TIS - Tourism Innovation Summit

What TIS - Tourism Innovation Summit does

TIS - Tourism Innovation Summit is an annual B2B trade event organized by Next Business Exhibitions S.L. (NEBEXT), a private Spanish company headquartered in Barcelona with operational offices in Madrid. The flagship summit is held each year at the FIBES convention center in Seville over three days (the 2026 edition runs October 6–8), positioning itself as a focused forum for digital transformation, technology adoption, and sustainability within the global tourism, hospitality, and travel-tech sectors.

The event product is a multi-track congress built around four vertical forums (Hospitality & Accommodation, Destinations & Experiences, Travel Distribution & Agencies Leadership, Innovation & Scale) running across 5 simultaneous auditoriums with 400+ international speakers and 6 dedicated C-level agendas (CEO, CIO/CTO, CMO/CSO, DMO, Talent, Institutional Leadership). Supporting infrastructure includes the Tourism Innovation Awards and Tourism4Nature Awards recognition programs, the Touristech Startup Fest, the Tourism Startup Atlas, Technological Tours, and a Travel Agencies Summit track. Underlying event technology is a B2B event stack — not a proprietary AI platform — comprising a dedicated mobile app for attendees, QR-coded digital accreditation that doubles as a scannable business card for lead capture, and a three-month post-event video-on-demand platform with paid access for non-attendees.

TIS monetizes through four largely transactional revenue streams: tiered conference passes (Silver, Gold, Platinum) sold direct via the official website, exhibition booth rentals sold through a pre-booking system, multi-tier sponsorship packages (Global, Event, Industry, Institutional, Strategic, Media Partners), and destination/country partnerships (Argentina is the 2026 Destination Partner). Customer segments span enterprise hospitality (Radisson, Wyndham, Piñero, Louvre, NH, Guitart), travel technology vendors (Klook, Trip.com, WeRoad, Google, Microsoft, SAP, PayPal), destination marketing organizations (Prague City Tourism, Wonderful Copenhagen, Visit Faroe Islands, Segittur), and institutional/regulatory bodies (European Commission, WTTC, UN Tourism, ECTAA, GBTA, PATA). Go-to-market is event-driven: demand is generated by partner-network distribution, media coverage, and content marketing rather than an enterprise sales motion. NEBEXT's overall organization has 7 employees per the source data, indicating TIS operates as the flagship within a larger multi-event portfolio rather than a standalone venture.

Name

TIS - Tourism Innovation Summit

Legal name

NEXT BUSINESS EXHIBITIONS S.L.

Website

https://tisglobalsummit.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TIS - Tourism Innovation Summit is an annual B2B trade event organized by NEBEXT, held at FIBES in Seville, Spain, bringing together 8,000+ tourism, hospitality, and travel-technology professionals, 400+ speakers, and 50+ institutional and enterprise sponsors around digital transformation and sustainability in tourism.

Ownership category

akta.pro rank

Product category

Tourism Conference & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

General & Multi-Industry Trade Show Organizers (THAHABAA), Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN)

Keywords

• Tourism conference services
• Trade show exhibition
• Business events management
• Hospitality networking events
• Travel industry summit

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Conference Passes: Revenue generated from selling event passes at different tiers (Silver, Gold, Platinum) with varying access levels to congress sessions, awards ceremonies, and networking activities.
2. Exhibition Booth Sales: Companies can exhibit at the summit by purchasing participation options to showcase their hotel tech solutions and services to attending tourism professionals.
3. Sponsorships: Partnership tiers including Global Partners, Event Partners, Industry Partners, Institutional Partners, Strategic Partners, and Strategic Media Partners.
4. Touristech Startup Fest: Startup-focused networking activity with dedicated showcasing opportunities for tourism startups.
5. Argentina Destination Partner 2026: Country-partner sponsorship giving Argentina visibility as the featured destination for the 2026 edition.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

TIS organizes an annual in-person B2B congress and exhibition for the global tourism sector held at FIBES in Seville, combining a multi-track summit program with exhibition booths, awards programs, and structured networking activities for hoteliers, travel-tech vendors, destinations, agencies, and government tourism bodies. The event generates revenue from tiered conference passes, exhibition participation sales, and a multi-tier sponsorship program with supporting digital tools (mobile app, QR-coded accreditation, Video On Demand replays). It is operated as a flagship event by NEBEXT (Next Business Exhibitions S.L.), a private Spanish exhibition organizer.

Product overview

TIS - Tourism Innovation Summit is a leading event focused on innovation, technology, and sustainability for the tourism sector. The platform operates as a unified event portfolio comprising the Tourism Innovation Global Summit (the main congress with 400+ speakers across 5 auditoriums and multiple C-level tracks), the Tourism Innovation Awards, Touristech Startup Fest, Tourism Startup Atlas, Technological Tours, Tourism4Nature Awards, and the Travel Agencies Summit. Supporting infrastructure includes the APP TIS 2026 mobile application and a Video On Demand platform for post-event content access. The event is held annually in Seville, Spain (FIBES venue), with tiered attendance passes (Silver, Gold, Platinum) offering differentiated access levels.

