Torano Careers
Torano is a Vietnamese direct-to-consumer men's fashion brand selling 300+ SKUs of apparel and accessories through its owned e-commerce platform torano.vn and a multi-city Vietnamese retail store network, serving Vietnamese male consumers with proprietary Smart Fabric technologies.
- Company typePrivate
- Founded2026
- HeadquartersHanoi, Vietnam
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Torano Careers does
Torano Careers, doing business as Torano, is a Vietnamese direct-to-consumer men's fashion brand operated under the legal entity CÔNG TY TNHH THƯƠNG MẠI DƯƠNG ANH VIỆT NAM (Duong Anh Viet Nam Trading Company Limited), headquartered in Hanoi with approximately 20 employees. The company sells a catalog of more than 300 SKUs spanning Polo shirts, T-shirts, dress shirts, knitwear, jackets, tracksuits, blazers, dress pants, jeans, khaki pants, wind pants, shorts, and accessories (notably leather belts), targeting Vietnamese male consumers across professional/corporate, active/sports, and casual/smart-casual use cases.
The brand's product offering is built around a proprietary "Smart Fabric" technology platform that combines several branded fabric innovations — SMART FABRIC (cooling, breathable, UV protection), SMART FIT (shape retention and slim silhouette), SMART EASE (all-day comfort), SMART PACE (ultra-lightweight, 4-way stretch, quick-dry), SMART FLEX (stretch and wrinkle resistance), Seamless Construction, and a Coolmax/Rayon Cotton Blend fabric line. The company monetizes through one-time unit-priced apparel sales, with retail prices ranging from 189,000₫ to 1,499,000₫ and frequent promotional discounts of 20–50%, distributed via its owned e-commerce site torano.vn (powered by Haravan) and a physical retail network anchored by TORANO 02 Chùa Bộc and TORANO 31 Yên Lãng in Hanoi with additional presence in Bắc Ninh, Đà Nẵng, Hải Phòng, and Nghệ An.
Go-to-market is omnichannel and digital-first: customer acquisition runs primarily through Facebook fanpage engagement, seasonal collection launches (e.g., SS25, SS26, MEN OF THE WILD FW25), outfit-of-the-day content marketing, and email newsletters, with checkout supported by VNPAY, Napas, Visa, ZaloPay, Moca, and Kredivo, and fulfillment via GHN, Ninjavan, Ahamove, and J&T Express. The company is privately held with no external investors, parent entity, subsidiaries, or funding rounds disclosed in the available data.
Torano Careers firmographics
Firmographics- Name
- Torano Careers
- Legal name
- CÔNG TY TNHH THƯƠNG MẠI DƯƠNG ANH VIỆT NAM
- Website
- https://torano.vn
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Torano is a Vietnamese direct-to-consumer men's fashion brand selling 300+ SKUs of apparel and accessories through its owned e-commerce platform torano.vn and a multi-city Vietnamese retail store network, serving Vietnamese male consumers with proprietary Smart Fabric technologies.
- Ownership category
- akta.pro rank
Where Torano Careers is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices4 records
Markets served
Torano Careers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales (Online): Revenue generated through direct sales of men's fashion products via owned e-commerce platform torano.vn. Products include apparel (Polo, T-shirts, dress shirts, jackets, blazers, knitwear), bottoms (shorts, khaki pants, jeans, dress pants, wind pants), tracksuits, and accessories (belts). Transaction-based model with one-time purchases.
