SANTORO INNOVATION HUB S.R.L.

What SANTORO INNOVATION HUB S.R.L. does

Santoro Innovation Hub S.r.l. — commercially known as Santoro Creative Hub and legally registered as Santoro Grafica S.r.l. — is a Salerno, Italy-based integrated creative production and visual-communications company founded in 2005 and operating as a Società Benefit from two physical locations (Via San Leonardo 55 headquarters and the Santoro in City retail/showroom at Via dei Principati 18). The firm bundles five primary service lines — Visual Communication, Printing & Cut, Web Agency, Wrapping, and Interior & Exterior Design — under a single roof, executing everything from branded signage, gadgets and clothing, to UV-LED and laser printing on substrates ranging from glass and wood to Forex and Dibond, through CNC machining, vehicle and boat wrapping, and interior/exterior refitting for commercial and healthcare spaces.

Production technology centers on a UV LED printing stack using latex and water-based inks on FSC-certified paper, CO2 galvanometric laser engraving, CNC working for foam/metal/wood/plastic, and proprietary film-application systems including PPF (Paint Protection Film) and the European-recognized BAS (Boat Application System) patent for waterproofing and wrapping maritime surfaces. Digital capabilities extend to web development, SEO, social and email marketing, photography and video production, podcast studio services, and augmented-reality content. The firm holds ISO 9001/14001/45001/27001, UNI PdR 125:2022 Gender Equality, Legal Rating, and 100% green-energy certifications; it is the first Bodyfence corner and first HEXIS corner in Italy.

Revenue is generated across six project-based streams (visual communication, printing & cut, web/digital, wrapping, interior/exterior design, and e-commerce sales) plus paid training through the Santoro Creative Hub Academy (Basic and Advanced wrapping, PPF, window tinting, and interior design workshops priced €349–€999 per participant, capped at 4 attendees per session). Customers are anchored by a roster of regional and national enterprise and institutional accounts — U.S. Salernitana 1919, Radio Kiss Kiss (Sanremo), Comune di Salerno, Aeronautica Militare Italiana, Carabinieri, ASL Salerno, Università di Salerno, SKY Italia, Pastificio Di Martino, Sammontana, Algida, BRT, SDA, and Gruppo Cassa Centrale — alongside SMB project clients and individual consumers reached via the Santoro Creative Shop storefront. Geographic scope is Italy-first, with depth in Campania.

Name

SANTORO INNOVATION HUB S.R.L.

Legal name

Santoro Grafica S.r.l.

Website

https://santorografica.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Santoro Creative Hub is a Salerno-based integrated creative production firm offering visual communication, printing, web/digital, wrapping, and interior/exterior design services alongside a wrapping training academy and DTC e-commerce, serving Italian enterprise, public-sector, SMB, and consumer customers.

Ownership category

akta.pro rank

Product category

Visual Communication & Creative Production Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM)

Keywords

• Visual communication services
• Vehicle wrapping services
• Digital printing services
• Web agency services
• Interior design wrapping

Headquarters

HQ city

Salerno

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Visual Communication & Signage Services: Design, production, and installation of signs, custom gadgets, personalized clothing, outdoor advertising, and signage products. Revenue is generated on a project-by-project basis as one-time service engagements.
2. Printing & Cut Production: Custom printing services including UV printing on various substrates (wood, glass, plexiglass, Forex, Dibond, PVC, fabric), CNC working, laser engraving, event and trade fair setups, and custom mats (zerbini). Revenue is per-project or per-unit.
3. Web Agency & Digital Services: Web development, web marketing (SEO, advertising, email marketing, social media marketing), graphic design, photo and video production, UX/UI design, ecommerce development, and augmented reality content creation. Revenue from project-based and retainer arrangements.
4. Wrapping Services: Vehicle wrapping (car, motorcycle, boat), PPF film application, window tinting, fleet decoration, and interior design wrapping. Revenue generated per vehicle or per project.
5. Interior & Exterior Design: Interior design, commercial activity restyling, wall coverings, ventilated facades, and furniture wrapping/refitting services for offices, restaurants, bars, and healthcare facilities.
6. E-commerce Product Sales: Sale of customizable products through the Santoro Creative Shop (santorografica.shop), including branded merchandise, custom-printed items, and promotional goods. Revenue per transaction.
7. Professional Training & Workshops: Paid professional wrapping workshops (Basic and Advanced levels) covering car wrapping, PPF, window tinting, and interior design. Revenue per course enrollment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Santoro Creative Hub is an integrated creative production hub delivering end-to-end visual communication, custom printing and cutting, web/digital services, vehicle and boat wrapping, and interior & exterior design services. The company combines advanced in-house production technology (UV LED printing, CO2 laser, CNC, PPF films) with proprietary techniques (the European-recognized BAS patent for maritime wrapping) to serve enterprise clients, public institutions, and individual consumers via physical locations and ecommerce.

