Springroll

What Springroll does

Springroll is an online food ordering marketplace operated by Order Online, Inc., a privately held North Carolina limited liability company headquartered at 8480 Honeycutt Rd., Suite 200, Raleigh, NC. The platform connects diners with Asian restaurants — Chinese, Japanese, Korean, Thai, and other Asian cuisines — for takeout and delivery, with a stated footprint of 3,000+ restaurant partners across all 50 US states. Consumers access the service via a web platform (springroll.com) and native iOS and Android applications, with account creation supported through Google and Apple sign-on.

The product consists of two interconnected sides. On the consumer side, the Springroll Marketplace provides restaurant discovery, menu browsing, cart management, checkout, and order tracking. On the restaurant partner side, the platform provides a Manager App (iOS, Android, and web) for order, menu, and customer management; an Order Monitor Windows application for consolidated order display and direct printing (Star Micronics, HP ePrint); and a free custom website builder with custom domain and hosting. Payments are processed through Stripe, Square, or PayPal with PCI-compliant tokenization via Spreedly, and Springroll operates as a registered Payment Facilitator that settles funds net of fees to restaurants. Add-on services include AI-generated menu descriptions, imagery, and review responses, plus managed Google Business Profile and Google Ads campaigns.

Springroll monetizes primarily through a flat per-order transaction fee positioned as up to 30% cheaper than competing ordering platforms, with no subscription tiers, per-seat fees, or monthly minimums. Secondary revenue streams include hardware sales (thermal printers and tablets) with device recovery and subsidy recoupment fees, and managed marketing services billed per agreement. The company also operates a Reseller program allowing third parties to manage multiple restaurant accounts. Springroll does not disclose revenue, headcount, funding, or ownership structure; the company appears to be founder/management owned with no disclosed institutional investment, and operates under multiple DBAs (Springroll, eHungry, Chinese Menu Online, Order Online) that suggest prior brand consolidation activity.

Name

Springroll

Legal name

Order Online, Inc.

Website

https://springroll.com

Company type

Private

Operating status

Operating

Short description

Springroll is an online food ordering marketplace connecting diners with 3,000+ Asian restaurants across all 50 US states, offering takeout and delivery via web and mobile apps. The platform also provides restaurant partners with a free custom website, manager app, payment processing, and AI-assisted marketing services on a per-order transaction fee basis.

Ownership category

akta.pro rank

Product category

Online Food Ordering Marketplace

akta.pro primary industry

Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Online food ordering
• Asian restaurant marketplace
• Restaurant management software
• Food delivery platform
• Restaurant ordering system

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D

Revenue model

1. Transaction Fees (Per-Order): Springroll charges restaurants a flat fee per order processed through the platform. This is the primary revenue stream, positioning itself as more affordable than competitors (up to 30% savings claimed). Restaurants can pass the platform fee to customers as a convenience fee at checkout.
2. Payment Facilitation: As a Payment Facilitator, Springroll receives, holds, and settles funds from restaurant customers on behalf of restaurants. Settlement is made net of applicable fees, taxes, and chargebacks according to the restaurant's payout schedule (daily or weekly).
3. Hardware Sales and Subsidy Recovery: Optional sale of hardware packages (thermal printers, tablets, Star Micronics devices) to restaurants. Equipment return penalties ($500 Device Recovery Fee) and subsidy recoupment fees ($199/$299) apply for contract violations.
4. Managed Marketing Services: Google Business Profile management and Google Ads campaigns managed on behalf of restaurants, with fees disclosed in individual service agreements. VIP accounts may be invoiced for actual ad spend in arrears.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Springroll operates an online marketplace that connects diners with Asian restaurants (Chinese, Japanese, Korean, Thai and other Asian cuisines) for takeout and delivery, while providing restaurant partners with a free custom website, domain and hosting, a mobile order-management app (Springroll Manager App), a Windows-based Order Monitor for printing, PCI-compliant payment processing, AI-generated menu and marketing content, and optional Google Business Profile and Google Ads management.

