What unitels consulting GmbH does

unitels consulting GmbH is a German privately-held consulting and service company founded in 1996 and headquartered in Eschborn, Hesse, supplying integrated accounting, controlling, management, and advisory services to private hotel owners and operators in the DACH region. The company operates as a wholly-owned subsidiary of DEHAG Hospitality Group AG, the holding group that also owns BWH Hotels Central Europe, progros, and allinvos, giving unitels access to a brand network spanning 14 European countries and roughly 1,500 hotels. Approximately 20 practice-oriented hotel specialists staff the firm, which operatively manages 17 hotels (predominantly under BWH Hotels brands) in Germany and Austria, while also providing outsourced financial accounting, controlling, and consulting services to additional private hotel clients.

The company's core technology is a self-developed hotel benchmark database covering over 100 KPIs segmented by room count, star category, and city vs. vacation orientation, refreshed monthly from its own accounting clients. This dataset powers a proprietary BI software that connects PMS and financial accounting data for monthly client reporting, and a KPI dashboard tool for real-time performance monitoring. The modular offering is sold as a 'building block' system: clients can subscribe to accounting, controlling (Daily, Pick Up, Budget, Forecast), management, consulting, or brokerage services individually or as a full-service package, with monthly billing on a recurring basis. The firm also generates transaction fees from hotel brokerage activities for succession and sale transactions, and management fees from the 17 hotels it operates on behalf of B.W. Hotel Betriebsgesellschaft.

Go-to-market is sales-led and relationship-driven, targeting private hotel owners who lack professional management infrastructure or face succession pressure. Marketing channels include free educational webinars on hotel accounting/controlling, LinkedIn, the company website, and DEHAG group communications including presence at Expo Real. The firm is led by Managing Director Roman Schmitt (sole MD since June 2017) and was 30 years old in 2026. No external funding has been raised; growth is organic and operationally funded.

Name

unitels consulting GmbH

Legal name

unitels consulting GmbH

Website

https://unitels.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

unitels consulting GmbH is a German hotel consulting firm founded in 1996, providing accounting, controlling, management, and advisory services to private hotel owners across the DACH region. It is a subsidiary of DEHAG Hospitality Group and manages 17 hotels.

Ownership category

akta.pro rank

Product category

Hospitality Consulting

NAICS

Management Consulting Services (54161), Traveler Accommodation (7211), Management of Companies and Enterprises (551)

SIC

Services-Management Consulting Services (8742), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hotel Program Management (Corporate Lodging) (THAKAMAI), Lodging Booking & Accommodation Management (HSACAKAC)

Keywords

• Hotel accounting services
• Hospitality consulting
• Hotel management services
• Hotel controlling tools
• Hotel brokerage

Headquarters

HQ city

Eschborn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Accounting/Bookkeeping Services: Full financial accounting services for hotel clients using hotelspecific Uniform System of Accounts. Monthly benchmark reports provided as part of service.
2. Controlling Services: Controlling tools including Daily, Pick Up, Budget, Forecast, and Benchmark reporting. Provided as standalone or bundled services.
3. Hotel Management Services: Comprehensive operational and commercial hotel management for owners, enabling owners to run hotels without personal involvement. Operates 17 hotels in management.
4. Hotel Consulting: Advisory services including feasibility studies, hotel planning and construction supervision, restructuring advisory, liquidity planning, and investment consulting.
5. Hotel Broker Services: Hotel brokerage services for buying, selling, and leasing hotel properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

unitels consulting GmbH delivers financial accounting (using the hotel-specific Uniform System of Accounts), controlling tools (Daily, Pick Up, Budget, Forecast, Benchmarks, Business Intelligence, KPI-Dashboard), comprehensive hotel management and operation, advisory services (feasibility studies, hotel planning and construction supervision, restructuring, liquidity planning, investment ranking), and hotel brokerage to private hotel owners and gastronomy operators. The company operatively manages 17 hotels and bundles its services in a modular 'building block' system that can be purchased individually or as a full-service package.

Product overview

unitels consulting GmbH is a modern consulting and service company for private hotels and gastronomy, founded in 1996, offering customized services as a single integrated platform rather than discrete software products. Their portfolio comprises Hotel Buchhaltung & Controlling (financial bookkeeping with hotel-specific Uniform System of Accounts), Hotel Beratung & Analysen (consulting, analyses, restructuring, liquidity planning), Hotel Management & Betriebsführung (comprehensive management, interim management, succession planning), Controlling Tools (Daily, Pick Up, Budget, Forecast, Benchmarks, Business Intelligence, KPI-Dashboard), Kennzahlen benchmarking database, Hotelbetreiber operator services, and Hotelmakler brokerage. These services are provided as a unified offering for private hotel owners, with their own controlling tools serving as the analytical foundation for management and consulting recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Buchhaltung & Controlling (Hotel Accounting & Controlling)
• Hotel Beratung & Analysen (Hotel Consulting & Analyses)
• Hotel Management & Betriebsführung (Hotel Management & Operations) Comprehensive hotel management and operational service including interim management, succession planning, and knowledge transfer. Currently operatively manages 17 hotels on behalf of owners, primarily under the BWH Hotels brands.
• Controlling Tools (Daily, Pick Up, Budget, Forecast, Benchmarks, Business Intelligence, KPI-Dashboard) Integrated set of controlling tools for hotel clients: Daily reporting, Pick Up analysis, Budget planning, Forecast projections, Benchmarks comparison, Business Intelligence software, and KPI-Dashboard. Provided as standalone or bundled services to support monthly performance management.
• Kennzahlen der Deutschen Privathotellerie (KPIs of German Private Hotels) Benchmark database providing key performance indicators for German private hotels, enabling comparison across hotel categories (3-star, 4-star, city, vacation, room-count segments). The website publishes selected monthly KPIs (e.g., gross revenue per available room, labor costs, energy costs per occupied bed).
• Hotelbetreiber (Hotel Operator Services)
• Hotelmakler (Hotel Brokerage)

