What Unify Health does

Unify Health is a privately held, single-location multidisciplinary healthcare clinic headquartered in Toronto, Ontario (25 Industrial St, Leaside Village Plaza), operating under the legal name "Unify Health" and co-founded by Medical Director Dr. Darrell Ginsberg. The clinic consolidates 60+ physicians across 20+ specialties — including adult cardiology, dermatology, ENT and ENT plastics, orthopaedic surgery, urology, plastic and oculoplastic surgery, internal medicine, hematology, allergy and immunology, physiatry, sports and exercise medicine, obesity medicine, lipidology, naturopathic medicine, and mental health — together with dozens of allied health professionals (physiotherapy, dietetics, podiatry/chiropody, acupuncture, social work) under a shared Electronic Medical Record that enables internal cross-specialty referrals and continuity of care. The clinic also holds approved Out-of-Hospital Premises (OHP) status to perform ENT, plastics, oculoplastics, urology, and podiatric surgeries in-clinic, and offers after-hours urgent care Monday–Thursday 5–8 PM and Saturdays as a patient acquisition lever. The recipient of a 2022 CFPC Award of Excellence, Unify Health supports over 10,000 Ontario patients.

The underlying technology stack is built on third-party platforms rather than proprietary infrastructure: Jane App powers online booking for allied health, Medeo Health handles family medicine and specialist scheduling, Doxy.me is used for video visits, Ocean eReferral accepts inbound physician referrals, Connecting Ontario is used to pull hospital/ED records, and the clinic integrates the Nymble AI chatbot for obesity medicine patient support alongside PhelixAI for automated prescription and specialist-update notifications. No proprietary EMR, no in-house AI models, and no published APIs or SDKs were identified.

The revenue model is a hybrid of OHIP-billed fee-for-service for the majority of primary care and specialist consultations (covered for patients with valid Ontario health cards) and out-of-pocket private pay for non-OHIP services including mental health counselling at $180–$230 per session, hair loss mesotherapy at $650 and PRP packages at $1,800 for three sessions, IV iron infusions at $175 plus medication cost, travel medicine consultations at $100, naturopathic medicine, and cosmetic procedures, with annual payment plans for non-OHIP family medicine services offered through PatientServ. Distribution is multi-channel: direct-to-consumer online booking and phone, physician-to-physician referrals via Ocean eReferral/fax/secure email, and institutional partnerships including a designated Sunnybrook Hospital dermatology referral pathway, with the geographic footprint currently limited to a single Toronto location.

Name

Unify Health

Legal name

Unify Health

Website

https://unifyhealth.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Unify Health is a Toronto-based multidisciplinary clinic that delivers primary care and 20+ specialty services from a single location with a shared EMR, serving 10,000+ Ontario patients through a hybrid OHIP-billed and private-pay revenue model.

Ownership category

akta.pro rank

Product category

Multidisciplinary Outpatient Healthcare Clinic

NAICS

Offices of Physicians (62111), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

Keywords

• Multidisciplinary medical clinic
• Primary care services
• Specialist physician services
• Allied health services
• Outpatient surgical services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. OHIP-Billed Physician Services: Most primary care and specialist consultations are billed directly to the Ontario Health Insurance Plan (OHIP). This covers family medicine, cardiology, dermatology, internal medicine, and most other medical specialties provided by physicians.
2. Non-OHIP Private Pay Services: Services not covered by OHIP are paid directly by patients. This includes cosmetics, hair loss treatments (mesotherapy, PRP), mental health counselling, travel medicine consultations, naturopathic medicine, and cosmetic procedures. Annual payment plans available via PatientServ for family medicine patients.
3. Hair Loss Treatment Procedures: Dutasteride mesotherapy and PRP treatments for androgenetic alopecia are charged per session or as promotional packages. Mesotherapy consult $250+HST, single session $650+HST, PRP packages $1800+HST for 3 sessions.
4. Mental Health Counselling: Social work and psychotherapy sessions charged at $180-$230 per session, not covered by OHIP but potentially claimable through private insurance or as a tax-deductible medical expense.
5. IV Iron Infusions: IV iron administration for pregnant/postpartum patients and others with iron deficiency anemia. Infusion fee of $175 plus medication cost ($0.40-$0.60/mg). Not covered by OHIP.
6. Travel Medicine: Pre-travel consultations and vaccinations are private-pay services. Consultations are $100, with additional fees for vaccinations and medications. Not covered by OHIP.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Unify Health operates a single-location, multidisciplinary medical clinic in Toronto, Ontario providing comprehensive primary care through family medicine alongside 30+ specialty and allied health services including adult cardiology, dermatology, ENT, orthopaedic surgery, urology, plastic surgery, internal medicine, hematology, allergy and immunology, physiatry, sports medicine, obesity medicine, lipidology, naturopathic medicine, mental health counselling, travel medicine, hair loss treatment, occupational medicine, and minor surgical procedures (cosmetic, circumcision, vasectomy). Services are delivered by 60+ physicians and dozens of allied health professionals coordinated through a shared Electronic Medical Record, with online booking via Jane App and Medeo Health, video visits via Doxy.me, and an in-clinic OHIP-approved surgical centre for ENT, Plastics, Oculoplastics, Urology and Podiatric procedures.

