French Polynesia

What French Polynesia does

The New England Shutter Company Ltd. (TNESC) is a bespoke manufacturer of solid wood interior shutters, founded in 2002 and registered in England and Wales. The company operates its own joinery workshop in Dubai with 44 carpenters performing hand-finishing work, and runs a London showroom alongside inside-sales and field-sales operations serving the UK, Europe, and international markets. Manufacturing is vertically integrated around fine-grade sustainable timbers (notably American Tulipwood, plus Oak, Walnut, Cedar, Cherry, Maple, Teak, and Ash) with proprietary finishing techniques including hand-sanding, hand-spraying, Osmo hardwax oil, staining, liming, and the exclusive hand-covered Majilite faux leather and suede panel process.

The product portfolio spans five proprietary louvre designs (New England, Manhattan, Soho, New York, Highline) and multiple shutter styles (Full Height, Tier on Tier, Café, Solid, Sliding, Conservatory), available in painted, stained, limed, and specialty finishes, with custom shapes for arched, triangular, and circular windows. Revenue is generated primarily through one-time custom manufacturing and installation contracts, priced from £423 per square metre (White Collection) with a £264 minimum installation charge, plus a self-fitting/supply-only option. The gtm_motion is enterprise field sales: experienced carpenters conduct on-site measurement and consultation, supported by an inside-sales team and a self-serve channel for self-fitting customers globally.

Customer segments are horizontal across residential homeowners, interior designers and architects (including David Collins Studio, Nina Campbell, Veere Grenney, Finchatton, Andrew Dobson Architects, Ben Penreath, Colefax and Fowler), and commercial clients such as Hyatt Dubai, KX Private Health Club, and luxury yachts including MIRAGE, Maltese Falcon, and Elizabeth F. Marketing relies on a content-led website, social channels (Twitter, Facebook, Instagram, Pinterest), educational blog/video content, and earned media such as House & Garden's 'The List'. The company is privately held with no disclosed external investment, no subsidiaries, and no public listing.

Name

French Polynesia

Legal name

The New England Shutter Company Ltd.

Website

https://tnesc.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

The New England Shutter Company is a bespoke manufacturer of solid wood interior shutters, operating its own Dubai joinery workshop with 44 carpenters and a London showroom, serving residential homeowners, interior designers, architects, and commercial clients worldwide with custom louvre designs and exclusive faux leather finishes.

Ownership category

akta.pro rank

Product category

Custom Interior Window Shutters

NAICS

Blind and Shade Manufacturing (337920), Wood Window and Door Manufacturing (321911), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510)

akta.pro primary industry

Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE)

Keywords

• Bespoke wooden shutters
• Plantation shutter manufacturing
• Custom interior shutters
• Handcrafted window treatments
• Shutter installation services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom Shutter Manufacturing and Installation: One-time custom manufacturing and installation of bespoke solid wood interior shutters. Pricing based on square meterage (from £423/sqm) plus installation charges (£264 minimum). Projects range from individual room installations to full property installations. Both supply-only and supply-and-install options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The New England Shutter Company designs, manufactures and installs bespoke solid wood interior plantation shutters, produced in its own Dubai joinery workshop by 44 in-house carpenters. Offerings span five proprietary louvre designs (New England, Highline, Manhattan, New York, Soho) and the White Collection, available across multiple styles (Full Height, Tier on Tier, Café Style, Solid, Sliding), materials (sustainable Tulipwood, Oak, Walnut, Teak, Cedar, Cherry, Maple, Ash) and finishes (painted, stained, limed wax, and exclusive hand-covered faux leather/suede). Services include on-site consultation and measurement, professional installation worldwide, and a self-fitting option.

