Touch of Color Flooring

What Touch of Color Flooring does

Touch of Color Flooring is a privately held U.S. flooring products and installation services company founded in 2002 and headquartered in Harrisburg, Pennsylvania. The company sells and installs carpet, laminate, hardwood, tile, and vinyl plank flooring across four regional markets (Harrisburg/Philadelphia/Pittsburgh in Pennsylvania, and the Richmond/Charlottesville/Ashland region in Virginia), with additional reach into Delaware and New Jersey from its Philadelphia-area office. Operations are supported by a 20,000 sq. ft. warehouse in Ashland, VA, and approximately 96 employees.

The company's core technology is a proprietary 54-point installation checklist overseen by field supervisors, applied uniformly across all projects. It sells flooring through six distinct business channels, each with dedicated sales/BDM coverage: Builder (new residential construction), Commercial (office/retail/hospitality), Design Group (residential showroom with one-on-one consultation), Multifamily (apartment property managers), Senior Living (certified specialized flooring), and Real Estate Investor (buy-and-hold and flip investors). The value proposition combines competitive pricing versus Big Box retailers, next-day service capability, an inspirational showroom experience for homeowners, and a Lifetime Installation Warranty with free re-stretching for the life of carpet on qualifying projects.

Touch of Color Flooring generates revenue primarily through one-time project-based sales of flooring materials combined with professional installation services. Pricing is quote-based and varies by product type, square footage, and project scope, with free estimates offered to customers. Go-to-market is sales-led, with field sales representatives and specialized BDMs embedded in each region and channel, supplemented by industry association memberships (BAMP, PA Apartment Association, Leading Age PA, Harrisburg Builders Association) and digital/regional websites for top-of-funnel demand generation. The customer base is distributed across real estate developers, hospitality, retail, and senior living operators, with no single customer concentration disclosed.

Name

Touch of Color Flooring

Legal name

Touch of Color Flooring

Website

https://tocbusiness.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Touch of Color Flooring is a privately held, Mid-Atlantic flooring products and installation services company founded in 2002, selling carpet, laminate, hardwood, tile, and vinyl plank through six business channels (Builder, Commercial, Design Group, Multifamily, Senior Living, Real Estate Investor) across Pennsylvania, Virginia, Delaware, and New Jersey.

Ownership category

akta.pro rank

Product category

Flooring Products and Installation Services

NAICS

Flooring Contractors (238330), Flooring Contractors (23833), Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL), Carpet Repair, Stretching & Patchwork (HSAGAFAI), Hardwood Floor Installation (HSAPAGAA)

Keywords

• Commercial flooring services
• Residential flooring installation
• Multifamily property flooring
• Senior living flooring
• Builder flooring solutions

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Products and Installation: Sale and installation of flooring products including carpet, laminate, hardwood, tile, and vinyl plank. Revenue generated from product sales and professional installation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Touch of Color Flooring sells and professionally installs flooring products (carpet, laminate, hardwood, tile, vinyl plank) across the Mid-Atlantic region through six dedicated business channels: Builder, Commercial, Design Group (residential), Multifamily, Senior Living, and Real Estate Investor. Installations follow a proprietary 54-point checklist supervised by field supervisors, with a Lifetime Installation Warranty and free re-stretching for the life of the carpet. Regional offices in Harrisburg, Philadelphia, Pittsburgh, and Richmond are backed by a 20,000 sq. ft. warehouse for rapid fulfillment.

Product overview

Touch of Color Flooring is a flooring products and services company serving the Mid-Atlantic and Pennsylvania regions since 2002. The company operates through six distinct business channels: Builder (for home builders), Commercial (for commercial properties), Design Group (residential showroom sales), Multifamily (for property managers), Senior Living (for senior living facilities), and Real Estate Investor (for property flippers and investors). The product portfolio includes carpet, laminate, hardwood, tile, and vinyl plank flooring, supported by professional installation services featuring a 54-point quality checklist. The company operates regional offices in Harrisburg, PA, Philadelphia, PA, Pittsburgh, PA, and Richmond, VA, with a 20,000 sq. ft. warehouse in Ashland, VA.

