Twisters Inc
Twisters Burgers & Burritos is a privately held, locally owned fast-casual restaurant chain operating 21+ locations across New Mexico and Colorado. Founded in 1998 in Albuquerque, it serves New Mexican cuisine — burritos, burgers, breakfast burritos, and signature fire-roasted green chile entrees — to individuals, families, and catering clients.
- Company typePrivate
- Founded1998
- HeadquartersAlbuquerque, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Twisters Inc does
Twisters Inc, operating as Twisters Burgers & Burritos and legally organized as VKC Group Inc. (New Mexico, USA), is a privately held, locally owned fast-casual restaurant chain founded in 1998 in Albuquerque. The chain operates 21+ locations across New Mexico and Colorado, with a footprint concentrated in the Albuquerque and Rio Rancho corridors and additional outposts in Parker and Aurora, Colorado. Its core offering is New Mexican cuisine built around signature fire-roasted green chile applied across burritos, burgers, breakfast burritos, chicken entrees, and traditional platters, complemented by a kids menu, desserts, and an expanding beverage program.
The underlying operating model is conventional fast-casual restaurant operations with dine-in, drive-thru, and takeout service at every location, supplemented by first-party online ordering through the Order Online platform, third-party delivery via DoorDash, and event catering distributed through ezCater with custom menus starting at $6.00 per person. Menu innovation is executed through limited-time offerings (e.g., Tender Trio and Five Finger Feast chicken tender meals in 2026; bottled Gatorade/Celsius/Rockstar lineup in 2025) rather than technology differentiation. Distribution is regional and physical-store-based; there is no proprietary consumer app and no documented digital product surface beyond the ordering integration.
Revenue mechanics are straightforward unit-level restaurant food and beverage sales (dine-in, drive-thru, pickup, delivery), one-time catering transactions priced per person, and transaction-fee exposure through DoorDash. Ancillary revenue comes from a formalized community fundraising program that returns 20% of designated-day proceeds to schools and nonprofit partners, which functions more as a marketing/community investment than a profit center. Customer mix is dominated by individual consumers and families, with a secondary catering tail serving corporate, social, and family-function clients. The company has no disclosed funding rounds, parent company, subsidiaries, or M&A history, and no public listing, indicating owner-operated scale-up financed internally since founding.
Twisters Inc firmographics
Firmographics- Name
- Twisters Inc
- Legal name
- VKC Group Inc.
- Website
- https://twistersinc.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Twisters Burgers & Burritos is a privately held, locally owned fast-casual restaurant chain operating 21+ locations across New Mexico and Colorado. Founded in 1998 in Albuquerque, it serves New Mexican cuisine — burritos, burgers, breakfast burritos, and signature fire-roasted green chile entrees — to individuals, families, and catering clients.
- Ownership category
- akta.pro rank
Twisters Inc industry classification
Industry- Product category
- Fast-Casual Restaurants
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
- akta.pro secondary industry
- Drop-Off Catering & Boxed Meals (HSACAGAB)
Keywords
Where Twisters Inc is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Twisters Inc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Food Sales: Direct food and beverage sales to consumers at restaurant locations including dine-in, drive-thru, and takeout orders across 21+ locations in New Mexico and Colorado.
- Catering Services: Offsite catering services for events starting at $6.00 per person, providing custom menus for breakfast, lunch, or dinner events of all sizes.
- Online Ordering and Delivery: Third-party delivery services and direct online ordering through company website for pickup and delivery orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Catering Menu |
| Unit Pricing | Pay-as-you-go | Chicken Tender Meals (Limited Time) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Twisters Inc product offering
Product offeringCore offering
Twisters Inc operates a fast-casual restaurant chain under the brand Twisters Burgers & Burritos, serving authentic New Mexican cuisine across 21+ dine-in and drive-thru locations in New Mexico and Colorado. Core offerings include made-to-order burritos, breakfast burritos, green chile cheeseburgers, chicken sandwiches, traditional New Mexican platters, kids' meals, beverages, and desserts, supplemented by full-service event catering and a community fundraising program.
