TV Media Digital Sail

What TV Media Digital Sail does

TV Media Digital Sail (TVMDS) is a B2B digital advertising sales house headquartered in Almaty, Kazakhstan. Founded in 2013 as TV Media Digital and operating in its current form following a 2022 merger with Belarus-based Digital Sail, the company is registered in Kazakhstan as ТОО «TV Media Digital» (BIN 131240011883). TVMDS serves as a "single window" for digital advertising, aggregating premium inventory across video, display, audio, and PR formats for Kazakhstan's TOP-100 advertisers, advertising agencies, and publishers.

The company's core technology stack is a programmatic advertising platform integrated with 20+ DSPs, the Yandex RSY ad network (as reseller), Google MCM and Google AdMob MCM partnerships, plus proprietary ad networks: TVM-VIDEO (9M unique monthly users, 70M potential impressions, audited by Weborama), TVM-DISPLAY (10M uniques, 80M impressions across 15+ premium mobile-first Kazakh sites), and TVM-AUDIO (2M uniques, 15M impressions). Differentiated capabilities include exclusive advertising sales rights for IVI online cinema in Kazakhstan since 2019, proprietary non-standard video formats (Situation Roll, WOW-roll, Frame-roll, Branded Collections), and partnerships with major Kazakh portals NUR.kz, Zakon.kz, Tengrinews, Kolesa, and Krisha. External audits are performed by Kantar and Weborama, with reported IVI campaign metrics of 92% VTR, 95% viewability, 0% fraud, and 100% brand safety.

TVMDS generates revenue through advertising placement fees on video, display, audio, and PR inventory (CPM/VTR-based), service fees on performance ad account replenishment for Google, Meta, VK, TikTok, and Yandex, and revenue share from publisher traffic monetization through its DSP and ad-network connections. The company also operates the Local Vibes annual conference series as an industry community-building asset. Customers span enterprise FMCG brands (Coca-Cola, Mars, Lay's, Airba Fresh), TOP-5 international and local agencies (ADV Group, F1 Media Buying, Initiative Media, Optimum Media Group), and mid-market performance advertisers, with 400+ clients and 10,000+ campaigns served historically. Operations extend across Kazakhstan (primary), Kyrgyzstan, and Tajikistan, with partner relationships to Mail.ru Group and Gazprom-Media Digital dating to 2016–2019.

Name

TV Media Digital Sail

Legal name

ТОО «TV Media Digital (ТВ Медиа Диджитал)»

Website

https://tvmds.kz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

TV Media Digital Sail is a B2B digital advertising sales house in Kazakhstan, aggregating premium video, display, audio, and PR inventory — including exclusive IVI online cinema rights — for the country's TOP-100 advertisers, agencies, and publishers, with performance account-replenishment and traffic-monetization services.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

akta.pro primary industry

Broadcast Media Buying (TV & Radio) (BPAFABAA)

Keywords

• Digital advertising sales house
• Online video advertising
• Display banner advertising
• Performance advertising network
• Publisher traffic monetization

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Advertising (In-Stream): Revenue from video ad placements on IVI online cinema, TVM-Video network (popular Kazakh websites, TV channels), and YouTube. Formats include pre-roll, in-stream, and special branded integrations. Billed based on impressions (CPM/VTR).
2. Display/Banner Advertising: Revenue from banner ad placements on major Kazakh portals (NUR, Zakon, Tengrinews, Kolesa, Krisha, etc.) through TVM-Display network. 15+ premium sites, predominantly mobile (70%).
3. PR/Article Placements: Publishing branded content and PR articles on major Kazakh news and thematic portals to drive brand awareness and SEO/GEO visibility.
4. Performance/Account Replenishment: Day-to-day replenishment of advertising accounts on Google, VK, Meta, TikTok platforms. Revenue from service fees on top of ad spend. Working directly without intermediaries.
5. Traffic Monetization (Publisher Side): Revenue share from helping website and media owners monetize their traffic through ad network connections (Yandex RSY, Google MCM/AdMob, 20+ DSPs). Services include ad placement optimization, unwanted ad blocking, and reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TV Media Digital Sail is a digital advertising sales house operating in Kazakhstan (and, after its 2022 merger with Digital Sail, Belarus). It packages and resells digital ad inventory across owned and partner networks — TVM-VIDEO (online video), TVM-DISPLAY (display banners), TVM-AUDIO (audio) — alongside premium IVI video advertising, native PR/articles, performance-account-based buying with no minimum deposit, and traffic monetization services for publishers. Customers are advertisers, agencies, and publishers in the CIS region.

