PINERO PREVENTIVE MEDICAL CARE

What PINERO PREVENTIVE MEDICAL CARE does

Piñero Preventive Medical Care is a private, single-location family medicine and preventive care practice founded in Orlando, Florida on May 16, 2006 by Dr. Rafael E. Piñero, MD. The practice operates as an NCQA-designated Patient Centered Medical Home, offering a one-stop clinical model that combines primary care, women's health, men's health, LGBTQ+-affirming care (including PrEP, HIV management, and hormone replacement therapy), chronic disease management, urgent care, and in-office diagnostics (EKG, echocardiogram, ultrasound, pulmonary function tests, and CLIA-waived labs). Its patient base spans the general Orlando/Central Florida community with a particular focus on the LGBTQ+ segment, supported by Dr. Piñero's participation in the Gilead Sciences speaker bureau for HIV prevention and PrEP provider training.

The business runs on conventional healthcare technology — eClinicalWorks cloud-based EHR/EMR with a Healow-powered patient portal, online booking, and secure messaging — and adds three non-core revenue lines beyond fee-for-service visits: non-surgical aesthetics (Xeomin/Botox injectables, dermal fillers, SculpSure laser body contouring, Evolve by INMODE RF skin tightening and fat reduction), a recurring TOX Membership subscription at $1,440/year, and exclusive in-practice distribution of the Uscriptives supplement line. Patient financing is facilitated through CareCredit, and the practice accepts most major insurance plans while offering transparent self-pay pricing. GTM is direct-to-consumer, relying on the website, Instagram, community outreach, and insurance network participation for patient acquisition, with 24/7 on-call provider access as a relationship-retention feature.

The practice is founder-owned with no disclosed outside investment, parent company, or institutional backing. The clinical team comprises three providers (Dr. Rafael E. Piñero, MD; Dr. Giovanni Velez, MD; and Claudia Zuriarrain, APRN, DNP, who also serves as Clinical Care Coordinator) supported by approximately 11 total staff. The company is actively hiring for a Medical Receptionist role and has no disclosed M&A, funding, or geographic expansion activity.

Name

PINERO PREVENTIVE MEDICAL CARE

Legal name

Piñero Preventive Medical Care

Website

https://pineromedical.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Piñero Preventive Medical Care is a private, single-location family medicine and preventive care practice in Orlando, Florida, founded in 2006. It serves the general community and LGBTQ+ patients with primary care, PrEP/HIV care, hormone therapy, in-office diagnostics, aesthetics, and supplements.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Medical Services - Fee-for-Service: Traditional fee-for-service model for office visits covering primary care, preventive medicine, chronic disease management, urgent care, and specialty services (men's health, women's health, LGBTQ+ health, PrEP, HRT). Revenue generated per patient encounter with payment expected at time of service.
2. TOX Membership Program: Annual subscription membership at $1440/year providing 40 units of botulinum toxin every 90 days plus 10% off other aesthetic services. Creates predictable recurring revenue stream.
3. Uscriptives Supplements: Sale of proprietary holistic supplements and vitamins through the practice. Products include multivitamins, immune support, men's wellness, and women's wellness. Available for purchase in-office or online with exclusive provider code.
4. Aesthetic Procedures: Non-surgical aesthetic treatments including SculpSure body contouring, Evolve by INMODE skin tightening and fat reduction, Xeomin/Botox injectables, and dermal fillers. One-time procedure fees.
5. Financing through CareCredit: Third-party financing partner offering installment payment options for patients unable to pay at time of service. CareCredit provides instant approval with no hard credit check.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Piñero Preventive Medical Care is an NCQA-designated Patient Centered Medical Home providing family medicine and preventive care services including routine comprehensive exams, urgent care, chronic disease management, men's health, women's health, LGBTQ+ health, PrEP/HIV care, and hormone replacement therapy, complemented by in-office diagnostics and non-surgical aesthetic treatments. The practice also distributes the Uscriptives supplement line and offers the TOX Membership aesthetic subscription program.

Product overview

Piñero Preventive Medical Care is a family medicine and preventive care practice operating as a Patient Centered Medical Home (NCQA designated). The practice offers a comprehensive suite of services organized around primary care, specialized health services (Men's Health, Women's Health, LGBTQ+ Health, PrEP/HIV care), and aesthetic treatments. The aesthetic portfolio includes injectables and fillers (Xeomin, dermal fillers), body contouring technologies (Evolve by INMODE for RF-based skin tightening and fat reduction, SculpSure for laser-based fat elimination), and a TOX Membership subscription program. The practice also distributes Uscriptives supplements. In-office diagnostic services include laboratory work, echocardiograms, ultrasounds, EKGs, and pulmonary function tests.