Product overview

Unify Health is a multidisciplinary healthcare clinic in Toronto, Ontario operating from a single-location integrated care model. The clinic offers comprehensive primary care through Family Medicine alongside over 30 specialty services including Adult Cardiology, Dermatology, ENT, Orthopaedic Surgery, Urology, Plastic Surgery, Internal Medicine, Hematology, Allergy and Immunology, Physiatry, Sports Medicine, Obesity Medicine, Lipidology, Naturopathic Medicine, Mental Health, Allied Health Services, IV Iron Treatment, Travel Medicine, Hair Loss Program, Occupational Medicine, and various procedural services like Cosmetic Procedures, Circumcision, Vasectomy, Bracing, and Compression Socks. The clinic employs over 60 physicians and dozens of Allied Health Professionals working collaboratively within a shared Electronic Medical Record (EMR) system. Online appointment booking is available through Jane App and Medeo Health platforms, with video visits conducted via Doxy.me. The Obesity Medicine Program features an integrated AI chatbot (Nymble) for patient support, and the clinic uses PhelixAI for automated patient notifications regarding prescriptions and specialist updates. Services accept OHIP coverage where applicable, with PatientServ handling non-OHIP service payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Medicine Comprehensive primary care services provided by family physicians and nurse practitioners, offering after-hours urgent care (Monday-Thursday 5-8PM, Saturdays), OHIP-covered appointments, and coordination with specialists. Supports over 10,000 patients through a dedicated administrative team.
• Adult Cardiology and Cardiac Diagnostic Services Specialist cardiology services including cardiac electrophysiology, arrhythmia management, echocardiography, cardiac MRI, interventional cardiology, and cardiac imaging provided by board-certified cardiologists.
• Dermatology Medical and cosmetic dermatology services including laser surgery, cosmetic injectables, skin cancer treatment, and management of skin conditions. Includes the Sunnybrook Referred Dermatology Patients program.
• ENT and ENT Plastics Otolaryngology services including rhinology, anterior skull base surgery, sinonasal disease treatment, endocrine and salivary gland surgery, and general otolaryngology care.
• Orthopaedic Surgery Surgical and non-surgical treatment for musculoskeletal conditions including hip and knee replacements, trauma care, sports injuries, and management of bone and joint disorders.
• Urology Urological services including andrology, men's health, infertility treatment, functional urology, kidney stone disease, and cancer care.
• Plastic Surgery and Oculoplastic Surgery Reconstructive and cosmetic plastic surgery including hand surgery, peripheral nerve surgery, skin cancer treatment, and oculoplastic procedures for eyelids and surrounding areas.
• General Internal Medicine and IV Iron Infusions General internal medicine consultations and IV iron infusion services for conditions including anemia, iron deficiency, and complex medical conditions. IV iron infusion fee is $175 plus medication cost ($0.40-$0.60/mg).
• Hematology Benign hematology services including evaluation of anemia, abnormal bloodwork, platelet disorders, clotting disorders, and other blood-related conditions.
• Allergy and Immunology Management of allergic conditions including allergic rhinitis, drug allergies, anaphylaxis, food allergies, and urticaria for both pediatric and adult patients.
• Physiatry (Physical Medicine and Rehabilitation) Non-surgical musculoskeletal care including pain management, EMG testing, image-guided injections, and treatment of neck/back pain, arthritis, and sports injuries.
• Sports and Exercise Medicine Sport and exercise medicine including concussion management, musculoskeletal injury treatment, and interventional pain management for athletes at all levels.
• Obesity Medicine Program Medically supervised weight loss program for adults with BMI over 25, with personalized plans, cognitive approaches, nutrition and exercise guidance, adjunctive medications, bariatric surgery referral, and integrated Nymble AI chatbot support.
• Lipidology Specialized cholesterol and cardiovascular risk management including Lipoprotein(a) testing, advanced lipid testing, lifestyle interventions, and pharmacologic treatment.
• Naturopathic Medicine Naturopathic doctor services including health assessment, dietary recommendations, botanical medicine, nutritional supplementation, and acupuncture within an integrated care model.
• Mental Health Services Mental health counselling including therapy services, narrative therapy, CBT, DBT, and trauma-informed care at $180-$230 per session, not covered by OHIP. Free initial consultations available to the Leaside/Thorncliffe community and Unify Health patients.
• Allied Health Services Supporting services including diet and nutrition counselling, mental health, chiropody/podiatry, acupuncture, naturopathic medicine, physiotherapy, chiropractic care, and social work services.
• IV Iron Treatment in Pregnancy Safe and effective IV iron infusion treatment for iron deficiency anemia during pregnancy and postpartum, administered at the Leaside location. Infusion fee $175 plus medication cost ($0.40-$0.60/mg); not covered by OHIP.
• Travel Medicine Program Pre-travel consultations, vaccinations including yellow fever and typhoid, malaria prophylaxis, travel health kits, and post-travel follow-up care led by Dr. Mick Marcus. Pre-travel consultation $100; not covered by OHIP.
• Hair Loss Program Hair loss treatments including Dutasteride Mesotherapy and Platelet Rich Plasma (PRP) therapy for androgenetic alopecia, provided by board-certified dermatologists. Mesotherapy consult $250+HST, single session $650+HST; PRP packages $1,800+HST for 3 sessions.
• Occupational Medicine Workplace health services including pre-employment assessments, independent medical evaluations, fitness-for-duty assessments, return-to-work planning, and workplace injury management.
• Cosmetic Procedures Cosmetic services including Botox, dermal fillers, eyelid lifts, and other aesthetic procedures performed by trained specialists.
• Circumcision Circumcision services provided at the clinic.
• Vasectomy Vasectomy services provided at the clinic.