Quantifiable outcome

• Over 100 KPIs available for hotel performance comparison in benchmark system
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DEHAG Hospitality Group AGcoreStrategic or Co-development Partner · 1 December 2024unitels consulting GmbH is a wholly-owned subsidiary (Company) of DEHAG Hospitality Group AG, based in Eschborn. The group comprises four companies: allinvos GmbH, BWH Hotels Central Europe GmbH, progros GmbH, and unitels GmbH. The group employs approximately 500 people across all companies, operates in 14 European countries, and serves more than 1,500 hotels and 600 supplier partners through its network.
• BWH Hotels Central Europe GmbHcoreGTM or Marketing Partnerunitels provides management services for hotels operated by B.W. Hotel Betriebsgesellschaft under the BWH Hotels (Best Western) brand. The partnership gives hotel owners access to the international Best Western brand with 19 hotel brands and global distribution and marketing support.
• progros Einkaufsgesellschaft mbHminorStrategic or Co-development Partnerprogros provides supplier-neutral purchasing management for FF&E (furniture and equipment) and OS&E (operating equipment) for hotels managed by unitels. Projects such as the Strandhotel Gerken renovation involve progros for procurement management.
• allinvos GmbHminorStrategic or Co-development PartnerPart of DEHAG Hospitality Group, allinvos provides hospitality services complementing unitels' consulting and management offerings within the group ecosystem.
• B.W. Hotel Betriebsgesellschaft mbH & Co. KGcoreChannel Partner/ Reseller/ DistributorB.W. Hotel Betriebsgesellschaft leases (pachtet) hotels and operates them under BWH Hotels brands. unitels consulting provides full management services for all hotels in the B.W. Hotel Betriebsgesellschaft portfolio. Currently operates approximately 11 Best Western hotels in Germany and Austria.
• GreenSign Institut GmbHminorStrategic or Co-development PartnerGreenSign Institut certified the DEHAG Hospitality Group (including unitels) for GreenSign Office sustainability certification in December 2024, assessing ESG performance across 10 core areas and 130+ criteria.
• Klimaschutz im Bundestag e.V.minorOthersunitels consulting is a member of Klimaschutz im Bundestag e.V., a German environmental advocacy organization.
• OFB Projektentwicklung GmbHminorOthersOFB Projektentwicklung developed the VERSO quarter in Wiesbaden where the Best Western Hotel Wiesbaden (operated by B.W. Hotel Betriebsgesellschaft / managed by unitels) is located. Partnership on hotel development projects.

Scale indicators5 records

Recent moves15 records

Expansion highlights7 records

Broad incumbents

• CBRE Hotels & Hospitality: CBRE's Hotels & Hospitality practice provides hotel investment sales, advisory, and asset management globally. As a broad incumbent in hospitality real estate services, it competes with unitels for hotel owner advisory mandates, especially for larger portfolio clients.
• JLL Hotels & Hospitality Group: JLL's Hotels & Hospitality division offers investment advisory, asset management, and operator search services to hotel owners and investors. It is a broad incumbent comparable to unitels' advisory and brokerage work, particularly for institutional hotel clients.

Regional players

• Hotelimmobilien-Fachberater / Heilig und Partner: Heilig und Partner is a German specialist in hotel real estate consulting, valuations, and brokerage. It is a regional direct comparable to unitels' consulting and brokerage services for private hotel owners in the German-speaking market.

Direct peers

• Christie & Co: Christie & Co is a specialist hotel broker and consultancy active across Europe, providing buying, selling, and valuation services for hotels. It directly parallels unitels' Hotelmakler brokerage and consulting arms, particularly for private hotel transactions in DACH.
• PKF hospitality group: PKF hospitality group is a long-established international hotel consulting and valuation firm with strong DACH presence. Like unitels, it serves private hotel owners and investors with consulting, valuation, and feasibility services, making it a direct comparable in the German hotel advisory market.
• HVS Global Hospitality Services: HVS is a global hospitality consulting firm specializing in hotel valuations, feasibility studies, and operator search. Its service mix mirrors unitels' hotel analyses, planning, and consulting offerings, making it a direct peer for owner-side advisory work.
• Horwath HTL (Cushman & Wakefield Hospitality): Horwath HTL is one of the world's largest hotel consulting networks, offering feasibility, operator search, and asset management services. It directly overlaps with unitels' consulting and hotel planning offerings, particularly in the European private hotel segment.

Others

• progros GmbH: progros is a sister company within the DEHAG Hospitality Group providing purchasing management for FF&E and OS&E. While it is a partner rather than a direct competitor, its procurement services are an adjacent offering within the same group ecosystem that unitels clients can access.
• Hotrec: Hotrec is the umbrella association for hotels, restaurants, pubs, and cafés in Europe. As an industry association it does not compete commercially with unitels, but it shapes the regulatory and policy environment in which unitels' hotel clients operate.

Emerging players

• STR (CoStar Group): STR provides hotel benchmarking data and market intelligence globally, including in Europe. While STR is a data vendor rather than a consulting firm, its benchmark datasets compete with and complement unitels' proprietary KPI database, particularly for hotels seeking performance comparison data.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/unitels-consulting-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about unitels consulting GmbH