US Salernitana 1919

What US Salernitana 1919 does

U.S. Salernitana 1919 is an Italian professional football club founded in 1919 and headquartered in Salerno, Campania. The legal entity, U.S. SALERNITANA 1919 SRL Unipersonale, is a privately held single-member Italian limited liability company with no publicly traded shares; governance is led by President Maurizio Milan and Managing Director Umberto Pagano, with Infront Italy SPA managing commercial partnerships. The club currently competes in Serie C (the third tier of Italian football) at Stadio Arechi and operates a multi-tier football structure that includes the first team, Salernitana Primavera (youth/U20), Salernitana Women (Serie C Femminile), Salernitana Academy, and the Salernitana For Special inclusive football program.

The club's product surface centers on fan engagement and commercial infrastructure rather than sport-performance technology. Digital assets include the salernitana.it content website, an e-commerce storefront at eshop.salernitana.it, an Amazon Italy marketplace presence, and the first official mobile application launched in April 2025. Physical retail is anchored by the official store in Piazza Caduti Civili di Guerra, Salerno. Operational systems include a TicketOne-powered ticketing and season subscription platform, Member Card and Hippo Card loyalty/membership programs, and a whistleblowing platform deployed in 2023 compliant with Italian Legislative Decree 24/2023 and GDPR. No public API, SDK, or proprietary AI/ML capability is offered; kit manufacturing and technical supply are outsourced to Official Technical Partner Givova.

U.S. Salernitana 1919 monetizes through four primary revenue streams: (1) matchday ticket sales and season ticket subscriptions distributed via TicketOne, (2) merchandise and apparel — primarily kits produced by Givova — sold through owned retail, e-commerce, and Amazon Italy, (3) sponsorship inventory across main, second, sleeve, back, and short shirt positions plus premium and local partner tiers (Gruppo Noviello, Dianflex, Santoro Creative Hub, Caffè Santa Cruz, Nido dei Bimbi, Edil Casa, Infront Italy SPA, among others), and (4) broadcasting rights distributed through Lega Pro. The customer base is almost entirely B2C — individual fans, season ticket holders, and merchandise purchasers — with the B2B dimension confined to a relatively concentrated set of regional commercial partners. Go-to-market is direct-to-consumer, leveraging owned social channels (Facebook, X/Twitter, Instagram, YouTube, TikTok, Telegram, WhatsApp, Spotify, LinkedIn), email, the mobile app, and sponsorship-driven brand visibility in the Campania market.

Name

US Salernitana 1919

Legal name

U.S. SALERNITANA 1919 SRL Unipersonale

Website

https://ussalernitana1919.it

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

U.S. Salernitana 1919 is an Italian professional football club founded in 1919, based in Salerno and competing in Serie C. It generates revenue through matchday ticketing, merchandise, broadcasting rights, and commercial sponsorships, serving local fans, season ticket holders, and regional brand partners.

Ownership category

akta.pro rank

Product category

Professional Sports Club (Football)

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

akta.pro secondary industries

Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE), Sports, Concert & Venue Gift Shops (CRALAJAH)

Keywords

• Professional football club
• Matchday tickets
• Official merchandise
• Fan membership programs
• Football broadcasting rights

Headquarters

HQ city

Salerno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket and Season Ticket Sales: Revenue from matchday ticket sales and season ticket subscriptions for Serie C matches and cup competitions
2. Merchandise and E-commerce: Sales of official merchandise including kits, training gear, clothing, accessories through physical stores and online e-commerce platform at eshop.salernitana.it
3. Sponsorship: Revenue from official technical partner (Givova), main sponsor (Gruppo Noviello), second sponsor (Dianflex), sleeve sponsors (Santoro Creative Hub, Caffè Santa Cruz), and various premium and local partners
4. Broadcasting Rights: Revenue from Serie C broadcasting rights through Lega Pro

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

U.S. Salernitana 1919 is a professional football club that competes in Serie C Girone C and sells matchday tickets, season subscriptions, official branded merchandise (kits, training apparel, accessories), and fan membership programs through its physical store, e-commerce platform, and partner retailers. The club also distributes content and fan engagement services via its official website, mobile app, and social media channels, with commercial operations managed by Infront Italy SPA.

