Office de Tourisme de La Porte du Hainaut

What Office de Tourisme de La Porte du Hainaut does

Raccourci is a privately held French web agency headquartered in La Rochelle, founded in 1998, that sells an integrated ecosystem of eight digital products to tourist destinations in France and select international markets. The company positions itself as a top 5 French e-tourism agency with 27 years of vertical experience and a team of 40 experts organized across Development and Production. Its customer base spans over 500 destinations, including tourist offices, departmental tourism committees (ADT), regional tourism committees (CRT), accommodation providers, and federations; named customers include Chambéry Montagne, La Baule Guérande, Ile de Ré, Tahiti Tourism, Pau, Gujan Mestras, and the French Sailing Federation. The firm also operates internationally in francophone markets, with documented deployments in Quebec (Chaudière-Appalaches) and French Polynesia (Tahiti).

The product surface consists of eight integrated solutions: Woody (a WordPress-based CMS with 800+ tourism-specific layout blocks and native integrations to French SIT platforms including APIDAE, Tourinsoft, and Constellation); Roadbook (a digital, geolocated travel-guide product); Nurtik (marketing automation); Greencast (a sustainability-assessment tool using semantic analysis of tourism offers, developed in partnership with Excelia Business School); Youbook (an activity-booking aggregator); Django (an AI chatbot for visitor inquiries); Touristic Maps (an interactive 3D mapping system combining IGN, Etalab, and OpenStreetMap data); and Fairguest (AI-powered review management, distributed as a standalone brand). The platform architecture is differentiated by deep native SIT bi-directional data sync, a 3D geospatial mapping stack, and AI/NLP features embedded across multiple products.

Raccourci's revenue model combines subscription-based SaaS licensing for its eight products with bespoke custom web development services on quote-based pricing. Distribution occurs through direct enterprise sales, regional tourism partnerships (notably an exclusive preferential-rate agreement with the PACA Region covering five southeastern French departments), and standalone branded products such as Fairguest that target adjacent verticals. The customer mix is dominated by French public-sector tourism entities, exposing revenue to municipal and regional budget cycles. Strategic research collaboration with Excelia Business School and the spinoff of Fairguest into a standalone brand indicate incremental R&D and brand-extension moves rather than a pivot.

Name

Office de Tourisme de La Porte du Hainaut

Legal name

Raccourci

Website

https://tourisme-porteduhainaut.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Raccourci is a French web agency founded in 1998 that sells an integrated suite of eight digital products to over 500 tourist destinations. Its solutions serve tourist offices, departmental and regional tourism committees, and accommodation providers across France and select markets including Quebec and Tahiti.

Ownership category

akta.pro rank

Product category

Travel and Tourism Technology

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

White-Label Travel Supply Providers (B2B2C Inventory & Packaging) (THAKAJAJ)

akta.pro secondary industries

White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN), Biodiversity & Habitat Conservation Services (Restoration, Wildlife-Safe Operations) (THAAANAH), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)

Keywords

• Destination digital solutions
• Tourism software ecosystem
• Tourist office CMS
• Tourism marketing automation
• AI travel chatbot

Headquarters

HQ city

La Rochelle

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing (SaaS): Subscription-based licensing of proprietary software products (Woody, Roadbook, Nurtik, Fairguest, Greencast, Django, Youbook, Touristic Maps) to tourist destinations, offices, and tourism professionals. Products are offered as turnkey solutions with ongoing support and updates.
2. Custom Web Development Services: Bespoke web development and digital transformation services for brands, creating custom websites, e-commerce platforms, and web applications tailored to client needs.
3. PACA Region Partnership: Exclusive preferential rates offered to PACA Region tourist offices through strategic partnership, suggesting volume-based or region-specific pricing arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Raccourci sells an ecosystem of eight proprietary SaaS digital solutions purpose-built for the tourism industry: Woody (WordPress CMS), RoadBOOK (digital travel guide), Nurtik (email/SMS marketing automation), Greencast (sustainability monitoring), Youbook (booking aggregator), Django (AI chatbot), Touristic Maps (interactive mapping), and Fairguest (e-reputation). These products are licensed on annual subscriptions to tourist offices, departmental tourism committees, and regional tourism organizations across France and select international markets.

