TOURAINE BASKET CLUB

What TOURAINE BASKET CLUB does

Touraine Basket Club (TBC) is a French non-profit basketball association founded in 1998 and headquartered at 154 Rue Michelet, Tours (Centre-Val de Loire). The club perpetuates the basketball heritage of its predecessors Tours BC and ASPO Tours — the latter having reached the 1976 European Cup final and won French Championships in 1976 and 1980 — and operates a full competitive pyramid spanning the École de MiniBasket (U7), U11, U13, U15 (Région and Élite), U18, U21, and a senior team in Nationale Masculine 3 (NM3, fifth tier of French basketball). The club holds the FFBB 3-star Label École Française de MiniBasket and 3-star Label Club Formateur Masculin, the federation's highest tier of male youth-development certification, and won the Champion de France U15 Élite Masculin in 2024.

The club generates revenue from three streams: (1) seasonal FFBB licensing and membership fees collected via the FFBB online platform; (2) holiday and seasonal training camps (e.g., Halloween stage) targeting youth aged 9-18, monetized via Hello Asso; and (3) corporate sponsorship from a network of roughly 20 regional businesses including Allianz, Crédit Agricole, Chronodrive Saint Pierre, Suivi Santé, and TPPL. The headcount is seven employees — Pierre Da Costa is the sole paid coach, supervising three permanent staff implementing sports and educational projects. Beyond competitive sport, the club runs the IMPACT 2024 social-insertion program (in partnership with Mission Locale de Touraine, France Travail, Chronodrive, and a local school), the Basket Santé adapted-physical-activity program for seniors in EHPAD residences, and the Basket Inclusif program for participants of all abilities (FFBB Diplôme Basket Inclusif awarded 2023).

TBC's go-to-market is community-led and event-driven, engaging members through local events (Tournoi des Vignes, media days), training camps, and social-impact programs; registrations are processed online via FFBB and Hello Asso for seasonal enrollment. Marketing is digital-first across Facebook, Instagram, TikTok, YouTube, and partner newsletters. The club is currently engaged in the 13.3M€ Hallebardier sports complex renovation (first stone laid November 2024, reopening expected for the 2026 school year) — a public-private project adding two basketball courts, a 250-seat tribune, futsal field, athletics tracks, boxing and weight rooms — which will substantially expand training and community-programming capacity. Leadership comprises President Sandrine Cerol, General Secretary Anne Hoyaux, Vice-President Partnerships Didier Cartier, Treasurer Jérôme Damiens Cerf, and a board covering animation, secretariat, communication, and senior sports coordination.

Name

TOURAINE BASKET CLUB

Legal name

TOURAINE BASKET CLUB

Website

https://tourainebc.fr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Touraine Basket Club is a non-profit basketball association founded in 1998 in Tours, France, operating competitive teams from U7 MiniBasket to senior NM3 and running social-impact programs (IMPACT 2024, Basket Santé, Basket Inclusif) for youth, seniors, and at-risk populations.

Ownership category

akta.pro rank

Product category

Amateur Basketball Club Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYEDALAIAB

Club Sports Programs

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Youth basketball training
• Amateur basketball club
• Sports social inclusion
• Community basketball programs
• Youth athlete development

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Membership fees: Seasonal licensing fees collected through the FFBB (French Basketball Federation) platform for club membership and participation in official competitions
2. Training camps and events: Revenue from holiday and seasonal training camps (e.g., Halloween stage) targeting youth players aged 9-18
3. Sponsorship and partnerships: Corporate sponsorship from local and regional businesses in exchange for marketing exposure (event naming, jersey placement, newsletter inclusion)

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

TOURAINE BASKET CLUB is a non-profit amateur basketball association that delivers competitive basketball training and league participation from MiniBasket (U7) through senior NM3, alongside seasonal training camps for youth aged 9-18. Beyond on-court programs, the club operates social-impact initiatives (IMPACT 2024 youth insertion, Basket Santé for seniors, Basket Inclusif for adapted participation) in partnership with public employment services and the City of Tours.

Differentiator

Problem solved

Functional benefit

Products and services

• NM3 Senior Competitive Team (Nationale Masculine 3)

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core and minor.

