The Different Group

What The Different Group does

The Different Group, trading as Two Thirds Different, is a London-based digital marketing agency and SaaS operator founded in 2020 by Sam. The firm positions itself as a hybrid agency-cum-product company, offering both client services (consultation, content marketing, CRM and automation, PPC and social media advertising, support) and a proprietary multi-channel CRM platform called Eclano. Eclano integrates dashboards for first-party data, automation workflows, customer segmentation, lead scoring, multi-channel campaign management (email, SMS, WhatsApp) and tools for lead engagement, quoting, invoicing and brand management; Eclano is sold via a tiered subscription (£198/£398/£998 per month) with 14-day free trials on Pro and Unlimited.

The company's commercial model blends three streams: subscription SaaS via Eclano, recurring service revenue via the Growth Accelerator Program (£1,000/month or £10,000/year), and project-based professional services across the broader marketing portfolio. Sales-led motion is used for the program and agency services, complemented by a product-led motion for Eclano. Pricing, demos and program sign-ups flow through direct website engagement ([email protected], 124 City Road, EC1V 2NX). Customer base is predominantly small and medium-sized businesses across six-plus verticals including health/fitness (Black Widow MMA in Austin, Texas), beauty (Merlin Lash and Beauty), entertainment (Massaoke), healthcare/eyecare (Euro Eyes Hong Kong), home improvement (Lifestyle Blinds), creative education (The Creation Station) and education (LEC London), with Euro Eyes classified as enterprise.

The firm operates as a private, bootstrapped entity with no external funding disclosed; Sam remains the founder and primary operator, supported by a 12-person team that includes content contributors such as Brad Liggins. Geographic footprint spans the United Kingdom as the base, with active engagements in the United States and Hong Kong. No patents, trademarks, awards, partnerships, regulatory actions or M&A activity are recorded, and there is no disclosed revenue or headcount time series.

Name

The Different Group

Legal name

TwoThirdsDifferent

Website

https://twothirdsdifferent.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Different Group (Two Thirds Different) is a London-based digital marketing agency and SaaS operator serving SMBs across the UK, US and Hong Kong with consulting, PPC, social, content and automation services, anchored by its proprietary Eclano multi-channel CRM.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Digital marketing agency
• Marketing automation services
• CRM platform software
• WhatsApp business automation
• PPC advertising services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Growth Accelerator Program: A 6-month structured business development program priced at £1,000 per month plus VAT (or £10,000 annually), providing step-by-step implementation, action plans, training, and ongoing support for businesses looking to grow online. Custom pricing available for larger organisations with more complex needs.
2. Eclano CRM Subscriptions: SaaS CRM subscriptions with three tiers: Basic (£198/month, 10 users, 10,000 contacts), Pro (£398/month, 50 users, 100,000 contacts, 14-day trial), and Unlimited (£998/month, unlimited users/contacts, dedicated success manager). Additional wallet-based charges apply for SMS, WhatsApp, and email verification.
3. Professional Services: Consultation services providing expert insights and personalised strategies for business challenges and growth opportunities. Services include marketing strategy development, operational efficiency improvement, market expansion planning, and technology strategy.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Different Group is a London-based digital marketing agency that helps businesses grow online through tailored marketing services and a proprietary multi-channel CRM platform (Eclano). Core offerings include WhatsApp automation, CRM and marketing automation, content marketing, PPC advertising, and social media advertising, packaged alongside a structured 6-month Growth Accelerator Program. The company bundles strategy and execution with first-party data capture (CAPI) and integrated dashboards for performance tracking.

Product overview

The Different Group (Two Thirds Different) operates as a digital marketing agency offering a combination of services and proprietary products. Their core proprietary product is Eclano CRM, a multi-channel CRM platform that provides integrated dashboards for real-time sales data, first-party data management, and workflow automation tools including lead engagement flows, quoting/invoicing, and brand management capabilities. The company also offers structured service programs including the Growth Accelerator Program (a six-month business development initiative), alongside specialist marketing services encompassing consultation, content marketing, CRM and automation implementation, PPC advertising, and social media advertising. The Eclano CRM platform serves as the central product, with supplementary services designed to support and enhance the overall customer experience from lead to conversion.

