Tri Star Roofing

What Tri Star Roofing does

Tri Star Roofing operates as a small (15-employee) private company with a dual identity. Its website, tristarroofer.com, functions as an Indonesian-language "Portal Edukasi UMKM" — an educational content platform publishing articles on digital transformation, finance, marketing, operations, and management targeted at Indonesian micro and small business owners. The platform covers topics including analytics dashboards, cloud computing, SEO, online selling, operational automation, and financial reporting, and the company also provides consulting and digital-transformation services to Indonesian SMEs, recommending platforms such as Tokopedia, Shopee, TikTok Shop, BukuWarung, and Moota. Concurrently, the firm operates a direct-to-consumer roofing services business, acquired via digital channels including its website, Google Business Profile, Instagram, Facebook, and TikTok, with customer engagement managed through WhatsApp and chat.

The business model combines project-based roofing services revenue with a content-led, professional-services consulting stream aimed at Indonesian UMKM. Go-to-market relies on organic SEO, a content portal that drives top-of-funnel discovery, paid social and Google Ads for mid-funnel conversion, and community/word-of-mouth referrals for closing. The technology stack is cloud-based: a project and financial management platform delivers real-time dashboards and weekly automated reports, an automated scheduling system routes field technicians by zone and sends client reminders, and analytics tools inform content decisions. Distribution channels span the tristarroofer.com portal, social media profiles, marketplace listings on Indonesian e-commerce platforms, and local business directories.

Name

Tri Star Roofing

Legal name

Tri Star Roofing

Website

https://tristarroofer.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tri Star Roofing is a 15-employee private firm operating tristarroofer.com as an Indonesian-language MSME educational content portal, while also running a direct-to-consumer roofing services business. It serves Indonesian UMKM owners with digital-transformation consulting, marketplace integrations, and content marketing alongside local roofing installation services.

Ownership category

akta.pro rank

Product category

Roofing and SME Digital Transformation Services

NAICS

Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industry

Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH)

Keywords

• SME business education
• Digital transformation consulting
• Business management portal
• UMKM digital education
• Small business consulting

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Roofing Services (Construction & Installation): Core revenue from providing roofing construction, installation, and renovation services directly to residential and commercial customers. Services are delivered via field teams with scheduling managed through their cloud platform.
2. SME Digital Transformation Consulting & Education: Revenue generated through educational content, guidance, and digital transformation support for other small businesses. Positioned as a practical, hands-on partner helping Indonesian SMEs build online presence, automate operations, and adopt digital tools.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Tri Star Roofing operates tristarroofer.com as "Portal Edukasi UMKM," an Indonesian-language educational content portal that publishes articles on digital transformation, analytics dashboards, cloud computing, e-commerce, operational management, finance, and marketing for micro, small, and medium enterprises (UMKM). The company also delivers roofing construction, installation, and renovation services to residential and commercial customers and provides SME digital transformation consulting that helps Indonesian small businesses build online presence, automate field operations, and adopt digital tools.

Product overview

Tri Star Roofing operates tristarroofer.com as a Portal Edukasi UMKM (MSME Education Portal) that provides educational content and guidance for small and medium enterprises. The portal publishes articles covering management, finance, marketing, operations, and digital topics. While the company name suggests a roofing business, the website content focuses exclusively on business education resources for Indonesian MSMEs.

Differentiator

Problem solved

Functional benefit

Products and services

• Portal Edukasi UMKM Indonesian-language educational content portal providing MSMEs with articles and guidance on business management topics including digital transformation, marketing, operations, and finance. Content covers dashboards, online selling, digital tools, website optimization, shipping management, production quality, inventory management, workflow simplification, pricing strategy, product content, customer behavior, local promotion, reserve funds, income reports, expense reduction, cash flow, internal conflict resolution, team performance, priority setting, daily agenda management, digital transformation, analytics, digital advertising, cloud computing, e-commerce, online presence, digital platforms, operational automation, local SEO, and marketing content creation.
• Roofing Construction & Installation Services Roofing construction, installation, and renovation services delivered to residential and commercial customers via field teams, with scheduling managed through the company's cloud-based operational platform.
• SME Digital Transformation Consulting Professional consulting and hands-on support service helping Indonesian SMEs build online presence, automate operations, and adopt digital tools including SEO optimization, Google Business Profile setup, marketplace listings on Tokopedia, Shopee, and TikTok Shop, social media management, and integration with financial applications and operational tools.

Quantifiable outcome

• 40% reduction in field team work time through automated scheduling and reporting
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Digital Platform Providers (Marketplace E-Commerce Platforms, Financial Apps, Operational Tools)coreTechnology or Integration · 11 August 2025Tristarroofer integrates with and recommends digital platforms for SME clients including marketplace platforms (Tokopedia, Shopee, TikTok Shop), financial applications (BukuWarung, Moota for transaction recording and cash flow monitoring), operational tools, and CRM/point-of-sale systems. These integrations enable seamless data flow and operational efficiency for Tristarroofer's clients.
• Local Directories & Registries (Yellow Pages, Tokopedia Lokal, Marketplace Community Directories)minorChannel Partner/ Reseller/ Distributor · 5 August 2025Tristarroofer registers and maintains business listings across local Indonesian digital directories and marketplace community platforms. These partnerships enable local businesses to be discovered through directory searches and geographic-based queries, expanding Tristarroofer's digital reach to customers searching for local services.
• Local News Portals & Regional BloggersminorGTM or Marketing Partner · 5 August 2025Tristarroofer builds backlinks and co-marketing relationships with regional Indonesian news portals and local bloggers. These partnerships enhance Tristarroofer's SEO authority and online visibility, while providing local media with relevant SME-focused content that adds value to their audiences.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Others

• ServiceTitan: Cloud platform for field service businesses (including roofing and contractors) covering scheduling, dispatch, and financial reporting; analogous to the operational backbone Tri Star has documented implementing for its own crews.
• BukuWarung: Indonesian fintech/record-keeping app for warung and micro-merchants; explicitly named as a Tri Star integration/partner, illustrating the platform ecosystem Tri Star's content and consulting operates within.
• Moka (GoTo): Indonesia-focused POS and back-office platform for SMEs, part of the GoTo ecosystem; comparable as part of the Indonesian SME digital tooling stack Tri Star recommends and integrates with.

Emerging players

• Mekari: Indonesian SaaS suite (HR, accounting, ERP) targeted at Indonesian SMEs; the closest platform competitor to Tri Star's Indonesian SME digital-transformation consulting angle.
• Roofr: Software/SaaS platform purpose-built for roofing contractors covering estimating, project management, and reporting; comparable to Tri Star's internally-built cloud scheduling and operational management stack.

Direct peers

• Baker Roofing Company: US-based roofing contractor operating across residential and commercial projects at a similar regional/small-to-mid scale; one of the closest direct comparables to Tri Star's stated roofing-services core.
• Infinity Roofing: Residential and commercial roofing contractor serving Texas and surrounding states; overlaps directly with Tri Star's roofing installation and replacement offering.
• Bone Dry Roofing: Multi-location US residential roofing chain operating in similar geographies to Waco, TX; direct comparable for service model, customer mix, and operational scale.

Broad incumbents

• Tecta America: National US commercial roofing platform with full-service capabilities across installation and maintenance; broader portfolio play comparable to Tri Star's ambition to scale roofing services.
• Tremco Roofing & Building Sciences: Large US commercial/institutional roofing incumbent offering installation, maintenance, and building-envelope services; provides the upper-bound scale benchmark for Tri Star's roofing leg.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tri-star-roofing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tri Star Roofing