Use Mais Brasil

What Use Mais Brasil does

Use Mais Brasil is a Brazilian digital platform headquartered in Curitiba, Paraná, founded in 2018, that operates a free consumer-facing website aggregating discounts, cashback rewards, and digital gift cards from partner brands across the country. The platform serves individual Brazilian consumers seeking to save money on everyday purchases, anchored on two co-branded products: Use Mais Vantagens, which provides discounts and cashback across pharmacies, supermarkets, retail, services, and leisure, with cashback claimed redeemable at 3,000+ participating establishments; and Use Mais Gifts, a digital gift card marketplace spanning retail, food, health, leisure, pet, and gifting categories.

The underlying technology is a web-only product (no native mobile app disclosed) accessed at usemaisbrasil.com.br, distributed through a product-led, self-serve go-to-market motion. The stack is described functionally rather than technically — no AI/ML, API, or proprietary framework details are provided — and customer support runs over WhatsApp and email. The platform integrates a roster of tier-1 Brazilian retail and consumer brands, including Carrefour, Centauro, Netshoes, Renner, Riachuelo, and RiHappy, alongside digital-native names Spotify and Uber, with cashback and gift card fulfillment routed across these partner networks.

The business model is a freemium consumer offering with revenue generated on the partner side via affiliate/referral commissions — retailers and brands pay to access the platform's user base in exchange for traffic and sales attributable to the discounts and gift cards distributed through Use Mais Brasil. The company operates with approximately 10 employees, only in Brazil, with no disclosed funding rounds, no management team information, and no public financials. The CNPJ is 12.751.349/0001-44, legal entity Use Mais Brasil, and the corporate structure is private with no parent or subsidiary entities.

Name

Use Mais Brasil

Legal name

Use Mais Brasil

Website

https://usemaisstore.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Use Mais Brasil operates a free Brazilian digital platform aggregating discounts, cashback rewards, and digital gift cards from major retail and consumer partners including Carrefour, Renner, Spotify, and Uber. It serves individual Brazilian consumers seeking savings on everyday purchases, monetizing through affiliate commissions across 3,000+ establishments.

Ownership category

akta.pro rank

Product category

Consumer Loyalty and Rewards Platform

akta.pro primary industry

Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)

akta.pro secondary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

Keywords

• Cashback platform
• Discount services
• Digital gift cards
• Loyalty rewards
• Partner coupons

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Partner Commissions: Revenue generated through commercial partnerships with retailers and brands. The platform offers partners access to a customer base in exchange for commission or revenue sharing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Use Mais Brasil operates a free digital platform that aggregates partner discounts, cashback rewards, and digital gift cards for Brazilian consumers. Users access exclusive discounts at pharmacies, supermarkets, stores, and services through Use Mais Vantagens, receiving cashback redeemable at over 3,000 participating establishments. The Use Mais Gifts service enables users to purchase digital gift cards across retail, food, health, leisure, pet, and streaming categories, including major brands such as Carrefour, Renner, Riachuelo, Spotify, and Uber.

Product overview

Use Mais Brasil operates as a unified cashback and rewards platform offering two integrated services: Use Mais Gifts for purchasing digital gift cards across over 3,000 partner establishments, and Use Mais Vantagens for accessing exclusive discounts and earning cashback. Both products are accessible through a single digital platform where users can earn and redeem rewards across partner networks including retail, food, health, and leisure categories.

Differentiator

Problem solved

Functional benefit

Brands

• Use Mais Gifts: Gift card platform for purchasing, shopping, meals, health, leisure, pet products, and gifting
• Use Mais Vantagens

Products and services

• Use Mais Gifts Digital gift card platform that allows users to purchase and redeem digital gift cards across multiple categories including retail, food, health, leisure, pet, and streaming, with gift cards usable at over 3,000 participating establishments. Designed for individual Brazilian consumers seeking convenient digital gifting and personal use options.
• Use Mais Vantagens Discount and cashback service providing exclusive discounts at pharmacies, supermarkets, stores, services, and leisure partners, with cashback earned on purchases at selected partners and redeemable at more than 3,000 participating establishments. Designed for individual Brazilian consumers seeking to save money on everyday purchases.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core.

• CarrefourcoreChannel Partner/ Reseller/ DistributorMajor Brazilian retail chain and one of the primary partner brands displayed prominently on the Use Mais Brasil platform. Users can access exclusive discounts and earn cashback when shopping at Carrefour through the platform.
• CentaurocoreChannel Partner/ Reseller/ DistributorBrazilian sports retailer and key partner brand on the platform. Users can access discounts and cashback when purchasing at Centauro through Use Mais Brasil.
• NetshoescoreChannel Partner/ Reseller/ DistributorBrazilian online sports retailer and partner on the platform. Users can access discounts and earn cashback on Netshoes purchases.
• RennercoreChannel Partner/ Reseller/ DistributorMajor Brazilian fashion retailer and prominent partner brand. Featured on the platform for exclusive discounts and cashback rewards.
• RiachuelocoreChannel Partner/ Reseller/ DistributorBrazilian clothing and department store chain. Partner brand on the platform enabling users to access discounts and cashback.
• RiHappycoreChannel Partner/ Reseller/ DistributorBrazilian toy and children's products retailer. Partner on the platform for discounts and cashback offerings.
• SpotifycoreChannel Partner/ Reseller/ DistributorStreaming music service available as gift card option on the Use Mais Gifts platform, allowing users to purchase Spotify gift cards.
• UbercoreChannel Partner/ Reseller/ DistributorTransportation and delivery platform available as gift card option on Use Mais Gifts, enabling users to purchase Uber gift cards for rides or deliveries.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Méliuz: Brazil's leading cashback and rewards platform, offering similar affiliate-driven discounts and digital gift cards across a wide retailer base. Directly comparable operating model and target customer (Brazilian consumers seeking savings).
• Dotz: Brazilian multi-brand loyalty program that lets users accumulate and redeem points across retailers and services, conceptually similar to Use Mais Gifts' redemption mechanism.
• Cuponomia: Brazilian coupons and cashback aggregator that distributes discount codes and cashback offers from major retailers. Closely mirrors Use Mais Vantagens in format and audience.
• Livelo: Multi-brand Brazilian loyalty coalition enabling points accumulation and redemption (including merchandise and gift cards) across partner networks — analogous use case in gift card and rewards redemption.

Broad incumbents

• Banco Inter: Brazilian digital bank offering cashback and rewards as part of its account proposition; broad incumbent with overlapping cashback functionality but distributed across a wider financial services offering.
• PicPay: Brazilian digital wallet and super-app that bundles payments with cashback and rewards features; competes in the same cashback space but as part of a broader fintech stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/use-mais-brasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Use Mais Brasil