Product overview

The New England Shutter Company is a custom wooden plantation shutter manufacturer offering a comprehensive portfolio of interlocking shutter products. The core offering comprises five distinct louvre design lines (New England, Highline, Manhattan, New York, Soho) alongside the White Collection discount line. These designs are available across four shutter styles (Full Height, Tier on Tier, Café Style, Solid, Sliding), multiple material options (Tulipwood and Natural Woods including Oak, Walnut, Teak, Cherry, Maple, Cedar), and various finishes (Painted, Stained, Limed Wax, Faux Leather & Suede). Specialty offerings include exclusive faux leather and suede covered shutters, fabric panels, conservatory/roof shutters, and yacht shutters. The company operates its own joinery workshop in Dubai with 44 carpenters and provides measuring and installation services globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Plantation Shutters
• New England Shutters Traditional plantation tilt-rod style shutters with wing-tipped louvres closing in the up position, available in 6 blade sizes (32mm-115mm) with moulded or flat stiles.
• Highline Shutters
• Manhattan Shutters Contemporary shutters with wing-tipped louvres closing in the up position, featuring concealed tilting mechanism, available in 4 sizes (64mm-115mm).
• New York Shutters Architectural design with deep, angled chamfered louvres creating art deco shadow lines, closing in the down position, available in 4 sizes (74mm-125mm).
• Soho Shutters Ultra sleek shutters with rebated louvres that reduce light transmission and create clean uncluttered lines, closing in the down position, available in 4 sizes (64mm-115mm).
• White Collection Shutters Entry-level luxury white painted tulipwood plantation shutters offered at 25% discount, available in Bright White, Soft White, or Grey White with a 5-year guarantee.
• Faux Leather & Suede Shutters Hand-covered shutters with Majilite faux leather or faux suede fabrics, exclusive to the company, UV stable and stain resistant, available in multiple colours for residential, hospitality and superyacht applications.
• Conservatory and Roof Light Shutters Custom shutters for conservatory roofs, glass buildings and lantern lights providing solar shading and privacy, designed for any roof angle or window shape.
• Yacht and Superyacht Shutters Custom shutters designed for yachts and superyachts offering clean lines and luxurious finishes, including custom Manhattan and faux leather designs, manufactured in the Dubai workshop.
• Fabric Padded Shutter Panels Custom shutters with removable padded panels covered in client-supplied fabric, hand-stitched at the joinery workshop, allowing clients to integrate their own fabric into the shutter design.

Quantifiable outcome

• Water resistant Cedar shutters with acrylic paint reduce interior temperatures by up to 5 degrees on hottest days
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• MajilitecoreTechnology or IntegrationFabric supplier for faux leather and faux suede shutter coverings. Majilite fabric is UV stable, will not stretch or fade in sunlight, is stain resistant and easily wiped clean. TNESC uses Majilite for their exclusive hand-covered shutter panels.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Thomas Sanderson: UK specialist in made-to-measure shutters, blinds, and conservatory solutions offering bespoke interior shutters with design consultation and installation services overlapping TNESC's offering.
• California Shutters: UK plantation shutter specialist manufacturing and installing custom wooden shutters for residential customers, comparable in product category and direct-to-consumer installation model.
• The Shutter Store: UK bespoke shutter retailer/manufacturer offering custom plantation shutters with measuring and installation services across the UK, competing for the same residential luxury specifier customers.
• Plantation Shutters International: Bespoke plantation shutter specialist offering custom-manufactured interior shutters with installation services across UK and international markets, directly overlapping TNESC's bespoke value proposition.
• Shuttercraft: UK bespoke plantation shutter manufacturer and installer serving residential customers across Britain with custom-made interior shutters, directly competing with TNESC on product and customer segment.

Broad incumbents

• Luxaflex: Premium global window treatments brand offering shutters, blinds, and awnings through a dealer network. Competes with TNESC in the premium interior window coverings category but with broader product portfolio and global distribution.
• Hillarys: Large UK retailer of made-to-measure blinds, shutters, and curtains with national in-home consultation coverage. Overlaps with TNESC in interior shutters but operates at much greater scale and broader portfolio.
• Silent Gliss: High-end architectural window treatment systems company supplying premium blinds, curtains, and tracks to designers and luxury projects. Comparable in premium positioning and architect/designer channel overlap.

Others

• Majilite: US fabric supplier providing the UV-stable faux leather and suede fabrics used by TNESC for its exclusive hand-covered shutter panels. Listed as a core strategic partner and key input supplier, not a competitor.

Emerging players

• Shutter & Shade: US-based bespoke shutter and shade maker with growing digital-first positioning serving residential luxury customers, comparable product category with a more online-led go-to-market approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ShuttersTNESC
• YouTubevimeo.com/70480953
• Facebookfacebook.com/TheNewEnglandShutterCompany
• Instagraminstagram.com/thenewenglandshutterco
• Pinterestuk.pinterest.com/tnescshutters
• LinkedInlinkedin.com/company/french-polynesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about French Polynesia