- Direct Product Sales (Physical Retail): Revenue from brick-and-mortar retail stores located in Hanoi, Vietnam. Store locations include TORANO 02 Chùa Bộc and TORANO 31 Yên Lãng. One-time product sales with in-store shopping experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | T-shirts priced from 249,000₫ to 450,000₫ |
| Unit Pricing | Pay-as-you-go | Polo shirts from 269,000₫ to 690,000₫ |
| Unit Pricing | Pay-as-you-go | Shorts from 189,000₫ to 500,000₫ |
| Unit Pricing | Pay-as-you-go | Dress pants from 499,000₫ to 799,000₫ |
| Unit Pricing | Pay-as-you-go | Jeans priced at 499,000₫ |
| Unit Pricing | Pay-as-you-go | Jackets/Coats from 899,000₫ to 1,399,000₫ |
| Unit Pricing | Pay-as-you-go | Blazers at 1,499,000₫ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Torano Careers product offering
Product offeringCore offering
Torano is a Vietnamese men's fashion brand that designs, sells, and distributes its own line of apparel — including Polo shirts, T-shirts, dress shirts, knitwear, jackets, blazers, tracksuits, pants, shorts, and accessories — directly to consumers through its owned e-commerce site torano.vn and a physical retail store network across Vietnam. Products feature proprietary SMART FABRIC technologies for cooling, breathability, UV protection, seamless construction, and shape retention, targeted at Vietnamese men's professional, casual, and active lifestyle needs.
Product overview
Torano is a Vietnamese men's fashion brand offering a comprehensive clothing portfolio organized around core apparel categories: Polo shirts and T-shirts (both basic and athletic styles with Smart Fabric technology), dress shirts including bamboo and linen options, knitwear, outerwear (jackets, bombers, windbreakers, puffer coats), tracksuits, blazers, and a full range of pants (dress pants, jeans, khaki, wind pants) and shorts. The brand also offers leather accessories. Products feature proprietary fabric technologies including Smart Fabric (breathable, quick-dry), Smart Fit (slimming fit), and Seamless technology (no-seam construction). Collections include seasonal line extensions like the Men of the Wild Fall/Winter 2025 series and various outfit combinations.
Differentiator
Problem solved
Functional benefit
Products and services
- Polo Shirts (Áo Polo) Polo shirts in active, seamless, plain, and patterned designs featuring Smart Fabric technology for breathability and comfort. Available in basic, seamless, and premium styles; priced from 269,000₫ to 690,000₫.
- T-Shirts (Áo Thun) T-shirts with plain logo prints, athletic designs, and reflective logo variants, featuring 4-way stretch fabric and quick-dry SMART PACE technology. Priced from 249,000₫ to 450,000₫.
- Dress Shirts (Áo Sơ Mi) Dress shirts in long and short sleeve variants, including premium bamboo fabric and Smart Linen collections, targeting professional/office wear.
- Knitwear (Áo Len) Knitwear including round neck and turtleneck styles with embroidered logos, plus wool blend polo shirts for cooler weather.
- Jackets & Outerwear (Áo Khoác) Outerwear including 2-layer and 3-layer jackets, puffer coats, bomber jackets, windbreakers, suede jackets, and fleece-lined options. Priced from 899,000₫ to 1,399,000₫.
- Tracksuits (Áo + Quần Nỉ) Tracksuits and athletic sets including hoodie designs with printed and embroidered patterns for casual and active wear.
- Blazers (Áo Blazer) Formal blazers with chest pocket designs and various collar styles, priced at 1,499,000₫.
- Pants Collection (Quần Nam) Comprehensive men's pants range covering dress pants, jeans, khaki, and wind-resistant styles.
- Jeans (Quần Jeans) Jeans in slim, regular, and relaxed fits with basic and embroidered logo designs, priced at 499,000₫.
- Khaki Pants (Quần Kaki) Khaki pants in various fits with basic and embroidered options for smart-casual wear.
- Dress Pants (Quần Âu) Dress pants in slim-fit and regular-fit styles with various waistband designs, priced from 499,000₫ to 799,000₫.
- Wind Pants (Quần Gió) Wind-resistant pants and athletic sets designed for comfort and breathability.
- Shorts (Quần Short) Shorts in khaki, linen, and wind-resistant athletic styles in various colors, priced from 189,000₫ to 500,000₫.