Quantifiable outcome

• Supporting over 10,000 patients with continuous primary care through a dedicated administrative team
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• PatientServminorStrategic or Co-development PartnerPatientServ, the Ontario Medical Association's recommended partner, provides payment options for non-OHIP services. Patients can pay a la carte for services or sign up for an annual plan exclusive to family medicine patients, which includes many non-OHIP services and may be considered a tax-deductible medical expense.
• Jane AppcoreTechnology or IntegrationJane App is the online booking platform used by Unify Health for allied health appointments including physiotherapy, dietician, podiatry, naturopathic medicine, acupuncture, mental health counselling, and psychotherapy. Patients book directly through Jane App.
• Medeo HealthcoreTechnology or IntegrationMedeo Health is the online booking platform used for family medicine and specialist appointments. Enables video visit links (Doxy.me) and online appointment scheduling for primary care physicians and subspecialists.
• Ocean eReferral NetworkcoreTechnology or IntegrationOcean eReferral network enables electronic referrals from referring physicians to Unify Health's specialist services, streamlining the referral process and providing referral confirmation to sending providers.
• Sunnybrook HospitalcoreStrategic or Co-development PartnerSunnybrook Hospital partners with Unify Health for dermatology referrals. Unify Health is a designated site for Sunnybrook Referred Dermatology Patients, accepting direct referrals for dermatology consultations from the hospital.
• Doxy.mecoreTechnology or IntegrationDoxy.me is the video visit platform used by Unify Health physicians and allied health professionals for virtual appointments. Individual physician video links are hosted on Doxy.me (e.g., https://doxy.me/drvinaygarg, https://doxy.me/drrisabordman).
• Connecting OntariocoreTechnology or IntegrationConnecting Ontario is used by Unify Health to obtain pertinent health information from hospital and emergency department referrals, enabling the clinic to access patient records without requiring attachments for hospital/ED referrals.
• Toronto Virtual EDminorChannel Partner/ Reseller/ DistributorSunnybrook Virtual Urgent Care (TorontoVirtualED.ca) is offered as an option for patients seeking virtual emergency department services, complementing Unify Health's after-hours care offerings.
• East Toronto Health Partners (ETHP)minorChannel Partner/ Reseller/ DistributorUnify Health directs patients seeking care in East Toronto who cannot be accommodated to the East Toronto Health Partners network (ethp.ca/primarycare/), a collaborative primary care network in the area.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Sunnybrook Health Sciences Centre: Sunnybrook Hospital is a major Toronto academic hospital and a direct referral partner with Unify Health for dermatology. It is not a peer but an institutional channel partner that feeds specialist demand into Unify Health.

Direct peers

• Appletree Medical Group: Appletree Medical Group operates a network of multi-specialty clinics across Ontario including family medicine, walk-in care, and specialists. It is comparable to Unify Health as a private, OHIP-billed, multi-specialty clinic operator serving broad patient populations.
• Copeman Healthcare: Copeman Healthcare operates private multi-specialty clinics in major Canadian cities offering family medicine, specialists, and allied health with both insured and private-pay services. Comparable business model to Unify Health with a focus on comprehensive coordinated care.
• HealthOne Medical Centre: HealthOne is a Toronto-based multi-specialty clinic offering family medicine, specialists, allied health, and cosmetic services. Comparable to Unify Health for the integrated single-location multidisciplinary model with both OHIP and private-pay services.
• Medcan: Medcan is a large private multi-specialty preventive health and primary care clinic in Toronto offering family medicine, specialists, and executive health programs under one roof. Directly comparable to Unify Health's integrated multidisciplinary model with OHIP and private-pay services.

Emerging players

• Maple: Maple is a Canadian virtual primary care platform offering on-demand physician consultations via app. Comparable as a Canadian primary care provider competing for the same patient base, but operating virtually rather than from a physical clinic.
• Forward Health: Forward Health is a US-based tech-enabled primary care membership clinic combining preventive care, in-clinic diagnostics, and digital tools. Comparable as a multi-specialty, technology-forward clinic model though operating in a different geography and payment system.
• Telus Health (including Babylon Canada): Telus Health operates virtual care services in Canada, including the former Babylon by Telus Health platform. Comparable as a Canadian primary care provider competing for patient acquisition, particularly on digital convenience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/unifyhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unify Health