Product overview

Springroll is an online ordering and restaurant management platform operated by Order Online Inc., consisting of two interconnected sides: a consumer-facing Marketplace (web and mobile apps for iOS and Android) where diners discover and order from Asian restaurants, and a restaurant partner suite comprising the Springroll Manager App (mobile/web app for order, menu, and customer management), the Order Monitor Windows software (for order display and direct printing to Star Micronics, HP ePrint, and other printers), and the Free Restaurant Website Builder (which creates, hosts, and maintains a custom branded ordering website with a custom domain for each partner). The platform processes online payments through Stripe, Square, or PayPal with PCI-compliant tokenization via Spreedly, and facilitates payouts to restaurants on a weekly schedule. Restaurants can also opt into Google Business Profile management and Google Ads campaigns as add-on marketing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Springroll Marketplace Consumer-facing online marketplace connecting diners with Asian restaurants (Chinese, Japanese, Korean, Thai, and other Asian cuisines) for takeout and delivery. Customers can browse restaurants, view menus, place orders, and pay online via web or mobile apps.
• Springroll Manager App Mobile (iOS/Android) and web application for restaurant partners to manage online orders, edit menus (prices, images, item availability), communicate with customers, and access sales analytics and reporting.
• Order Monitor (Windows) Windows desktop software that consolidates and displays online orders for viewing, printing, and tracking. Integrates with inkjet, laser, thermal, and HP ePrint printers and integrates with various delivery platforms and POS systems.
• Free Restaurant Website Builder Springroll creates, hosts, and maintains a custom SEO-optimized online ordering website for each restaurant partner, including a custom domain, logo, and online menu at no extra cost. Restaurants can update menus directly via the Manager App.
• Springroll iOS App Mobile application for iOS devices enabling customers to browse Asian restaurants, place food orders, and track deliveries. Available on the Apple App Store.
• Springroll Android App Mobile application for Android devices enabling customers to browse Asian restaurants, place food orders, and track deliveries. Available on Google Play Store.
• Managed Marketing Services Optional add-on service including Google Business Profile management (creating, claiming, editing, optimizing listings, publishing posts/photos/offers, responding to reviews) and managed Google Ads campaigns on behalf of restaurants, with fees disclosed in individual service agreements.
• Restaurant Hardware Packages Optional sale of hardware packages (thermal printers, tablets, Star Micronics devices, Sunmi POS devices) to restaurant partners for order printing and in-store operations, with Device Recovery and subsidy recoupment fees applying for contract violations.

Quantifiable outcome

• Save up to 30% compared to other ordering platforms

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability3 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationThird-party payment processor integrated with Springroll's platform for secure credit and debit card processing. Handles transaction authorization and settlement directly with restaurants.
• PayPalcoreTechnology or IntegrationThird-party payment processor option integrated with Springroll for alternative payment method processing.
• SquarecoreTechnology or IntegrationThird-party payment processor option for restaurants using Square's payment ecosystem. Also referenced as a transaction metadata source for fraud prevention.
• SpreedlycoreTechnology or IntegrationPCI-compliant payment orchestration and vaulting service that tokenizes card data. Springroll uses Spreedly to replace full credit card numbers with secure tokens.
• TwiliocoreTechnology or IntegrationSMS infrastructure provider for Springroll's marketing communications platform. Processes mobile numbers and consent data for automated promotional messaging.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider hosting Springroll's service. Mentioned as a vendor providing backend technology services.
• Google AnalyticscoreTechnology or IntegrationAnalytics platform used to collect information about equipment, browsing actions, and patterns for service maintenance, troubleshooting, and improvement.
• GooglecoreTechnology or IntegrationProvides reCAPTCHA for bot protection, social sign-on authentication, and Google Business Profile management services for restaurant partners.
• ApplecoreTechnology or IntegrationProvides Apple sign-on authentication and App Store distribution for Springroll's mobile applications.
• Star MicronicscoreTechnology or IntegrationBluetooth/WiFi printer manufacturer supported by Springroll's Manager App for direct order printing. Restaurants can connect Star Micronics printers for automatic order ticket printing.
• Third-Party Delivery ServicescoreChannel Partner/ Reseller/ DistributorIndependent delivery service providers integrated with Springroll to fulfill delivery orders. Orders are automatically routed to delivery providers who pick up from restaurants and deliver to customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bento: Online ordering focused on Asian restaurant brands, with delivery and group-order features. Closely comparable given its shared Asian-cuisine merchant focus.

Broad incumbents

• Toast: Restaurant operating system combining POS, online ordering, and payments. Overlaps with Springroll on online ordering, payments, and merchant tooling for full-service restaurants.
• Olo: Enterprise SaaS provider for restaurant digital ordering and delivery, powering direct and marketplace ordering for chain restaurants. Comparable to Springroll's SaaS/ordering tooling for merchants.
• DoorDash: Largest US food delivery marketplace. Competes with Springroll for both diners and restaurants, but operates as a broad grocery/restaurant platform rather than an Asian-cuisine specialist.
• Uber Eats: Global on-demand food delivery marketplace owned by Uber. Overlaps with Springroll on restaurant ordering and delivery, with greater demand-side reach but no Asian-cuisine specialization.
• GrubHub: US restaurant marketplace and delivery platform (owned by Wonder Group). Competes with Springroll on commission rates, merchant services, and direct ordering tools.
• Square for Restaurants: Block's restaurant POS and online ordering suite that competes with Springroll for merchant relationships, particularly at the SMB end of the market.

Direct peers

• eHungry: Sister brand under Order Online, Inc. offering online ordering websites for independent restaurants. Shares the same platform, payment stack, and target merchant profile as Springroll but without the Asian-cuisine focus.
• Chowbus: Food ordering and delivery marketplace focused on Asian cuisine in North America. Most directly comparable to Springroll given the shared niche of Asian restaurants and competing commission structures.
• Menufy: Online restaurant ordering provider offering commission-free websites and ordering, similar in positioning to Springroll's flat-fee, no-subscription pitch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springroll