United Hands Counseling and Consulting

What United Hands Counseling and Consulting does

United Hands Counseling and Consulting is a privately-held, founder-led mental health and organizational consulting practice headquartered in Panama City, Florida. Founded in 2010 in Jacksonville, North Carolina as a grief-support service for military families, the company relocated to Florida in 2020 and expanded its scope to include outpatient mental health counseling, corporate consulting, and executive leadership development under the United Hands™ brand. Clinical services cover individual, couples, family, and group therapy delivered by a team of 14+ licensed clinicians (LCSWs, LMHCs, registered interns) using evidence-based modalities including DBT, CBT, EMDR, and Trauma-Focused CBT, with treatment for depression, anxiety, PTSD, grief, substance use, ADHD, eating disorders, and related conditions. Services are delivered in-person at the Panama City office and virtually across Florida, Virginia, and California.

The company operates a multi-revenue business model combining (i) per-session therapy billing ($120 individual, $50 group), (ii) four tiered monthly subscription wellness plans priced at $150, $250, $375, and $500 per month bundling 1-4 sessions with text therapy, wellness kits, and essential oils add-ons, (iii) corporate and organizational consulting (DEI training, leadership development, team building, public speaking, and the RBLP certification program delivered via partnership with Courageous Leadership Alliance), and (iv) consumer product sales of the self-authored "Be Intentional 365: 7 Day Challenge" journal on Amazon. Payments are processed via Stripe and clinical operations run through the TherapyPortal patient portal.

Distribution is hybrid: direct-to-consumer clinical services marketed through Facebook, Instagram, LinkedIn, and email; enterprise consulting sold directly to corporate and government buyers (including an advisory relationship with the US Navy via the Executive Director); and consumer products distributed through the Amazon marketplace. The company is bootstrapped with no external funding, is led by co-founders Dr. Duriel Crittenden (Executive Director) and Sophia Crittenden (Clinical Director), and has expanded its multi-state footprint primarily through clinician licensure and telehealth rather than physical office buildout.

Name

United Hands Counseling and Consulting

Legal name

United Hands Counseling & Consulting

Website

https://unitedhcc.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

United Hands Counseling and Consulting is a privately-held mental health and organizational consulting practice headquartered in Panama City, Florida, delivering evidence-based therapy and corporate consulting to individuals, families, and enterprises across Florida, Virginia, and California via in-person and telehealth channels.

Ownership category

akta.pro rank

Product category

Mental Health Counseling and Organizational Consulting

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Mental health counseling
• Organizational consulting services
• DEI training programs
• Family therapy services
• Leadership development consulting

Headquarters

HQ city

Lynn Haven, Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Therapy Services: Individual, group, and family therapy sessions billed per session or through monthly subscription wellness plans. Services available in-person and virtually.
2. Wellness Plans Subscription: Monthly subscription tiers ranging from $150-$500 per month, offering 1-4 therapy sessions plus add-on services like text therapy, wellness kits, and essential oils.
3. Corporate Consulting and Training: Organizational consulting services including DEI training, leadership development, team building, and resilience-building leader certification programs.
4. Published Products: Sale of 'Be Intentional 365: 7 Day Challenge' journal through Amazon marketplace.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

United Hands Counseling and Consulting provides licensed outpatient mental health therapy (individual, couples, family, group) using evidence-based modalities such as DBT, CBT, EMDR, and Trauma-Focused CBT, delivered in-person and via telehealth to consumers across Florida, Virginia, and California. The firm also offers corporate consulting and training in Diversity, Equity & Inclusion, leadership development, team building, and the Resilience-Building Leader Program (RBLP), and sells the self-published 'Be Intentional 365: 7 Day Challenge' journal through Amazon.