Differentiator

Problem solved

Functional benefit

Brands

• Eclano: An all-in-one CRM solution with multi-channel customer management, marketing automation, dashboards, and sales tools for lead-to-conversion processes.

Products and services

• Eclano CRM Proprietary multi-channel CRM platform with WhatsApp Business automation, lead scoring, Conversions API (CAPI) first-party data capture, and integrated performance dashboards; offered in Basic, Standard, Pro, and Enterprise tiers on a per-user monthly subscription basis for businesses seeking to centralize customer data and automate engagement.
• Growth Accelerator Program Structured 6-month digital marketing program priced at £1,000/month that delivers a step-by-step growth methodology using tried-and-tested models for SMB clients seeking outsourced online growth.
• Content Marketing Agency content marketing service producing written and editorial content to support client digital growth campaigns and audience engagement.
• CRM and Marketing Automation Agency service implementing and operating CRM and marketing automation workflows for clients, leveraging the proprietary Eclano platform and WhatsApp automation capabilities.
• PPC Advertising Agency paid search marketing service managing PPC campaigns for clients across search platforms to drive leads and conversions.
• Social Media Advertising Agency service running paid social media advertising campaigns for clients across social platforms to grow reach, leads, and conversions.
• Consultation Services Consultation offering providing prospective and existing clients with strategic guidance and planning support around digital marketing and growth.
• Support Services Operational support services provided to clients as part of ongoing engagement delivery.

Quantifiable outcome

• Over 100 leads per month for clients with marketing automation implementation
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, social media, and content marketing to SMBs. Comparable to Two Thirds Different's agency services portfolio and SMB customer base.
• GoHighLevel: All-in-one marketing and CRM platform purpose-built for SMBs and agencies, offering multi-channel campaigns, automation, and white-label capabilities. Closely comparable to Eclano's positioning as a unified SMB marketing CRM.
• Disruptive Advertising: Digital marketing agency focused on paid media, lifecycle marketing, and CRM/email automation for mid-market and enterprise. Comparable on the agency-services side, particularly PPC and CRM implementation.
• Vendasta: SMB marketing platform with white-label CRM, automation, and a partner channel for agencies. Comparable to Eclano's combined agency-plus-CRM offering, especially the agency-reseller angle.
• Keap (Infusionsoft): CRM and marketing automation platform built specifically for small businesses and solopreneurs with sales pipeline and automation features. Closely comparable to Eclano's SMB+automation positioning.
• ActiveCampaign: SMB-focused CRM and marketing automation platform with email, SMS, and CRM workflows. Competitively positioned against Eclano on multi-channel automation and lead scoring for SMB customers.
• WebFX: Performance digital marketing agency with proprietary marketing technology (MarketingCloudFX) for SMB and mid-market clients. Closely mirrors Two Thirds Different's hybrid agency-plus-proprietary-tech model.

Broad incumbents

• Klaviyo: E-commerce-focused CRM with email, SMS, and increasingly WhatsApp automation. Comparable to Eclano's multi-channel messaging approach, though stronger in e-commerce verticals.
• HubSpot: Broad CRM and marketing automation platform with a famous free tier and well-funded SMB GTM. Operates as the dominant incumbent in the same category as Eclano with much larger scale and ecosystem.
• Mailchimp: Established email and marketing automation platform with CRM features, widely adopted by SMBs. Overlaps with Eclano's email/SMS automation and SMB target market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TwoThirdsDifferent
• LinkedInlinkedin.com/company/thedifferentgroup
• Instagraminstagram.com/twothirdsdifferent

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Different Group