Upgrade Parade
Upgrade Parade Corporation is a Sarasota, Florida-based private software company (founded 2013, 15 employees) that develops and operates WebinOne, a proprietary digital experience platform used by digital agencies, enterprises, and government institutions across 14 countries.
- Company typePrivate
- Founded-
- HeadquartersSarasota, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Upgrade Parade firmographics
Firmographics- Name
- Upgrade Parade
- Legal name
- Upgrade Parade Corporation
- Website
- https://upgradeparade.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Upgrade Parade Corporation is a Sarasota, Florida-based private software company (founded 2013, 15 employees) that develops and operates WebinOne, a proprietary digital experience platform used by digital agencies, enterprises, and government institutions across 14 countries.
- Ownership category
- akta.pro rank
Upgrade Parade industry classification
Industry- Product category
- Digital Experience Platform
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Legacy Application Modernization (Re-platform/Re-host/Re-factor) (BPAEAFAB)
Keywords
Where Upgrade Parade is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Upgrade Parade business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations
Upgrade Parade product offering
Product offeringCore offering
Upgrade Parade develops, owns, operates, and maintains WebinOne, a digital experience platform designed for agencies ready to thrive in a fast-paced digital world. The platform is sold to digital agencies, enterprises, and government institutions and is currently in use across 14 countries.
Differentiator
Problem solved
Functional benefit
Brands
- WebinOne: A digital experience platform designed for agencies ready to thrive in a fast-paced digital world. Offered by digital agencies, enterprises, and government institutions from 14 countries.
Products and services
- WebinOne A digital experience platform designed for agencies ready to thrive in a fast-paced digital world, fully owned, developed, maintained, and managed by Upgrade Parade Corporation. It is used by digital agencies, enterprises, and government institutions across 14 countries.
Companies that use Upgrade Parade
Customer profileSegments3 records
Ideal customer profiles3 records
Upgrade Parade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Upgrade Parade partnerships and signals
Strategic signalScale indicators1 record
Upgrade Parade competitors and assessment
Company assessmentDirect peers
- Duda: Duda is a white-label website building and digital experience platform designed specifically for agencies and SaaS resellers. It directly competes with WebinOne for the agency-platform buyer segment.
- Kentico: Kentico provides a digital experience platform marketed heavily to digital agencies, with multi-site management and marketing automation features. It is one of the closest direct comparables to Upgrade Parade's agency-focused positioning.
- Contentful: Contentful is a composable digital experience platform (headless CMS) used by enterprises and digital teams to deliver content across channels. It is a directly comparable platform competing for similar digital experience use cases.
- Sitecore: Sitecore is a leading digital experience platform (DXP) used by enterprises and agencies to manage content, personalization, and customer journeys. It is directly comparable as a DXP vendor competing for similar agency and enterprise customers.
- Optimizely: Optimizely offers a digital experience platform spanning CMS, experimentation, and personalization, with strong adoption among digital agencies and enterprise marketing teams. It is a directly comparable DXP competing for the same buyer profile.
Emerging players
- Webflow: Webflow is a visual web development and content platform that has expanded into enterprise and agency workflows. While more design-led, it overlaps with WebinOne's website/digital experience proposition for agencies.
Others
- Bynder: Bynder provides digital asset management and brand experience solutions used by enterprises to manage content and brand consistency. While adjacent rather than directly competitive, it often sits alongside DXPs in the same enterprise marketing technology stack.
Broad incumbents
- HubSpot CMS Hub: HubSpot's CMS Hub is part of HubSpot's broader CRM and marketing platform, offering content management and digital experience tools for businesses and agencies. It competes with WebinOne in the SMB/agency market segment.
- WordPress VIP: WordPress VIP is the enterprise-grade offering of WordPress used by large organizations, agencies, and publishers. It overlaps with WebinOne as an alternative digital experience platform, particularly for content-heavy use cases.
- Adobe Experience Manager: Adobe Experience Manager is part of Adobe's enterprise Experience Cloud and is one of the most established DXPs serving large enterprises and government institutions. It is a broad incumbent overlapping with WebinOne's enterprise/government segment.
Market position
Customer concentration
Upgrade Parade social profiles
Digital presenceUpgrade Parade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upgrade Parade leadership team
Management profileNumber of profiles
Upgrade Parade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upgrade Parade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upgrade Parade
What does Upgrade Parade do?
Upgrade Parade develops, owns, operates, and maintains WebinOne, a digital experience platform designed for agencies ready to thrive in a fast-paced digital world. The platform is sold to digital agencies, enterprises, and government institutions and is currently in use across 14 countries.
Is Upgrade Parade a public or private company?
Upgrade Parade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upgrade Parade founded?
Upgrade Parade was founded in -1. It employs 11 to 50 people.
Where is Upgrade Parade based?
Upgrade Parade is headquartered in Sarasota, United States, in the North America region.
Who are Upgrade Parade's main competitors?
Direct peers on record are Duda, Kentico, Contentful, Sitecore and Optimizely. Webflow is listed as an emerging player. Bynder is listed as an others. Broad incumbents are HubSpot CMS Hub, WordPress VIP and Adobe Experience Manager.
Does Upgrade Parade have an API?
No public API is recorded for Upgrade Parade.
What industry is Upgrade Parade in?
Upgrade Parade's product category is Digital Experience Platform. Its primary akta.pro industry code is BPAEAFAB, Legacy Application Modernization (Re-platform/Re-host/Re-factor). Its SIC code is 7370.