Product overview

United Hands Counseling and Consulting is a mental health counseling and organizational consulting practice that operates as a multi-service offering. The company provides clinical mental health services including individual, group, and family therapy through licensed counselors across Florida and Virginia, with specialized treatment programs for depression, anxiety, anger management, DBT, CBT, EMDR, grief, trauma, and substance use. The organization also offers a subscription-based wellness plan structure (Grey, Light Blue, White, and Navy Blue tiers ranging from $150-$500/month) providing bundled therapy sessions with optional add-ons including text therapy, wellness kits, and essential oils. In addition to direct clinical services, the company provides corporate consulting services including Diversity, Equity & Inclusion training, Leadership Consulting, Public Speaking, Company Training, the Resilience-Building Leader Program (RBLP), and Team Building services. The company also publishes the 'Be Intentional 365: 7 Day Challenge Journal' authored by Clinical Director Sophia Crittenden, sold through Amazon. Founded in 2010 in Jacksonville, North Carolina with a focus on military grief support, the company relocated to Florida and expanded its scope in 2020 to include both behavioral health and executive leadership/organizational consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Be Intentional 365: 7 Day Challenge Journal A 7-day prompt journal authored by Sophia Crittenden that challenges users to develop healthier mental habits through daily intentional practices; sold through Amazon.
• Grey Wellness Plan Entry-level monthly subscription at $150 providing 1 therapy session per month plus a 90-day wellness kit.
• Light Blue Wellness Plan Mid-tier monthly subscription at $250 providing 2 therapy sessions per month plus anytime text service access to provider.
• White Wellness Plan Premium monthly subscription at $375 providing 3 therapy sessions per month, anytime text service, and access to group therapy sessions.
• Navy Blue Wellness Plan Top-tier monthly subscription at $500 providing 4 therapy sessions per month plus essential oils provided by provider.
• Dialectical Behavior Therapy (DBT) Evidence-based therapy combining group and individual sessions with phone counseling, effective for treating depression, suicidal tendencies, PTSD, substance use, and eating disorders.
• EMDR (Eye Movement Desensitization and Reprocessing) Evidence-based trauma therapy using bilateral stimulation to help process and heal from traumatic experiences.
• Cognitive Behavior Therapy (CBT) Evidence-based therapy effective for treating depression, anxiety, alcohol and drug problems, marital problems, eating disorders, and severe mental illness by helping clients understand connections between thoughts, feelings, and actions.
• Family Therapy Therapy services addressing family dynamics, conflicts, and communication challenges to strengthen family relationships.
• Couples Therapy Therapeutic services for couples to improve communication, resolve conflicts, and strengthen relationships.
• Clinical Intake and Diagnostic Assessments Professional diagnostic assessments performed by licensed clinicians as the cornerstone of the treatment process, with results fully explained to clients.
• Grief and Loss Counseling Therapeutic support for individuals experiencing grief and loss, originally the founding focus of United Hands for military families.
• Diversity, Equity, and Inclusion (DEI) Consulting DEI professional services providing training, assessments, and policy integration consultations to help organizations create positive, reflective cultures.
• Leadership Consulting Organizational leadership consulting services using insight from organizational psychology to influence growth, production, and prosperity.
• Company Training Corporate and organizational training programs for workforce development and team improvement.
• Resilience-Building Leader Program (RBLP) Structured partnership with Courageous Leadership Alliance offering certified coaching for individuals preparing for RBLP Professional, Coach, and Trainer certification.
• Team Building Services Consultations and trainings to help organizations build and elevate team potential through partnership with industry-leading team builders.
• Public Speaking Services Professional speaking services for conferences, organizations, and events on mental health, leadership, and organizational topics.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Courageous Leadership Alliance (CLA)coreStrategic or Co-development PartnerStructured partnership through which United Hands offers the Resilience-Building Leader Program. United Hands provides skilled certified coaching for individuals preparing to obtain certification under the RBLP Professional, Coach, and Trainer certification programs.
• Team Building Industry LeadersminorChannel Partner/ Reseller/ DistributorPartnership with industry-leading team building providers to bring best-in-class team building services to client organizations. United Hands partners with these leaders to elevate client teams to optimal potential.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Thriveworks: Thriveworks is a multi-state outpatient mental health practice offering in-person and virtual individual, couples, and family therapy with insurance and self-pay pricing — same hybrid virtual/in-person counseling model and same LCSW/LMHC credentialed staff profile.
• Talkspace: Talkspace operates a consumer and enterprise virtual therapy platform with licensed therapists delivering CBT, DBT, and psychiatry via subscription — same online therapy subscription GTM and same modality mix as United Hands.
• Modern Therapy: Modern Therapy is an outpatient mental health group practice providing evidence-based therapy (CBT, DBT, EMDR) with both in-person and telehealth delivery — overlaps with United Hands' modality mix and outpatient clinic operations.
• Two Chairs: Two Chairs operates an outpatient therapy group practice delivering evidence-based individual therapy with a hybrid in-person/telehealth model — directly comparable scale and service mix to United Hands' clinic-plus-virtual practice.
• BetterHelp: BetterHelp is the largest direct-to-consumer online therapy subscription platform in the US, offering individual, couples, and teen therapy on a monthly subscription model — directly comparable to United Hands' virtual subscription wellness plans across FL/VA.

Emerging players

• Charlie Health: Charlie Health offers outpatient intensive mental health treatment programs for adolescents and young adults — comparable in modality (DBT, CBT, EMDR, family therapy) and outpatient delivery model, with a stronger youth focus.
• Cerebral: Cerebral delivers subscription-based telehealth mental health services including therapy and medication management — comparable to United Hands' monthly subscription therapy plans and telehealth delivery model.
• Headspace Health (Ginger): Headspace Health combines on-demand coaching, therapy, and mindfulness content for employer and consumer markets — comparable to United Hands' wellness plan tier bundling therapy with wellness add-ons.
• Spring Health: Spring Health provides employer-sponsored mental health services including therapy, coaching, and organizational wellness programs — overlaps with United Hands' corporate RBLP/leadership consulting and bundled wellness plan offerings.
• Lyra Health: Lyra Health is a mental health benefits platform delivering therapy, coaching, and DEI/manager training to enterprise employers — directly comparable to United Hands' corporate DEI and leadership consulting line, though at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/unitedhcc
• LinkedInlinkedin.com/company/united-hands-counseling-and-consulting
• Instagraminstagram.com/unitedhcc/profilecard/?igsh=MTgwN3BwZGFiazJweg%3D%3D

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Hands Counseling and Consulting