Product overview

Santoro Creative Hub is a comprehensive creative services company offering a unified platform of visual communication, printing, web agency, wrapping, and interior/exterior design services. The portfolio includes core service lines (Visual Communication, Printing & Cut, Web Agency, Wrapping, Interior & Exterior Design) supported by specialized sub-products such as Studio Podcast, CNC machining, boat wrapping, signage displays, photography/video production, marketing services (SEO, email, social media), app development, ecommerce solutions, and the Santoro Creative Shop ecommerce platform. The company also offers branded merchandise, corporate materials, and professional wrapping workshops through its Academy.

Differentiator

Problem solved

Functional benefit

Brands

• Santoro Creative Shop: Ecommerce platform offering personalized products and solutions to customers.
• Santoro Creative Hub Academy
• Santoro in City

Products and services

• Visual Communication Services 360-degree visual communication projects covering signs (insegne), custom gadgets, personalized clothing, and outdoor advertising for businesses and public institutions. Includes strategy, content definition, realization, and event setup.
• Printing & Cut Services Advanced custom printing and cutting services including UV printing on wood, glass, plexiglass, Forex, Dibond, PVC, and fabric; CO2 laser engraving; CNC machining of foam, metal, wood, and plastic; event and trade fair setups; and custom doormats (zerbini).
• Web Agency Services Full-stack digital identity services including web development, web marketing (SEO, advertising, email marketing, social media marketing), graphic design, photo and video production, UX/UI design, ecommerce development, augmented reality content creation, and creative workspace rental.
• Wrapping Services Vehicle, motorcycle, and boat wrapping, PPF (Paint Protection Film) application, window tinting (oscuramento vetri), fleet decoration, and interior design wrapping for cars, motorcycles, boats, and commercial fleets.
• Interior & Exterior Design Services Interior design, commercial activity restyling, wall coverings, ventilated facades, and furniture wrapping/refitting services for offices, restaurants, bars, and healthcare facilities.
• Trademark & Patent Protection Services Brand protection, trademark registration, and patent deposit services for businesses seeking to protect distinctive identity and intellectual property.
• BAS - Boat Application System Proprietary European-recognized patented installation system for waterproofing coatings on internal and external surfaces of boats and vessels, enabling wrapping of tubes (tubolari) and other maritime surfaces with adhesive films for boat refitting.
• Santoro Creative Hub Academy (Wrapping Training) Professional paid wrapping workshop program with Basic (Wrapping €650, Window Tinting €349, PPF €999, Interior Design €379) and Advanced (Wrapping €499, PPF) levels, taught by HEXIS Italian Champion Ernesto Santoro. Limited to 4 participants per session for hands-on instruction.
• Santoro Creative Shop (E-commerce) E-commerce platform (santorografica.shop) selling customizable products including pens, mugs, bags, t-shirts, customized items, wallpapers, and branded merchandise directly to consumers and SMB buyers.