Product overview
Twisters Burgers & Burritos is a fast-casual restaurant chain operating 21+ locations across New Mexico and Colorado. The company offers a unified menu centered on New Mexican cuisine featuring burritos, breakfast burritos, burgers, chicken items, and traditional specialties. The product portfolio includes core menu categories (burritos, breakfast burritos, burgers, chicken, specialties/platters, kids meals, beverages, and desserts) alongside limited-time offerings like chicken tender meals. The company provides dine-in, drive-thru, online ordering (via order.online), DoorDash delivery, and catering services. Founded in 1998, the chain is locally owned and operated by VKC Group Inc., with the Isleta location famously serving as the filming location for Los Pollos Hermanos from Breaking Bad.
Differentiator
Problem solved
Functional benefit
Products and services
- Burritos Handheld flour tortilla wraps filled with proteins, cheeses, potatoes, and New Mexican green or red chile. Options include Carne Adovada, Ground Beef, Green Chile Chicken, Shredded Beef, Rice & Beans, Beans & Cheese, and the signature Twisters Burrito smothered with fries and chile.
- Breakfast Burritos Made-to-order breakfast burritos with eggs, potatoes, cheese, and choice of meat. Named regional varieties include Basic, Westside, New Mexico, Albuquerque, South Valley, Taos, Rio Grande, Supreme, Santa Fe, Vegetarian, Denver, and Three Meat Biggie. Served all day and was named 2024 Best Breakfast Burrito by Albuquerque The Magazine.
- Burgers 100% seasoned ground beef burgers on toasted buns. Varieties include The RENEGADE (Double Green Chile Cheeseburger), All American Cheeseburger, Green Chile Cheeseburger, Cali Burger, and Burque Breakfast Burger with fried egg and bacon.
- Chicken Sandwiches and Entrees Crispy fried or grilled chicken sandwiches and entrees including the Scorpion Ranch (Classic or Ultimate with bacon and fresh toppings), New Mexican style with green chile and cheddar-jack cheese, and Californian with bacon, guacamole, and fresh vegetables.
- Chicken Tender Meals (Tender Trio and Five Finger Feast) Limited-time crispy home-style chicken tender combos. Tender Trio includes 3 tenders with fries, drink and choice of dipping sauce; Five Finger Feast includes 5 tenders with the same accompaniments. Pricing varies by market between NM and CO locations.
- Specialties and Platters Traditional New Mexican entrees including Combination Platter, Chimichanga Platter, 3 Enchilada Platter, 3 Taco Platter, Indian Taco, Nacho Supreme, Taco Salad, ABQ Chicken Wrap, and Breakfast Rancheros Platters.
- Kids Menu Portion-controlled meals for children including breakfast items (Egg & Cheese Burrito, French Toast Sticks) and lunch items (Beef Burrito, Bean & Cheese Burrito, Corn Dog, Chicken Nuggets) served with chips, salsa or curly fries and a small drink.
- Beverages Cold and hot beverages including fountain drinks, Gatorade, Rockstar and Celsius energy drinks, orange juice, bottled water, milk, hot chocolate, signature coffee, cold brew vanilla latte, and fresh-brewed iced tea (sweet and unsweet).
- Desserts Sweet treats including Churros with strawberries or Bavarian cream filling, Sopapillas plain or with sugar & cinnamon, and Chocolate Brownies.
- Catering Services Full-service event catering for corporate gatherings, social occasions, and family functions. Custom menus available starting at $6.00 per person, covering breakfast, lunch, and dinner events of all sizes in New Mexico and Colorado, ordered through the ezCater platform.
- Community Fundraising Program Community fundraising program where Twisters donates 20% of proceeds from designated fundraiser days at all locations on weekdays (Monday-Thursday) for schools, organizations, and community groups.
Quantifiable outcome
- Named 2024 Best Breakfast Burrito by Albuquerque The Magazine's Best of the City Awards
- +1 more outcomes
Companies that use Twisters Inc
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Twisters Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Twisters Inc partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- ezCaterminorPartnership for catering services allowing customers to order Twisters catering for corporate events, social occasions, and family functions through the ezCater platform.
