Tula Wellness Centre

What Tula Wellness Centre does

Tula Wellness Centre (formerly Niagara Wellness Centre) is a privately held, virtual-first Canadian mental health and wellness practice founded in 2015 by Larisa Fry in the Niagara Region of Ontario and rebranded to its current name around 2022. The practice delivers individual and couples counselling, clinical supervision, free community addiction-recovery support groups, and complementary wellness services (traditional Chinese medicine/acupuncture, holistic nutrition) to adults, families, couples, underserved populations, and remote resort communities across British Columbia and Ontario.

The core platform is built on the third-party JANE application for PHIPA-compliant, PHFA-certified, double-encrypted online booking, case management, and video sessions, with Zoom used for community meetings. Service delivery is telehealth-led and modality-diverse, spanning EMDR, DBR, CBT, DBT, IFS, Narrative Therapy, Somatic, and Mindfulness-based approaches, with specialized positioning in trauma, violence-informed care, and addictions. Pricing is per-session and tiered: standard individual counselling at $165-$180, couples at $225, low-barrier pay-what-you-can at $45-$150 staffed by supervised intern counsellors, and clinical supervision at $95-$180; Mountain Wellness adds a paid B2B-style training and peer-support offering for resort operators.

The go-to-market model is direct-to-consumer and community-led, relying on organic search, an educational resources library, the TULA-ARC addiction-recovery community, email inquiries, and a self-serve JANE booking flow with no sales team or disclosed marketing spend. The company has no external funding, no disclosed parent or institutional investors, and an intentionally lean operating model anchored by the founder as Director of Therapy & Programming, with growth driven by geographic expansion, the Mountain Wellness launch in 2024, and a structured practicum pipeline that supplies both clinical labour and supervision revenue.

Name

Tula Wellness Centre

Legal name

Tula Wellness Centre

Website

https://tulawellness.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Tula Wellness Centre is a private, virtual-first Canadian mental health practice founded in 2015, delivering trauma-informed individual and couples counselling, clinical supervision, low-barrier pay-what-you-can therapy, and community recovery programs to adults, families, and remote resort communities across British Columbia and Ontario.

Ownership category

akta.pro rank

Headquarters

HQ city

Virtual (British Columbia)

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Counselling Sessions: Standard 50-minute individual counselling sessions priced at $165-180 per session. This is the primary revenue stream, operating on a per-session, pay-as-you-go model with no long-term contract requirements.
2. Relationship/Couples Counselling: Couples counselling sessions available in 50-minute ($225) and 75-minute formats, providing higher-price-point sessions for relationship-focused therapy.
3. Low-Barrier Pay-What-You-Can Counselling: Sliding-scale pricing ($45-150 suggested) for supervised intern counselling services, providing affordable access to mental health support while training future therapists.
4. Clinical Supervision Services: Supervision services for practicum students and professionals, priced at $180/session for individual supervision, $95/session for dyadic, and group rates. Includes training and consultation components.
5. Mountain Wellness Program: Community mental health training and peer support programming for remote/resort communities, offered as a wraparound service in three phases: Mental Health Awareness, Peer Support Training, and Low-Barrier Counselling access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tula Wellness Centre is a virtual mental health and wellness practice delivering individual therapy, couples/relationship counselling, low-barrier pay-what-you-can therapy, and clinical supervision across British Columbia and Ontario. The practice specializes in trauma and addictions therapy using modalities such as EMDR, CBT, DBT, IFS, and Narrative Therapy, and extends its offering through the Mountain Wellness wraparound program for remote resort communities and the TULA-ARC free addiction recovery community.

Product overview

Tula Wellness Centre (formerly Niagara Wellness Centre) is a mental health and wellness practice offering a platform of therapy services through multiple delivery channels. The core offering includes individual and couples counselling using evidence-based therapeutic modalities such as EMDR, CBT, DBT, Narrative Therapy, and Solution-Focused Therapy. The platform operates three main service tiers: Standard Counselling ($165-180/session), Low Barrier Counselling ($45-150/session, pay-what-you-can), and the TULA-ARC Addiction Recovery Community (free support groups). Additional offerings include Clinical Supervision for intern therapists, the Mountain Wellness program for remote communities (featuring peer support and mental health training), and EMDR Therapy. All services are delivered primarily via telehealth using JANE booking platform and Zoom.