Quantifiable outcome

• Italy's first Bodyfence corner and HEXIS Italian Champion holder
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• U.S. Salernitana 1919coreGTM or Marketing Partner · 1 August 2024Santoro Creative Hub is an official partner of U.S. Salernitana 1919, one of the most important sports institutions in Salerno. The partnership includes branding, merchandise, and visual communication support for the football club, reflecting the company's deep roots in the Salerno community and its DNA tied to the city and team.
• Radio Kiss KisscoreGTM or Marketing Partner · 1 February 2024Santoro Creative Hub was the technical partner for Radio Kiss Kiss's exclusive 'Casa Kiss Kiss' at the Sanremo Music Festival (76th and 75th editions), handling all event setup, branding, and visual communication for the radio station's on-site presence at Italy's premier music festival.
• AIFIL (Associazione Italiana Fornitori Industria Lavorazioni)minorStrategic or Co-development PartnerListed as a partner and network member, indicating collaboration with the Italian Association of Industry Suppliers for processing and working.
• MEPA (Mercato Elettronico della Pubblica Amministrazione)minorChannel Partner/ Reseller/ DistributorSantoro Creative Hub is an approved MEPA supplier, enabling the company to supply products and services to Italian public administration entities through the electronic procurement marketplace.
• Confindustria SalernominorStrategic or Co-development PartnerMember of Confindustria Salerno, the local employers' federation, indicating membership in the major business association for the Salerno industrial district.
• Confcommercio SalernominorStrategic or Co-development PartnerListed as a partner, indicating membership or collaboration with Confcommercio, the Italian commerce and tourism confederation.
• Università di Salerno (UNISA)minorStrategic or Co-development PartnerListed as a partner, indicating collaboration with the University of Salerno for potential research, training, or recruitment purposes.
• FESPA ItaliaminorStrategic or Co-development PartnerListed as a partner member, indicating membership in FESPA Italia — the Italian federation of screen and digital printing associations — the national branch of the global FESPA organization for visual communication professionals.
• La Crisalide in Rete (against gender violence)minorOthersSantoro Creative Hub partnered with the anti-violence association La Crisalide in Rete (which includes Antiviolence Centers Febe and Ginevra) to support a shelter for abused women and to install branded mailboxes in 10 schools in Salerno for anonymous reporting on gender violence topics.
• HEXIScoreTechnology or IntegrationSantoro Creative Hub is the first HEXIS corner in Italy, enabling exclusive access to HEXIS wrapping films and positioning Ernesto Santoro as the Italian HEXIS Champion 2023. The partnership provides premium film materials for the company's wrapping division.
• BodyfencecoreTechnology or IntegrationSantoro Creative Hub is the first Bodyfence corner in Italy, offering Bodyfence PPF (Paint Protection Film) products. As an authorized Bodyfence partner, the company provides premium stone-chip protection films and advanced PPF application techniques.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WrapStyle: Global vehicle and boat wrapping franchise operating dedicated application centers in multiple countries. Directly comparable to Santoro's core wrapping and BAS-protected boat services, with a similar value proposition around premium film installation.

Others

• Antalis: European distributor of visual communication substrates, large-format print media, signage materials, and packaging solutions. Comparable as a B2B materials and services counterpart serving the same commercial printing and signage market segments Santoro addresses.
• Spandex Group: European distributor of sign-making, vehicle wrapping, and digital printing materials with a broad product portfolio across multiple countries. Comparable as a pan-European materials and solutions provider serving the same sign-making and wrapping customer base.
• Mactac (Lintec Group): European supplier of adhesive films for vehicle wrapping, signage, and architectural graphics applications. Comparable as a film supplier whose products and training programs compete for installer mindshare alongside Hexis and Bodyfence in Santoro's wrapping offering.
• Hexis (Hexis Graphics): French manufacturer of premium self-adhesive vinyl films for vehicle wrapping and visual communication, and partner/supplier to Santoro (Italy's first Hexis corner). Comparable as both a key technology partner and a competitor whose films define Santoro's premium product offering.

Broad incumbents

• HP Large Format Printing: Global manufacturer of large-format printers, signage production equipment, and related consumables used by print service providers worldwide. Comparable as the upstream equipment vendor whose UV LED and latex printers form the backbone of Santoro's production capacity.
• Avery Dennison Graphics Solutions: Major manufacturer of pressure-sensitive vinyl wrap films, vehicle graphics, and architectural window films, with a global certified-installer network. Comparable as the dominant film supplier for vehicle wrapping and a benchmark for premium wrapping capability.
• Ricoh Production Printing: Global provider of commercial and industrial printing equipment, software, and services for graphic communications providers. Comparable as a large incumbent whose commercial printing portfolio overlaps with Santoro's printing and web agency offerings.
• 3M Commercial Solutions Division: Global manufacturer of vehicle wrap films, signage substrates, and graphics materials used in commercial vehicle and architectural applications. Comparable as the upstream incumbent whose films and certified-installer programs set the standards Santoro works within.

Regional players

• Soluzione Group: Italian commercial printing and visual communication group offering integrated printing, signage, and communication services. Comparable as a domestic Italian peer operating in the same visual communication and printing segments with a similar SMB/enterprise customer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/santorograficasalerno
• LinkedInlinkedin.com/company/santorocreativehub
• Instagraminstagram.com/santoro_grafica

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SANTORO INNOVATION HUB S.R.L.