Uniforms Unlimited

What Uniforms Unlimited does

Uniforms Unlimited is a privately held, family-owned specialty uniform retailer founded in 1970 and headquartered at 850 Prince Avenue, Athens, Georgia. The company serves the Athens and Northeast Georgia region through a hybrid distribution model that combines a physical retail showroom with a dedicated e-commerce platform (store.uniformsunlimited.com), supplemented by phone, fax, and direct group-order sales channels. It is organized around three product verticals: medical uniforms (scrubs, lab coats, footwear, and accessories from brands such as Cherokee, Barco, Landau, Peaches, and Heeling Hands); public safety uniforms (Class A/B/C uniforms, tactical gear, body armor, footwear, and accessories from 5.11, Flying Cross, Propper, Tru-Spec, Bates, and GH Body Armor); and corporate embroidered apparel (polos, button-downs, outerwear, and headwear from Port Authority, Nike, Eddie Bauer, Ogio, The North Face, and others). The company performs in-house custom embroidery, alterations, and custom badge design (via Blackinton's Design-A-Badge tool), and offers volume-based group ordering for medical offices, hospitals, and public safety departments.

The business is operated by approximately 19 employees with no institutional investors, no public listing, and no disclosed external funding. Revenue is generated primarily through one-time retail and e-commerce transactions, with a smaller but strategically important stream of group/organization sales that include volume discounts and custom embroidery services billed as professional services. Pricing is not publicly disclosed; institutional and group buyers obtain quotes directly, while individual retail customers pay listed prices. The company maintains a regional marketing footprint through its WordPress website, a Constant Contact email newsletter, and a Facebook page, targeting local medical, government, and corporate buyers.

From a technology and competitive positioning standpoint, Uniforms Unlimited is a traditional, service-driven small retailer with no proprietary technology platform, no AI/ML capabilities, and no disclosed data assets. Its defensible advantages are relational and operational rather than technological: a 50-year regional brand, a physical showroom that supports try-on and immediate alterations, in-house embroidery that allows custom finishing, and an established account-management workflow for institutional customers. The geographic scope is explicitly regional (Northeast Georgia), and there is no evidence of expansion plans beyond the existing Athens retail footprint and the online store.

Name

Uniforms Unlimited

Legal name

Uniforms Unlimited

Website

https://uniformsunlimited.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Uniforms Unlimited is a family-owned, 50-year-old specialty uniform retailer based in Athens, Georgia, serving medical professionals, public safety departments, and corporate clients in Northeast Georgia through a retail showroom, e-commerce store, phone/fax ordering, and in-house custom embroidery and alterations services.

Ownership category

akta.pro rank

Product category

Uniform and Workwear Retail

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Public Safety & Law Enforcement Uniforms (CRAAALAC)

akta.pro secondary industries

Medical & Healthcare Uniforms (Scrubs, Lab Coats) (CRAAALAF), Corporate Uniforms (Office, Hospitality, Retail Staff) (CRAAALAB)

Keywords

• Medical uniforms
• Public safety apparel
• Custom embroidery services
• Corporate apparel
• Uniform retail

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retail Uniform Sales: In-store sales of medical scrubs, public safety uniforms, and embroidered apparel through their retail location at 850 Prince Avenue, Athens, GA. Customers can browse and try on products before purchase.
2. E-commerce Sales: Online store sales through their dedicated e-commerce platform at store.uniformsunlimited.com, offering medical wear, public safety uniforms, and embroidered apparel for direct ordering.
3. Phone and Fax Orders: Traditional phone and fax ordering for customers who prefer to order from supplier catalogs and have orders processed through customer service representatives.
4. Group and Organization Orders: Bulk and group orders for medical offices, hospitals, and public safety departments with volume discount pricing. Includes account setup for organizations wanting standardized uniforms.
5. Custom Embroidery Services: On-site custom embroidery services for logos, names, and office branding on uniforms and apparel. Provides professional look for corporate customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Uniforms Unlimited is a regional retailer that sells medical scrubs and footwear, public safety uniforms and tactical gear, and corporate embroidered apparel through a physical store in Athens, Georgia, and an online store. The company also provides in-house custom embroidery, on-site alterations, and dedicated group ordering with volume discounts for medical offices, hospitals, public safety departments, and corporate clients.