Differentiator

Problem solved

Functional benefit

Brands

• Mountain Wellness: Community Mental Health training and Peer Mental Health Support programming offering wraparound services for remote resort communities including Mental Health Awareness training, Peer Support Program, and Low Barrier Counselling.
• Tula Support ARC (Addiction Recovery Community)

Products and services

• Individual Counselling 50-minute one-on-one therapy sessions for adults addressing depression, anxiety, stress, trauma, grief, neurodiversity, and parenting struggles. Delivered virtually via a secure PHIPA-compliant video platform to clients in BC and Ontario.
• Relationship Counselling Couples and relationship therapy sessions offered in 50-minute ($225) and 75-minute formats, addressing intimacy, communication, and relationship challenges for couples.
• Low Barrier Counselling Pay-what-you-can ($45-150 suggested) counselling provided by supervised Master's-level intern counsellors. Designed to remove intake friction with no forms, no evaluations, and no questions asked, offering evidence-based therapy including EMDR, CBT, DBT, IFS, and Narrative Therapy.
• Clinical Supervision Supervision services for practicum students and intern therapists, including weekly training, weekly supervision, and team support in both BC and Ontario locations. Includes individual supervision at $180/session, dyadic supervision at $95/session, and group rates.
• Mountain Wellness Program Wraparound community mental health training and Peer Mental Health Support programming for remote resort communities. Delivered in three phases: Mental Health Awareness and Capacity Building, Peer Support Program (8-hour training over 2 days), and ongoing Counselling Services.
• TULA-ARC (Addiction Recovery Community) Free, gender-inclusive online addiction recovery support group held via Zoom every Tuesday at 4:00 pm PST / 7:00 pm EST. Offers open support, resources, and meetings on topics such as codependency, gratitude, food addiction, yoga and meditation, beginners, and 12-Step study, including men's, women's, and Spanish-speaking meetings.
• EMDR Therapy Eye Movement Desensitization and Reprocessing therapy for treating trauma, delivered by certified therapists including an EMDR Canada Regional Coordinator. Offered both as standard individual therapy and as Low Barrier EMDR by practitioners working toward full EMDR certification.
• Traditional Chinese Medicine and Acupuncture Wellness Team service provided by Dr. Rhonda Klatt covering Traditional Chinese Medicine diagnosis and acupuncture treatment as a complement to the practice's mental health offering.
• Holistic Nutrition Counselling Wellness Team service provided by Marissa Furry covering holistic nutrition, diet and lifestyle change, weight loss, meal planning, overall fitness, yoga, and women's health.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Alma: Platform that enables independent therapists to run insurance-credentialed private practices. Comparable to Tula on private-practice model and clinician enablement, though operating in the U.S. with payer-network focus.
• MindBeacon: Canadian digital mental health platform offering iCBT and therapist-led care. Direct Canadian peer to Tula, serving provincial health systems and insurers — a likely channel competitor for the same BC/Ontario populations.
• Lyra Health: Workplace mental health benefit provider delivering therapy, coaching, and medication management to employees. Closely comparable to Tula's Mountain Wellness B2B2C ambitions, though Lyra serves enterprise employers rather than resort communities.
• BetterHelp: Largest direct-to-consumer online therapy marketplace. Directly comparable to Tula on virtual delivery, individual/couples sessions, and self-serve booking — though operating at vastly greater scale with subscription pricing.
• TalkSpace: Online therapy platform offering individual, couples, and teen therapy via video and messaging. Comparable to Tula on virtual modality and self-serve booking model, though at national/U.S. scale with employer and insurance channels.

Emerging players

• 7 Cups: Online emotional support platform combining volunteer listeners and licensed therapists. Comparable to Tula on low-barrier community support (Tula-ARC) plus paid therapy tiers, though at global scale with ad-supported model.

Broad incumbents

• Headspace Health: Broad mental wellness incumbent combining meditation app, therapy, and coaching. Adjacent to Tula's wellness-plus-mental-health positioning, though primarily consumer/B2B subscription rather than per-session therapy.
• Calm: Mass-market meditation and sleep platform. Overlaps with Tula's mindfulness and somatic therapy approaches at the consumer-wellness layer, but does not deliver licensed psychotherapy.

Regional players

• Maple: Canadian virtual care platform spanning primary care, mental health, and specialists. Adjacent competitor for the same Canadian consumer/employer mental health wallet, though with broader medical scope.
• Wellin5: Canadian online therapy platform offering video and messaging counselling. Direct Canadian regional competitor with similar per-session model and virtual delivery, though with a more standardized technology stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tula-wellness-centre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tula Wellness Centre