Product overview

U.S. Salernitana 1919 operates primarily as a professional football club competing in Serie C. The club's product portfolio consists of digital platforms (official website, e-commerce store, mobile app), retail operations (physical stores and Amazon marketplace), ticketing services (ticket office and season subscriptions), membership programs (Member Card and Hippo Card), compliance infrastructure (whistleblowing platform), and branded merchandise (official match kits, training apparel, and accessories). The digital ecosystem centers on salernitana.it for content and eshop.salernitana.it for merchandise sales, with Givova serving as the Official Technical Partner for all kit production since 2026/27.

Differentiator

Problem solved

Functional benefit

Brands

• Salernitana Academy: Youth academy of the club developing young football players
• Salernitana Women
• Salernitana Primavera
• Salernitana For Special
• Hippo Card
• Member Card Salernitana

Products and services

• Biglietteria (Ticket Office and Season Subscriptions) Ticket sales service for attending U.S. Salernitana 1919 home matches at Stadio Arechi, including individual match tickets and annual season subscriptions (abbonamenti). Integrates with TicketOne for distribution.
• Official E-Shop Online retail platform (eshop.salernitana.it) selling official U.S. Salernitana 1919 merchandise including match kits, training apparel, accessories, and personalized items, with international shipping.
• Official Physical Store (Salerno) Physical retail store in Salerno at Piazza Caduti Civili di Guerra, 2, selling official U.S. Salernitana 1919 merchandise and kits.
• Amazon Store (Italy) Official U.S. Salernitana 1919 merchandise distribution channel through Amazon Italy, increasing accessibility of the club's product catalog via the Amazon marketplace.
• Member Card Salernitana Fidelity / loyalty card program offering advantages such as priority ticket purchasing for away matches, advance sales, promotions on match tickets, dedicated events, and discounts on products and services.
• Hippo Card Club membership card enabling access to away match ticket purchases when restrictions are imposed by authorities, advance sales, promotions, and exclusive benefits.
• Whistleblowing Platform Secure IT platform enabling employees, contractors, and stakeholders to report potential violations of law or club policies confidentially or anonymously, compliant with Italian Legislative Decree 24/2023.
• Official Mobile App First official mobile application providing fans with news, match updates, exclusive content, and direct access to club information.
• Salernitana Academy Cup (U13 Youth Tournament) U13 youth football tournament organized by the club to promote youth football development and community engagement.
• Official Match Kits (Home, Away, Third) Official playing kits (jerseys, shorts, socks) for the U.S. Salernitana 1919 first team, produced by Givova as Official Technical Partner for the 2026/27 season.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• Caffè Santa CruzminorGTM or Marketing Partner · 28 July 2026Sleeve Sponsor for the 2026/27 season.
• Santoro Creative HubminorGTM or Marketing Partner · 10 July 2026Sleeve Sponsor for the 2026/27 season.
• Nido dei BimbiminorGTM or Marketing Partner · 8 July 2026Short Sponsor for the 2026/27 season (fifth year of partnership). Nido dei Bimbi is a children's products retailer founded in 1985 by Teresa and Alfonso Memoli.
• DianflexminorGTM or Marketing Partner · 3 July 2026Second Sponsor for the 2026/27 season. Dianflex specializes in orthopedic and medical products.
• Gruppo NoviellocoreGTM or Marketing Partner · 2 July 2026Main Sponsor for the 2026/27 season. Gruppo Noviello is an Opel dealership group operating in the Salerno area, providing main sponsorship visibility on the front of playing kits.
• GivovacoreTechnology or Integration · 1 July 2026Official Technical Partner (kit manufacturer). Givova supplies all playing kits including home, away, and third kits for the 2026/27 season. The partnership includes high-performance technical gear designed for athlete comfort and performance.
• Infront Italy SPAcoreGTM or Marketing Partner · 1 July 2026Premium Partner. Infront is a leading sports marketing agency that manages commercial partnerships and media rights for the club.
• Edil CasaminorGTM or Marketing Partner · 1 September 2025Second Back Shirt Sponsor for 2026/27 season (second consecutive year). Edil Casa is a construction company operating in Salerno since 1997.
• Andromedic Check-up SalernominorGTM or Marketing PartnerPremium Partner - healthcare services provider.
• BTLminorGTM or Marketing PartnerPremium Partner - medical/physiotherapy equipment provider.
• Acqua OrsiniminorGTM or Marketing PartnerOfficial Partner - bottled water brand.
• Epico PlayminorGTM or Marketing PartnerOfficial Partner.
• Ortopedia SanifarmminorGTM or Marketing PartnerLocal Partner - orthopedic supplies.
• SMYBminorGTM or Marketing PartnerLocal Partner.
• Farmacia Fiore SalernominorGTM or Marketing PartnerLocal Partner - pharmacy.
• TicketOnecoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner managing ticket distribution and season subscription sales for home matches.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• US Lecce: Serie A/B Italian football club from Puglia, historically comparable to Salernitana in scale and Southern Italian identity, now operating at a higher tier — useful as a benchmark for the commercial uplift Salernitana could achieve with promotion.
• Palermo FC: Storied Italian football club (Sicily) with Serie A history, currently in Serie B/C. Operates a similar DTC merchandise stack, multi-tier sponsorship, and digital fan engagement model with stronger international brand recognition than Salernitana.
• Brescia Calcio: Northern Italian football club with Serie A history, currently alternating between Serie B and C. Comparable in historical Serie A pedigree, multi-channel merchandise operations, and SME sponsor base.