- Accessories (Phụ Kiện) Men's accessories including leather belts with rotating buckles.
- MEN OF THE WILD (FW25 Collection) Fall/Winter 2025 seasonal collection with rugged outdoor-inspired jackets and outerwear designs.
Companies that use Torano Careers
Customer profileSegments3 records
Ideal customer profiles3 records
Torano Careers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature8 records
Torano Careers partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- GHN (Giao Hàng Nhanh)coreLogistics partner for domestic shipping within Vietnam. GHN handles delivery of online orders to customers across the country.
- NinjavanminorInternational logistics partner for cross-border delivery services.
- AhamoveminorOn-demand delivery service partner for same-day and urgent deliveries, particularly within Hanoi area.
- J&T ExpressminorLogistics partner for last-mile delivery services across Vietnam.
- VNPAYcorePayment gateway integration enabling online payment processing through credit/debit cards and bank transfers.
- NapascoreLocal card payment network for ATM/debit card transactions in Vietnam.
- VisacoreInternational payment network enabling credit card payments for domestic and international customers.
- HaravancoreE-commerce platform provider powering the torano.vn online store. Website powered by Haravan e-commerce solution.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Torano Careers competitors and assessment
Company assessmentDirect peers
- IVY moda: Established Vietnamese fashion retailer with a sizable menswear line, overlapping with Torano in casualwear, smart-casual shirts, and seasonal collections.
- Routine: Vietnamese men's basics and lifestyle fashion brand operating primarily online with physical stores, targeting a similar urban male demographic with comparable price points and casual-to-smart-casual product mix.
- Owen: Vietnamese menswear brand offering shirts, polos, and casualwear with a similar mid-market positioning and DTC-plus-retail distribution model.
- Aristino: Domestic Vietnamese menswear brand with strong retail network, competing most directly with Torano in dress shirts, polos, and business-casual categories at overlapping price points.
- Coolmate: Leading Vietnamese men's basics DTC brand with strong online-first distribution and value pricing; competes with Torano across t-shirts, polos, and casualwear.
Broad incumbents
- Uniqlo: Global fast-fashion incumbent with extensive Vietnamese retail presence; competes across Torano's full category set but offers broader portfolio and larger scale.
- Zara: Global fashion incumbent with Vietnamese stores; competes with Torano in smart-casual and contemporary menswear, with significantly larger brand and supply-chain resources.
- H&M: International fast-fashion retailer operating in Vietnam, overlapping with Torano in casual menswear and seasonal collections at value price points.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Torano Careers social profiles
Digital presenceTorano Careers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Torano Careers leadership team
Management profileNumber of profiles
Torano Careers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Torano Careers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Torano Careers
What does Torano Careers do?
Torano is a Vietnamese men's fashion brand that designs, sells, and distributes its own line of apparel — including Polo shirts, T-shirts, dress shirts, knitwear, jackets, blazers, tracksuits, pants, shorts, and accessories — directly to consumers through its owned e-commerce site torano.vn and a physical retail store network across Vietnam. Products feature proprietary SMART FABRIC technologies for cooling, breathability, UV protection, seamless construction, and shape retention, targeted at Vietnamese men's professional, casual, and active lifestyle needs.
Is Torano Careers a public or private company?
Torano Careers is a private company. It is classified as unknown and is currently operating.
When was Torano Careers founded?
Torano Careers was founded in 2026. It employs 11 to 50 people.
Where is Torano Careers based?
Torano Careers is headquartered in Hanoi, Vietnam, in the Asia region.
How does Torano Careers make money?
Two revenue lines are on record. Direct Product Sales (Online) is the primary driver. The others are direct Product Sales (Physical Retail).
Who are Torano Careers's main competitors?
Direct peers on record are IVY moda, Routine, Owen, Aristino and Coolmate. Broad incumbents are Uniqlo, Zara and H&M.
Does Torano Careers have an API?
No public API is recorded for Torano Careers.