Product overview

TV Media Digital Sail is a professional digital advertising sales house operating in Kazakhstan, formed from the merger of TV Media Digital (Kazakhstan) and Digital Sail (Belarus) in 2022. The product portfolio centers on three core advertising networks: TVM-VIDEO (video advertising), TVM-DISPLAY (banner advertising), and TVM-AUDIO (audio advertising), complemented by exclusive IVI online cinema advertising. Additional services include PR article placements, performance ad account replenishment for Google/VK/Meta/TikTok/Yandex, and traffic monetization solutions for publishers connecting to DSP networks.

Differentiator

Problem solved

Functional benefit

Brands

• TVM-VIDEO: Video network with licensed professional content available on desktop, mobile, and Smart TV, offering access to major sites in Kazakhstan.
• TVM-DISPLAY
• TVM-AUDIO
• Local Vibes

Products and services

• TVM-VIDEO Online video advertising product offering video ad placements across TVMDS's partner and owned inventory, sold to advertisers and agencies in Kazakhstan and CIS.
• TVM-DISPLAY Display (banner) advertising product delivering display ad inventory on TVMDS partner sites to advertisers and agencies.
• TVM-AUDIO Digital audio advertising product providing audio ad placements across the TVMDS network to advertisers and agencies.
• IVI Advertising Premium online-video advertising sold on the IVI platform in Kazakhstan under an exclusive partnership held by TVMDS since 2019, targeting advertisers and agencies.
• PR / Articles Native advertising service producing sponsored PR articles and editorial-style content for advertisers on TVMDS partner publications.
• Performance Account Replenishment Performance-account-based digital advertising product allowing advertisers and agencies to top up accounts with no minimum deposit and run performance-driven campaigns on the TVMDS network.
• Traffic Monetization Service for digital publishers in Kazakhstan and CIS to outsource monetization of their ad inventory through TVMDS's sales house, demand partners (Google MCM, Yandex RSY, Mail.ru Group, Gazprom-Media Digital), and measurement tools (Weborama, Kantar).