Direct peers

• Cosenza Calcio: Southern Italian football club (Calabria) competing in Serie B/C, with a regional supporter base, traditional local-sponsor-heavy commercial model, and comparable operating scale to Salernitana.
• Ternana Calcio: Italian football club competing in Serie B/C with reunification-era Serie A history, regional brand identity, and a similar merch/sponsorship-driven commercial model. Comparable in tier, fanbase structure, and managerial scale.
• Juve Stabia: Campania-region Italian football club competing in Serie B/C. Direct geographic competitor for Salernitana's fanbase catchment, with similar tier, scale, and commercial infrastructure patterns.
• Ascoli Calcio F.C. Historic Italian football club currently competing in Serie C, with a regional supporter base, local SME sponsorship portfolio, and similar tier-level broadcasting revenue streams. Closely comparable commercial and operational profile.
• SSC Bari: Italian football club competing in Serie B/C with similar regional brand heritage, multi-channel DTC merchandise, and a fanbase heavily rooted in Southern Italy. Most directly comparable peer in terms of tier, scale, and commercial model.

Others

• Infront Sports & Media: Not a competing club but the sports marketing agency that manages Salernitana's commercial partnerships. Relevant as an ecosystem participant — drives the club's commercial capability and partnership sourcing.
• Givova: Italian sportswear manufacturer and Salernitana's Official Technical Partner. Comparable as a Southern-Italian sports-brand ecosystem participant and a supply-side peer in the fan apparel/manufacturing category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OfficialUSS1919
• YouTubeyoutube.com/channel/UCB8yi71k6yzRb-mD0cRa45g
• Facebookfacebook.com/USSalernitanaOfficialPage
• LinkedInlinkedin.com/company/us-salernitana-1919
• Instagraminstagram.com/ussalernitana1919official
• TikTokvm.tiktok.com/ZML24Jho7

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Salernitana 1919