Product overview

Uniforms Unlimited operates as a dual-channel retail uniform supplier with both a physical retail store at 850 Prince Avenue, Athens, GA and an e-commerce online store. The company has served Northeast Georgia since 1970 and organizes its offerings into three product verticals: Medical Uniforms (scrubs, footwear, and accessories from Cherokee, Barco, Peaches, Landau, Heeling Hands), Public Safety Uniforms (Class A/B/C uniforms, tactical gear, body armor, footwear, and accessories from 5.11, Flying Cross, Propper, Tru-Spec, Bates, GH Body Armor), and Embroidered Apparel (corporate apparel with custom embroidery from brands including Port Authority, Nike, Eddie Bauer, Ogio, North Face, Devon and Jones, Adidas). The company provides alteration and embroidery services in-house, offers group ordering with volume discounts, and sells custom badges and patches.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Uniforms Retail scrub tops, scrub pants, lab coats, and medical footwear from name brands including Cherokee, Barco, Peaches, Landau, and Heeling Hands. Sold in-store and online to individual medical professionals as well as medical offices and hospitals placing group orders.
• Public Safety Uniforms Class A, B, and C uniforms, tactical uniforms, duty shirts and pants, outerwear, and footwear for police, sheriff, fire, and EMS personnel. Brands include 5.11, Flying Cross, Propper, Tru-Spec, and Bates.
• Public Safety Gear Safety equipment and accessories including body armor, dress hats, collar ranks, ball caps, flashlights, gloves, radio straps, belts, batons, handcuffs, custom patches, and custom badges for public safety personnel.
• Embroidered Apparel Corporate apparel including polos, button-downs, outerwear, and headwear offered in multiple colors and sizes. Brands include Port Authority, Nike, Eddie Bauer, Ogio, North Face, Devon and Jones, Adidas, North End, and Ash City.
• Medical Accessories Medical supplies and accessories including clogs, stethoscopes, sphygmomanometers, trauma shears, bandage scissors, compression socks, and badge reels for healthcare professionals.
• Custom Embroidery Services On-site custom embroidery of logos, office names, and branding on apparel and uniforms for individual customers and group purchases.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered minor.

• CherokeeminorOthersMedical uniform brand supplier carried in retail store and available through ordering
• BarcominorOthersMedical uniform brand supplier carried in retail store and available through ordering
• LandauminorOthersMedical uniform brand supplier carried in retail store and available through ordering
• PeachesminorOthersMedical uniform brand supplier carried in retail store and available through ordering
• 5.11minorOthersPublic safety uniform and tactical gear brand supplier for police, fire, and EMS uniforms
• Flying CrossminorOthersPublic safety uniform brand supplier for law enforcement uniforms
• PropperminorOthersPublic safety uniform and tactical apparel brand supplier
• Tru-SpecminorOthersPublic safety and tactical apparel brand supplier
• BatesminorOthersFootwear brand supplier for duty boots and shoes
• GH Body ArmorminorOthersBody armor and protective gear supplier for public safety
• BlackintonminorOthersCustom badge design and manufacturing partner with Design-A-Badge tool for public safety customers
• Port AuthorityminorOthersCorporate apparel brand for embroidered apparel catalog
• NikeminorOthersAthletic apparel brand available for corporate embroidered apparel
• Eddie BauerminorOthersOutdoor and corporate apparel brand for embroidered apparel
• OgiominorOthersPerformance apparel and bags brand for corporate embroidered apparel
• The North FaceminorOthersOutdoor apparel brand available for corporate embroidered apparel
• Devon JonesminorOthersCorporate apparel brand for embroidered apparel catalog
• AdidasminorOthersAthletic apparel brand available for corporate embroidered apparel
• North EndminorOthersCorporate apparel brand for embroidered apparel
• Ash CityminorOthersCorporate apparel brand for embroidered apparel catalog
• Heeling HandsminorOthersMedical footwear brand supplier available in retail store

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Life Uniform: Regional uniform retailer with multiple brick-and-mortar locations plus group ordering, serving medical and industrial customers. Comparable as a small/mid-size multi-channel uniform specialist with similar service offerings and B2B group account programs.
• Galls: Largest direct-to-public-safety uniform and equipment retailer in the US, carrying 5.11, Bates, and other brands carried by Uniforms Unlimited. Directly comparable in the public-safety vertical — Class A/B/C uniforms, tactical gear, badges, and body armor.
• Scrubs & Beyond: Multi-channel uniform retailer (brick-and-mortar stores plus e-commerce) focused on medical scrubs and adjacent professional apparel. Comparable in operating model: physical retail plus online store, broad brand assortment, and direct B2B/group order capability.
• LA Police Gear: Multi-channel public-safety and tactical retailer selling uniforms, body armor, badges, and accessories from brands overlapping with Uniforms Unlimited's assortment. Comparable in target buyer (police, sheriff, EMS) and product mix.
• Uniform Advantage: Multi-channel uniform retailer specializing in medical and professional uniforms with both retail locations and online ordering. Directly comparable in vertical focus (medical scrubs), customer base (healthcare professionals), and omnichannel sales approach.

Broad incumbents

• 5.11 Tactical: Major public-safety and tactical brand (also a Uniforms Unlimited supplier). Operates its own direct-to-consumer e-commerce and retail stores globally, competing with retailers that carry the brand. Comparable as a vertically integrated incumbent that can capture demand directly.
• Custom Ink: National online custom-embroidery and custom-apparel platform specializing in corporate and group orders. Directly comparable to Uniforms Unlimited's embroidered-apparel and group-order business lines, but at far greater scale and with a fully digital infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Uniforms-Unlimited-Athens-GA-141220190078
• LinkedInlinkedin.com/company/uniforms-unlimited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniforms Unlimited