and influential chamber supporting businesses of all sizes through services, advocacy, and networking opportunities.
• EO Melbourne (Entrepreneurs' Organization)minorGTM or Marketing PartnerLocal chapter helping entrepreneurs achieve their full potential through life-enhancing connections.
• Masters (Augusta)majorStrategic or Co-development PartnerTickets for practice and competition sessions at the Masters in Augusta, with 2 and 4-day passes available.
• Twilight Beach PolominorStrategic or Co-development PartnerWorld-class beach polo blending fashion, entertainment and sport with hospitality packages.
• Harness Racing VictoriacoreStrategic or Co-development PartnerRange of racetrack hospitality options for major racing festivals in stunning surroundings.
• Live Performance AustraliacoreGTM or Marketing PartnerNational organization representing and promoting the live arts and entertainment industry in Australia. Ticketverse complies with LPA Ticketing Code of Practice.
• Ticket Brokers Association of AustraliacoreGTM or Marketing PartnerMember of TBAA with proceeds from every order donated to TBAA Community Fund supporting charitable organisations. Ticketverse complies with TBAA Code of Ethics.
• Challenge (cancer support organization)minorOthersNot-for-profit supporting children and families living with cancer. Ticketverse donates tickets to support their programs.
• Carry On (Ex-Servicemen/Women support)minorOthersNon-for-profit helping Ex-Servicemen and Women and their families with housing, advocacy, education, relief, and financial support.
• Fair GameminorOthersWorks with regional, remote and under-serviced communities building capacity to promote healthy lifestyle choices through health education and fitness programs, and donating pre-loved sports equipment.
• Little DreamersminorOthersAustralia's leading Young Carer organisation supporting young people aged 4 to 25 who provide care for a family member affected by disability, chronic or mental illness, addiction or frail age.
• Helping HoopsminorOthersIndependent charity running free basketball programs for over 1,000 participants with over 600 sessions per year benefitting children and young people aged 8 to 21.
• 10x10 PhilanthropyminorOthersEmpowers next generation of changemakers to research and identify innovative grassroots social purpose organisations and produce engaging fundraising events.
• South Yarra Cricket ClubminorOthersProud sponsor with strong community presence committed to growing participation and engagement in cricket.
• FoodFilledminorOthersYouth-led food rescue charity combating food wastage and alleviating hunger, feeding thousands of people annually with an ever-growing network of volunteers and partners.
• WnowminorOthersCommunity helping men become better fathers, partners, sons, brothers, and mates through exploring what it means to be a better man.
• The Miranda Foundation (Biggest Playdate)minorOthersProud sponsor of The Miranda Foundation's Biggest Playdate, an annual volunteer-run carnival supporting Monash Children's Cancer Centre.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sports Travel & Hospitality Group: US-based corporate hospitality and premium ticketing specialist for major sports events (Super Bowl, Masters, Final Four). Comparable business model focused on bundling premium sports tickets with hospitality for corporate clients.
• Viagogo: Global ticket resale marketplace (now part of StubHub Holdings). Operates in Australia and globally across sports and concerts, directly competing with Ticketverse for sports event tickets and corporate hospitality packages.
• Tixel: Australian-founded ticket resale marketplace with a fan-to-fan model and anti-scalping stance. Directly comparable as an Australian-headquartered secondary ticketing platform competing for the same sports and entertainment inventory.
• StubHub: Global ticket resale marketplace owned by Viagogo. Competes head-to-head in resale of sports tickets, including Australian sports events and international properties like Premier League, NBA, and F1.
• Vivid Seats: US-listed ticket resale marketplace covering sports, concerts, and theatre. Directly comparable as a multi-category secondary ticketing platform with similar revenue model (transactional markup plus service fees).

Regional players

• Keith Prowse: UK-based sports hospitality and ticketing specialist with authorized-partner relationships across Wimbledon, Twickenham, and Premier League. Comparable as a corporate hospitality-focused reseller with strong official-partnership model.

Emerging players

• Hospitality Finder: UK-based premium hospitality provider for sporting events including Ascot, Wimbledon, and Premier League. Comparable as a boutique corporate-hospitality platform operating on authorized-partner relationships with premium venues.
• SeatGeek: Technology-forward ticketing platform with primary and resale offerings plus a corporate hospitality product. Comparable as a sports ticketing competitor with growing international footprint and deeper technology investment.

Broad incumbents

• Ticketek: Australia's largest primary ticketing provider (owned by TEG). While Ticketek is a primary platform, it also operates resale and hospitality offerings across AFL, NRL, and concerts, putting it in direct competition with Ticketverse's inventory.
• Ticketmaster: Global primary and resale ticketing platform owned by Live Nation. Operates Ticketmaster Resale in multiple markets including Australia and competes for sports, concert, and theatre ticket inventory as well as VIP/hospitality packages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/TicketverseAUST
• Facebookfacebook.com/ticketverse1
• Instagraminstagram.com/_ticketverse_
• TikToktiktok.com/@ticketverse
• LinkedInlinkedin.com/company/ticket-verse

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticketverse