Trenchless Sales

What Trenchless Sales does

Trenchless Sales is an Australian specialist supplier of Horizontal Directional Drilling (HDD) equipment and consumables, founded in 2018 and headquartered in Yatala, Queensland. The company operates as a one-stop shop for trenchless contractors, distributing and stocking new HDD rigs (including its own DWTXS-branded rigs in the 28,000–80,000 lb thrust range), used equipment (TORO, Ditch Witch, Vermeer, American Augers, McLaughlin), locating systems (Underground Magnetics Mag 5s/8/9/Mag X Pro), drilling fluids (Mud Logic bentonite and polymers), downhole motors, drill rods, bits, reamers (150mm–1200mm), mud pumps (320–792 GPM), mud recycling systems (250–500 GPM, 13,000-litre capacity), mixing tanks, pipe rollers, and a deep parts inventory (300+ recycler screens, 4–5 inch hydrocyclones). The firm differentiates on service responsiveness, in-house technical expertise (each staff member with 15–20+ years of HDD experience), and deep local inventory that supports immediate contractor dispatch.

The company monetizes primarily through one-time equipment sales (new rigs, used rigs, support equipment) and consumables/parts replenishment, with pricing on a per-unit basis in AUD (e.g., 250 GPM fluid recycler listed at A$114,000 plus GST). Repairs and problem-solving services represent a smaller professional-services stream. Go-to-market is direct-to-contractor via three physical yards/offices covering Australia's east coast (Yatala QLD, Moorebank NSW, Bayswater VIC), supplemented by a website storefront, LinkedIn presence, phone sales, and inquiry forms. There are no disclosed resellers or distributors; the company maintains direct customer relationships across its full product portfolio.

The business is privately held with no institutional funding, M&A, or leadership turnover disclosed. Its competitive strategy is anchored on being a non-corporate alternative to incumbents — emphasizing immediate phone access, direct sales/service contact, and the breadth of parts and tooling availability — rather than scale, technology differentiation, or recurring software/aftermarket revenue models.

Name

Trenchless Sales

Legal name

Trenchless Sales

Website

https://trenchlesssales.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Trenchless Sales is an Australian distributor and supplier of Horizontal Directional Drilling (HDD) equipment, parts, and consumables, selling new (DWTXS own-brand) and used rigs alongside major-brand tooling directly to HDD contractors across Queensland, New South Wales, and Victoria.

Ownership category

akta.pro rank

Product category

Horizontal Directional Drilling Equipment

NAICS

Support Activities for Mining (2131)

SIC

Construction Machinery & Equip (3531), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Cable Installation & Construction Services (trenching, duct banks, HDD, pulling, cable laying) (EUADADAI)

akta.pro secondary industries

Trenchers & Pipe Layers (IMAHAAAJ), Trenchless/Directional Drilling Ducts & Conduit (IMANADAI)

Keywords

• Horizontal directional drilling equipment
• Trenchless drilling supplies
• HDD drilling rigs
• Drilling fluid systems
• Downhole tooling

Headquarters

HQ city

Yatala

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Inventory, Operations, Marketing or Sales, Personnel

Revenue model

1. Equipment Sales - New: Sale of new HDD equipment including DWTXS branded rigs, locating systems, mud pumps, drilling fluids, and accessories. Products sold include own-brand DWTXS rigs as well as branded equipment from manufacturers like Underground Magnetics.
2. Equipment Sales - Used: Sale of pre-owned HDD equipment including used drills, mixing units, and support equipment. Examples include TORO 4045, Ditch Witch JT2020, and Kemtron recycling systems.
3. Drilling Fluids and Consumables: Sale of drilling fluids including Mud Logic Bentonite and Polymers, as well as consumable parts like drill bits, reamers, drill rods, and recycler screens.
4. Parts and Accessories: Parts supply including mud pump parts, screens (300+ different screens in stock), hydrocyclones (4 and 5 inch), elbows, clamps, and pipe rollers.
5. Repairs and Service: Problem solving and repairs services from staff with extensive HDD industry experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Trenchless Sales is a one-stop supplier of Horizontal Directional Drilling (HDD) and trenchless equipment, parts, and consumables serving Australian contractors. The company sells its own DWTXS branded HDD rigs (28,000lb to 80,000lb thrust), used rigs, Underground Magnetics locating systems, mud pumps, mud recycling systems, drill rods, reamers, drill bits, downhole motors, drilling fluids (Mud Logic bentonite and polymers), and a broad range of accessories and parts. They also provide repairs and problem-solving services backed by staff with 15+ years of individual HDD industry experience.

Product overview

Trenchless Sales is a specialized supplier of Horizontal Directional Drilling (HDD) equipment and accessories, operating as a one-stop shop for trenchless technology requirements. The company offers a comprehensive portfolio organized into multiple product categories: New Drills (DWTXS branded HDD rigs including the 1305, 2208, and 3515AT models), Used Equipment (refurbished and pre-owned drills and tracks), Locating Systems (Underground Magnetics products including Mag 5s, Mag 8, Mag 9, and Mag X Pro), Drilling Fluids (Mud Logic bentonite and polymers), Pipe Trailers, Drill Rods (Vermeer and Ditch Witch compatible series), Drill Bits (Tri Cone and PDC bits), Hole Openers and Reamers (150mm to 1200mm), Down Hole Motors, Mud Recycling Systems, Mud Pumps (ranging from 320 to 792 GPM), Mixing Systems and Tanks, Pipe Rollers, and Subs & Connectors. The product lineup serves contractors across Australia with support equipment ranging from heavy-duty drill rigs to consumables and spare parts.

Differentiator

Problem solved

Functional benefit

Products and services

• DWTXS 1305 (28,000lb) HDD Rig Compact horizontal directional drilling rig with 28,000 lb thrust/pullback force, suitable for smaller-scale trenchless projects.
• DWTXS 2208 (49,000lb) HDD Rig Mid-range HDD rig with 49,000 lb thrust/pullback force, equipped with Cummins engine, full closed cabin with climate control, and automatic pipe feeding system.
• DWTXS 3515AT (80,000lb) HDD Rig Heavy-duty HDD rig with 80,000 lb thrust/pullback force, dual rotary drive system, and high-capacity mud pump for large-scale trenchless installations.
• Underground Magnetics Mag 5s Locating System Locating system with Mag 5s receiver, Mag D5s display, rechargeable lithium batteries, charger, and carry case.
• Underground Magnetics Mag 8 Pack 4 Locating System Advanced locating system with Mag 8 receiver, Mag D8 display, 10 frequencies down hole, 3 rechargeable lithium batteries, and 2 Echo 50 transmitters.
• Underground Magnetics Mag 9 Locating System Premium locating system for HDD applications with advanced specifications.
• Underground Magnetics Mag X Pro Locating System Latest generation locating system for HDD with advanced features.
• Mud Pump 320 GPM (1200 LPM) Standalone mud pump with Cummins engine and wireless remote control for additional flow in HDD operations.
• Mud Pump 739 GPM (2800 LPM) High-capacity containerized mud pump with Cummins engine and wireless remote control for transport and noise control.
• Mud Pump 792 GPM (3000 LPM) Standalone mud pump with Cummins engine and silenced cab with wireless remote control.
• 500 GPM Mud Recycler Mud recycling system with 500 GPM capacity, ten 4-inch hydrocyclones, hopper, wireless remote, 13,000 litre capacity, fold down walkways, and large deck space.
• Trenchless Sales 250 GPM Fluid Recycler Fluid recycler with 250 GPM capacity, genset available at additional cost (priced at $114,000 plus GST without genset).
• Reamers 150mm - 1200mm Over 250 reamers in stock at any given time ranging from 150mm to 1200mm, all with pull tab and various API threads to suit multiple sizes.
• Terminator/Paddle Reamer 400mm Paddle reamer with 400mm diameter and pull tab, featuring 2 3/8 REG API Box connection.
• Tri Cone 5 1/2 Inch TCI 637 Drill Bit Tri-cone drill bit 5 1/2 inch with 2 7/8 REG API thread.
• Tri Cone 6 1/2 Inch TCI 637 Drill Bit Tri-cone drill bit 6 1/2 inch with 3 1/2 REG API thread.
• PDC Bits Polycrystalline diamond compact bits available in 5 1/2 inch (2 7/8 REG thread) and 6 1/2 inch (3 1/2 REG thread).
• Rock Hole Openers Stock range of rock hole openers on 2 7/8 IF box box shafts, IADC 637 standard.
• Mud Motors Downhole mud motors available in multiple sizes (4LZ73, 5LZ73, 5LZ89, 7LZ106, 7LZ115, 2LZ165, 5LZ165, 7LZ165, 8LZ165) for various bit sizes and drilling applications.
• MM340 Mud Mixing Unit Mud mixing unit with 340 GPM capacity, available in 2 inch or 3 inch configurations with petrol or diesel engine options.
• Mixing Tank Set Up (3 x Tank Frame) 6,600 litre mixing tank setup with multiple tank frame configuration and available options.
• Mud Logic Bentonite and Polymers (Drilling Fluids) Drilling fluids including Mud Logic bentonite and polymer products for HDD applications, with backup support from mud engineers.
• Pipe Rollers Pipe rollers to suit 200mm to 1080mm pipe, low profile and easy to move.
• HDD Pullback Swivels Pullback swivels for HDD operations, available in all sizes.
• Pipe Pullers Pipe pullers available in all sizes for HDD applications.
• Ditch Witch Compatible Drill Rods (JT Series) Ditch Witch compatible drill rods including JT920/JT921, JT1720, JT2020, JT25, JT30, JT2720, JT4020, and JT7020/8020 series with various specifications.
• Vermeer Compatible Drill Rods (FS1 Series) Vermeer compatible drill rods including D6x6, D7X11, D10x14, D16X20, D20x22, D24X40, D33x44, D36x50, D40X50, D50x100, and D100x120 series with FS1 thread specifications.
• Used Ditch Witch JT30 Track Used Ditch Witch JT30 track unit in new unused condition, available in stock.
• Used TORO 4045 HDD Rig Used TORO 4045 HDD rig with 40,000 lbs thrust/pullback, KERR mud pump, Cummins diesel engine, approximately 2,581 hours.
• Used Vermeer 20x22 Track Used Vermeer 20x22 track unit in new unused condition, available in stock.
• Coil Pipe Trailer Pipe trailer capable of handling 2x coils up to 140mm.
• 3 inch Diesel High Pressure Pump Diesel high pressure pump with maximum 42 m3/hr discharge capacity.
• 2 inch Diesel High Pressure Pump Diesel high pressure pump with 35 m3/hr max discharge capacity.
• HDD Equipment Repairs and Service Problem solving and repairs services for HDD equipment delivered by staff with extensive HDD industry experience.

Quantifiable outcome

• Over 250 reamers in stock at any given time
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major, significant and minor.

• Underground MagneticscoreTechnology or IntegrationDistributes Underground Magnetics locating systems including Mag 5s, Mag 8, Mag 9, and Mag X Pro products. Products include receivers, displays, rechargeable lithium batteries, transmitters, and accessories.
• Mud LogiccoreTechnology or IntegrationDistributes Mud Logic Bentonite and Polymers for drilling fluids. Stock all Mud Logic products with backup support from their mud engineers.
• Ditch WitchmajorChannel Partner/ Reseller/ DistributorSells Ditch Witch equipment including JT20 Track, JT30 Track, JT2020 Mach 1, 3020 AT, FM13V, and compatible drill rods. Major equipment brand in their portfolio.
• VermeermajorChannel Partner/ Reseller/ DistributorSells Vermeer equipment including 20x22 Track, compatible drill rods (D9x13, D20x22, D36x50, D60x90, D100x120), MX125 mixing systems, VSK 2200 vacuum trucks, and HB38 pipe bursters.
• TOROmajorChannel Partner/ Reseller/ DistributorSells TORO equipment including TORO 4045 HDD rig with specifications including 40,000 lbs thrust/pullback, KERR mud pump, and Cummins engine.
• KemtronsignificantChannel Partner/ Reseller/ DistributorSells Kemtron equipment including 500 GPM recycling systems, SAMBA 130 GPM units, and Mud Bug systems. Both new and used units available.
• CumminscoreTechnology or IntegrationEquipment powered by Cummins engines including diesel engines in mud pumps and power units. Multiple units across product range use Cummins power systems.
• McLaughlinminorChannel Partner/ Reseller/ DistributorSells McLaughlin PT10 Pit Launch Drill equipment.
• American AugersminorChannel Partner/ Reseller/ DistributorSells American Augers DD110 equipment. Previous sale included 600 meters of rod with 12 baskets and tooling package.
• DWTXScoreOEM/ Whitelabel/ Licensing PartnerOwn-brand DWTXS HDD drilling rigs including 1305 (28,000lb), 2208 (49,000lb), and 3515AT (80,000lb) models. Manufactured with Cummins engines and advanced features.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pow-R Mole Trenchless Solutions: Supplier of trenchless boring equipment, replacement tooling, and HDD consumables. Directly comparable as a specialty distributor serving HDD contractors with similar parts and equipment categories.
• Vermeer Australia: Australian arm of global HDD manufacturer Vermeer. Directly comparable as a competing distributor and service provider for Vermeer-branded HDD rigs, drill rods, and trenchless equipment in the same Australian east coast geography.
• HammerHead Trenchless Equipment: Manufacturer and supplier of trenchless and HDD tooling, pipe bursting, and replacement equipment. Comparable as a competing supplier of HDD tooling, reamers, and pipe replacement products sold to HDD contractors.
• McLaughlin Group: Manufacturer of underground utility installation equipment including pit launch drills (PT10) that Trenchless Sales distributes. Comparable as a peer in the trenchless boring and utility installation equipment category.
• American Augers: Manufacturer of large horizontal directional drills (DD110 series) and trenchless equipment. Comparable as a competing supplier of high-thrust HDD rigs and tooling that Trenchless Sales also represents.
• Ditch Witch Australia: Australian distributor of Ditch Witch HDD rigs, drill rods, and locating equipment. Closely comparable product portfolio and customer base to Trenchless Sales, including Ditch Witch JT-series rigs and consumables.

Broad incumbents

• Vermeer Corporation: Global OEM of HDD rigs (D20x22 through D100x120 series), trenchers, and horizontal grinders. Comparable because Trenchless Sales distributes its equipment and competes against its dealer footprint in Australia.
• The Toro Company (Ditch Witch): Parent of Ditch Witch and American Augers, both of which Trenchless Sales distributes. Broad incumbent manufacturer with global reach whose products anchor the Trenchless Sales portfolio.

Emerging players

• Underground Magnetics: Manufacturer of HDD locating systems (Mag 5s, Mag 8, Mag 9, Mag X Pro) that Trenchless Sales distributes in Australia. Comparable as a peer in the locating electronics category with overlapping customer base.
• Mud Logic: Bentonite and polymer drilling fluids supplier that Trenchless Sales distributes. Comparable as a peer in the drilling fluids and consumables category serving the same HDD contractor customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trenchless-sales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trenchless Sales