• Chronodrive Saint PierrecoreStrategic or Co-development Partner · 1 January 2024Local Chronodrive franchise participates in IMPACT 2024 project, providing breakfast sponsorship (fruits) for beneficiaries in the youth insertion through sports program. Anthony Porcher, the franchise owner, actively supports remobilizing young people toward employment.
• Mission Locale de TourainecoreStrategic or Co-development Partner · 1 January 2024Government-supported youth employment organization collaborating on IMPACT 2024 project, helping connect young people facing difficulties with job opportunities through sports-based integration programs.
• France TravailcoreStrategic or Co-development Partner · 1 January 2024French public employment service partnering on IMPACT 2024 initiative, providing career guidance and job placement support for youth participants in the sports insertion program.
• Local School PartnershipcoreStrategic or Co-development Partner · 1 January 2024Partnership with a local educational institution for youth development programs, enabling school-based basketball activities and supporting the IMPACT 2024 project's educational objectives.
• Fodie (041fodie Instagram)minorOthersContent creator providing media day photography and videography services for youth team events (U11, U18 media days), supporting the club's visual content marketing.
• HorizonminorGTM or Marketing PartnerLocal/regional business partner supporting the club with marketing exposure through newsletters, events, and match sponsorship activities.
• ExaegisminorGTM or Marketing PartnerRegional business sponsor appearing in partner network, benefiting from club marketing exposure and event visibility.
• TPPLminorGTM or Marketing PartnerRegional business sponsor featured in partner ecosystem, receiving marketing benefits from club visibility and community engagement.
• Les Grands DucsminorGTM or Marketing PartnerLocal business partner in sponsor network, benefiting from match sponsorship and event promotion.
• Wilfrid RousseauminorGTM or Marketing PartnerIndividual/business sponsor in partner program, receiving marketing exposure through club channels.
• San.t BTPminorGTM or Marketing PartnerConstruction/building company sponsor, benefiting from club marketing and community visibility.
• Aurélie Durier ImmobilierminorGTM or Marketing PartnerReal estate professional sponsor, receiving visibility through club partner network and events.
• SMACminorGTM or Marketing PartnerRegional business partner in sponsor network, benefiting from club marketing exposure.
• Suivi SantéminorGTM or Marketing PartnerHealthcare-related business sponsor aligned with club's health and well-being values (Basket Santé programs).
• Brasserie MadeleineminorGTM or Marketing PartnerLocal brewery sponsor, potentially providing refreshments for club events and receiving marketing exposure.
• CIPminorGTM or Marketing PartnerBusiness partner in sponsor network, receiving visibility through club events and communications.
• NewsportminorGTM or Marketing PartnerSports-oriented business sponsor, aligned with club's sports mission and values.
• Cap In FinanceminorGTM or Marketing PartnerFinancial services company sponsor in partner network.
• ArcoleminorGTM or Marketing PartnerBusiness sponsor receiving marketing benefits through club partner program.
• Be SmilminorGTM or Marketing PartnerRegional business partner in sponsor network.
• BourgueuilminorGTM or Marketing PartnerLocal business sponsor, possibly related to wine/gastronomy sector in Touraine region.
• AllianzminorGTM or Marketing PartnerInsurance company sponsor in partner ecosystem, providing potential insurance services to club.
• Crédit AgricoleminorGTM or Marketing PartnerMajor regional bank sponsor, supporting club with marketing visibility in return.
• AdventisminorGTM or Marketing PartnerBusiness services sponsor in partner network.
• TemporisminorGTM or Marketing PartnerStaffing/recruitment agency sponsor, potentially aligned with IMPACT 2024 employment objectives.
• Ville de TourscoreStrategic or Co-development PartnerCity of Tours is a key public partner, providing municipal support including sports facility access and the Hallebardier complex renovation project (13.3M€ investment with public subsidies).
• Dunes Basketball TrainingminorOthersBasketball training organization led by Darnell Williams, former professional player providing player development services for TBC.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ASVEL (LDLC ASVEL): France's flagship Betclic Élite basketball club with deep youth-development infrastructure; illustrates the upper-bound of where a community-rooted French basketball club can scale.
• Cholet Basket: Established Pro B/Betclic Élite club rooted in community basketball heritage; comparable to TBC in its community-club DNA but operates at a much higher competitive and commercial scale.
• SIG Strasbourg: Major French basketball club combining professional team with strong community/youth programs, serving as a strategic benchmark for TBC's potential national-level trajectory.

Regional players

• AS Montlouis Basket: Centre-Val de Loire basketball club sharing coaches with TBC (Sylvain Pinard, Saheed Mouti, Théo Ladois) and competing in overlapping regional youth categories.
• Joué-lès-Tours Basket (TJB / ASJ): Historical Tours-area basketball club (Djamel Addala coached there in the 2000s) competing for the same Joué-lès-Tours youth catchment as TBC.
• Ville-aux-Dames Basket: Small Touraine-area basketball club coached in part by Saheed Mouti, overlapping with TBC on U15/U18 department-level competition.

Direct peers

• Vichy-Clermont Basket: Amateur/community basketball club of similar scale competing in FFBB national amateur divisions (NM1/NM2); a useful comparator for TBC's path upward from NM3.
• Tours Métropole Basket (TMB-P3L): Other Tours-based basketball club competing for the same U11–senior talent pool and the same municipal gymnasium capacity; coaches have rotated between TMB and TBC, making it the closest direct comparator.
• ADA Blois Basket: Centre-Val de Loire basketball club operating at Pro B/Betclic Élite level; its recruitment of TBC alumnus Dominique Diomande illustrates it as a direct next-step destination for TBC's talent pipeline.

Others

• Fédération Française de BasketBall (FFBB): Governing body that administers licenses, certifications (MiniBasket, Club Formateur) and league structures (NM3, regional championships) on which TBC's entire operating model depends.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TouraineBC-z1q
• Facebookfacebook.com/TouraineBCofficiel
• Instagraminstagram.com/tourainebasketclubofficiel
• TikToktiktok.com/@tourainebcofficiel?lang=fr
• LinkedInlinkedin.com/company/touraine-basket-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOURAINE BASKET CLUB