Quantifiable outcome

• 9M unique users reached monthly via video network; 10M via display network
• +7 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• IVI (ivi.ru)coreChannel Partner/ Reseller/ Distributor · 1 January 2019Exclusive advertising sales partner for IVI online cinema in Kazakhstan. TVMDS is the sole seller of IVI's ad inventory in the country, with exclusive access to premium video ad placements including special formats (Situation Roll, WOW-roll, Frame-roll, Branded Collections). IVI is the largest online cinema in the CIS with 100,000+ films and series.
• Yandex RSY (Yandex Advertising Network)coreTechnology or IntegrationOfficial reseller of the Yandex Reviewable Standard Network (RSY) in Kazakhstan. Connects publisher traffic to Yandex's advertising ecosystem for monetization.
• Google MCM / Google AdMob MCMcoreTechnology or IntegrationCertified Google MCM (Content Matching for Mobile) and Google AdMob MCM partner, enabling programmatic ad serving and mobile app monetization across Google network.
• Digital Sail (Belarus)coreStrategic or Co-development PartnerMerged in 2022 with Digital Sail, a major Belarusian digital advertising seller and official Yandex ad network seller and Google MCM partner. The merger formed TV Media Digital Sail, combining Kazakh and Belarusian market expertise.
• NUR.kzmajorChannel Partner/ Reseller/ DistributorMajor Kazakh news portal partnership. NUR.kz is the '#1 internet news portal' in Kazakhstan with 12M unique users monthly and 120M page views. 5x 'Choice of the Year' award winner. TVMDS provides direct sales access for advertisers.
• Zakon.kzmajorChannel Partner/ Reseller/ DistributorMost authoritative Kazakh news and public policy resource, operating for 23 years. 5M unique users monthly, 38M page views. Primary information source for government officials and top managers. TVMDS provides direct sales access.
• Tengrinews.kzmajorChannel Partner/ Reseller/ DistributorLeading Kazakh news portal. TVMDS has direct sales partnership for advertising on the platform, providing premium news environment for brand advertising.
• Kolesa.kzmajorChannel Partner/ Reseller/ DistributorMajor Kazakh auto classifieds portal with 800K daily unique users, 85% via mobile app. New partnership established in 2025. TVMDS provides access to automotive audience through banner ads, targeted social advertising, and YouTube in-stream placements.
• Krisha.kzmajorChannel Partner/ Reseller/ DistributorMajor Kazakh real estate classifieds portal with 5.4M daily users and 240M monthly page views. New partnership established in 2025. TVMDS enables real estate audience targeting through site/app banners, targeted social ads, and YouTube placements.
• MAIL RU GROUPminorChannel Partner/ Reseller/ DistributorExclusive partnership in Kazakhstan, Kyrgyzstan, and Tajikistan for Mail Ru Group advertising products. Partnership established in 2019.
• GAZPROM-MEDIA DIGITALminorChannel Partner/ Reseller/ DistributorOfficial partner of Gazprom-Media Digital, the largest video seller in Runet. Partnership established in 2019.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Others

• Magnite: Global sell-side ad tech platform (formerly Rubicon Project) providing programmatic ad infrastructure. TVMDS is connected to 20+ DSPs of which Magnite-style infrastructure is a component; ecosystem participant rather than direct competitor.

Direct peers

• Aitarget: Russian performance marketing platform (now part of VK) providing programmatic advertising and ad account management services. Comparable to TVMDS's performance account replenishment offering for Meta, Google, VK, and TikTok in Kazakhstan.
• IMHO (IMHO VI): Russia's largest digital video advertising sales house. Operates a similar sell-side model aggregating premium video inventory across Russian web platforms for sale to advertisers and agencies, directly analogous to TVMDS's TVM-Video and IVI ad sales business in Kazakhstan.
• NativeRoll: Russian video advertising network offering in-stream and out-stream video placements across multiple publisher platforms. Comparable to TVMDS's TVM-Video network business in terms of inventory aggregation and video ad serving model.

Broad incumbents

• Mindshare (Kazakhstan): Global media agency with operations in Kazakhstan, present in the same advertiser RFPs as TVMDS. Comparable in serving enterprise clients but competes from the buy-side rather than as a sell-side aggregator.
• Gazprom-Media Digital: Largest video advertising seller in Runet and TVMDS's stated partner since 2019. Operates a much broader portfolio of premium Russian video inventory but shares the same sell-side aggregation model and overlaps in advertiser/agency customers.
• Starcom (Kazakhstan): Global media agency with operations in Kazakhstan and one of TVMDS's agency customers. Competes for digital advertising budgets from major Kazakh advertisers but operates on the buy-side rather than as a sell-side house.
• OMD (Kazakhstan): Global media agency with Kazakh presence competing for media planning and buying budgets from major enterprises. Overlaps with TVMDS in serving TOP-100 Kazakh advertisers but does not aggregate publisher inventory.
• Yandex Direct: Russia's largest digital advertising platform and TVMDS's Yandex RSY partner. Operates a broader incumbent digital ad platform while TVMDS functions as a certified reseller and integration partner in the Kazakh market.
• Carat (Kazakhstan): International media agency with local Kazakh operations. Competes for enterprise digital advertising budgets in Kazakhstan and represents an alternative buying channel to TVMDS's single-window offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tvmdkz1
• Instagraminstagram.com/tvmdsail
• YouTubeyoutube.com/channel/UCi0XM64Ap78w
• LinkedInlinkedin.com/company/tv-media-digital-sail

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV Media Digital Sail