Differentiator

Problem solved

Functional benefit

Brands

• Uscriptives: A line of holistic supplements and vitamins sold through the practice, including multivitamin, immune support, men's wellness, and women's wellness products.

Products and services

• Primary Care
• Women's Health
• Men's Health
• LGBTQ+ Health
• PrEP (Pre-Exposure Prophylaxis)
• Injectables and Fillers
• Evolve by INMODE
• SculpSure
• TOX Membership
• Uscriptives Supplements

Quantifiable outcome

• PrEP reduces HIV transmission risk by over 99% when taken as prescribed
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HealowcoreTechnology or IntegrationOnline appointment booking platform integrated into the practice website. Provides patients with 24/7 access to schedule appointments through web or mobile app, enhancing patient convenience and practice efficiency.
• Hope and Help of Central FloridaminorStrategic or Co-development PartnerNon-profit organization partnership for PrEP patient assistance programs. Coordinates with practice to help patients access HIV prevention medication through patient assistance programs.
• Gilead SciencesminorStrategic or Co-development PartnerDr. Rafael E. Piñero participates in Gilead Sciences speaker bureau promoting HIV prevention and training providers on PrEP treatment. Practice has access to Gilead educational resources and support.
• UscriptivesminorOEM/ Whitelabel/ Licensing PartnerExclusive supplement line sold through the practice. Uscriptives is devoted to sourcing premium quality holistic supplements formulated with network of healthcare professionals. Practice provider code AUKT1279 required for ordering.
• Major Insurance ProviderscoreChannel Partner/ Reseller/ DistributorParticipating provider with most major insurance plans including Blue Cross and others. Accepts insurance for patient services, streamlining access for insured patients.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Whitman-Walker Health: Washington, D.C. community health center with deep focus on HIV care, PrEP, and LGBTQ+ primary care. Directly comparable mission, service mix, and patient population to Piñero.
• Howard Brown Health: Chicago-based LGBTQ+ focused health organization with multiple locations providing primary care, PrEP, HRT, and behavioral health. Comparable to Piñero on clinical scope and target population; demonstrates the multi-site scaling path available to a community-anchored LGBTQ+ practice.
• Callen-Lorde Community Health Center: Federally qualified LGBTQ+ focused health center in New York providing primary care, HIV/PrEP, hormone therapy, and behavioral health. Most directly comparable to Piñero's LGBTQ+ affirming, PrEP-heavy, multi-service model, though operating as a nonprofit at larger scale.
• MDVIP: Network of concierge/membership-based primary care physicians across the U.S. Comparable to Piñero's blended insurance + self-pay + membership (TOX) monetization model, but scaled nationally and focused on prevention-oriented primary care.
• Fenway Health: Boston-based community health center specializing in LGBTQ+ primary care, PrEP/HIV care, and gender-affirming services. Highly comparable clinical mix and patient population to Piñero Preventive Medical Care.

Regional players

• LaserAway: National aesthetic med-spa chain offering injectables, body contouring, and skin treatments comparable to Piñero's SculpSure, Evolve, and Xeomin offerings. Differentiated by being aesthetics-only and consumer-brand-driven rather than physician-anchored primary care.

Emerging players

• Forward: Tech-forward preventive primary care membership practice with in-office diagnostics and biometrics. Comparable to Piñero on the preventive-first, in-house diagnostics value proposition, but with proprietary technology and a tech-driven brand.
• Parsley Health: Membership-based functional/integrative medicine practice offering primary care plus supplements, nutrition, and wellness programming. Comparable to Piñero's hybrid insurance + membership + Uscriptives supplements business model, with a stronger functional-medicine positioning.
• Mistr: Telehealth platform specializing in PrEP, DoxyPEP, hormone therapy, and STI care primarily for the LGBTQ+ community. Comparable to Piñero on the PrEP/HIV-prevention niche and LGBTQ+ focus, but distributed rather than clinic-based, and could be a partnership channel or competitor for Central Florida PrEP patients.

Broad incumbents

• One Medical (Amazon One Medical): Tech-enabled, membership-based primary care platform now owned by Amazon. Comparable to Piñero on the integrated primary care + aesthetics + wellness value proposition, but operates at vastly greater scale across major U.S. metros. Represents both a competitive threat and a comparable exit/valuation benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pineropreventivemedicalcare
• LinkedInlinkedin.com/company/pinero-preventive-medical-care

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PINERO PREVENTIVE MEDICAL CARE