- DoorDashminorThird-party delivery partnership enabling customers to order Twisters menu items for home delivery through the DoorDash platform at participating locations.
- Order Online PlatformcoreOnline ordering integration through Order Online platform enabling pickup orders at all Twisters locations with direct website ordering capabilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Twisters Inc competitors and assessment
Company assessmentDirect peers
- Del Taco: Hybrid QSR/fast-casual Mexican-American chain offering tacos, burritos, burgers, and fries. Comparable to Twisters for the menu breadth spanning Mexican and American items at value pricing.
- Taco Bell: Mass-market QSR Mexican chain competing for the same value-oriented burrito and taco occasion. Direct overlap on menu category and price-sensitive customer, with broader geographic reach and stronger drive-thru throughput.
- Chipotle Mexican Grill: National fast-casual Mexican chain offering burritos, bowls, and tacos. Direct comparable to Twisters on format (fast-casual, counter-service), menu architecture (burrito-led), and digital ordering, but at vastly larger scale.
- El Pollo Loco: Fast-casual chain centered on flame-grilled chicken with a Mexican-influenced menu including burritos and tacos. Comparable regional Mexican flavor profile and counter-service model to Twisters.
- Qdoba Mexican Eats: Fast-casual Mexican chain with a customizable burrito/burrito bowl menu and similar dine-in, online, and catering channels. Closest format-comparable competitor to Twisters in the fast-casual Mexican segment.
- Blake's Lotaburger: Regional New Mexico burger chain founded in 1952, serving green chile cheeseburgers and drive-thru locations. The most directly comparable hometown competitor to Twisters in the Albuquerque market.
- Moe's Southwest Grill: Fast-casual chain focused on burritos, tacos, and Southwestern flavors — highly comparable positioning to Twisters' New Mexican menu with similar catering and digital ordering capabilities.
- Rubio's Coastal Grill: Fast-casual chain specializing in coastal/Mexican-inspired menu items including burritos and tacos. Comparable on fast-casual Mexican positioning and franchise-style multi-unit operations.
Regional players
- Golden Pride: Long-standing New Mexico-based fast-casual chain serving burritos, burgers, and New Mexican plates with multiple Albuquerque-area locations. Head-to-head regional competitor in the same trade area as Twisters.
- Taco Cabana: Texas-based regional Mexican QSR offering drive-thru and dine-in service with 24/7 breakfast and a burrito/taco-led menu. Comparable to Twisters on menu architecture and value positioning but operating primarily in a different Southwest region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Twisters Inc social profiles
Digital presenceTwisters Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twisters Inc leadership team
Management profileNumber of profiles
Twisters Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twisters Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twisters Inc
What does Twisters Inc do?
Twisters Inc operates a fast-casual restaurant chain under the brand Twisters Burgers & Burritos, serving authentic New Mexican cuisine across 21+ dine-in and drive-thru locations in New Mexico and Colorado. Core offerings include made-to-order burritos, breakfast burritos, green chile cheeseburgers, chicken sandwiches, traditional New Mexican platters, kids' meals, beverages, and desserts, supplemented by full-service event catering and a community fundraising program.
Is Twisters Inc a public or private company?
Twisters Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Twisters Inc founded?
Twisters Inc was founded in 1998. It employs 11 to 50 people.
Where is Twisters Inc based?
Twisters Inc is headquartered in Albuquerque, United States, in the North America region.
How does Twisters Inc make money?
Three revenue lines are on record. Restaurant Food Sales are the primary driver. The others are catering Services and online Ordering and Delivery.
Who are Twisters Inc's main competitors?
Direct peers on record are Del Taco, Taco Bell, Chipotle Mexican Grill, El Pollo Loco, Qdoba Mexican Eats, Blake's Lotaburger, Moe's Southwest Grill and Rubio's Coastal Grill. Regional players are Golden Pride and Taco Cabana.
Does Twisters Inc have an API?
No public API is recorded for Twisters Inc.
What industry is Twisters Inc in?
Twisters Inc's product category is Fast-Casual Restaurants. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual, with a secondary code of HSACAGAB, Drop-Off Catering & Boxed Meals. Its NAICS code is 722513 and its SIC code is 5812.