Differentiator

Problem solved

Functional benefit

Brands

• Tourism Innovation Awards: Awards program recognizing innovative and disruptive business models or technology in the tourism industry
• Touristech Startup Fest
• Tourism Startup Atlas
• Tourism4Nature Awards

Products and services

• Tourism Innovation Global Summit Annual multi-track congress with 400+ international speakers across five auditoriums and four vertical forums (Hospitality & Accommodation, Destinations & Experiences, Travel Distribution & Agencies Leadership, Innovation & Scale), plus dedicated C-level agendas (CEO's Summit, CIO's & CTO's Agenda, DMO's Agenda, CMO's & CSO's Summit, Talent Summit, Institutional Leadership Agenda). Held October 6-8, 2026 at FIBES, Seville.
• Exhibition Participation Exhibition booth and participation sales on the congress floor at FIBES, Seville, enabling travel technology and hospitality vendors to showcase solutions to 8,000+ attending tourism professionals. Sold through the pre-booking system with multiple participation options.
• Tourism Innovation Awards Annual awards program recognizing the implementation of innovative and disruptive business models or technology in the tourism industry, culminating in a ceremony and gala dinner exclusive to Platinum Pass holders.
• Tourism4Nature Awards Awards program recognizing innovative and sustainable projects that contribute to nature conservation within the tourism industry, held as part of the TIS networking activities.
• Touristech Startup Fest Networking activity providing tourism and travel-technology startups with dedicated showcasing opportunities, visibility, and connection to enterprise buyers and investors during the TIS congress.
• Tourism Startup Atlas Program that maps and showcases tourism startups, providing a visibility platform for emerging companies in travel and hospitality technology during the TIS congress.
• Technological Tours Organized tours allowing participants to experience technology solutions in practical tourism settings during the TIS congress.
• Travel Agencies Summit Specialized summit track within the TIS congress focused on travel agencies, addressing distribution strategies, digital transformation, and industry challenges specific to travel intermediaries.
• Tourism Innovation Theatre Dedicated auditorium/theatre within the TIS congress featuring curated sessions on tourism innovation topics.
• Argentina Destination Partner Program 2026 Country-level destination partner program giving Argentina prominent visibility as the featured destination for the TIS 2026 edition, including dedicated hosting activities.

Quantifiable outcome

• 8,000+ tourism professionals attending including global hotel, hospitality and travel decision makers
• +2 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

39 partnerships are on record, tiered minor, flagship and core.