Differentiator

Problem solved

Functional benefit

Products and services

• Builder Channel Flooring Services Flooring supply and installation services tailored to home builders and construction companies, with cost management, timely service, project management, and a 54-point installation checklist overseen by field supervisors. Includes next-day service capability.
• Commercial Channel Flooring Services Flooring services for commercial properties such as office, retail, and hospitality, emphasizing firm service and quality levels, designer-inspired choices, and pricing positioned better than Big Box retailers. Installation follows a 54-point checklist.
• Design Group (Residential Showroom) Residential flooring consultation and sales at an inspirational showroom with one-on-one expert consultation, offering carpet, vinyl, natural stone, and hardwood products at pricing positioned better than Big Box retailers.
• Multifamily Channel Flooring Services Flooring solutions for property managers of apartments and multi-family housing, focused on durability and stain resistance, backed by a Lifetime Installation Warranty and free re-stretching for the life of the carpet.
• Senior Living Channel Flooring Services Specialized flooring solutions for senior living facilities, with company-stated certification in areas important to facilities and residents, balancing safety with style.
• Real Estate Investor Channel Flooring Services Flooring solutions for real estate investors focused on maximizing ROI, offering superior pricing versus Big Box retailers, designer-inspired choices, and products chosen for buy-and-hold investors to accelerate property sale.
• Professional Flooring Installation Services Professional installation of carpet, laminate, hardwood, tile, and vinyl plank flooring guided by a 54-point quality checklist and overseen by field supervisors from start to finish, with Lifetime Installation Warranty available for qualifying projects.
• Showroom Consultation Services One-on-one consultation with a flooring expert at a private showroom to help identify the right product for any room, with inspirational displays of carpet, vinyl, natural stone, and hardwood.

Quantifiable outcome

• Lifetime Installation Warranty reduces long-term maintenance costs
• +1 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• Building Apartment Management (BAMP)minorGTM or Marketing PartnerGold level member of BAMP, serving the Pittsburgh apartment industry
• PA Apartment AssociationminorGTM or Marketing PartnerAssociation partnership serving Pennsylvania apartment industry
• Leading Age PAminorGTM or Marketing PartnerPartnership with Leading Age Pennsylvania, organization serving senior living providers
• Seniors Blue BookminorGTM or Marketing PartnerResource partner for senior living industry referrals
• The Blue BookminorGTM or Marketing PartnerProView verified contractor directory listing for qualified contractors
• Harrisburg Builders Association (HBA)minorGTM or Marketing PartnerMembership in local builders association for Harrisburg market
• Harrisburg Regional Chamber and CREDCminorGTM or Marketing PartnerRegional chamber membership for business development and community engagement

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Carpet One Floor & Home: Cooperative of independent flooring retailers offering carpet, hardwood, tile, and installation. Comparable product/install offering, but member-owned and distributed; TOC competes with regional Carpet One members in PA and VA.
• Flooring America: Cooperative flooring retailer network offering carpet, hardwood, laminate, and installation services. Member stores in the Mid-Atlantic directly compete with TOC's Design Group residential channel.
• LL Flooring (Lumber Liquidators): National specialty flooring retailer focused on hardwood, vinyl, and laminate with installation services. Direct competitor in flooring product sale + installation, but with a national store footprint rather than regional field-sales model.
• Empire Today: National flooring retailer and installer offering carpet, hardwood, tile, and vinyl with in-home sales and next-day installation. Closely comparable GTM combining product sale + professional installation, though at much larger national scale.
• Floor & Decor: Specialty hard-surface flooring retailer with pro-focused Design Centers. Comparable in offering hardwood, tile, vinyl, and laminate plus installation services, though Floor & Decor is primarily retail/wholesale with national scale vs TOC's regional install-led model.

Broad incumbents

• Mohawk Industries: Largest U.S. flooring manufacturer (carpet, hardwood, laminate, LVT) supplying TOC and its competitors. Not a direct installer but a key upstream supplier and industry bellwether influencing pricing across TOC's channels.
• Shaw Industries: Major U.S. flooring manufacturer (carpet, hardwood, LVT, tile) and parent of Shaw Floors retail brands. Upstream supplier and competitor influence on pricing; Shaw Floors retail also competes for consumer mind share.
• Lowe's: Second-largest home improvement retailer with carpet, hardwood, tile, vinyl and professional installation services. Competes directly for residential and pro flooring customers across TOC's Mid-Atlantic footprint.
• Home Depot: Largest home improvement retailer with flooring departments and installation services. TOC explicitly benchmarks pricing against Home Depot; competes directly for DIY and pro flooring customers in PA/VA.

Emerging players

• ProSource Wholesale: Trade-only wholesale flooring retailer serving builders, designers, and contractors. Competes for TOC's Builder, Commercial, and Multifamily channels with member-only pricing on carpet, hard surface, and installation-adjacent products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/touch-of-color-flooring

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touch of Color Flooring