Urban Prime Consultoria e Negócios Imobiliários

What Urban Prime Consultoria e Negócios Imobiliários does

Urban Prime Consultoria e Negócios Imobiliários is a privately held Brazilian real estate brokerage operating since 2015 in the Serra Gaúcha region, with its primary office in Bento Gonçalves, Rio Grande do Sul, and a secondary Caxias do Sul reference point. The firm intermediates residential and commercial property sales (Venda) and rentals (Aluguel) for individual consumers in the local market, supplemented by advisory services covering new-construction verification, property selection guidance, and documentation review. It holds CRECI 24.300 J, the mandatory professional broker license required to legally transact in Brazilian real estate. The customer base consists of individual buyers and renters in the Bento Gonçalves and Caxias do Sul catchment, with no disclosed enterprise or institutional clients.

The company's technology stack is non-proprietary. Its digital presence is built on the BentoBox / Painel Imobiliário white-label platform, which provides the website, content management, property listing functionality, and syndication to external portals (painelimobiliario.com.br and bentoimoveis.com.br). User-facing features include a registered-user "favorited properties" tool, a contact form, and a prominently displayed WhatsApp link, but there is no proprietary technology, no mobile app, no API surface, and no disclosed AI/ML capabilities.

The business model is purely transactional and commission-based. Revenue is earned on individual property sale closings and rental agreement executions in the Serra Gaúcha micro-market, with no recurring or subscription component. The firm supplements its core intermediation activity with outbound links to eight major Brazilian banks (Caixa, Banco do Brasil, Banrisul, Itaú, Santander, Bradesco, Sicoob, Unicred) for financing simulation, but these are referral integrations rather than co-marketed or revenue-sharing arrangements. With a headcount of approximately 5 employees and no external funding, the firm operates as a micro-brokerage reliant on local market activity and agent relationships.

Name

Urban Prime Consultoria e Negócios Imobiliários

Legal name

Urban Prime Negócios Imobiliários

Website

https://urbanprime.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Urban Prime is a small, privately held Brazilian real estate brokerage founded in 2015, intermediating residential and commercial property sales and rentals in the Bento Gonçalves and Caxias do Sul region of Rio Grande do Sul, with advisory services and bank financing referrals for individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Bento Gonçalves

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property Sales (Venda): The firm earns commissions on the sale of residential and commercial properties in the Bento Gonçalves and Caxias do Sul region. Revenue is transactional and non-recurring, tied to individual property closings. The company also provides guidance on financing processes, directing customers to partner banks (Caixa, Banco do Brasil, Banrisul, Itaú, Santander, Bradesco, Sicoob, Unicred) for mortgage products.
2. Property Rentals (Aluguel): The firm intermediates the rental of residential and commercial properties, earning commissions on tenancy agreements. This is a recurring transaction stream driven by turnover in the local rental market.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Urban Prime is a CRECI-licensed real estate brokerage (CRECI 24.300 J) intermediating the sale and rental of residential and commercial properties in the Bento Gonçalves and Caxias do Sul region of Rio Grande do Sul, Brazil. The firm provides property listings, advisory guidance on documentation and new-build verification, financing simulation through partner banks, and personalized customer service via WhatsApp, telephone, and office visits. Revenue is generated primarily through transactional commissions on completed sale and rental transactions.