Product overview

Raccourci Agency is a digital partner for tourist destinations offering a unified ecosystem of 8 solutions: Woody (WordPress CMS), RoadBOOK (digital travel guide), Nurtik (marketing automation), Greencast (sustainable tourism assessment), Youbook (activity marketplace aggregator), Django (AI chatbot), Touristic Maps (interactive maps), and Fairguest (e-reputation management). The ecosystem is designed to work together, with Woody serving as the primary CMS and incorporating Fairguest and TouristicMaps as plugins, while RoadBOOK and Django are natively integrated, and all products connect to French Tourist Information Systems. More than 500 destinations have been served, with over 40 experts delivering solutions primarily for the French tourism sector since 1997.

Differentiator

Problem solved

Functional benefit

Brands

• Woody: WordPress-optimized CMS for tourist destinations with over 800 blocks and advanced SEO features. Used by more than 300 French destinations.
• Roadbook
• Nurtik
• Greencast
• Youbook
• Django
• Fairguest
• Touristic Maps

Quantifiable outcome

• Reduced paper flyers by over 150,000 and 163 fewer printed references in 2019 (Ile de Ré implementation)
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability6 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PACA RegioncoreStrategic or Co-development PartnerStrategic partnership between Raccourci and PACA Region to modernize visitor welcome in Provence-Alpes-Côte d'Azur. The partnership provides tourist offices in the region privileged access to Roadbook digital travel guide with exclusive preferential rates. Collaboration aims to facilitate adoption of digitized travel guide by local institutional actors.
• Excelia Business School - Tourism Management InstitutecoreStrategic or Co-development PartnerResearch partnership to make Greencast AI operational for destinations and tourism professionals. Luc Béal, Director of Tourism Management Institute at Excelia Business School, stated the partnership offers 'unprecedented AI ground for making research operational thanks to Greencast, at the service of destinations and tourism professionals.'
• eBreizh ConnexionminorStrategic or Co-development PartnerOriginal designer and financier of Woody CMS. Woody was initially designed and financed by eBreizh Connexion before becoming a standalone product for French tourist destinations.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tempest: US-based DMO platform (formed via merger including Dtween) offering CMS, marketing, and digital services to destination marketing organizations. Closest US analog to Raccourci's role as a multi-product digital partner for tourism destinations.
• Zartico: US-based destination analytics platform providing DMOs with movement data, economic impact analysis, and audience segmentation. Comparable to Raccourci in serving the same tourism-board customer base with data-driven decision tools, complementing the CMS/marketing layer.
• Elloha: French booking and distribution platform for tourism professionals, integrated with Raccourci's Woody CMS but also a competing channel in the activity-booking layer covered by Raccourci's Youbook product. Comparable in target customer (French tourism professionals) and booking aggregation logic.
• Simpleview: US-based market leader providing CRM, CMS, and digital marketing tools specifically for destination marketing organizations (DMOs). Direct comparable in serving tourism boards with a multi-product SaaS platform similar to Raccourci's Woody/Fairguest/Nurtik stack.
• Regiondo: European booking platform for tours, activities, and attractions, integrated into Raccourci's Youbook aggregator. Comparable in that it also serves the same tourism-activity supplier base and competes for the activity-booking layer of destination websites.
• CrowdRiff: Visual marketing and UGC platform built specifically for tourism boards, hotels, and destinations. Comparable to Raccourci's Roadbook and Touristic Maps products, providing destination storytelling and content tools to DMOs worldwide.
• APIDAE: Open-data cooperative and tourism platform serving French DMOs with standardized tourism information systems that Raccourci's Woody CMS and Fairguest integrate with. Functions as both an integration partner and a baseline alternative that destinations may select instead of Raccourci's stack.
• SirtaH (Tourinsoft): French software company operating Tourinsoft, a major Tourism Information System platform used by French tourist offices. Both Raccourci and SirtaH serve the same French DMO customers with overlapping CMS, SIT integration, and digital ecosystem capabilities.

Regional players

• MKG Group: French travel research, consulting, and benchmarking firm serving hotels, tourism offices, and destinations with data and strategic advisory. Comparable as a French-headquartered specialist serving the same French DMO customer base with complementary tourism-data and advisory services.

Broad incumbents

• Sojern: Global travel marketing platform providing programmatic advertising, audience targeting, and campaign management for destinations and travel brands. Larger incumbent competing for tourism-board digital budgets, particularly against Raccourci's Nurtik and Fairguest offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/office-de-tourisme-de-la-porte-du-hainaut

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office de Tourisme de La Porte du Hainaut