• MabrianminorGTM or Marketing Partner · 1 January 2026Global partner providing tourism analytics and intelligence services.
• OrangeminorGTM or Marketing Partner · 1 January 2026Telecommunications company as global partner.
• TelefonicaminorGTM or Marketing Partner · 1 January 2026Telecommunications company as global partner.
• City Sightseeing WorldwideminorGTM or Marketing Partner · 1 January 2026Global city tour operator as global partner.
• PayPalminorGTM or Marketing Partner · 1 January 2026Payment platform as global partner.
• ADESTICminorGTM or Marketing Partner · 1 January 2026Event partner organization.
• Illes BalearsminorGTM or Marketing Partner · 1 January 2026Balearic Islands tourism board as event partner.
• Trip.comminorGTM or Marketing Partner · 1 January 2026Online travel agency as event partner.
• VeoliaminorGTM or Marketing Partner · 1 January 2026Environmental services company as event partner.
• VuelingminorGTM or Marketing Partner · 1 January 2026Airline as industry partner providing travel options for attendees.
• NH (Minor Hotels)minorGTM or Marketing Partner · 1 January 2026Hotel group as industry partner.
• Qatar AirwaysminorGTM or Marketing Partner · 1 January 2026Airline as industry partner.
• IberiaminorGTM or Marketing Partner · 1 January 2026Airline as industry partner.
• PiñerominorGTM or Marketing Partner · 1 January 2026Hospitality group as industry partner.
• Argentina (Destination Partner 2026)flagshipGTM or Marketing Partner · 1 January 2026Argentina is the featured destination partner for TIS 2026, receiving prominent visibility and hosting dedicated activities.
• WTTC (World Travel & Tourism Council)coreStrategic or Co-development Partner · 1 January 2026Institutional partner representing the global travel and tourism sector.
• European CommissioncoreStrategic or Co-development Partner · 1 January 2026EU institutional partner providing support and participation at the event.
• Ayuntamiento de SevillacoreStrategic or Co-development Partner · 1 January 2026Seville city council as institutional host partner.
• Junta de AndaluciacoreStrategic or Co-development Partner · 1 January 2026Andalusia regional government as institutional partner.
• Ministerio de Industria, Turismo y ComerciocoreStrategic or Co-development Partner · 1 January 2026Spanish Ministry of Industry, Tourism and Commerce as institutional partner.
• SegitturcoreStrategic or Co-development Partner · 1 January 2026Spanish tourism innovation society as strategic partner.
• ECTAAcoreStrategic or Co-development Partner · 1 January 2026European travel agents and tour operators association as strategic partner.
• GBTA (Global Business Travel Association)coreStrategic or Co-development Partner · 1 January 2026Business travel association as strategic partner.
• PATA (Pacific Asia Travel Association)coreStrategic or Co-development Partner · 1 January 2026Travel industry association covering Asia Pacific as strategic partner.
• ONU Turismo + Comite Mundial de EticacoreStrategic or Co-development Partner · 1 January 2026UN Tourism and World Committee on Tourism Ethics as strategic partner.
• NECSTouRminorStrategic or Co-development Partner · 1 January 2026European network of regions for sustainable tourism.
• ETOA (European Tourism Association)minorStrategic or Co-development Partner · 1 January 2026Tourism association for European destinations and suppliers.
• City Destinations AllianceminorStrategic or Co-development Partner · 1 January 2026Alliance of city destinations as strategic partner.
• Destinations InternationalminorStrategic or Co-development Partner · 1 January 2026Global association of destination organizations.
• TurespanacoreStrategic or Co-development Partner · 1 January 2026Spanish tourism promotion body as strategic partner.
• SKAL InternationalminorStrategic or Co-development Partner · 1 January 2026Professional tourism network organization.
• ABCminorGTM or Marketing Partner · 1 January 2026Spanish newspaper as strategic media partner.
• Cadena SerminorGTM or Marketing Partner · 1 January 2026Spanish radio network as strategic media partner.
• eHotelierminorGTM or Marketing Partner · 1 January 2026Hotel industry digital media outlet as strategic media partner.
• Travel Weekly / TravolutionminorGTM or Marketing Partner · 1 January 2026UK travel industry publications as strategic media partners.
• HostelturminorGTM or Marketing Partner · 1 January 2026Spanish tourism industry publication as strategic media partner.
• La VanguardiaminorGTM or Marketing Partner · 1 January 2026Spanish newspaper as strategic media partner.
• Travel Daily NewsminorGTM or Marketing Partner · 1 January 2026Travel industry news outlet as strategic media partner.
• Nebext (Next Business Exhibitions S.L.)coreStrategic or Co-development PartnerNebext is the organizer of TIS - Tourism Innovation Summit. Founded in Spain, Nebext specializes in organizing professional exhibitions and conferences for the tourism and hospitality sectors.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Arabian Travel Market (ATM): Major travel trade show in Dubai serving the Middle East market. Comparable B2B event format targeting tourism professionals, DMOs, and hospitality suppliers, but geographically focused on MENA rather than Europe.

Others

• IMEX (IMEX Frankfurt & IMEX America): Global exhibition for the meetings and events industry. While broader in scope than TIS, it competes for a similar exhibitor pool of destinations, venues, and travel technology providers serving the corporate events market.
• WTTC (World Travel & Tourism Council): Global industry council representing the travel and tourism sector. While not a direct event competitor, WTTC is a strategic partner of TIS and a frequent organizer of competing tourism leadership summits targeting C-level travel executives.

Direct peers

• IBTM World: Leading global meetings, incentives, conferences, and events (MICE) trade show held in Barcelona. Adjacent B2B event format with overlap in exhibitor and destination marketing organization profiles served by TIS.
• World Travel Market (WTM) London: Major global travel and tourism trade event in London. Competes with TIS for international exhibitors, destinations, and senior travel buyers, with a comparable B2B congress + exhibition format.
• Phocuswright Conference: Travel industry research and innovation conference focused on online travel, distribution, and travel tech. Closely overlaps TIS's tourism innovation/technology emphasis and serves a similar travel-tech exhibitor and buyer audience.
• ITB Berlin: The world's largest tourism trade show, held annually in Berlin. Directly competes with TIS for B2B tourism exhibitors, sponsors, and travel trade professionals across the same vertical.
• FITUR (Feria Internacional de Turismo): Spain's flagship international tourism trade fair held annually in Madrid. Strong domestic geographic overlap with TIS and competes for Spanish tourism institutions, DMOs, and hotel groups.

Broad incumbents

• Informa Markets: Global exhibition and B2B event business operating venues and major trade shows across travel and hospitality. Competes with TIS as a much larger incumbent with deeper sponsor pipelines and broader geographic reach.
• REED Exhibitions (RX): One of the world's largest exhibition organizers, with significant presence in travel and tourism events (e.g., through WTM, ATM). Comparable as a B2B event organizer using a similar booth-sales + sponsorship + pass revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/search
• LinkedInlinkedin.com/company/tissevilla

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIS - Tourism Innovation Summit