Product overview

Urban Prime Consultoria e Negócios Imobiliários operates as a traditional real estate brokerage offering a unified platform of property sales (Venda), rentals (Aluguel), and advisory services. The core offering consists of an online property listings portal (Imóveis) where users browse available properties, combined with personalized advisory services including property selection guidance (Dicas para Escolher o Imóvel) and new construction consulting (Imóvel Novo). The platform integrates financing simulation capabilities through partnerships with eight major Brazilian banks, enabling prospective buyers to calculate mortgage options. Registered users can access a favorited properties feature (Imóveis Favoritados) to track preferred listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Venda (Property Sales) Residential and commercial property sale intermediation for buyers and sellers in the Bento Gonçalves and Caxias do Sul region. Commission-based transaction service handled end-to-end by licensed CRECI brokers.
• Aluguel (Property Rentals) Rental intermediation for residential and commercial properties, connecting landlords with prospective tenants. Revenue is generated through commissions on tenancy agreements.
• Imóveis (Property Listings) Online property search and listings platform displaying available sale and rental inventory across the Bento Gonçalves and Caxias do Sul region. Customers can browse properties filtered by transaction type (sale or rent).
• Simule seu Financiamento (Financing Simulation) Financing simulation service for prospective property buyers, integrating links to mortgage simulators of eight Brazilian financial institutions (Caixa, Banco do Brasil, Banrisul, Itaú, Santander, Bradesco, Sicoob, Unicred) so customers can estimate mortgage options directly from the Urban Prime Services page.
• Dicas para Escolher o Imóvel (Property Selection Tips) Advisory service providing structured guidance on selecting a property, including location risk assessment, documentation verification, infrastructure review, and due diligence best practices for buyers in the local market.
• Imóvel Novo (New Construction Advisory) Specialized advisory service for buyers of new-build properties, including verification of developer-promised specifications, materials quality review, and builder background checks to reduce defects risk.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Caixa Econômica FederalminorChannel Partner/ Reseller/ DistributorUrban Prime provides links to Caixa's online financing simulation tool on its Services page, enabling customers to calculate mortgage payments and explore loan options. This is a low-touch referral integration, not a formal co-marketing arrangement.
• Banco do BrasilminorChannel Partner/ Reseller/ DistributorA link to Banco do Brasil's real estate financing portal is featured on the Services page, allowing clients to simulate and apply for home loans through the bank's platform.
• BanrisulminorChannel Partner/ Reseller/ DistributorBanrisul's financing simulation tool is accessible via the Services page, enabling customers to explore regional banking mortgage products.
• Itaú UnibancominorChannel Partner/ Reseller/ DistributorItaú's real estate financing simulator is linked from the Services page, allowing customers to estimate mortgage costs using one of Brazil's largest private banks.
• Santander BrasilminorChannel Partner/ Reseller/ DistributorSantander's real estate financing platform is linked from the Services page, enabling customers to access another major private bank's mortgage products.
• BradescominorChannel Partner/ Reseller/ DistributorBradesco's real estate financing simulation tools are accessible from the Services page, providing customers with an additional private bank mortgage option.
• Sicoob (Cooperativa de Crédito)minorChannel Partner/ Reseller/ DistributorSicoob's credit and financing solutions are accessible via the Services page, offering cooperative banking mortgage products as an alternative to large commercial banks.
• UnicredminorChannel Partner/ Reseller/ DistributorUnicred's credit line information is accessible via the Services page, providing cooperative credit mortgage options for property financing.
• Painel Imobiliário (BentoBox Platform)coreTechnology or IntegrationUrban Prime's website is powered by the BentoBox / Painel Imobiliário platform, as evidenced by the platform logo in the footer and the URL references (painelimobiliario.com.br). The platform provides the website infrastructure, property listing management, and syndication to property portals. This is a white-label technology and content management relationship.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• ERA Imóveis: Brazilian franchise real estate brokerage with local offices serving secondary markets across the country. Comparable as a multi-office residential and commercial brokerage operating in similar Brazilian mid-sized cities with similar commission-based economics.
• Remax Brasil: Brazilian franchise of the global Remax real estate brand, operating through local broker-owned offices. Comparable as a commission-based, locally-franchised brokerage competing for residential and commercial listings in similar Brazilian markets.
• Century 21 Brasil: Global franchise real estate brokerage operating in Brazil with local franchisee offices. Comparable as a franchised residential and commercial brokerage serving Brazilian consumers through similar commission-based, advisor-led service models.

Broad incumbents

• Viva Real: Major Brazilian property listing portal operated under Grupo ZAP. Comparable as a listing aggregation channel that brokers rely on for buyer reach while also serving as an alternative search pathway that bypasses traditional broker relationships.
• Lopes: One of Brazil's largest traditional real estate brokerages, with a national footprint and broad residential and commercial offerings. Comparable as a traditional commission-based brokerage serving Brazilian consumers, though at significantly larger scale and broader geographic reach.
• ZAP Imóveis: One of Brazil's largest property listing portals, part of Grupo ZAP (formerly Viva Real/OLX). Comparable as it aggregates property listings and captures buyer demand that traditional brokerages like Urban Prime also serve, functioning as both a partner portal and a competitive channel.

Emerging players

• Loft: Brazilian proptech focused on digitizing residential real estate transactions, including brokerage, financing, and title services. Comparable as it competes for the same buyer/renter demand and is gradually encroaching into secondary markets like the Serra Gaúcha region.
• QuintoAndar: Brazil's largest digital-first real estate platform, focusing on rentals and sales transactions with end-to-end digital workflows. Comparable as it competes for the same property buyers and renters, though with a fundamentally different technology-driven delivery model that pressures traditional brokerages.

Regional players

• Auxiliadora Predial: One of the largest traditional real estate brokerage networks in Rio Grande do Sul, with deep presence in the Serra Gaúcha region. Highly comparable to Urban Prime as a regional, relationship-driven residential and commercial brokerage operating in the same geographic market.

Others

• Bento Imóveis (portal): Local property listing portal serving the Bento Gonçalves and Serra Gaúcha region, where Urban Prime is already listed as a brokerage. Comparable as both a distribution partner (syndication channel) and a competing marketplace where buyers can browse listings across multiple brokerages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/urban-prime-consultoria-e-neg%C3%B3cios-imobili%C3%A1rios

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Prime Consultoria e Negócios Imobiliários